PSY-CHIC by Kenzo Paris
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Transcript of PSY-CHIC by Kenzo Paris
FRANCE
&
# Organisation of an exclusive event ‘Psy-Chic by Kenzo Paris,’ and a privileged operation giving ELLE readers and online users the opportunity to win places as honoured guests
OBJECTIVE
RESPONSE
# To celebrate the new Kenzo collection and drive traffic towards the store
&
A 360° CAMPAIGN
WEB
# Advertorial
# Social network support
# Dedicated ’invitation’ space# Premium online formats# Editorial support
MOBILE
SOCIAL NETWORKS
# Dedicated invitation space# Banners# Push notifications
ON THE GROUND
#EXCLUSIVE EVENT FOR READERS AND USERS
DEDICATED ONLINE SPACE
Special dedicated online ‘invitation’ space on ELLE.fr (fashion section) presenting details of the exclusive, co-branded event
Post-Event coverage: picture gallery and editorial content one week after the event
DEDICATED MOBILE SPACE
Landing page ‘invitation’ on ELLE app
Push notifications and banners
To allow users to participate in the privileged operation
Results : 1,899 online subscriptions & 677 mobile
subscriptions
#EXCLUSIVE EVENT FOR READERS AND USERS
PREMIUM ONLINE FORMATS & EMAILING
BUZZ ON SOCIAL NETWORKSPRINT ADVERTORIAL
To promote the operation and drive users to the dedicated online space
FOR MORE INFORMATION
PLEASE CONTACT:
The Integrated Solutions Department
+33 1 41 34 87 39