Public RelationsPublic Relations

How Public Relations is OrganizedHow Public Relations is Organized

All organizations are different. General All organizations are different. General Motors has 200 people working in PR, Motors has 200 people working in PR, while smaller organizations may have only while smaller organizations may have only one person doing the workone person doing the work

3 Primary Types3 Primary TypesExternalExternal InternalInternalMedia RelationsMedia Relations

External Public RelationsExternal Public Relations

Communication with groups and people Communication with groups and people outside the organization, including outside the organization, including customers and community leaderscustomers and community leaders

They can arrange promotional activities They can arrange promotional activities like exhibits, trade shows, conferences, like exhibits, trade shows, conferences, and toursand tours

Lobby government agencies and Lobby government agencies and legislators on behalf of the organization.legislators on behalf of the organization.

Internal Public RelationsInternal Public Relations

Involves developing good relations with Involves developing good relations with employees, managers, unions, and others employees, managers, unions, and others “inside” the organization“inside” the organization

May create newsletters, magazines, and May create newsletters, magazines, and brochures brochures

Media RelationsMedia Relations

Communication with large groups of Communication with large groups of people typically occurs through using the people typically occurs through using the mediamedia

Responds to news inquiries, arranges Responds to news inquiries, arranges news conferences and issues press news conferences and issues press releasesreleases

Public Relations AgenciesPublic Relations Agencies

Some organizations have their own PR Some organizations have their own PR staff --- some go to a public relations staff --- some go to a public relations agencyagency

Some agencies are full service, while Some agencies are full service, while some focus on a particular aspect of PR – some focus on a particular aspect of PR – political campaigns, coach business political campaigns, coach business executives for news interviews, coordinate executives for news interviews, coordinate trade showstrade shows

Public Relations ServicesPublic Relations Services

LobbyingLobbyingPolitical CommunicationPolitical Communication Image ConsultingImage ConsultingFinancial Public RelationsFinancial Public RelationsFund-RaisingFund-RaisingContingency PlanningContingency PlanningEvents CoordinationEvents Coordination

Public Relations ServicesPublic Relations Services

Political CommunicationPolitical Communication – Services – Services include campaign management, survey include campaign management, survey research, publicity, media relations, and research, publicity, media relations, and image consultingimage consulting

Image ConsultingImage Consulting – Often groom – Often groom corporate spokespersons to meet with corporate spokespersons to meet with reporters and go on talk showsreporters and go on talk shows

Public Relations ServicesPublic Relations Services

Contingency Planning Contingency Planning – Design – Design programs to address problems that can be programs to address problems that can be expected to occur. Used for situations expected to occur. Used for situations requiring quick, appropriate responses requiring quick, appropriate responses under pressure, such as handling a plane under pressure, such as handling a plane crashcrash

PollingPolling – Conduct surveys to gauge public – Conduct surveys to gauge public opinionopinion