Publish_BB-mw2-8-15 Kristi-final

Power Tips from Graphics

Electronic alternatives to distributing materials that were traditionally paper-based products.

What is digital publishing?

Presenter

Presentation Notes

Think of a digital publishing as a book or publication that you can read or access on your desktop or mobile device. Common products E or audio books Magazines News media Podcasts Email or web-based newsletters

Stay Current!

GPO =Government

1

Printing Publishing

We live in a mobile-centric world

Make your product availableon demand

Office

Presenter

Presentation Notes

GPO switch in December Prevalence of mobile web-enable product require materials to be available immediately People need information in real-time, while in a situation Provide your audience with the information your want them to have, as opposed to finding a right/wrong answer in a google search

2014 eBook Publishing Trends

2DCL and Bowker 2014 Digital Publishing Survey. Numbers have been rounded up in this figure.

Non-fiction Technical content

Traininginfo

Business-oriented

Fiction Other Textbook Poetry Cookbook

37% 34% 30% 16% 13% 12% 11% 5% 4%

Stay Current!

Presenter

Presentation Notes

Publishers are moving toward e-book publishing Of the main categories of e-books, Westat has business in 3 of the top 5 categories

Consider the Many Uses2

Trainings

Toolkits

Technical reports

Presentation materials

Presenter

Presentation Notes

Online/distance trainings Manuel, User guides, magazines Toolkits Job aids Study aids Publish technical reports, Study results Presentation materials (presenter, and audience)

Weigh the Benefits3

Products are available on demand

Gather data about product usage

Cost-effective alternative to printing

Product can be more engaging for the user

Presenter

Presentation Notes

Product tracking Track downloads from the web Track “share” actions With email communications, track forwards Webpages accessed from that product. Cost-effective alternative to printing Reduce or eliminate printing/shipping costs Rely on the user to print what they want, if the want to Products can be more engaging if the content is structured according to best practices, rich-media, feedback

Weigh the Benefits3

Source: Internet World Stats – www.internetworldstats.com.stats14.htmNumbers have been rounded up in this figure.

Presenter

Presentation Notes

Your audience will likely be able to access your content based on this study results So if you are afraid of not reaching your users online, don’t be. Reach dispersed users, anywhere any time Internationals accessing content via mobile

Is digital publishing right for my project?

Presenter

Presentation Notes

Thanks, Monelle. Correct, will digital publishing benefit your needed results?

Know Your Audience4

Who is your user?

What equipment and software is available to the user?

What actions does the user need to take during or after using the product?

Presenter

Presentation Notes

Who is your user? Internally, we have a good idea who the end user will be. whether its instructions to field staff or age based questionnaires. Millennials are comfortable with digital products, whereas the elderly may not be. The NHATS study, on aging health, the elderly participants may have never acquired the digital taste or have recently given up their computing. What equipment and software is available? Designate the device. Know the hardware. Does the user only need a device to read something, or will there be some sort of interactivity involved such as filling out forms or recording data. (Some Field staff use tablets or laptops for this purpose) This goes right into what actions will the user take. Do forms need to be filled out and returned Are we collecting data Is video interaction needed to convey instructions or keep the users attention Is the publication a resource to do their job more effectively Will it be used it as a presentation piece Knowing your audience will help figure out what end product will best fill your needs.

Leverage Emerging Technologies5

eBookPDF

Fillable forms

User feedback

Industry standard

Responsive layout

HTML-based

User interface customizable

Large text documents

Annotate

Embed rich media

Navigation/bookmarks

Searchable

508 accessible

Fixed layout

Transferable

Presenter

Presentation Notes

Knowing your audience will help figure out what end product will best fill your needs. Lets do a comparison of the 2 most popular digital publications, PDFs and eBooks The big item for PDF is fillable forms. A great way to gather data. PDFs are an industry standard, everyone is familiar with PDFs, and it is becoming more and more common to have just a PDF deliverable. Similarities of both: Great thing about eBooks, the responsive layout and interface. This makes them more device friendly. The user can customize the file to suit their own needs, such as making the text larger. Speaking of text, an eBook is much better for users when reading large amounts of text.

Engage Users with Rich Media6

Presenter

Presentation Notes

Sometimes, you will want to use Rich Media in your publication. What is rich media? It’s video, audio, simple animations. Its another way to make your content easier to digest. This is a sample of a community outreach PDF we created for the Eagle Books project. It features - in page navigation as well as bookmarks Rich media such as video/audio Utilizes a fixed layout – so you know exactly how it will be viewed by everyone [show off eagle books pdf]

Focus on Relevant Content7

Presenter

Presentation Notes

Another Interactive PDF we created is the Safer Self Assessment, part of the online companion Safer Toolkit The main thing here is keeping the user FOCUSed on the information pertaining to this particular document. You want maintain the users attention and provide links to any references or additional information the user may need. This helps from keeping the file bogged down with repeated or even distracting information. This PDF is Highly navigable, it has in page navigation, a drop down menu as well as bookmarks This is a fixed layout – gives us control over the look and feel of the document It has Internal and external links, helping keeping the focus on the documents intended purpose Its also 508 compliant This particular PDF is used for gathering information, so it has a lot of fillable fields. Some of these will also populate other fields automatically throughout the document. The document is supposed to be used by a group of individuals working together, so it can be saved and passed back and forth multiple times.

Make Accessible, User-Centric Products8

Presenter

Presentation Notes

What we mean by this, is that you can use responsive design to make you document customizable by the end user. The end user can change the look and feel of your publication if it is not in a fixed-layout. The user can customize their experience by easily changing the font, changing the font size, changing the brightness, and even rotating their view. All this affects the layout, so it will need to be responsive. This image is sample of an ePub on Android Playbooks. This is relatively the same as iBooks on the iPad. This is where documents with large text shine. Not only is it less intimidating, but it is Easier for note taking User can add personal bookmarks Highlight text, annotate, Easily do a word or phrase search

Where do I start?

Map Out the Publishing Process9

Determine your distribution plan

Determine your product type

Determine whereancillary products will live

Conduct a needs

assessment

Come to agreement on the creative brief

Presenter

Presentation Notes

Creative Brief Goals, objectives, obstacles, target audience, technical considerations, timeline, budget Conduct a needs assessment Content writers, editors, designers, A/V, 508 specialist, web developers, 3rd party distributors, hardware, software Determine product type E-books operate similar to traditional publishing Depending on the complexity of your PDF, it may need a site map/wireframe Audiobook/podcast, do you need to hire an actor, write a script Do you need a complimentary website? Do you have an existing website or resource for users to access additional content Email, web post, push, 3rd party publisher

Obtain Copyright Permissions10

Presenter

Presentation Notes

Tracking products is easier in a digital environment, Images Quotes Media

Power Tips for Digital Publishing

1 Stay current

2 Consider the many uses

3 Weigh your benefits

4 Know your audience

5 Leverage emerging technologies

6 Engage users with rich media

7 Focus on relevant content

8 Make accessible user-centric products

9 Map out the publishing process

Obtain copyright permissions

10

Questions?

Thank you

Publish_BB-mw2-8-15 Kristi-final

Documents

Transcript of Publish_BB-mw2-8-15 Kristi-final