Proving the Value of Facebook
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Transcript of Proving the Value of Facebook
Using Facebook for WildlifeBy Danielle Brigida @starfocus
What’s New?
• Hashtags• New Insights• Social Graphs• Mobile Views• Photo Comments
We Remember To…• Listen and set goals• Focus on audience• Be relevant• Track and analyze • Learn and adapt
We Work to Create Content for Every Channel
* We optimize content with donation asks, but never ask for it directly unless it’s an emergency!
We Cater to Passion and Audience
We Do NOT Just “Push it Out”
Our Techniques Grow and Adapt
The Reality of Facebook
• Difficult to foster community• Challenging to connect with individuals• Few people interact with brands• Low response to advertisements
Measuring Facebook:It’s about more than likes
Tips for Effective Facebook Posts
• Use photos• Ask questions• Experiment!• Think bigger picture• Link where applicable• Create photo albums
Empower Your Community
• Use social media to listen• Be consistent and form relationships• Ask questions• Find ways to give your supporters a voice
Be a Reliable Resource
Listen, Communicate, Create, TrackTime on Social Media
ListeningCommunicatingCreating/ExperimentingTracking
30%
30%
25%
15%
Common Response to Social Measurement
Create Reports with Actionable Data
Use Web Analytics To:
• Know your referring traffic from social• Top content (site sections/overall)• See earned social traffic• Identify influential websites• See timing and content trends• Compare web and social audiences
Learn Your Top Fanshttp://www.Crowdbooster.com
Invest in Relationships Too!
Group we created has 20 mothers blogging to
get kids outside
Grace raised $1,400 for wildlife. We met her mom on Twitter.
Collect Qualitative Data
Things to Consider• Users reach about 61% of their friends each
month
• Not everyone likes brand pages
• 73% of users will “unlike” you for:– Posting too frequently– When they stop liking your product– Bad customer experience
Follow Helpful Resources
http://www.Bethkanter.org http://www.mashable.com http://www.socialbrite.org/
http://www.johnhaydon.com/