Publicpharma - presentation for westartup members night 02
23
description
Presentation of Publicpharma - young online pharmacy company in Belgium - at the westartup members night
Transcript of Publicpharma - presentation for westartup members night 02
Large market (Belgium: €5,5 billion)Underserved niche
Many but small, very local, competitorsBenefits of size
Pharmacy bond is powerfulBad reputation (eg. dokteronline.com, fake products, …)
Fuzzy and complicated Belgian legislation
3 pharmacies
But…
Good brandTiny cost
base
MissingBusiness
Marketing Technical
We’ve got a real pharmacy
We wanna supersize it!
Online shop
Online shop v2.0
25000 products – 250 brands – 450 categories
What did we do?
We found customers And we knowand we have what they’re looking for
What do we need to continue?
Leverage customer knowledgeFind new customers
UpscaleExpand
Future
Business
Marketing
Technical
Deals with partners & suppliersCustomer management
Shout out our existanceFairs, magazine
Content management
Future
Business
Marketing
Technical
Design & User InterfaceiPhone app
Forum
Online Health Platform
Who am I looking for?
• Enthousiastic co-founder who can will focus on a specific part of the business
• Students who can help me with specific tasks:– Content management– Design– Marketing tasks
• Partner(s) who have resources and/or network that can help Public Pharma
• Investors interested in investing in a later stage.
BACKUP
3 pharmaciesLarge stockSupplier agreementDelivery service
But…
Good brand nameQuite good SEOAffiliate management25k+ products, 250+ brands
Online shop Technical Know-How Tiny cost base
MissingBusiness
Marketing Technical
We’ve got a real pharmacy
What did we do
Customer
discover
Customer
validation
Customer
creation
Scaling
Finding out if there is a user base for this market: Yes – Customers are searching for these products Yes – There are competitors that do business Yes – We do have sales
What did we do
Customer
discover
Customer
validation
Customer
creation
Scaling
Finding out who our customers are Wide range of potential customers Looking for special products Ease of delivery at home Promotion hunters Looking for information
What’s to do?
Customer
discover
Customer
validation
Customer
creation
Scaling
Leveraging customer knowledge & attract new: Increase conversion rate Improve traffic Find new customers (B2C, B2B)
What’s to do?
Customer
discover
Customer
validation
Customer
creation
Scaling
Upscale company Find new geographical customer bases Translation & support Improve business Partnerships
Things to do
Business
Marketing
Technical
Arrange deals with • Local health care
professionals• Fitness centers, kine,
massage• Companies• Suppliers• …Get product descriptionsCustomer management
Things to doSEO, SEO, SEO: trafficAffiliate managementProduct promotions & marketingBranded affiliate websitesOnline shop/business/… fairsMagazineIncrease conversion rateContent management…
Business
Marketing
Technical
Things to doDesign & layoutBrowser supportSpecialised pages around themesForumiPhone appArticle pages… Busine
ss
Marketing
Technical
Things to doBecome:• Online health platform• Content provider for
affiliate websites• European delivery of
products• A real virtual pharmacy Busine
ss
Marketing
Technical
