Public relations by_jonny_cesca

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Public Relations Johnny & Cesca The Marketing Mix & Market Research. Analysis of uses in the Music Industry.

Transcript of Public relations by_jonny_cesca

Page 1: Public relations by_jonny_cesca

Public RelationsJohnny & Cesca

The Marketing Mix & Market Research.

Analysis of uses in the Music Industry.

Page 2: Public relations by_jonny_cesca

• The product of someone in public relation is the positive image of the artist which is being portrayed to the media.

• This is very hit and miss as some artists self destruct their own image e.g.: drug taking paraphernalia

Product

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• The prices can vary due to how successful the artists is being displayed.

• They are paid through the artist/record company. There job then is to make the artist appeal to investors so they can make more money.

price

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• The place of work is endless for a person in PR being away from the desk is just as important as being in front of it.

• New technology such smart phones had allowed PR’s to communicate with the artist and other companies.

Place

Page 5: Public relations by_jonny_cesca

• Advertisement in PR companies is lucrative, this is done through many forms such as, word of mouth, internet advertising, blogging and magazine articles. It is essential that PR companies perform to there best for their client's in order to maintain a good reputation and keep themselves in a good light. Once they have done this they will optimistically continue to receive business.

Promotion

Page 6: Public relations by_jonny_cesca

• Researching the artist or record company to gain background information is essential for the PR to do. They then have insight into their clients target markets preferences and current trends that they would be appealing to.

Marketing Research

Page 7: Public relations by_jonny_cesca

• The product of public relation is the positive image of the artist which is being portrayed to the media.

Product

• The prices can vary due to how successful the artists is being displayed. • The factors of price that are needed to be considered can include magazine articles and brand

connections.

Price

• The place of work is endless for a person in PR being away from the desk is just as important as being in front of it.

Place

• Gaining background information and to have insight into their target markets preferences and trends.

Promotion

• Understanding the target market.

Market Research


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