Public Relations Defined Submissions Analysis
-
Upload
public-relations-society-of-america -
Category
Business
-
view
2.572 -
download
5
Transcript of Public Relations Defined Submissions Analysis
1
‘Public Relations Defined’ Submissions Analysis Qualitative and Quantitative Reports
The information contained below represents a qualitative and quantitative analysis of data collected from 927 submissions received during the initial crowdsourcing phase of the “Public Relations Defined” initiative, which ran from Nov. 21–Dec. 2, 2011. I. Qualitative Analysis A qualitative analysis of commentary left on PRDefinition.PRSA.org, other PRSA blogs and external websites and blogs indicates that many within the public relations profession and outside of it recognize the value of modernizing the definition of public relations. While multiple definitions exist, comments and feedback provided to the “Public Relations Defined” initiative indicate there exists widespread misunderstanding and confusion as to what constitutes modern public relations in the digital age. This sentiment, which was expressed in numerous comments, Tweets and blog posts, can be summarized as follows:
• Public relations professionals (and, thus, the audiences we serve) continue to struggle with definitively explaining “What is PR?”;
• Existing definitions do not sufficiently meet the needs of the profession, public, media or business community; and
• No one definition is considered the de facto industry definition.
Among the comments and feedback received, some common themes and words/phrases stuck out. Those include:
• Relationship management vs. reputation management. o While both words appear in many comments and blog posts, they are split
among two camps: American commenters more often referred to “relationship management,”
whereas British commenters used “reputation management,” often within the same context of defining public relations.
This raises the issue of whether these differences need to be reconciled in the candidate definitions and final definition in order to engender stronger industry buy-in for a new definition.
Examples: • Commenter Nancy Syzdek wrote in a comment:
o “Relationships are at the very core of everything we do. Regardless of the evolution of our tactics and technology, every strategy and objective is to build and support a relationship between an organization and its stakeholders.”
• Philip Sheldrake said in a blog post that the initiative must: o “Recognise that reputation is a responsibility of everyone in
an organisation, with the public relations professional providing leadership, structure, policy and guidance”
2
• The role of media relations, publicity and the like within the modern definition of public relations.
o Several commenters expressed interest in seeing these phrases included in any modern definition; however, the overall sentiment of blog posts was that they are outdated concepts of public relations’ modern role and value.
• Use of jargon that often belies industry definitions. o Phrases such as “mutually adaptable,” “strategic management function” and
“strategic” found in several current definitions also showed up across the data and in the comments and blog posts.
o Several comments, though, raised issue with including jargon phrases in a dictionary-like definition that by its very definition should be understood by all without having to explain phrases within the definition.
• An expression of desire to include elements for current appreciated industry definitions, including those of the Canadian Public Relations Society and the Chartered Institute of Public Relations.
• The role of “influence” in an era where the word often has a negative connotation associated with it.
• Concern that any new definition will focus too much on the tools and tactics of modern PR (e.g., social media, blogs) versus a focus on the long-term impact and value of public relations.
• The role of social media and technology as both a tool and channel and how that fits within a modern definition.
• Former CIPR President Jay O’Connor expressed interest that any new definition stress “the role that public relations must play at board level, helping to explore, define, plan and execute strategy.”
• The role of research and ethics. o Several commenters expressed interest in seeing “ethics” placed within a
modern definition; however the word did not feature high in any of the rankings for the top words submitted across the four definition submission fields.
o “Research,” while little mentioned in the data analysis and in comments/blog posts, has long had a place within the concept of public relations, both within the profession and externally.
Specific feedback was submitted by Frank Ovaitt of the Institute for Public Relations, requesting careful consideration to the importance of including “research” in any definition.
3
II. Quantitative Analysis
A. Snapshot of Submissions
• 927 submissions, comprising 15,688 words. • 70 comments left on PRDefinition.PRSA.org and other PRSA blogs. • 18,000+ page views of Public Relations Defined website. • 15 trade and business media articles.
o Endorsement from PRWeek Editor-in-Chief Danny Rogers. • More than three dozen blog posts written about the initiative.
B. Top-20 submitted words*:
• “organization” (present in 409 submissions) • “public” (387) • “communication” (292) • “relationship(s)” (271) • “stakeholders” (176) • “create” (175) • “mutual” (164) • “understand” (159) • “build” (159) • “audiences” (154) • “inform” (151) • “management” (129) • “brand” (124) • “company” (120) • “business” (119) • “people” (107) • “engages” (97) • “client” (94) • “awareness” (93) • “benefit” (84)
*Note: These words represent the 20 most popular words submitted across all four boxes of the definition submission field. They should not be construed as the words most relevant for any single definition of public relations. Instead, they should be viewed within the context of their popularity compared to other words and phrases.
4
C. Final Word Cloud (All Submissions)
5
III. Analysis of Submission Fields
A. Submission Field 1 — ‘Public Relations [DOES WHAT] with/for [WHOM] to [DO WHAT] for [WHAT PURPOSE]’
• 3,862 words submitted. • Top-20 most submitted words:
o “relationship(s)” (present in 125 submissions) o “communication(s)” (100) o “creates” (58) o “communicates” (54) o “builds” (50) o “organization(s)” (49) o “manages” (44) o “helps” (44) o “engages” (33) o “management” (33) o “strategic” (20) o “maintains” (27) o “facilitates” (27) o “provides” (26) o “public” (25) o “connects” (24) o “awareness” (24) o “conversation” (19) o “information” (19)
*See Appendix One for all submissions from Submission Field 1.
6
B. Submission Field 1 Word Cloud
7
C. Submission Field 2 — ‘Public Relations [DOES WHAT] with/for [WHOM] to [DO WHAT] for [WHAT PURPOSE]’
• 3,175 words submitted. • Top-20 most submitted words:
o “organizations” (present in 230 submissions) o “public” (187) o “stakeholders” (126) o “audiences” (92) o “people” (60) o “individuals” (59) o “companies” (57) o “client” (52) o “businesses” (43) o “brand” (39) o “between” (33) o “target” (29) o “group” (28) o “media” (27) o “interest” (25) o “external” (23) o “communities” (22) o “consumers” (17) o “customers” (16) o “entities” (16)
*See Appendix Two for all submissions from Submission Field 2.
8
D. Submission Field 2 Word Cloud
9
E. Submission Field 3 — ‘Public relations [DOES WHAT] with/for [WHOM] to [DO WHAT] for [WHAT PURPOSE]’
• 3,990 words submitted. • Analysis of Field 3 shows that it was the most diverse field in terms of words
submitted. No one word or phrase stood out as dominant (as in other submission fields).
• Analysis also shows submissions to Field 3 to be the most nuanced in detail and depth of words submitted (see Appendix Three for listing of all submissions from Field 3).
• Top-20 most submitted words: o “relationship” (present in 87 submissions) o “communicate” (79( o “public” (77) o “create” (74) o “inform” (72) o “understand” (71) o “build” (61) o “awareness” (39) o “influence” (39) o “mutual” (39) o “audiences” (36) o “engage” (36) o “maintain” (35) o “promote” (32) o “reputation” (29) o “increase” (29) o “brand” (28) o “positive” (26) o “behavior” (24) o “organization” (24)
*See Appendix Three for all submissions from Submission Field 3.
10
F. Submission Field 3 Word Cloud
11
G. Submission Field 4 — ‘Public relations [DOES WHAT] with/for [WHOM] to [DO WHAT] for [WHAT PURPOSE]’
• 4,760 words submitted. • Top-20 most submitted words:
o “organization” (present in 105 submissions) o “mutual” (97) o “public” (79) o “understand[ing]” (74) o “benefit” (74) o “purpose” (69) o “business[es]” (51) o “relationship[s]” (49) o “goal” (48) o “better” (46) o “success” (41) o “achieving” (38) o “company” (34) o “brand” (34) o “awareness” (29) o “beneficial” (29) o “product” (29) o “positive” (29) o “client” (28) o “creating” (27)
*See Appendix Four for all submissions from Submission Field 4.
12
H. Submission Field 4 Word Cloud
13
APPENDIX ONE
Words submitted to Submission Field 1.
connects organizations
connections organizations
educates
helps organizations connect
interacts
helps organizations develop beneficial relationships
is the manner in which
is the manner in which
connections businesses
interacts
helps organizations connect
helps companies build strong relationships
stage
provide organizations
helps organizations engage
is the strategic communication
PR is perception.
canonizes the dead clients
builds valuable connections
uses any means of modern technology and communication to connect
uses any means of modern technology and communication to connect
is the management of messages
creates public awareness through the use of the media
builds relationships with target constituencies
is the nurturing of relationships
is the practice of engaging
Communication function
decisively engages continually
directs a messages
seeks to influence the beliefs
keeps public informed that helps build relationships be it negative, positive or exploitative
engages
perception building among the public
facilitates communication
helps create a discussion
connects
gives voice
Guards the integrity and protects the reputation of organisations while instilling honest and transparent communications with...
enlightens
sustains communication
connects
reputation management
is the planned persuasion of people to behave in ways that further its sponsor's objectives.
facilitates conversation and engagement
is the dialogue
charges $5,000 per mont
deceives
determines when, where and by whom the most important conversations are being held.
determines when, where and by whom the most
14
important conversations are being held.
Public Relations LISTENS intently, empathetically, and critically to the needs and desires of prospective customers, clients, or constituents,
twits shills and sophists
Emotionally aligns a target audience
clarifies
communicate
starts a conversation
faciliates messages
Good performance well communicated
enhances
clarifies the message
helps an entity or organization relate to its various publics
maintains a mutually beneficial relationship
relates to the public
tells a company's story
manages relationships
manages word of mouth reputation
generates positive associations through multiple touch points
manages relationships
builds relationships
is a craft
facilitates productive relationships
Serves the public interest as responsible advocates
Tells the Story
Getting info out to the public , anyway you can.
listens
facilities clear communication
Tells a story
is a position that reaches out to the public
influences opinions selected audience(s)
protects & promotes
is interrelations
manages image
crafts a message
aggregates comments and testimonials of loyal consumers of products and services
strategically shapes a message
translates
is an all encompassing strategy
supports
is a tool used to resonate with
manages reputations
improves relationships
manages, maintains and creates an image
creates ideas for events or stories that are news worthy.
provides information
shapes ideals
interacts
strategic counsel and execution
facilitates information sharing
is a management function
informs
seeks to sway opinion
establishes and creates mutually beneficial relationships
is a management function that builds relationships between
creates connections
tries to shape opinion
maintains an informative and professional relationship between people
15
and various groups and organizations
is a field of work focused on identifying and building relationships
communicates
keeps
is the active attempt to restore and maintain a sense of community
is combat
is the exchange of ideas
engages
brings to light
involves working with an organization
builds relationships
strategically communicates
fosters two-way communications
fosters a relationship
maintains and cultivates relationships
is the startegic managment of relationships
is the sum total
generates and protects social capital
sets expectations and drives performance
manages the communication functions
strategically directs communication
facilitates
serves
is the management of communication
ensures the timely flow of accurate information
spins
pushes
communicates
shares information, informs, engages
illuminates the marketing messages
helps companies
communicates
creates conversation
persaudes through the strategic presentation of fact or opinions by using endorsements, events and all media channels
communicates
builds connections
communicates
facilitates dialogue
promotes
Putting your best foot forward while keeping both feet planted firmly on the ground
facilitates a conversation
drives information sharing
mediates communication
engages in communication
builds and maintains relationships
creates and disseminates information using traditional media, social media and events
provides information
Raises awareness
facilitates dialogue
tells the story
Engineers
Promotes Through Publicity
helps organizations strengthen relationships
is the conveyance of facts, opinions and ideas
provides services
is a communications function of
connects
helps share the stories
Public relations delivers a strategic and clear message
16
listens, researches, and then crafts effective, targeted narratives and conversation-driving content
communicates
Communicates
Why try to do
communicates
develops ethically sound strategic communication
provides an authentic voice
sharpens
builds mutually-beneficial relationships
aids
creates mutually beneficial relationships
strategically communicates
engages
connects people
sets expectations and manages performance
develops strategies and best practices
actions and deeds
Helps create a meaningful dialogue
is a strategic function that facilates
art of communications
serves
communicates and engages
connects
The activities and attitudes intended to analyze, adjust to, influence and direct
is the art and science of communicating
manages brand and reputations
is an active conduit of communication
communicates using diverse multi-media tools
helps shape conversations
designs
Public relations is the professional discipline of strategically and ethically managing relationships
manages and maintains and key relationships
communicates
counsels, leads and collaborates
builds relationships that earn trust
manages communication
employs communication strategies
employs a variety of tools and mechanisms
Connects
is a strategic process of communication by organizations
builds relationships
is NOT advertising
Quantifies the image or perception
is reputation management
listens and responds to conversations
actively engages
enhances relationships between
provides awareness
facilitates communiction
Engages
counsels
is a discipline
manages the reputation and credibility
"People relations" creates understanding
does what
manages public perceptions
communicates
shapes conversations
Communicates a message
communicates knowledge
17
communicates news and ideas
builds mutually-beneficial relationships
is the intentional practice of
is the practice of engaging key audiences
informs
helps tell stories
serves to communicate
is a two way influence process
creates conversation
manages relationships and perceptions
tells the story of a group, organization, corporation or other assembly of people or ideas
generates awareness
provides a mutually beneficial relationship using tools such as media relations (including social media), events planning, integrated communications, etc.
handles perceptions
advocates
manages communications of multiple forms
advocates
creates positive discourse
fosters better communication
builds relationships
facilitates learning and interactive dialogue
connects
facilitates an ongoing conversation
promotes awareness
informs and influences
Establishes and enriches relationships through multi-disciplinary communication tools
builds relationships
crafts
builds bridges
Represents a community, individual or organization
engages
engages
monitors, creates, manages & leads conversations
facilitates truthful communication
are actions undertaken specifically to motivate
enables an organization to effectively communicate
creates works that include writings, graphics and promotions
conveys the messages, stories, and hidden truths
Listens and converses
tells a story
provides resources and information
shapes perceptions
management of
relates
brings
helps amplify a message or mission
shares a (branded) message
is about
protects and strengthens the reputations
is about sharing facts and truth
Connects businesses and brands with the rest of the world
Connects businesses and brands with the rest of the world
PR is a discipline that uses well targeted and sustained online and off line communications
build relationships between and mutual understanding between organisations and their stakeholders, serves as the ethical leader of the organisation, enables two-
18
way communication and open dialogue
provides the context
eats
is using a variety of means and mediums
communicates a message
articulates and delivers key messages
Amplifies the conversation
engages
facilitates communications
enables the management of an organization's reputation
Engages
listens to the stakeholders of a company of organization, creates conversations based on what they learn from them and builds relationships
relates
engages
One-to-many, one-to-one and many-to-many strategically aligned activities dedicated to protecting and enhancing brand, brand awareness, credibility, reputation and goodwill
uses strategic communication
informs, responds to and contibutes to
Is a management function that guides organizations in achieving congruence between their desired public perception and their operational realities.
manages communication
is the management function that helps organizations and communities
listens and as a result shares information
maintains awareness
brings organizations together
opens doors
manages reputations
sets a public image
provides facts and interpretation of facts
informs
communicates
Speaks with
lends an informed voice
Public relations positions individuals, organizations and causes
connects organizations and brand
starts a conversation
Plan assertive communication
communicates
informs and engages
cultivates relationships
connects
facilitates conversation
helps bring awareness to a cause, brand or organization. It tells a story, participates in the community and is social.
always struggles
is storytelling and listening
creates and manages conversations
has not solved this problem
creates and influences messaging and communications
seeks to inform
mediates cultural values
fosters a community
informs
educates and informs
is the practice of engaging
develops and manages messages
enables
is a communications platform
publicly relates
19
publicity and media relations
manages reputations
enables the flow of information and insight
shares verbal or written content and conversations
enables the flow of information and insight
establishes and strengthens strategic relationships through ethical, honest and transparent actions
is the art of communicating and interacting
works
provides strategic direction
creates and maintains a mutual relationship
talks AND listens
develops an intimate awareness of an organization, product or idea
engages
provides professional assistance
connects organizations
helps an organization adjust its behavior
communicates
communicates
Public relations uses the art and science of human communication to connect provocative ideas
builds understanding
makes
provides in a honest and transparent way
brings positive attention
communicates
supports conversations
engages
facilitates communication
Acts as a medium
creates networks of dialogue
is about relationship management
brings together questions
engages a company, business or organization
relays a message
does what
dialogue
communicates meaningful, useful messages
strengthen the connectivity
facilitates a two-way communication
builds mutually beneficial relationships between
forms a message
a strategy-driven communications practice
communicates
creates and maintains reputations
informs
communicates
promotes
is a communication bridge
constructs a narrative
provides a stage and a captive audience
Ethically and efficiency manage organization-public relations
create the identity of a Company/brand
attempts to distort people’s perception of reality
displays actions
manages the reputation, corporate image and public affairs
opens eyes of
is building trust through engagement, demonstrating my values beyond my business
develop the "face"
20
helps in finding the best alternative
engages stakeholders
people use a broad-based training, experience, and a huge dose of common sense
builds and reinforces relationships
manages transparency
Connect people with the right business
infects
are the ethical, interactive actions
utilises a variety of communication channels and networks
strategic council and public advocate
encourages mutual understanding
facilitates communication
communicates information about and creates an image for the client -- product, service, business, person, or other
informs, learns and defends
Creates, guides and manages brand communications to reach a wide range of publics through various media channels.
builds networks of influence
Creates image
creates, promotes and maintains a message
communicates
engages
facilitates interaction
advocates
refers to the practice of setting measurable objectives
creates engagement and a call to action
builds brand awareness
provides information
Communicates
facilitates
is the strategic relationship management through communications
establishes relationships
is self defined. It engages
facilitates ongoing conversations
is the umbrella under which key messages are developed, connected to key publics and distributed with state-of-the-art communications tools
advances understanding and buy-in
maintains
saves the asses
includes a wide range of tools to inform or persuading
is the strategic management function
aligns the way a company presents itself
enables
engages and shapes
Communicate
builds ongoing rapport
connects companies and brands
connects
was the placing hegemony
Guides
connects
presents messages
cultivates relationships
Listens
applies psychology
produces publicity, manages media relations and communications, and builds reputation
is a profession
takes on the voice
builds relationships
21
shares information
provides communication
manages reputations
Influences
manages relationships
communicates
creates a positive message
influences
is the strategic management of relationships
manages information and communication processes
Develops and delivers vital information
is the strategic management of relationships
facilitates a conversation
communicates
Manage all imaginable and unimaginable sort of communication effectively
builds trust
makes known a product ,a company, an institution or a person to the target publics with objective perspective
builds relationships with
helps create understanding, connection and collaboration
is strategic communications planning
Provides channels of communication
manages communication and relationships
connects clients
precise regulations
offers opportunities
storytelling
influence
anticipates perceptions
creates understanding
communicates
Engages internal and external audiences
explains
is strategic and effective communications
inform society about recent and relevant ongoing social, political, economic, cultural activities
creates mutual understanding
is the art to relate
planned
Utilizes bilateral and varied verbal and non verbal communications platforms
is building and maintaining relationships
is the ethical and effective management
Includes every activity designed to create, maintain and grow relationships
helps
informs
communicates
encourages dialogue
is the practice of building, strengthening and maintaining trust
communicate
involves managing relationships
provides appropriate communications
creates messaging
influences actions and understanding
is the C-level management function that organizes and directs two-way brand dialog through multiple channels and actions
manages reputation
is an essential internal and external advocacy communications discipline
is the C-level management function of defining and then purposefully championing
22
relevant merits and values of
Enhances messages
open
builds relationships and influence
creates messages to tell the story
is the strategic management of the communication process
"Public relations" is the practice of effective action and communication
provides a platform
engages
analyzes the communications landscape of
is two-way, honest communication
creates an image
converses
Gets
supports
creates and manages relationships
Recommendation Management
recommendation management
is Recommendation Management
recommendation management
recommendations management
Recommendation management
Recommendation Management
Creates content, conversation and coverage that results in recommendations
Recommendation management
is recommendation management
builds relationships
Managing communications
helps people say the right things
plans
fosters positive relationships
find needs
builds communities
aligns the wants and needs of a company
serves as a conduit
communicates an organization's affairs
crafts messages
science of strategically communicating and executing proactive ideas
connects organizations and brands
builds recommendation
is the practice of strategic, message-driven communications
communicates
creates an environment
marries art and science
Recommendation Management
leverages various media channels
Recommendation Management
Recommendation Management
Recommendation Management
connects
Facilitates approaches
evokes a two-way conversation
enables organizations to communicate
engage the public
are the good-will ambassadors
23
creates positive conversations
connects people
communicates
message
uses communications strategically
builds bridges
tells and defends the story
engages in communication
Manages all communications
cultivates a positive image
helps connect brands
creates, builds, and maintains relationships
is an ongoing effort to build and maintain strong ties
The strategic use of communications
strategically uses transparent, two-way communications
sells a product or a person. A credible way of building relationships with people and organizations. Poses an opinion that will sway people.
tells a story
advocates
creates a strategy
communicates and engages
creates and manages images and perceptions
creates third party recommendations
creates longterm, transparent and sustainable relationships
strategically applies
protects and enhances brand reputation
Adapts with the changing media to provide up to date collaborative knowledge between companies and the public in order to establish and maintain a positive image through digital and physical public media outlets.
advocates
engages
communicates
upholds relationships
engages
creates relationships
effectively connects and communicates
communicates
manages relationships
creates relationships
communicates
establishes good relationships
manages relationships
creates relationships
builds relationships
builds and develops relationships
interacts
builds and upholds relationships
is values driven
establishes a relationship
uses multiple media
helps a company or organization relate and have a good relationship
responsible for responding quickly if an organization faces an issue with a product or a person etc. it also takes on a more business side of communications. PR helps gains image back.
fosters and creates relationships
is a mutual relationship between a client and an organization
is one of the most effective ways to communicate a powerful narrative story
values-driven
creates relationships
24
is the management function which builds and maintains long term, mutually beneficial relationships
co-ordinates organizational communication
engages
builds relationships
uses communication
is the strategic management of competition and conflict
inform and persuade
builds relationships
is the practice of building and maintaining mutually beneficial relationships
informs, educates, engages and connects
provides organizations
creates and develops relationships
influences beliefs
connects a brand
establishes or maintains a relationship
Provides a platform to familiarize, connect, and engage the "public"
is the discipline of communicating with any person related to the company internally and externally
establishes open and honest communication
opens communication
establishes relationships
is a communications management function
interacts
builds relationships
inspires
engages
involves
builds relationship
increases awareness
increases awareness
creates awareness
raises awareness
informs
facilitates relationships
creates communications
addresses awareness
increases awareness
increases awareness
professionally maintains the public image
creates a positive message
Lights the Way
works
masturbates wild turkeys
works to create awareness
develops factual, fun and unique positioning that creates awarness conveyed best by third party sources and credible stories through various communication vehicles
builds a positive relationship
Informs and cultivates relationships
facilitates valuable relationships
bridges audience with information
is the relationship, the network between people
Establishes connections
helps an organization communicate
acts as a bridge
fosters relationships
fosters relationships
engages
shares
is the development and cultivation of a relationship
creates opportunities to develop social capital
build, supervise and optimize
25
tells the stories
Asks
encodes the message
promotions
is the act of communicating
develops and maintains relationships
is a function to build relations
positively communicates messages
is a means for establishing and maintaining relationships
is a strategic management function
aids in the building of mutually beneficial relationships
Is a distinct management function that identifies, establishes and maintains a mutually beneficial relationships between an organization and its various publics.
provides strategic conversation
strategically and effectively communicates
Public relations shapes an image
works
is a process
concerted communication efforts
communicates
Connects
manages reputations
establishes relationships
fosters goodwill
attempts to win the day/week/month
badgers
assists and encourages
manages relationships
communications
Inspires
works
creates a favorable climate
provides the opportunity
helps people, businesses and organizations
is knowing what to say; when to say it; how to say it; where to say it; whom to say it to
influences
provides relevant information
raises awareness and engages audiences
is the connection and relationship needed
innovates
uses all available technologies and resources for effective communication
It is a professional function that leverages both physical and digital communication mediums (i.e. social media, news outlets, brochures) to create, maintain, or replenish relationships with key constituents, in a long-term sense.
converses
engages
brings brands to life
does damage control
Networks
helps people and businesses
is the process of developing two-way communication
indirectly influences perceptions
builds and maintains relationships
creates an outlet for communication
is the internal and external promotion of operations performance
connects companies
ethically communicates
26
The methodology of creating a communication link
positions a brand
helps to define, create and disseminate clear and honest messaging
creates
people
engages
mediates influential relationships
supports sales & marketing efforts
creates and manages reputations and relationship
Influences the behavior and beliefs
fosters conversations
drives reputation, awareness and understanding
helps human beings to get into contact
Enhances and maintains the reputation and/or image
build effective relationships
helps build and establish relations
builds mutually beneficial relationships
manages organizational decisions and communications
provides research-based guidance
effectively communicates
is a management and communication function
drives business objectives
establishes and maintains reciprocal relationships
managerial process
generates awareness
We are sentinels, like a lighthouse, steering our clients and organizations from harm, strong and standing tall.
the management function that identifies, establishes and maintains
is the deliberate, planned and sustained efforts
is a strategic process of communicating, engaging, and collaborating
protects company and brand reputation
transmits news to the people that cover the news
provide ideas
provides ethical strategic planning, consultation and implementation science
The practice or art of creating and promoting messages to maintain goodwill
fosters mutual communication
communicates values
listens deeply and tells stories well
creates a stable climate
manages an image and interactions
utilizes all kinds of communication
is an ongoing strategic conversation
helps
builds and maintains mutually benefitting relations
provides mutually beneficial relationships
builds mutually beneficial relationships
provides two-way communication
communicates
is a two-way conversation
creates open communication
shares information
connects the public
27
strategically communicates
creates a two-way dialogue
supports business goals
public relations identifies and refines a problem or opportunity, researches it to determine the prevailing public view
takes an issue
sets the agenda
is the use of any form of communication to connect
facilitates dialogue for customers
facilitates communication
is a practice that professionally communicates
strengthens relationships
encourage CEOs to communicate
develops a direct line of communication
manages the image and reputation
establishes and maintains a relationship
is building perception, through which a brand is built
facilitates open communication
facilitates
builds relationships
is the practice of management concerned with understanding and influencing strategically important stakeholder groups (publics) in order to maximise the chances of success for the organisation.
Persuades
fosters respectful and informed relationships
manages the communication functions
shares meaning
establishes, compels and maintains a positive emotional impression of the organization
is a powerful communications tool
promotes conversation and understanding
Strategically engages in conversation
connects
changes perceptions on how the public views a matter.
collaborates
works via strategic two-way communication
strategically advises
creates positive engagement
is the foundation
communicates a message
creates and maintains an immediate and open dialogue
is a process where organization communicates
plans and implements strategic communication programs
creates a dialogue
manages interactions
exists as innovation
builds understanding and awareness
informs
communicates on behalf of a person or organization
Communicates the perspective of an organization
is the process of networking
shares
communicates intentions and actions
manages, builds and maintains relationships
delivers
helps create a strong and influential brand identity
communicates
28
helps individuals and organizations connect
promotoes
educates, influences and inspires
is the professional maintenance of a favorable public image through traditional and new media via two-way communication
builds positive relationships and awareness
is a practice that professionally communicates ideas and messages
communicates
builds long lasting relationships
In a democracy, public relations fills the crucial role of fostering strategic relationships.
is the values-driven management of relationships
The art or science of communicating
connects and exposes a person, place, product, event, service or idea
builds relationships
fosters a communication relationship
is the practice of building relationships and communicating
shares who we are
provides a way
promotes a positive image
shares a message
facilitates conversations
fosters communication
assists clients to engage
communicates
is the practice of building awareness and trust by a person or organization, often through mass communications,
Public relations is a holistic business function that endeavors to cultivate connections
helps people/organizations
nurtures relationship cultivation, trust management, and loyalty development
is exploiting strengths and managing weaknesses
enhances relationships
is the multi-faceted art of communication between a brand, organization or entity
supports
serves as the keeper of corporate reputation
initiates and manages dialogues
promotes communication
helps an organization with creating mutually beneficial relationships
engages
is a profession that utilizes the journalistic and communication skills of the written, non-verbal and spoken word
tries to make it easier
struggles
is the management function that creates and maintains mutually beneficial relationships
informs and influences
enables conversation
Public relations is the art of influencing and managing public perception
makes people talk
communicates
Disseminates information
is a strategic marketing function
29
APPENDIX TWO
Words submitted to Submission Field 2.
business partners
their stakeholders
their stakeholders
audiences
the public and stakeholders
key stakeholders
their customers, stakeholders and the public
a company
an organization
their customers
publics
their stakeholders
their stakeholders and key audiences
hear
a platform
key audiences
an organization
Audience
with its scripture
important stakeholders
any media and specific organizations
internal and external entities
the purpose
for a product, person or company
in an effort to
whom organizations influence and rely on
with an organization's public
of management
customers
language, media and technology
of the publics
public
stakeholders
the companies
stakeholders
an organization's stakeholders
people and ideas
voiceless
anyone the organisation's activities affects
interested people
clients/consumers
their employers
an organization's stakeholders
with stakeholders
nothing
any organization's constituent audiences
any organization's constituent audiences
on behalf of the provider it represents,
with phones
with the mission of the client
audiences
everyone
for public
companies
organizations
individuals, groups, and organizations
organizations and their audiences
clients
organizations
30
the public's
organizations and the public
clients and its key publics and stakeholders
an individual, company or service
words, photos, video
all an organization's publics
for brands or organizations
organizations
communities
with practioners who engage the public through various channels
companies and their consumers
those we represent
with customers
social media, press contacts, old fashioned newspapers, broadcast and use of twitter /blog
insight
its clients' publics
People
for the business
individuals and organizations
a reputation
various publics
employers/clients
a company or person
clients
any organization or person
the public
practitioners
organizations
various publics
businesses
main audiences
brands and organizations
the events or stories are for the client to use in social media or any other venue for exposure. The players can be anyone.
a personality's, product's, or company's audience
others
interacts with the public and internal stakeholders
anyone
an organization and its many publics
mutually beneficial communication
news-worthy information
distortions and spin
all the tools it can muster
with constituents or customers
an organization and its stakeholders
the benefit of the sponsor
the environment
with: groups/organizations, both public and private for: the public, local citizens
individuals or groups who have an interest
people
path
by organizations (corporations, CSOs and governments)
with communication tools
with target audiences
key stakeholders
the public
for the purpose of creating a positive image or brand
internal and external publics, including media, the community, and employees
the public
with target audiences
among groups with a common interest or goal
with the public and an organization
31
between an organization and its diverse audience groups
of relations
clients
integrity and urgency
organization and its publics
an organization's key publics
organizations and the mass public
the organization
between an organization and its publics
public entities and the parties that disseminate factual information to audiences interested in such entities
high paying corporations
content
people
media and the public
its intern
their message
the public
customers
the public
with select audiences on behalf of interested parties
key stakeholders
organizations and individuals
an organization and its existing and potential stakeholders
clients
companies, organizations and individuals
stakeholders
publics and organizations
organizations
various groups of publics
internal constituents and external stakeholders
consumer and corporate consumption
through all channels
a targeted audience
an organization and its publics
business andorganizations
Audiences
clients/money
key stakeholders
consideration by the public
entities
management through which organizations
an organization with its most important relationships
those we work with
to a targeted audience (ie public)
various and specific audiences
with multiple public for multiple interests
with all media
something this important
stakeholder audiences
people and organizations
for an organization
content drivers
between an organization and its stakeholders
decision makers at all levels of an organization
clients and segemented publics
an organizations goals and vision
stakeholders
shared interests
with integrity and a sense of urgency
among our clients and stakeholder andiences
audiences
32
between disparate groups
all types of organizations and influential stakeholders
clients and their publics
business
key stakeholders (media, customers, investors, regulators, general public)
people
the opinion
media, stakeholders and targets
an organization, its employees and key stakeholders
a specific purpose
internal and external audiences
organizations and individuals
communicators
between an organization and its diverse publics.
various stakeholders
affected parties
organizations
between an organization and its stakeholder publics
whoever is paying
any organization or individual
individuals and societies
organizations
Publics
citizens, consumers, and/or other forms of community members ranging from local to global,
stakeholders
companies, brands and people
individuals, companies and entities
organizations
stakeholders
interested audiences
organizations and their constituents
for businesses and products
audiences and stakeholders
Stakeholders
employers and clients
organizations
for organizations and individuals
companies/people
clients
organizations
companies, organizations, online and print media
the media
the building of relationships
writers and thought leaders
with stakeholders for an organization
Test
using communications processes
content
test
the public
organizations
with an organization's current, former and potential audience
for mutual learning and adaptation of common goals
interested audiences
between organizations and their publics
within the context diverse minds, perspectives & opinions
organizations, individuals and companies
33
a client and its target audience
the public and an organization
organizations
between 2 or more parties
organizations
between organizations and their affected publics
real people
publics
members of learning communities and tribes
clients, people, organiztations, corporations, and governments
among stakeholders
for the company and its public
the public
a company's customers, the media, and other community participants
people or organizations
their audience
organizations, including for-profits and non-profits,
Organization
communities
employees and external audiences in conversations
key individuals & communities
organizations and their publics
strategically selected people and groups
its publics
clients that seek out improvements
an organization, brand, or identity
great purpose and care
to customers, employees, media and investors
for the public
entities and individuals
relationships
with the public
people
organizations with a desire
interested and affected persons and groups
helping people
of the organizations we represent
with the public, through interactive communication,
the businesses
the businesses
with the key stakeholders of a brand
responsible for the organisation's social responsibility, represent stakeholders to management
stakeholders
the dog
an individual or organization
between entities
for an individual or organizatin
Brand followers
stakeholders and influencers
with internal and external audiences
among its key audiences
Journalists / Bloggers / Communicators
the people in these communities
publics (audiences, targets)
two or more stakeholders
—driving solid, long-lasting relationships with relevant audiences/stakeholders, including members, prospects, media,
34
influencers, social engagers, consumers, policy makers
those engaged in the process
This activity should be led by trained professionals either from withing the organziation or in a consultancy structure,
strategic publics
transparent communication
stakeholders
an organization
their audiences
words and passion
Dominik
business and/or people
businesses
to the publc
people
stakeholders
the public
a diverse audience
To establish mutually beneficial relationships with the public
their interested constituencies
key influencers and key audiences
to be consolidated
the public
the public
between organizations and the people who matter to them
compatible interests
organizations and publics
businesses, people, public figures, organizations, fashion, the list goes on and on
internal stakeholder
people
an organization's stakeholders
more than 100 years
individuals, organizations and businesses
public opionion
stakeholders
constituent stakeholders
general audiences
a brand's constituents
relevant audiences
organizations and groups
organisations
corporations, brands and personalities
publics
clients
organizations
(between) communicators and audiences
cultural network participants with an interest in the brand or a brand-related topic
(between) communicators and audiences
key stakeholders of an organization
with users
businesses
organizations
both internal and external publics
companies, organizations, and individuals
companies or organizations
it's target audience
clients
their audiences
to better conform to the expectations of audiences upon which the organization depends
people
35
public audiences
with the right people
individuals and organizations
clients
to defined audiences
brands and organizations
stakeholders
relevant audiences
with community for corporations (or non-profits, advocacy groups, etc.)
stakeholders
an organization
organizations and people
for interest groups of any kind
answers
its target audience(s)
a company, organization or individual
whom
audiences
organizations
people related
stakeholders
individuals, organizations, and the world around them
organizations and stakeholders
an emotional connection
business, governments and organizations
companies and brands
creative usage
influencers
products, services, people and organizations
clients/audience
with internal stakeholders focused on external constituencies
companies
focused on common interests, and shared goals, over time,
consumers and stakeholders
for those who have a vested interest in trying to control thought within the masses (even when engaged in narrowed targeting)
organizations
potential investors, customers and businesses
target market
customers
the client; person, company, organization, news medium, etc.
companies
the society as a whole
with online and offline strategies
for a wide range of commercial and non-commercial organizations around the world
with stakeholders
stakeholders and influencers
speed
the environment
of an organization or individual
the relevant public of an organisation
organizations and their publics
public people
individuals
stakeholders, constituents, customers, targeted segements of the public, and/or the public in general.
words, campaigns and PR-people
Organizations
36
for people and organizations
stakeholders
a target audience
constituents relevant to the topic
the community
the public
its organization
individuals and organizations
a specific or targeted audience
all key stakeholders
the public
audiences
information sharing
stakeholders and the public
clients and members of the media
an organization's publics
everyone
objectives, strategies and tactical executions
all of an organization's stakeholders
public
their bosses
an organization
its values
organizations
relationships and information
consumers
with individuals, groups, and organizations
their consumers
organizations
the companies, nations
Public entities
audiences
clients
strategic publics
Closely
clients
clients, organizations, companies, firms, corporations, etc
that uses traditional and digital communications tools
the company they are speaking for
the public and the media, through both traditional and social media,
the world
publics
the public
stakeholders
with stakeholders
between an organisation and its publics
a client or organization
clients
between the organisation and its divers publics through communication
internal and external publics/stakeholder groups
about concepts and organizations
an organization and its diverse publics
those outside the brand / company
stakeholders and the general public
between people, cultures, organizations and governments
transparency and openness
with communication tools
the community
individuals and organizations
organizations and stakeholders
between executives and their publics
37
for the organization
audiences
everyone
organizations
everyone
people
a vested interest in order
organizations and individuals
people
with all available means
specific audience
with all of your audiences
considering ethics
between an organisation and its publics
with the public
persuasive
Mutually beneficial messaging
individuals/brands/people/things
of organization-stakeholder relationships
with constituencies important to an organization
people
public
the stakeholders and target audiences of the organisation
between/among groups of people/organizations
all key stakeholders
the most relevant publics
a businesses or an organization
between organizations or individuals
audiences
on behalf of an organization
to strengthen connections to key stakeholders – individuals, institutions and those that influence them
an organization
that exists to
an organization, person or issue in a dynamic, free speech marketplace
organizations
opportunity
an organisation, business or institution or individual
of an organization
organization/publics
"between" an organization and its public
for publics and organizations
publics
businesses, non-profit entities and individuals
an organization
a person, place, or business
anyone with an interest in an issue
Others
organizations and individuals
relevant audiences
brands, businesses, policy and products
stakeholders, clients, service providers, charities and more!
brands, businesses and organisations
brands/businesses/public sector
brand
brands
3rd party influencers
brands, businesses and products
organisations
brands
interested humans
38
parties who are impacted by corporate decisions
to the right audiences
with top management
stakeholders
people
words, sweat and media knowledge
those of the public
information
to internal and external audiences
for a wide array of audiences
a represented organiation
their audiences
with citizens for brands and business
organizations, individuals, causes and/or groups
the mass public
sales
for people and businesses
brands, businesses, products and policies
itself or its clients
people, businesses, ideas and policy
brands, products, services
brands, products, businesses, policy
audiences
key stakeholders
target constituents
key stakeholders
the organization
for the company
entities
entities
companies
one another
stakeholders
public
targeted constituencies
any entity
a business or organization
publics/stakeholders
individuals, organizations, companies, governments
with all internal and external stakeholders
for clients in the public
people through a variety of traditional and social media channels
people and organizations
specific groups that the company depends on for
continued support and growth
to help an organization
key stakeholders
anyone can work in PR. A PR member usually works for a specific person or organization. They initially also work for the public
key messages
a community
a target audience
those who have an interest in a company or organization
organizations, celebrities and individuals
brands, businesses and bodies
between an organisation and its internal and external influencers
information
consumers
with companies for the public
organizations
audiences
the public
desired publics
consumers
39
publics
their clients and publics
publics
people
publics
public
business's and their publics
its publics
between organizations and publics
organizations and the public
organizations
people
desired publics
companies
relationship building
the interests of businesses
practitioners
all publics
organizations/persons
organizations and publics
Communication is a key factor in creating information and an understanding for personalizing and providing a base for Values-driven people
the media, financial and industry analysts, investors, customers and partners
publics
between organizations and publics
those stakeholder groups that can help, or hinder, an organization's success.
with employees and external stakeholders
audiences
stakeholders
among multiple stakeholders
one's organization
stakeholders
communities
entities working together
organizations and the public
with strategic cousel and support
diverse publics
two-way communication
its audience
consumers and companies, brands, etc.
with relatable brands, news, products and services
Any organization or individual
potential and current audiences
the target audience
externally with clients, but also internally with colleagues and partners
managed on behalf of an organization and its key stakeholders
a target audience
internal and external audiences
people
target audiences
the world
stakeholders
the public
publics
the public
public
consumers
the public
the publics
public consumers
their publics
public
an organization
40
organizations
The Masses
companies
people in the local community
organizations and brands to build timely and influential relationships or communities of
the public and organization
with honesty and integrity
customers, stakeholders and the industry
public at large
organizations
stakeholders
desired audience
individuals or organisations supported
clients
clients
publics
the public
internal and external stakeholders
various organizations and groups
various stakeholders reputations and values
businesses and organizations
selected audiences
the target audience and the brand/client/company
companies
an individual or group
with publics (This broadly encompasses markets, consumers, stakeholders, audiences and recognizes the power of public opinion)
an organization's important publics
brands, companies or nonprofits
organizations, brands, and persons
that enables organizations of all kinds (corporations, businesses, not-for-profit, etc.)
the publics
Whom the success and failure
publics and clients
clients
for people, places and things
anybody with money
a person and/or organization for those that they serve
an organization
companies, organizations
Your Audience
all kinds of organizations
key publics and stakeholders
among relevant publics
our members and the industry
editors
an individual or organization
among organizations and their audiences
the truth
the public
a company or business
among target audiences
for you
proactive and reactive communication
a client/brand/company
with the intent to benefit whom or industry an outlook of "objective goals"
targeted audiences
41
key audiences and stakeholders
businesses, organizations and individuals
a company or an organization
clients
organizations or individuals requiring professional consultation
Plut-in formulas
constituents
organizations and individuals
stakeholders
companies
people
networking
internal and external stakeholders
organizations, people or events
stakeholders and other organizations
organizations, people, and their publics
an organization, stakeholders, or public interest
audiences
institutions and their publics
between company and consumer
consumers
private and public entities
words
passion
people who share interests and goals with the organization
constituencies
brands
with publics for individuals and organizations
for our organizations or clients
key stakeholders
organizations and individuals
other human beings
an individual or company
all current and potential stakeholders
its clients
between an entity and its key stakeholders
general and targeted publics
clients
group, business, organization
the relevant stakeholders or audiences in order
organizations
between an organization and its publics
stakeholders including customers
brands
all of us as citizens
mutually beneficial relationships
an organization and it publics
with stakeholder communities
corporations, institutions
the news hungry public
all types of organizations, including corporations, associations, non-profits, health care, entrepreneurial ventures and others
through the use of the media
an organization, its personnel and the public.
internal and external stakeholders
people and organizations
groups who are interesting for your company/ organisation
42
stakeholders, which can entail individuals and organizations
companies, individuals and other organizations
publics
people and businesses
an organization, event or movement
organizations and their public
the public
between an organization and its publics both current and potential
an organization or client
businesses and the public
the public and an organization or individual
the client
companies or organizations
clients/ key publics
key stakeholders and communities
communications
a client
a client
organizations
with an organization's various publics
companies / organizations
stakeholders and the public
between the public and its organizations
interested parties
publics
between every internal and external stakeholder within an organization
organizations
the publics
People
organizations and their audiences
stakeholders
audiences
with an organization’s stakeholders
an organization
target publics and individuals
within key stakeholders
for businesses and also members of the public
individuals and organizations
all concerned individuals and groups
people & ideas
manages perception
organizations and their publics
specific groups of people
organizations
stakeholders
ones perception
stakeholders, the company and the public
an organization and its publics
with society and its employees
an organization's key internal and external publics
an organization's various stakeholders
key individuals and groups
a brand
existing and potential stakeholders
company leadership, stakeholders and the general public
the organization's stakeholders
individuals and companies
the community
a company and its stakeholders
43
an organization, entity or individual’s various audiences
information
a person or a group of people
prospective buyers/investors/constituents/stakeholders/clients
communication
key stakeholders
various publics
with the public for an organization
between its organizations and the public on various media platforms
with targeted audiences
publics and stakeholders
Public relations puts people in touch with organizations, leaders, and issues
on bhealf of organizations and individuals
your audiences (clients, customers, media, etc.)
a target market
employees, consumers, media, government and the public
a brand or company and individuals in the public
third-party influencers( such as traditional media, bloggers and social media icons) in order
the public
an organization
a person or organization
customers, vendors and the community
diverse audiences
between different groups
with their publics
a community
with the people who are influential
between an organization and its internal and external stakeholders
communications
an organization, (business, brand)
for a client
multiple publics
the public at large and/or the niche public
video or print
for an organization's stakeholders, both internal and external
businesses, organizations, individuals and media
a company's internal and external stakeholders
key constituents
key audiences
specific audiences, communities, public officials, business leaders, organizations, agencies, advocacy groups
for well-meaning people
identity
an organization's stakeholders
people
the masses
with individuals, organizations and social communities through strategic interactive communication and relationship-building
each other
everyone
The public
companies, organizations or individuals
44
APPENDIX THREE
Words submitted to Submission Field 3.
create value
develop mutually-beneficial relationships
establish mutually-beneficial relationships
influence perception, awareness or behavior
build mutual relationships
ethically shape public opinion
engender trust and brand reputation
represents its self to internal and external audiences
represents itself to internal and external audiences
build relationships and reputation
ethically shape public opinion
build trust and brand equity
enhance reputation and brand affinity
engage with key audiences
build trust and credibility
its diverse publics
To make them see us through our eyes
make them rebirth from their ashes
improve the brand
create a growing relationship
produce a beneficial relationship
inform an audience across any media channel
a targeted or large scale audience of consumers, investors, and other people of interest
inform and transform people’s perceptions and behaviors,
deliver quality, targeted solutions
communicate
adapt to, alter, or maintain the environment
communicate the values of their product, service, organisation and its people
define behavior
benefit
public
increase trust
to increase their image
manage brand image
create a bond
one another
build relationships
create mutual understanding and the willingness to behave as a responsible part of the society we all share
progress
inform and be informed
engage
encourage ethical communication and actions
gain trust and credibility
aiming at a balance
an unsuspecting public
inform and educate and, in the process, provide a meaningful value add to each and every constituent audience's wants and needs.
inform and educate and, in the process, provide a meaningful value add to each and every constituent audience's wants and needs.
45
in order that it may concisely and creatively TELL THE TRUTH about the product, service, or mission of that provider,
tweet everyone they "know"
In order to
be honestly
make it realize
find solutions
connect
more constructively and productively engage with each other
strengthen mutual understanding
build loyalty
build relationships
understanding
understand goals and benefits
This form sucks
guide perception
increase awareness
to change opinions
maintain mutual understanding
get you the reputation you deserve
to change or reinforce behaviors among target audiences
effectively engage stakeholders
strengthen the publics' understanding
shape perception about a person, brand, corporation, movement or idea
open dialogue
provide a voice in t the market place and to aid informed debate
help them
general public or targeted audience
communicate
increase understanding and cooperation
Create opportunities
describe/help them help the public picture a business
move identified audiences to action
maintain the image of a brand, product, or service
influence people
create a story
help generate a profiles of user opinions and preferences
create community
increase understanding of purpose
influence public opinion
improve relationships with stakeholders and society
tell a story
foster conversations
improve business
communicate effectively with key audiences
capture the hearts of the viewer or user of the client's product or service. To inspire a feeling of purpose in the end user. Creativity is the essential ingredient to inspire devotion.
to engage them in a discussion of issues and ideas
drive change
elevate, support, curate and defend the organizations image, brands and leadership
communicate the truth
enable better understanding
publics
inform & educate
sell commodities and ideas
sell and confuse
to change their behavior
assure a positive perception
bamboozle the public
inform, maintain relationship
46
build or improve the reputation
create understanding
encourage and facilitate social harmony
elevate your views
discuss key messages
influence, educate or advocate
expose
further the organization's strategy and goals
foster a mutually beneficial partnership
clarify information
to generate interest and mutual understanding
develop two way communications
through the use of planned communication
between an entity
create and nurture relationships
protect and strengthen reputations
build and maintain relationships
manage relationships
share information, collaborate and even debate
as its conscience
build and maintain mutually beneficial relationships
honestly and transparently inform, persuade, or otherwise communicate information
educate
spread knowledge, truth and information
share, explain, inform
the world
clearly state a company's mission
communicate a brand's ideals
adopt certain beliefs or take certain actions
define, affirm, clarify, or revise
influence
educate and provide resources
provide understanding
enhance
keep the name and image alive
promote the mission of the company/organization
better understand products, services, and issues
stakeholders
build strategic and lasting relationships
manage effective communications
to establish awareness
create and manage
deliver
achieve
customers and stakeholders
Consent
Achieve Strategic Goals
build understanding
foster public knowledge, engagement and discourse
elevate status
adapt to, alter of maintain their environment
to increase understanding
the community
to build relationships and foster engagement
raise awareness, promote greater understanding, guard or restore reputations, change perceptions and behavior
improve communications and understanding
to explain and persuade
deliver consistent messages
cultivate and maintain relationships
convey its intentions
47
build image
create and enhance
make and communicate policy decisions
facilitate two-way understanding
customers, clients and/or the general public
identify mutual interests
illuminate ideas
serve as an organization’s conscience and strengthen its reputation
to effectively and consistently promote meaningful dialog
create
foster better understanding
reach common understanding, engagement, consensus building, and the management of controversies
identify problems and repair/assets and strategies/tactics
manipulate public opinion
manage reputation, convey messages, and create a two way conversation
communicate
of any group or groups of persons
bolster an entity's reputation
establish relationships
influence thinkers
ensure the right information is shared
advocate causes
create
The profession relies on research, goals and planning to communicate effectively, influence opinions and attitudes,
to create, manage and promote an organizations reputation and to create a culture of trust and transparency
facilitate understanding of a situation
change behaviors and beliefs
to motivate mutually supportive behaviors
spin the truth
effectively communicate
add value
build and maintain relationships with stakeholders
engage and communicate
manage the organization's public presentation, to provide the relevant information, and to properly
respond to audiences' feedback
raise awareness through media, partnerships or social networks
speak to audiences
define who they are
enhance relationships
maintain relationships
form educated opinions
create understanding
inform the public
promote understanding
to create
effectively communicate
communicate with audiences
through a variety of means (social media, advertising/marketing, media relations, government relations and organizational communications, etc.)
their respective community
do what
facilitate positive consideration
build relationships
encourage discussion and commentary
represent a place/product/thing
48
enable understanding and action
spread the word
communicate, gain insight and collaborate
influence a cause, idea, policy or behavior within
shape the greater discussion and influence opinion
news and information
raise awareness
inform, increase awareness, promote a transaction and/or foster loyalty
to leverage each other
spread news
foster an ongoing dialogue
create one story, one thread of the story that everyone identifies with
communicate
build and maintain a solid reputation and presence
facilitate a certain image
inform and persuade
exchange ideas, persuade, form opinions, position parties in the information stream or consciousness
form relationships
create and maintain relationships
create better relationships
increase value
learn with and from each other
explain their initiatives or a project to the public or specific group of people
individuals
influence opinion
to foster development and growth
take action
help shape the brand story, increase company acceptance in the marketplace, and share information
positively influence
understand value
help such orgs better understand their public and publics better understand said orgs
Represent
connect
to promote the interests of organizations and groups of people with common interests information about
connect
encourage a climate
to actively support
allow each to understand the other
engage their appropriate audiences
inform the public including competitors, media, or consumers
relevant public audience(s)
find like-minded-ness
to be better informed and
generate positive awareness
through strategic
justify
along
survive and/or thrive
be actively involved
get caught
to ensure that heightened brand awareness
create values
the general public
the general public
to build enduring relationships and manage the internal and external perceptions of
ensure long-lasting relationships of trust
have sound conversations and take informed decisions
eat popcorn
49
to effectively and efficiently communicate responsibly
define a mission and or a service / product
influence key publics
Gain share of conversation
deliver arguments of organizations
promote sound interactions
create goodwill
communicate
who can create and disseminate content
provide an open and honest conversation in which both the company and its stakeholders can exchange ideas
influence opinion or action
communicate
to generate consistent, authentic target audience buy-in, third-party endorsements and positive public perception through genuine conversations, events and through the art of story-telling and emotional connections.
influence behavior
keep their message focused
tactically and strategically help the organization meet its business goals.
establish and maintain effective relationships
engage each other
the public and interest groups
establish mututal understanding
inform the public
inform
ensure quality
customers
to help public opinion
keep their minds open
continually create and recreate
build a relationship
peel back the marketing speak
To engage with and add value to stakeholders
build a shared point of view
shape public opinion
and encourage
stream a message
to understand and support
improve visibility and promote reputation
to advance shared values
shape public opinion
help raise awareness and gain consumer and media coverage
describe its value
influence and engage
create mutually beneficial relationship
influence thinking and change behaviors
by working with traditional and new media
advance
gain favor/credibility
influence agendas
provide an accurate depiction
build lasting and meaningful relationships
engage in conversation
communicate effectively
communicate with their target audiences
publics
spread awareness, increase interest and build reputation
its publics
advance the public discourse
build connection and foster engagement, understanding and participation in the brand community or activities
50
advance the public discourse
establish mutually beneficial rapport and goodwill among these stakeholders
evaluate and analyse their propensity and behaviour
acquaint them
engage in two-way communication with their audiences
recognize issues that need (or don't need) to be addressed
share information and gather feedback
completely share a message, brand or product to a consumer
communicate news
build trust via honest, timely communication
share knowledge and expertise
and to let them know that the organization behaves in this manner
inspire
build relationships
to cause or prevent an outcome
foster positive dialog and harmonious relationships
aware
that educates them
a wider audience
engage and convey messages
promote a multi-dimensional exchange of information
educate
achieve organizational objectives
develop symbiotic communication with its publics
move perceptions, galvanize action or influence behavior
engage their audiences
solve problems and tell stories
foster a relationship
its publics
enact change
inform their constituents
the organization
change
open conversations which help to inform
increase understanding and awareness and
define what the target's needs are
build awareness, acceptations and relevant action
improve
ensure they are always seen and 'out there' in different aspects
alter statuses
drive positive brand awareness
create awareness
begin and manage a strategic dialogue
elicit a specific action
interact with the public
over time, in support of
see beyond selling and marketing
their public
enhance communications
persuade them
connect
promote
to be more human-like in their communication and behavior
mobilize our resources
to promote their participation and conversation
promote effective relationships and dialogue with customers and other stakeholders
for mutually beneficial
51
facilitate
smooth business
survive
that promote goodwill and understanding
build relationships, engage in dialogue and influence opinion
understand and influence behaviors
create value
develop relationships
create demand for what the client offers
brands, institutions, people
Nurture and leverage the relationships forged.
change attitudes and behaviors and win arguments
provide a sense of community throughout a process
galvanize action
create a dialogue
communicate an organization's value
cultivate relationships
influence and persuade stakeholders
build brand loyalty
develop loyalty
create a mutual understanding and concept of both the organizations purpose and the public's needs
influence, inform, educate
influence behavior
achieve mutual goals and understanding
communicate through varies channels
create build relationships that lead to advocacy and loyalty
build relationships and shape public reputation
create changes in behaviors, attitudes, perceptions
maximize positive outcomes
better communicate
help their company
to understand, believe, act
develop
drive clear-eyed endorsement
communicate
create conversations and tell stories
make happy fun
influence
understand and support
foster relationships and partnerships
information
places hegemony
Adapt
create exposure
interested parties
engage in dialogue
Stakeholders
influence behaviourr
increase revenues and profits
raise awareness of
help, to get the feeling and word out or handle a crisis
communicate important information about a company
become more transparent
inform and translate
maintain relationships
think or behave
create
achieve
reach a targeted audience
stakeholders
achieve mutual understanding, organisational goals
52
observe, inform, communicate, persuade, etc.
to key stakeholders
through the use of communication
connect and educate
tell a story
create interactive understanding
create value
reach
communicate the company message
realize goals
develop strong relationships
maintain an open dialogue
build trust, confidence, reputation, mitigate risks
girls
provide context and accurate information
troubleshoot
create quality interactions
create action
better life
influence the behavior of forces working
benefit all parties
understand
create mutual understanding and define common ground
encourage action
facilitate conversations
ensure openness and transparency media communication
form trust-based relationships
to present the good side of the picture
influence
Influence target publics
create an attractive/worthy representation
focused, over timer, on common interests and shared goals
create allies or eliminate opposition
communicate
awareness
create and maintain the relationship
produce mutual understanding
create relationships and strengthen communication
establish long-lasting good relationship
create an amicable environment
enhance information sharing
fully present components of an individual or organization
through a mix of directed, ethical and measurable communications activities -- other than paid advertising --
in order to engage them
maintain understanding
engender
to achieve understanding and trust,
establish stronger relationships
communicate
all stakeholders
persuade audiences
gain understanding and interest
"to" achieve
building and maintain relationships
ensure authenticity and integrity are sustained and nurtured between brands and consumers, employees and stakeholders
recommend appropriate actions and messages
its publics
promote their relationship with the public
53
listen and share and engage
Talk (In a Good Way)
improve relationships with stakeholders
secure area
to help use the power of trust from our circles
any third party
create coverage, conversations and content
boost awareness
drive awareness and prompt action
generate positive recommendations
generate content, coverage and conversations that create reactions
create recommendations
encourage recommendations
raise awareness and influence brand preference
achieve
increase awareness and good reputation
in the right way
communicate honestly with all the organisation's stakeholders
improve acceptance
address them
achieve measurable goals
increase business
a variety of constituents
to create awareness, foster understanding, and acceptance of the organization's activities in order to
ensure they have information
encourage a changed behavior or action
encourage and form
drive sales and sustainability
secure greater understanding and awareness among important audiences
inform and entice
to succeed
literally, relate to all of their publics
create content, coverage and conversations
publicize relevant new items
increase awareness / sales
generate conversations, coverage and content
use content, conversations and coverage
facilitate
build and sustain
influence their opinions
information that is mutually beneficial
create dialogue
relay information and to resolve problematic issues
communicate
create relationship
further their brands
inform others
insure
change
influence attitudes and behaviors
converse with its audience
create/increase awareness, improve brand reputation
develop relationships
listen, engage, understand
ensure
generate goodwill
inspire and facilitate conversations and dialogue
engage each other in open communication
alert management to current problems they may reflect negatively on the company
achieve
achieve mutually beneficial outcomes
54
By selling a product or person, a PR member is influencing the thoughts of the public. People are basing their opinions on what your selling and promoting.
reach a specific audience
honestly inform
influence or maintain perceptions
further it’s business goals
build a reputable name and command the right public respect
change behaviour
to promote mutual understanding and relationships
to connect with and influence
improve prominence of brand position in the market place
provide knowledge
gain attention
create understanding
strategically position
increase the success
build conversations
set a positive image
build on the relationship between the two
convey a message
communicate
set a positive image
inform
maintain a healthy two-way communication
create mutually beneficial relationships
to connect ideas
improve communication
an understanding
create awareness
increase the success and reputation
make companies look good
focus on specific publics
understand publics
improve the communication with relevant publics
either promote their products or ideas in a way that is on good terms with everyone
responsible to fix any problems publicly
promote the values and beliefs of the organization
build, value, and maintain a positive purpose in the relationship
inform them of a company's key messages, strategies and industry trends
build relationships
better understand
maintain a strong reputation
influence
generate the necessary conditions
help organizations
achieve goals
understand the
engage, influence and connect
achieve a goal pertaining to strategic communications
foster greater understanding and collaboration among stakeholders
shape behavior and attitudes with key publics
cause a conversation to take place
change behaviors
create relationships
promote communication between the 2
increase exposure and awareness
convey their message
attempt to create an understanding
create loyalty and overall awareness into a business or personality
55
establish and maintain communications that are transparent and lasting
educate, inform, share, engage and facilitate a dialogue
share information
communicate
collaborate
inform stakeholders
believe
improve communication
inform
guarantee success
increase productivity
inform
discuss
keep them informed
ensure
be more informed
inform
promote
increase positive communication with the public
increase awareness
Intrigue
build relationships with the public
inform
diverse stakeholders
to reduce uncertainty within the minds of the concerned
to help develop educated opinions, influence decision making and motivate to action
encourage action, dialog and decision-making
inform
obtain a remarkable reputation
build relationships, enhance image and reputation
raise awareness for its services, products and/or activities
define and deliver their message(s)
increase the viability
increase the viability
foster
inform
create a mutually beneficial relationship
create dialogue and open discussion
through strategies, tactics, actions and events
shape opinions and change behaviors
accept ideas, entities, products
interact with each other
build trust
shape perceptions
cultivate positive public opinions
ensure understanding
raise awareness
increase public awareness and perception
communicate with all of its stakeholders
foster increase in sales, a better public image, and a maintain loyalty
The organizations
create relationships
their audience
to promote and build engagement and brand awareness
increase profits
establish, build, and maintain
reach different categories of publics
publics
Communicate
protect and build the reputation asset
foster a better environment and creates better understanding of the issues
56
form relationships
advance, defend, protect and promote our priorities
give them
communicate and advocate
benefit each other and
key audiences
to recognize
help create a public image
for the messages corporations, governments, and NGOs
own your reputation and tell the world who you are before someone else does
respond to challenges and opportunities and build relationships
promote and protect the client’s reputation
illustrate a viewer or consumer an overview glorified that will enhance business, personality, industry or media
affirm and shift opinions and decisions
change perceptions, attitudes and behavior through content that is earned — rather than owned or bought
enhance their public image
publcize its products and promote the value of a company or organization
have vision
to mitigate crisis and manage expectations
engage them in dialogue
develop mutually satisfactory communications
understand them
maintain a positive public image
build relationships
contribute
send and receive messages
establish a desired position in the mind
communicate about positions and initiatives
exchange dialogue
aid in the influencing and understanding of actions
build relationships
strategically advance
establish a defined relationship
decide
inform, educate and converse with the public about its actions, thoughts, expertise and forecasts
communicate
communicate
develop positive relationships
develop productive engagement
enhance customer base
to inform, educate and persuade
of people important to them
drive understanding and engagement
drive engagement, loyalty and passion
get feedback on their actions
promote overall satisfaction
reach mutually satisfying goals, sometimes with pragmatism
promote
promote awareness and action
engage in two-way communication
build trust with publics
people
to encourage the building and sustenance of relationships and reputation
stakeholders
achieve mutual understanding
57
create and protect the brand and reputation
build presence in the public eye
stand guard for freedom in the flow of information
with its various publics
establish and maintain mutual understanding
to build relationships in an ethical, transparent and authentic manner
give customers, stakeholders a reason to care and do business with the organization
inform, report and catalogue
establish positive relationships and communicate with multiple audiences, ranging from customers and clients to the media, donors, employees, contractors, members of the communities served and others
convey a favorable image to the public
create and sustain a mutual understanding of needs and desires
establish an open relationship
start a dialogue
make a positive environment
engage in discourse
create a dialogue
maintain and create relations
communicate
to gain awareness and impressions
communicate adapting ideas
encourage communication
host effective and valuable conversation
build mutually beneficial relationships
create mutually beneficial relationships
maintain mutually beneficial relationships
the public
communicate
raise awareness
effectively communicate key messages
connect with key audiences
then devises a plan to change/modify, or confirm it
a public forum
guide communications strategy
reach a state understanding
inform, raise awareness, build reputation and sustainable relationships
foster relationships
to improve the flow of more accurate information
improve transparency, inspire dialog, find common ground
gain mutual understanding
in order manage existing and potential relationships
realize, adapt and enhance the perception
inform about the activities of an organization
Media
promote mutual understanding
achieve
galvanize
become
to ensure support and demand
create and maintain relationships with publics
promote intelligent decision making
to ensure an active set of champions are loyal, excited and defending of the organization
to help them connect, and influence the people that
58
can benefit from the business/person's cause
help them understand and interact with their publics
improve relationships
each other
manage brand/image
facilitate two-way communication
serve the interests of society, the industry, and clients
establish two-way communication channels
favourably support
shine light on their brand or personal image
foster a clear channel of communication in order to facilitate a strong working partnership
secure the necessary relationships
form friendly and loyal relationship
build trust and mutual understanding
establish an environment of understanding
enhance goodwill
reach all pertinent audiences
achieve project or business goals and objectives
increase profits
manage the public image of the company and its perceived values
maintain transparency especially during times of change or crisis
market and publicize ideas, progress and news
interact
promote transparency
maintain clear communication and open dialogue
audiences
accomplish a goal
engage in a dialogue
create smiles
cause engagement with a company/person
build and maintain relationships
sell its products, services, needs
improve the flow of accurate information and strengthen relationships
help explain about
mutually benefit
so that their opinions can help shape policies, positions, and products.
the publics important to their success
provide a message
turn them into believe of what is being offered
educate, inform and connect
establish an open dialogue through traditional, social or experimental forms of media
inform and educate public audiences
enlighten them
experience the maximum benefits of communication within relationships
allow the person or organization
build awareness of a brand or product
create understanding
encourage collaboration
to achieve the clients’' missions
build a relationship between a cause or a company
the achievement of success as it is defined
maintain integrity of brand, evolve and build relationships
key audiences
59
build support, (increase consumers, profit)
to garner public support
achieve
deliver crafted messages and engaging information
target audiences
positively position its brand in the marketplace
create informational links that convey key message points
foster mutually beneficial relationships
advance the organization's goals
provide information the public needs to know
give people, businesses and organizations a voice that can make an impact
to have a productive conversation
60
APPENDIX FOUR
Words submitted to Submission Field 4.
61
connects organizations
enhancing an organization's reputation and value
the purpose of enhancing an organization's reputation and value
achieving business results
the betterment of a business and society
their organizations
the enhancement of the brand or organization
the purpose of facilitating the achievement of strategic organizational goals
improving a company's value
to add value to an organization
the enhancement of the business
the betterment of the organization
the advancement of the business
the purpose of enhancing brand value
the purpose of mutual understanding
Profit/Popularity
creating a more valuable thing at the end.
any organization
the benefits of both parties
the benefits of both parties
the purpose of promotion, research, or customer service
increased brand awareness, driving sales, communicate a message
often for the purpose of increasing awareness, interest, devotion, or consumer demand.
the benefit of each audience's interests
mutual goals and understanding
the purpose of achieving organizational goals.
external and internal audience, however insignificant their voice and stake be
targeted associations
companies
public
achieve commercial success
enhancing recognition
increased awareness
better understanding
mutual benefit
the betterment of society
the sustainability of organisations and trust of their audiences
the better
an ongoing discussions about matters in common
educate/transact
organizational success
It works primarily through the use of media relations and other forms of third party endorsement.
advancing organizational goals
of interests
nothing
to what corporations money
enhancing the credibility of the organization and its role (no matter how small or arcane) in making the world a better place.
enhancing the credibility of the organization and its role (no matter how small or arcane) in making the world a better place.
for the purpose of realistically setting and meeting EXPECTATIONS among all concerned.
realize the client's goals
advised/informed
money
62
that is more than just brands out there.
communications problems
with their publics
their mutual understanding and benefit
relationship development
its products/services
earn support
awareness and education
constructive relationships.
This form is too restricting
increasing profitability
improve the situation
target audience
long-term, sustainable success
managing your future
the purpose of influencing decisions such as buying or voting.
achieving business objectives
an organization's achievement of its' mission
the purpose of driving action: consideration, purchase, votes, investment, support (financial or otherwise), etc.
everyone's benefit
for ideas, facts and viewpoints
good decision making
to establish public awareness and get the message out before your competition does , with your spin.
better
the purpose of achieving mutual goals
Us to connect with one another
Russian peasants
the purpose of increasing their knowledge about the company, its brand, and its products
to benefit the individuals and organizations
mutually beneficial results.
effects
increasing awareness
evaluating value of users with recommendations for further enhancing image and brands
among its consumers.
better understanding and appreciation
achieving a desired behavior
to accelerate
the improvement of understanding between an organization and its stakeholders
positive outcomes
overall happiness
increasing awareness, sales or other goals
For the purpose of beginning the ripples in the pond. One pebble can be the beginning. Most people look for an idea. PR people are idea people.
the benefit of everyone involved in the conversation
tomorrow
promote the organization and deepen engagement with its users/customers/investors
ensuring understanding and positive image among various publics
mutual success
the overall success of a company, brand or organization
awareness
profit and self interest
profit
for the purpose of obtaining their objectives
mutual benefit and prosperity
63
the betterment of whoever's writing the checks
the organisation.
profit
serve as the liaison or the holder of information for any group/organization to the public and vice versa
organizations
achieving mutually beneficial objectives.
conversations
for and among the organization's stakeholders, with the greatest stakeholder being society itself
achieving strategic objectives
mutual agreement
increased understanding about an issue or an organization
greater audience
the client and community
everyone's benefit
between companies and people important to their success
to create good will and address concerns about a brand or organization
to achieve mutual understanding, realize
organizational goals and serve the public interest
and is publics
advancing the client's interests
growth and success
mutual benefit of the organization and its publics
mutual benefits
mutually beneficial understanding in business and communities
because no one else will
to create a better society
the use of said audience in any manner they see fit, as well as for the public entities themselves, for the purpose of increasing exposure to influence awareness leading to desirable actions on the part of the audience
population
mutually beneficial relationships between organizations and publics
accuracy, information, knowledge
world domination
clear communication
in the world
the world
furthering a client's agenda, be it reputational or cause-related
perceptions
the purpose of building brands, creating organizational alignment and/or providing societal benefit.
media, influencers and stakeholders
the advancement of mutually beneficial goals
reputation
allowing the public know the company, organization, or individual better
disseminating information, selling products, and/or for the good of the whole.
more informed decision-making from all sides
to promote, protect, prevent and persuade
mutual understanding and dialogue
the purpose of reputation building and advancing business priorities
to strengthen and maintain brand value
image (product or persons)
a specific message
mutual understanding
64
to promote understanding and goodwill
Common good
Benefit of Client
mutual benefit
business, governmental and social benefit
public awareness
the purpose of achieving organizational goals
their mutual benefit
greater understanding and conversation
for the betterment of the business entity as a whole
our clients.
the public good
to enable its sponsors to achieve their objectives with specific audiences.
fill-in-the-blank form
creating common understanding
for mutual benefit
mutual understanding and benefit
sustainable dialogue across all engagement platforms
support of the organization buy and for its stakeholders
to achieve an informed public understanding utilizing research,
marketing, media relations, social media, employee and government relations, among other programs
increased satisfaction of all involved parties
enhanced reputation, image and profit
achieving common purpose
everyone's mutual benefit
growth and success
supporting an environment of mutual understanding and benefit
understanding and acceptance
restrictive
between them
building good will, achieving a consistent perception of authenticity, and cultivating long-term, mutually beneficial relationships
communicate, sell, change and otherwise make a difference
the sake of a client's reputation
an important message
in the interest of any individual or group.
growth
an organization, company or corporation
the improvement of society
to educate, inform, mobilize and problem-solve
positive stakeholder perception
what has not been discovered
and change behaviors toward mutually beneficial outcomes.
to differentiate and position your organization as a leader in the industry in order to affect revenue and a stronger relationship with stakeholders and the community
bridge the divide
positive change and outcomes.
mutual success.
money.
a common goal
mutual growth
accomplishing corporate objectives
to facilitate business, relationships and information
accomplish an instrumental organizational goals
better understanding of an issue, individual or organziation
65
reputation building and management
the public and other interested parties
key audiences
long-term mutual benefit
enlightened understanding and perspective
brand differentiation
purchase and messaging
a product, policy or idea
relationships
the organization's mission
managing public opinion
maintaining the organization's mission
a complex world
what purpose
sustained profits or contributions
transparency
product launches, industry news, competitive reports and life interest stories
a favorable impression of that thing that is conveyed to the public at large
the greater good
business success, community building and inspiring discussions
the greater good of the organization
a specific group of people
successful communications
test
disclosure, marketing, awareness, and topical thought leadership
marketing
the betterment of the audience and/or the organization
for the greater good of the future
public consumption
mutual understanding and respect
the greater purpose of increasing the knowledge and well-being of the human race
its services, programs, talents, anything
long-lasting awareness, brand management, resonation, and trustability.
brand imagery
social good
the purpose of informing, persuading, selling, motivating or winning approval
no purpose
the mutual sharing and understanding of information
a better functioning world
an organization or agency
connecting in our human condition
improving business and image
the mutually beneficial exchange of information and ideas
meeting a business or organization's needs
its product
fulfillment of needs and desires
sales, reputation, and social acceptance purposes
successful outcomes
mutual benefit
the purpose of developing deeper and more nuanced relationships.
As mouth piece
mutual understanding
improved communications and understanding
mutual understanding and relevance
mutual benefit
the sponsoring organization's success
66
success, satisfaction, and well-being
gained exposure, credibility and revenue
the purpose of telling a story often unknown, misinterpreted, or incomplete
mutual, sustainable benefit
bringing realization to others what your company is about - who you are, what you stand for, and what you care for.
for companies/institutions to be more empowered to share their stories.
their mission
communications
billings
the ride
everyday challenges
an effective relationship
doing good things
comes with measurable and meaningful results
the good of the community and the people
educate, relate, and provide understanding
educate, relate, and provide understanding
For the brand, be it a company, person, product or cause.
organisation survival, success, social legitimacy
things of personal and public interest
becoming thirsty
(no for, with) consumers and constituents
to garner some form of support
to cause them to think positively about the individual or organization
To drives sales
conversation and publication
that strengthen positive relationships
purpose of achieving the organization’s goals
understanding
to help influence the people you desire to reach
and build a climate of open communication engagement and trust.
growth or change
mutual benefit
dedicated to protecting and enhancing brand, brand awareness, credibility, reputation and goodwill
accurate content, interesting ideas and personal, professional and institutional value.
the benefit of all parties
mutual dialog and, hopefully, understanding
the purpose of meeting their information needs and creating a understanding
the purpose of maintaining a brands reputation or product
the benefit of all involved
the good of the community
awareness
increased business
product growth
reach conclusions
and consider all angles
shared understanding
the good of the organisation/event etc
enabling an educated decision
To create partnership, trust and respect that leads to mutual understanding and possibly support
the greater good of all concerned.
strategic business or organizational objectives
67
our influencers
understanding
organizational goals and objectives
in the service of new business/sales
mutual benefit
a particular cause
interaction and awareness
the company
any type of situation
all parties
what seems to be limited gain
the achievement of specific and measurable goals
companies and organizations
organizational interests
the organization or company
achieve business or organizational goals
developing a positive affinity for that brand
the common interest of all parties
collective benefits
improved awareness, advocacy and action
the growth of the organization
public relations
the purpose of ultimately improving brand equity
their mutual benefit
the benefit of all involved
the indirect or direct benefit of the organization or individual that controls the brand.
their mutual benefit
purposes that support business objectives by arming the stakeholder with the truth
achieving a myriad of objectives that benefit all parties in the process
promotional advertising
the development of ethical, mutually beneficial relationships
the benefit of the client and provider
increased awareness, understanding, and acceptance of information, interests, events, and causes
the sake of buying into a product, brand or idea
the good of the organization
mutual understanding
improving understanding, learning, and affecting change
in order to develop or strengthen its relationship with the audience.
action
the organization
for a transparent purpose
(Dont try to force something that isn't)
of goods value
to make an informed decision or opinion
a greater good
corporate reputation and value
the greater good of an organization
change
better two-way communication
mutual benefit and satisfaction
a better world
creating dialogues and measurable values
our constantly evolving world
mutually beneficial purposes in the future
the sake of raising awareness, calling to action, and overall gaining publicity with the ultimate goal of increasing the bottom line
68
what purpose
understanding
true and useful information
providing them batter services
behavior
creating a better consumer experience
build trust
greater absorption
their products, services and causes
relationships
public to become aware or act upon
an overall image.
solving client's business problems
increased action
mutually beneficial long-term gains
the goal of growing usage, satisfaction and value
the purpose of building a loyal fanbase
mutual understanding and benefit both for organizations and for strategic stakeholders.
an authentic connection between the two sides.
divert public attention away from the activities
undertaken by special interests—activities ultimately intended to subjugate The People into compliant little consumers and followers.
support
effective reputation management
to embrace our version of reality
companies
client's specific needs
building beneficial relationships with stakeholders and thus advancing organizational goals
their optimal use
for increasing the brand awareness between their target and also improving the knowledge of costumer's needs
achieving specified social-, business- or organizational-goals and objectives
outcomes
gaining trust and credibility
make life easy but also more competitive
inner necessity
between itself and its stakeholders
the management of reputation
shared values and relationships
improvement
accomplishing business goals
the purpose of raising the client's value.
create coherent image
To create goodwill and consumer confidence.
to create social and economic value
goals of the organization or person
a succinct end result
the benefit of the company represented and the public
mutual understanding
individuals and society
symbiotic results
the purpose of increasing business
growing long-term trust and marketing growth
increased profits
improved communication and efficiency
business, entertainment
quantifiable responses
69
the organizations we serve for and the public interest
influencing the general public
the organization's long and short term success
building trust
advancing a point of view, product or service
the business and the audience
their image
money
the benefit of the communicator, individual or society at large
mutually beneficial relationships
its products and service
a common message
the public and stakeholders
profit
our goals and objectives
motivating, educating and informing the public.
mutual benefit
manufacturing consent.. The job is still the same but pr do her pr in redefining herself
Their role in the larger society
great causes
awareness and understanding
mutual outcomes
value
defined results
serving the public interest
a product, person, service or organization
the public to acknowledge and gain respect for or clear up a situation
the purpose of strengthening and continuing the relationship with the public and the media
better comprehension
the organization
companies or public figures
positively about your clients
mutually beneficial outcomes
mutual understanding
influencing their perception
change
to serve the public interest
gaining and maintaining trust, legitimize the organisation, help to manage crises, etc. and numerous other purposes
to establish the social legitimacy of those ideas and entities.
to achieve mutual understanding, realize organizational goals, and serve the public interest. (CPRS - Flynn, Gregory & Valin, 2008).
mutually beneficial existence
improving an organization's brand
achieve the goals of the organization, person or government who requested the service
the organization
the business goals
the purpose of creating good will and improved the bottom line for a company or organization
mutual success and benefit
the mutual benefit of both an organization and its publics
expressing the organizations messages and analyzing their impact on the intended public
to build a better society
reputation protection and sharing
greater good
70
increased exposure in the marketplace
knowledge
welfare
or against the goals of said interest
achieving mutual beneficial goals
a message
for the purpose of creating the conditions needed to achieve strategic goals.
positive change
to improve your business or organization
by guiding groups' or individuals' opinions, attitudes, behavior, habits forward an appointed aim
creating strong, sustainable and measurable outcomes and value
for making this world a beautiful place
publics
tangible and intangible benefits for consumers of said information
in support of mutual understanding and mutual benefit.
Achieving organizational goals while improving the broader community.
what they feel.
communications
achieve the aim of the organisation
beneficial coexistence
public's self-interests
gaining long-term gain (lucre)
itself and its publics
the benefit of all entities involved
the purpose of engendering interest, trust and respect
that distinctly articulate and clarify relevance and value for its defining mission, products or services, social benefit and people, often to achieve a specific sales or business outcome.
in a desired and meaningful way.
gaining a public's support.
stakeholder loyalty, create or convey change, provide credible reassurance in tumult, build awareness, foster diplomacy and promote a product or position.
compel a predicted behavioral response or grow commerce.
its different target audiences
information
the communication and management of reputation and trust
to do something beneficial to the organization
the public's loyalty and support on your organization's products and services
delete "for" the goal of securing the public's trust
the purpose of the creating a greater community
the advancement of public and private sustainability, growth, trust and advancement
achieving operational and business goals
a better understanding of the organization's works
the better understanding of the purpose of the person, place, or business
mutual benefit
About Your Company
improving quality of decisions and accelerate their time of implementation
one's successful existence and development
to filter the good from the bad
the benefit of that cause
71
increased recommendations, reach and revenue
great recommendations!
increased sales
increasing sales
brands, people, policies, businesses
that support business objectives and result in sales
contributing to business or brand objectives in a measurable way
changing consumer behaviour and driving sales
clarity and goals
the company and community
at the right time
to ensure that its policies, activities, values and people are known and understood in order to establish a platform of mutual understanding and acceptance
an organization's mission
better relations
businesses and non-profits
the benefit of both parties
the development of understanding and cooperation
advance its mission, priorities and maintain its reputation.
making informed decisions about products, issues and organizations
its targeted audience
relationships, engagement and community
society
the purposes of advancing their issues, mission and/or perspectives
to improve the relationship between the public and organizations
maximizing profit
maximize connections and minimize exposures
generate ripples of recommendation
public awareness and education
more influence / profit
clients to achieve their comms objectives
generate third party endorsement - recommendations
interaction
positive relationships
affecting favorable behavior
their overall business objectives
a more informed society
the mutual benefits of the company and the customers
business
goals
an increase in business
what they have to offer
trust and confidence
control
organizational goals
the betterment of both
the expressed purpose of engaging and educating shareholders, stakeholders and the public at large
mutual benefit
win-win on both sides
reliability and resilience
the purpose of promoting a company as a good community partner
mutual success
clarifying issues, providing sufficient transparency and clarity of management's objectives
its goals.
the realization of organizational goals
This is to create business, PR is continuously selling something or someone new on the scene. This keeps
72
not only the entertainment business alive but any organization or public figure alive.
brand and cause awareness
strategic relationships
a better understanding of a client's background and motives
the benefit of both the organization and its stakeholders
to gain credibility and profitability
achieving comms and commercial objectives
in order to balance different views and come to an understanding of each other's points of view
the public
a greater market share
the public
mutually beneficial relationships
positive outcomes
your organization or corporation.
lasting relationships
the companies success
enhance both their success
positive relationships for said publics
audiences
the companies success
values
the purpose of the organization to keep a good reputation
an organization and its publics
better understanding of needs
better understanding and management
its customers
any organization
the organization or company
their publics
clients
business
organizations
everyone to see
to gain a positive image back to the public
better public opinion of the organization
between a company and its publics
brand awareness and recognition
uphold clients interests
connecting ideas and needs
amen
that underpins organizational success
behaviors
organizational success
attain their business objectives, enhance reputation and engage constituencies in dialogue to further those ends.
for the organization and when possible, for key publics
in order to fulfill his mission and vision
mutual understanding
the purpose of relaying a specific message
better decisions that shape our world
mutually beneficial and measurable outcomes
greater understanding
the greater good
mutual benefit
clarity and transparency
with the ability to build connections
the purpose of presenting the image they wish to convey
the issues at hand
reputation management
73
This is about trust, support and ethics for the betterment of business whether it be a for profit or non-profit organization
the benefit of the organization's key stakeholders including employees, the media, the general public, board of directors, management and customers
creating or sustaining a relationship
information
a purpose defined
message distribution.
what you need them to
mutually beneficial causes
success
an organization
a company or client
success of organization
an organization
their own good
success of an organization
success of an organization
organizational success
organization
favorable business
service
Advantages
better business
oil crisis
organization success
mutually respectful and beneficial outcomes
to enhance the communication with one another
the purpose of creating intelligent and responsible decisions and actions.
the mutual benefit and the success of one's organization
knowledge and leadership
a common interest
changing perceptions and yielding favorable response
the purpose of developing a mutual relationship
their audience(s)
future successful ventures
successful ventures
relationships
knowledge
organizations and stakeholders to connect and understand each other
benefiting and building of civil society
expression of second generation's human rights
the greater good
mutual understanding
actions and reactions from both the TA and client/brand/company
the public
a predetermined objective
participating in our communities, in our democracy, in our world
success achieving business goals.
its products, people, places and causes
the betterment of society
to build a positive reputation and mutually beneficial relationships that support the organization's goals (and don't say BUSINESS goals because that leaves out not for profits).
company/ public figure/ organization
in an effort to maintain and create relationships, action and influence
mutual benefit
for an interactive movement that influences action
their agency
mutually beneficial relationships
gaining their trust and goodwill
inform
74
your brand
business success
a better, well-informed society
that are mutually beneficial
winning's sake
reasons to bill clients
all recognized publics - local to global
common goals
brand awareness
important public health issues
the company or business that is in line with the company or business's ideas.
advocate.
your own good
mutual benefit
a positive outcome for the client.
an overall approval or "buzz" that shall increase ad revenue, marketing and business
the greater good of society
the purpose of meeting organizational objectives or other desired outcomes
ultimately generating revenue and/or visibility.
the public eye and community
evolution
maintaining a positive image in the minds of the public.
bad idea for this sort of thing.
maintaining or improving relations
the general good of the public
mission fulfillment
customer and shareholder value
the purpose of creating a brand
positive relationships
mutual information and relationship-building
preferred action for or toward the organization, people or events
promoting goodwill for all parties involved
informing and engaging all stakeholders in positive relations
the elevation or degradation of reputation
information and mutual benefits
the success of the institution
encouraging communication, understanding, passion and corporate growth
themselves if they want to participate
the continuous building of a trusting relationship by being transparent
customers
everything
the purpose of understanding, support, and collaboration
mutual advantage
increasing sales
increased understanding, adjustment of attitudes and a change in behavior.
to achieve our organizations' or clients' missions or objectives.
an organization
the behaviors or actions required to meet organizational goals and objectives.
trying to move at the same pace with the universe or a little step in advance
the overall public well-being and consumers
improving organizations and the communities they serve
75
to better the reputation of the client in the community
that furthers the entity's mission
organizational relationship building
positive outcomes for the benefit of both clients and the publics they serve
drive awareness, recognition
and organisation.
a positive impact
the benefit of all concerned
profitable integration of an organizations new and continuing relationships
increased news
Freedom
which its success or failure depends
the ability to make the world a better place
for the benefit of both the organization and its stakeholders.
maintain or boost shareholder value, attract and retain talent
a world that wants to know
persuading
the mutual benefit of society and the organization
with the intention of changing the public's actions by influencing their opinions.
encouraging long-lasting, positive and productive relationships between all parties
creating and maintaining organizational integrity
so stakeholders understand how they can benefit
heaving a good relationships
to clarify perceptions of an organization's or individual's image
building relationships leading to a positive image
organizations and individuals
mutually beneficial relationships
the better good of the company as a whole
the good of all parties involved
the betterment of both parties
building authentic relationships
the organization or client and the public
both parties
the common good
Authentic relationships
in order to build two-way mutually beneficial relationships
a campaign/cause on behalf of your client
the purpose of coming to a mutual understanding.
effecting change
the benefit of the client
discussion
a better understanding of the issues that matter to them
the mutual benefit of both the public and the organization
more productivity and receptiveness respectively
aligning ideals and values, and engaging stakeholders in decisions
a richer understanding and interactivity among them
achieving better outcomes
cooperation and royalty
leading to a secure and positive image of the organization as a whole
the organizations in order to build a better relationship with its publics
a good reputation of the latter
76
Create Visibility
benefit of the organization
mutual outcomes
action
skeptics
for that organization’s products, services, mission and actions.
the mutual benefit of both the organization and its publics
ethical public policy
to ensure long-term viability, growth and success
making the world go round
better mutual understanding and success
the benefit of all involved
greater understanding of concepts
being viewed with integrity in midst of crisis
mutually beneficial relationships
the purpose of building, maintaining, and growing mutually beneficial long-term relationships
the mutual benefit of all
organizational goals
the right message to be perceived by their public target audience
a profitable and positive future
the best interests of all parties involved
long-term collaboration
the organization to gain the goodwill they need in order to carry out their missions.
creating an environment open to the organization's functions
organizations
maximizing its potential
success
client
the purpose of fostering positive feelings about the company
the creation of trust between the organization and its stakeholders
the purpose of bettering a specific brand through print and online sources
understanding
open relationships with all relevant parties
the purpose of advancing and achieving the goals of the organization, entity or individual
and create mutually beneficial relationships with its audience
mutual understanding
the purpose of building awareness and eliciting the desired action or behavior
clients
sustainability of a brand
the companies public image
the benefit of consumers and shareholders
a richer understanding and interactivity among them
products, programs or causes
the organization and its publics and stakeholders
Public relations specializes in bringing people together, finding common ground, and fostering joint decision-making.
to build and maintain those relationships
to help/enhance the organization's image/business
them to become future consumers and spread the word to others
the purpose of attaining a better understanding of the goals and values of both parties and working to meet and succeed these expectations
the purpose of encouraging positive endorsement of a product or service, thereby resulting in the sale or use
77
of said product or service by consumers
the purpose of better understanding
genuine connections with the individuals and groups that help it achieve its goals
the purpose of achieving their goals
increased sales or services
better communication
greater understanding
uphold a positive image
to achieve satisfaction for both parties involved
the individual or organization
sustainable influence and results
awareness and mutual benefit
success
their goods, services, or products.
organizational objectives
the benefit of establishing a relationship
education
creating goodwill, sustainability and understanding
educating audiences about issues, services and/or products
the purpose of promoting an organization's public image
success
communications between organizations and their publics
the good and ethical transformation of our society
about each other's goals and desires
a social media world
the benefit of society
an organization, cause, product or service
universal understanding
the business to sustain and grow
whatever necessary
Companies and people to communicate their information
greater awareness, understanding and credibility
find its way
advance their mutual interests
think or act favorably
reach
to increase awareness and meet long-term business goals
highlight a product or service
get things done
Educate, inform, and promote
establish, improve or maintain open dialogues and build mutually beneficial reciprocal relationships with multiple audiences
# # #