MM6 - Audience Facing Mission Statement

7
Audience Facing Mission Statement (AFMS) @MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE 1

Transcript of MM6 - Audience Facing Mission Statement

Page 1: MM6 - Audience Facing Mission Statement

1

Audience Facing Mission Statement

(AFMS)

@MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE

Page 2: MM6 - Audience Facing Mission Statement

@MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE

2

Not your Company Mission Statement Company mission statement is inwardly focused.

AFMS is about how you help the people in your audience.

Page 3: MM6 - Audience Facing Mission Statement

@MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE

3

Start with Your Sweet Spot of Engagement

Page 4: MM6 - Audience Facing Mission Statement

@MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE

4

3 Parts of AFMS

“To help quality control professionals in the pharmaceutical industry in the

United States and Canada to make a more reliable, repeatable and accurate measurement of humidity so they can

improve their production yield and prevent loss of product that may be

caused by environmental variations.”

1. Define the target market.

2. Identify the pain or passion.

3. Describe the payoff.

Page 5: MM6 - Audience Facing Mission Statement

@MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE

5

What Do I do with the AFMS?1. The AFMS acts as your compass, guiding light, north

star or litmus test.

2. Every activity, ad, piece of content should be aligned with the AFMS.

3. Us it to reject ideas or suggestions that do not conform.

Page 6: MM6 - Audience Facing Mission Statement

@MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE

6

Takeaways1. Determine if your firm has one or more

audience facing mission statements.

2. Write your AFMS collaborating with your stakeholders.

3. Position it as a pilot program if necessary.

Page 7: MM6 - Audience Facing Mission Statement

@MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE

7

Congratulations, you’re on your way to a New Way to Market!Join the Manufacturing Marketing Institute – MM Academy today!