Pru Boo Halloween Sponsorship Deck 2010

PRU BOO 2010

PRU BOO 2010BENEFITTING BOSTON MEDICAL CENTER’S KIDS FUND

TWO GREAT HALLOWEEN EVENTS MERGE IN 2010• Pru Boo (Prudential Center) and Halloweentown (Boston Medical Center) Join Forces• Combined Heritage of More Than 20 Years of Halloween-Themed Family Fun and

Excitement

• Where: Prudential Center Boston• When: October 23rd & 24th, 2010

10am – 6pm• Who: Estimated Event Traffic: 120,000+

Bulls-eye: Children 5.5 Years$4 Child Entry Fee (Complimentary Trick-Or-Treat Bag)Parents Admitted Free of Charge

• How: Custom Event Activation Stations that include:Lazertag Target ShootingPumpkin DecoratingCostumed CharactersInteractive GamesiParty Dance PartyHaunted MineDozens of Entertainers from Storytellers to Kids-Centric Bands

• Why:

All Event Proceeds to Benefit the Kids Fund at Boston Medical Center

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BMC

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NDCONTRIBUTING TO A WORTHY CAUSE…

• 25K+ Children are Helped Each YearParticipating Proceeds Support Such Purchases as Eyeglasses and Winter Coats to Medical Equipment and PrescriptionsMost Children Reside in Low-Income Households With Many Endangered by HomelessnessOver 20% Under the Age of 3 From This Group are at Risk for Malnourishment

• Pru Boo will Raise Awareness of the Kids Fund Enabling Continued Support from its Members who Graciously Give to this Community Every Day


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A PERFECT VENUE FOR A HAUNTED EXPERIENCE…

• Prudential Center3.2 MM SF Mixed-Use Urban CenterComprised of 2.6 MM SF of Office Space and 620K SF of Retail

SpaceVoted #5 “Cash Cow Shopping Center in the US” According to

Women’s Wear Daily• 23-Acre Complex Located Between Boylston Street and Huntington

Avenue in the City of Boston’s Historic Back BayConnected to the Hynes Convention Center, Major Hotels,

Commercial Office and Prime Retailers, as well as a Eclectic Collection of Shops and RestaurantsHost to the Region’s Largest Parking Garage FacilityHome to 50% of all Downtown Boston’s Annual Hotel Bookings

• Outdoor Pavilion Area (Boylston Street) for Impactful Street Activation Commencing Pru Boo Weekend

92% of Pru Boo and Halloweentown Attendees Rated these Events as “Exceeding or Greatly Exceeding Expectations”


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MULTIPLE TOUCH POINTS FOR CUSTOMER ENGAGEMENT

• Highlighted Event Areas Subject to Availability

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CUSTOMIZE YOUR BOO STATION…

• Investment: $5,000 - $25,000 (Depending Upon Location)

Minimum 10’ x 40’ Fully Branded Event AreaPru Boo Producers and Designers Will Work With Your Team to Customize

• Sponsor Logo Inclusion on Estimated 15K+ Trick-or-Treat Bags

• Month-Long Media Blitz Preceding Pru Boo Event

Includes TV, Radio, Print and On-Mall Signage

• Sponsor Logo Inclusion on all Collateral Materials

• Sponsor Logo Inclusion on all Eblasts and Email Notifications

• Sponsor Mention in all Press Releases• Prominent Logo Placement and Click-Thru

Link on Primary Pru Boo Website• (25 – 50) Pru Boo Event Tickets for Client

Disbursement• Main Stage Acknowledgements of Company

Sponsorship

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PRU BOO EXTERIOR BANNER SPONSOR

• Investment: $35,000Branding Access to 22’ x 20’ Exterior Banner on Boylston Street Prudential Center Facade30-Day Pre-Event Advertisement RotationConnection to 50K+ Vehicle Drive-Bys DailyMinimum 10’ x 40’ Fully Branded Event AreaPru Boo Producers and Designers Will Customize






• Sponsor Mention in all Press Releases

• Prominent Logo Placement and Click-Thru Link on Primary Pru Boo Website

• (50) Pru Boo Event Tickets for Client Disbursement

• Main Stage Acknowledgements of Company Sponsorship

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PRU BOO INTERIOR BANNER SPONSOR

• Investment: $25,000Branding Access to 12’ x 4’ Indoor Center Court Banner atop Customer Service Area30-Day Pre-Event Advertisement RotationConnection to 60K+ Passers-Bye DailyMinimum 10’ x 40’ Fully Branded Event AreaPru Boo Producers and Designers Will Customize






• Sponsor Mention in all Press Releases• Prominent Logo Placement and Click-

Thru Link on Primary Pru Boo Website• (50) Pru Boo Event Tickets for Client

Disbursement• Main Stage Acknowledgements of

Company Sponsorship


PRU BOO TABLE SPONSOR• Investment: $2,500

Minimum 10’ x 10’ Fully Branded Event Area• Sponsor Mention in all Press Releases• Logo Placement and Click-Thru Link on Primary Pru

Boo Website• (10) Pru Boo Event Tickets for Client Disbursement• Main Stage Acknowledgements of Company

Sponsorship

PRU BOO BAG SAMPLER SPONSOR• Investment: $1,000• Sample or Collateral Inclusion in all Produced Pru

Boo Trick-or-Treat Bags (Approximately 15K+)• Sample or Collateral Size Subject to Prudential

Center Management Approval

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SPONSOR($5K - $25K)

MINIMUM 10’ X 40’ 25 - 50

EXTERIORBANNER

SPONSOR($35K)

BANNER22’ X 20’

MINIMUM10’ X 40’

50

INTERIOR BANNER

SPONSOR($25K)

BANNER12’ X 4’

MINIMUM10’ X 40’

50

TABLING SPONSOR

($2500)

MINIMUM10’X 10’ 10

GOODY BAG

SPONSOR($1K)

PRODUCT OR COLLATERALINCLUSION

TYPE FOOTPRINTSIZE

SPONSOR BAG LOGO

INCLUSION

MEDIABLITZ

COLLATERALMATERIAL

EBLAST & PRESSRELEASE

NUMBER OF EVENT TICKETS

MAIN STAGE

MENTION


HOW DO I GET STARTED?

Contact:Toni DeGennaroDirector, Experiential Marketingwedü20 Market Street, Manchester, NH 03101

Phone: (603) 647-9338 X231 Email: [email protected]

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Pru Boo Halloween Sponsorship Deck 2010

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