Public Relation: Final Thoughts

8/9/2019 Public Relation: Final Thoughts

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PUBLIC RELATIONPUBLIC RELATION

MANAGEMENT AND ETHICSMANAGEMENT AND ETHICS

The Former PresidentThe Former Presidentof USA, Franklinof USA, Franklin

Roosevelt said:Roosevelt said:

We can not give aWe can not give afuture to our youthfuture to our youthbut we can give ourbut we can give our

youth to theyouth to thefuture only byfuture only by

making them learnmaking them learnETHICSETHICS


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INTRODUCTION

Public relations is a management functionwhich tabulates public attitudes, definesthe policies, procedures and interest of an

organization followed by executing a program of action to earn publicunderstanding and acceptance.

The work of PRM is managing the goals of public and subordinating it with theorganizational goals.


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S

PUBLIC RELATION: is the practice of

managing communication betweenan

organization and itspublic.PUBLIC RELATION MANAGEMENT:. Itis a

management of relationships between anorganization and its public.

MANAGEMENT ETHICS: Ethics is simply

learning what is right and what is wrongand


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It simply means managing

public locally and globally.

It is a broadly recognized,

widely-implemented strategyfor managing and nurturing acompanys interactions with

public and survival prospects.


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BENEFITS OF A GOODPRM

Recognized Brand Name. Improved image (goodwill)

Improvement in Productivity and Quality.

Hence, results in Increase in Profits.


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INTRODUCTION TOMANAGEMENT

ETHICS

The profession of business ethics has long needed a

highly practical resource that is designedparticularly for leaders and managers.

Unfortunately, far too many resources aboutbusiness ethics end up being designed primarily forphilosophers, academics and social critics.

Ethics simply involves learning what is right orwrong, and then doing the right thing.


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MYTHS ABOUT BUSINESSETHICS

Business ethics is more a matter ofbelief system than management .

Our employees are ethical so we don'tneed attention to business ethics.

Business ethics is a discipline best ledby philosophers, academics andtheologians.

Ethics can't be managed. Our organization is not in trouble with

the law, so we're ethical. Business ethics and social

responsibility are the same thing.


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Publics relations Professional havePublics relations Professional havethe addedthe added

dilemma of making decision thatdilemma of making decision thatsatisfysatisfy

The public InterestThe public Interest

The EmployersThe Employers

The Professional OrganizationsThe Professional Organizationscode ofcode of

EthicsEthics

&&


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BENEFITS OF MANAGINGETHICS IN WORKPLACE

Attention to business ethics hassubstantially improved society.

Ethics programs cultivate strongteamwork and productivity.

Ethics programs support employee growth

and meaning. Ethics programs help avoid criminal acts

of omission and can lower fines.

Ethics programs promote a strong public

image.

O SS O CO


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PROFESSIONAL CODE:PUBLIC

RELATION CODE OF ETHICS When the Public Relation society of America was founded in1948, Rea W. Smith X-vise president was the development ofan ethical code so that

1. Its members would have behavioral guidelines2. Managements would have clear understanding of standards &3. Professionals in Public Relations would be distinguish from

shady promoters and ballyhoo advance men whounfortunately, had been quick to appropriate the words PublicRelations to describe their operations

The following PR Code of Ethics presents the core values ofPRSA members and of pr profession.

These values provide the foundation for the Member Code of

Ethics and set the industry standard for the professionalpractice of public relations.


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CODES OFCONDUCT

Code of Ethics Advocacy:

A member shall conduct his professional life in accord withthe public interest.

He should provide a voice in the marketplace of ideas,facts, and viewpoints to aid informed public debate.

Code of Ethics Honesty:

A member shall exemplify the high standards of honestyand integrity while carrying out dual obligations to a clientor employers and to the democratic process.

Code of Ethics Standards: He should adhere to the highest standards of accuracy and

truth in the interests of those we represent and incommunicating with the public.


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Code of Ethics Fairness:

A member should be fair with the public,

with the past or present clients or employeesand with fellow practitioners, giving duerespect to the ideal of free inquiry & to theopinions of others.

Code of Ethics Promptness:

A member shall not knowingly disseminate

the false or misleading information and shallact promptly to correct erroneouscommunications for which he is responsible.

Code of Ethics Integrity:


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Code of Ethics Independence:

He shall be prepared to identify

publicly the name of the client oremployers on whose behalf any publiccommunication is made.

Code of Ethics Disruptive:

He shall not use any individual ororganization professing to beindependent or unbiased, but actuallyserving another or undisclosed interest.

Code of Ethics Promise:

He shall not guarantee the achievement


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Code of Ethics Unconflicting Interest:

A member shall not represent conflicting

interest without the express consent of thoseconcerned given after a full discloser of thefacts.

Code of Ethics Unbiased ness:

He shall not place himself in a position wherethe members personal interest is or may be inconflict with an obligation to an employer orclient or others without full discloser of suchinterest to all involved.

Code of Ethics Straightness:


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Code of Ethics Secrecy:

A member shall safeguard the confidence &privacy rights of present, former and future

clients or employers.

Code of Ethics Esteem for other PRPractitioners:

A member shall not intentionally damage theprofessional reputation or practice of anotherpractitioner.

Code of Ethics Liability:

If a member has evidence that some one hasbeen guilty of unethical, unfair practices

resulting in violation of code, the member is


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Code of Ethics Obligation:

A member called as a witness in a

proceeding for enforcement if this code isobligated to appear unless excused forsufficient reason by the judicial panel.

Code of Ethics Legal bondage:

He shall as soon as possible sever therelation with any organization or individualif such relationship requires conduct

contrary to the articles of this code.


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Ethical dilemmas in PublicRelation

Making extravagant claims about a product. Being agent of Organization and un disclosing

interest of Organization. Unintentionally corrupting the channels of

communication through paying expenses or

hiring news editor. Giving complementary or gifts to journalist.Any promise made to client for giving special

coverage in a specific publication.Any personal interest conflicting with the clients

interest.


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CONCLUSION

According to me the PUBLIC RELATIONSETHICS is all about professionalreputation, No False information, no

media channels corruption, no bribes,payments or presents, PR Practitionershould work for the Public Interest,honesty and integrity, fair play, accuracy,confidentiality and be truthful. Last but

not the leastPR should NOT be used as PROPAGANDAand MANIPULATION

SHOAIB IQBAL


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NUTSHELLNUTSHELL

The ethical problems and issues vary fromThe ethical problems and issues vary fromorganization to organization as small firmsorganization to organization as small firms

differ from large firms, so is their way ofdiffer from large firms, so is their way ofcommunicating channels, experts and abilitycommunicating channels, experts and abilityto react to certain situations also areto react to certain situations also aredifferent. But the core function of the PRdifferent. But the core function of the PRPractitioner is always to be honest in hisPractitioner is always to be honest in his

approach and maintain the confidentiality plusapproach and maintain the confidentiality plusunbiased ness.unbiased ness.

MUHAMMAD ALIMUHAMMAD ALI


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upup

Hence PRM is equally important for anyHence PRM is equally important for anyorganization as much as making Profitorganization as much as making Profitbecause No company can survive withoutbecause No company can survive withouttaking together its ASSETS and movingtaking together its ASSETS and moving

further.further.PR must share responsibility with press toPR must share responsibility with press tosolve ethical dilemma. Standards createsolve ethical dilemma. Standards creategoodwill and credibility with the public andgoodwill and credibility with the public andtherefore every organization should promotetherefore every organization should promote

genuine, honest and clean and cleargenuine, honest and clean and clearstatements in order to avoid ethical dilemmastatements in order to avoid ethical dilemmaand meet the need of people.and meet the need of people.

Muhammad BaqirMuhammad Baqir


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FinalFinal

ThoughtsThoughts We can not give a future to our youth but we can give our youth to theWe can not give a future to our youth but we can give our youth to the

future only by making them learn ETHICSfuture only by making them learn ETHICSI would like to brie fen my views thatI would like to brie fen my views thatEthics is simply learning to do theEthics is simply learning to do the

right thing in a right manner so integrity, commitment and truth areright thing in a right manner so integrity, commitment and truth areessential ingredients in PR practices. Because PRM Corresponds to basicessential ingredients in PR practices. Because PRM Corresponds to basichuman needs and compel the organization to be ethically oriented. Wehuman needs and compel the organization to be ethically oriented. Wemust remember the fact that PR grow out of propaganda first world war,must remember the fact that PR grow out of propaganda first world war,second world war, promoting cigarettes etc so its reputation has alwayssecond world war, promoting cigarettes etc so its reputation has alwaysbeen under shades so it will take many a more decades and efforts forbeen under shades so it will take many a more decades and efforts forpractitioners to live up to the mark.practitioners to live up to the mark.

Many people think ethics, morality & corporate responsibility are same,Many people think ethics, morality & corporate responsibility are same,they are interrelated but morality is our personal belief, ethics are sharedthey are interrelated but morality is our personal belief, ethics are sharedcommunity standards that we agree to & corporate responsibility is a waycommunity standards that we agree to & corporate responsibility is a wayof behaving drawn on ethics.of behaving drawn on ethics.

What PR practitioners inform can be a life & death issue for the targetedWhat PR practitioners inform can be a life & death issue for the targetedgroup particularly about medications, diseases etc as people are makinggroup particularly about medications, diseases etc as people are makingdecision on what PR is giving information. The fundamental of Ethics isdecision on what PR is giving information. The fundamental of Ethics istelling the truth, honesty, transparency but business environment instructtelling the truth, honesty, transparency but business environment instructyou to hold on information because you have a duty towards superiorsyou to hold on information because you have a duty towards superiors

order too. So sometime disseminating information depends on situationorder too. So sometime disseminating information depends on situationthat how much you can share & how much information you have to hold.that how much you can share & how much information you have to hold.

Adnan Ul HaqAdnan Ul Haq

Public Relation: Final Thoughts

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