Public Relation

Public Relation

Falguni SinghMMS-II (46)Advertising and Promotion.

Marketing Mix

Product

Price

Place

Promotion

Public Relation

What is PR ?A basic definition of public relations is to shape and maintain the image of a

company, organization or individual in the eyes of the client's various “publics”.

OrPR, is the art and science of making

people, governments and organizations look good

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Public Relation

Responsibilities of PR

PR professionals work behind the scenes -- sending press releases, courting

journalists, researching public opinion -- to position their clients as positive role

models, ethical businessmen, concerned public officials, or at the very least, not

criminals.

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Public Relation

Importance of PR

•Community Relations•Employee Relations•Product Public Relations•Financial Relations. •Political and Government Relations.•Crisis Communications.

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Public Relation

Tools useful for PR•Press Kits•Audio/video Releases•Media Tour•Newsletters•Functions/events.•Employee interactions on a regular basis•CSR

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Public Relation

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Advantages •It is highly targeted way of reaching the desired audience.

•It breaks through advertising clutter.

•More cost effective than advertising

Public Relation

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Advantages •Very effective in product launch

•It helps in image building.

Disadvantage •No control over media

Public Relation

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Difference between PR and Advertising

•Advertisers strive to sell a product or service, and public relations focuses on shaping an image.

• Company pays for Ad and it knows when and where it will be aired or published. PR’s job is to get free publicity for company.

Oh!

Public Relation

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Difference between PR and Advertising

•Advertisement can be played as per your budget (because you pay for your space)in case of PR you can submit press release only once.

•If a company sponsors an event it can not spread a news about it this is where your PR dept steps in

Oh! Okay!

Thank You