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Proving the Business Case for ITIL:The Experiences of EMEA IT Directors in Implementing ITIL — Drivers and Barriers to Success
BesT PraCTICes WHITe PaPer
Table of Contents
Foreward.........................................................................................................................................1
ExecutiveSummary......................................................................................................................2
ExploringITILAdoptioninEurope:ScopeofITDecision-makerResearch.............................3
EuropeanExperiencesofITBestPractice:KeyResearchFindingsandAnalysis....................3
. >.Overview......................................................................................................................................3
. >.ITIL.underway.in.Europe...............................................................................................................3
. >.Benefits.of.ITIL.deployment.........................................................................................................3
. >.Addressing.actual.barriers.to.ITIL.deployment.............................................................................4
. >.Requirements.to.eliminate.barriers.to.ITIL.adoption....................................................................5
AnalysisofITILAdoptionandExperience..................................................................................6
. >.Existing.best-practice.culture.drives.adoption..............................................................................6
. >.Businesses.that.do.adopt.ITIL,.deploy.extensively......................................................................6
. >.Organisational.attitude.to.IT.is.linked.to.likelihood.of.ITIL.deployment........................................6
. >.ITIL.meets.business.expectations................................................................................................6
. >.ITIL.improves.productivity............................................................................................................6
. >.IT.best.practice.(ITIL).isn’t.understood.outside.of.IT....................................................................7
DeployITILtoAchieveBSM.........................................................................................................7
. >.Forrester’s.Business.Service.Management.adoption.curve.........................................................7
. >.Enabling.the.BSM.journey............................................................................................................8
. >.ITIL.and.BSM................................................................................................................................8
. >.BSM.Routes.to.Value....................................................................................................................8
Conclusions....................................................................................................................................9
. >.Ability.to.deliver.cost-savings.dependent.on.extent.of.ITIL.deployment.....................................9
. >.ITIL.accelerates.BSM...................................................................................................................9
. >.First-hand.experience.of.ITIL.is.positive.....................................................................................10
. >.ITIL.deployment.is.no.longer.as.resource.intensive...................................................................10
. >.Raise.awareness.outside.of.the.boardroom.to.secure.ITIL.commitment..................................10
. >.Organisational.culture.is.a.major.consideration.in.approach.to.ITIL.adoption............................10
Recommendations....................................................................................................................... 11
. >.Seven.steps.for.securing.commitment.to.ITIL........................................................................... 11
Appendix......................................................................................................................................14
. >.ITIL.benefits................................................................................................................................14
. >.The.future.of.ITIL:.An.introduction.to.v3.....................................................................................15
. >.Lifecycle.service.management...................................................................................................15
PAG E > �
Foreword
Malcolm Fry, ITIL Masters Certificate holder, original contributor to the IT Infrastructure Library (ITIL®), and
independent expert commentator, introduces this research-based white paper on behalf of BMC Software.
The.benefits.of.ITIL.are.very.often.obvious.to.those.who.have.received.ITIL.education,.read.
ITIL.books,.or.attended.ITIL-focused.conferences..However,.outside.of.this.direct.experience,.
understanding.is.typically.limited.—.and.convincing.others.how.ITIL.can.positively.impact.the.
organisation.can.be.a.challenge..
The.ten.stated.benefits.of.ITIL.range.from.improved.IT.service.continuity.to.greater.business.flexibility,.
and.all.ten.translate.easily.into.understandable.business.performance.and.productivity.metrics..The.route.
to.achieving.these.benefits,.however,.should.not.be.underplayed..It.is.important.for.key.organisational.
stakeholders.to.understand.that.ITIL.processes.are.not.a.quick.fix,.and.that.ITIL.alone.cannot.turn.a.poor.
IT.infrastructure.into.a.great.one.overnight..ITIL.requires.a.high.level.of.commitment,.and.taking.the.time.
to.ensure.that.understanding.and.commitment.exists.throughout.the.organisation.is.a.key.success.factor.
both.for.implementation.and.realisation.of.the.benefits.ITIL.can.deliver.over.time..
In.the.wider.business.context,.ITIL.equates.to.optimal.structuring.of.the.IT.organisation.to.best.serve.
business.needs..It.is.an.essential.building.block.towards.a.broader.vision,.where.IT.adds.value.by.aligning.
dynamically.with.changing.business.objectives.in.a.responsive.and.agile.manner..Independent.Research.
analysts.at.Forrester.charts.implementation.of.basic.ITIL.as.the.second.in.a.five-stage.journey.towards.
actualisation.of.the.ultimate.IT.goal.of.achieving.Business.Service.Management.(BSM).1.It.is.essential.to.
regard.the.adoption.of.full.ITIL.as.another.vital.step.on.a.longer.journey,.as.opposed.to.a.destination.in.itself.
The.reality.of.deploying.ITIL.within.any.organisation.is.unique.in.each.case.and.framed.in.terms.of.
contextual.parameters..The.cultural.values.of.the.business.(for.example,.whether.IT.is.viewed.as.a.cost.
or.profit.centre,.or.whether.the.organisation.is.a.widespread.adopter.of.best-practice.standards.across.
core.business.functions).have.direct.bearing.on.the.degree.of.support.for.ITIL..Securing.the.support.of.
senior.decision-makers.(both.departmental.and.at.the.boardroom.level).for.an.IT.improvement.project.
must.be.approached.in.the.context.of.individual.expectations,.understanding,.and.demands.from.IT...
This.paper.discusses.a.number.of.pointers.for.improving.the.likelihood.of.commitment.to.ITIL.from.
across.the.business..Creating.the.best.possible.business.case.for.ITIL.is,.of.course,.fundamental.to.
successful.adoption;.however,.it.is.imperative.that.ROI.is.not.the.only.metric.on.which.the.decision..
is.based.—.the.wider.business.benefits.achieved.through.BSM.further.down.the.maturity.curve.must.
also.be.given.careful.consideration.
For.any.IT.professional,.implementing.a.best-practice.methodology.brings.its.own.challenges,.and.
determination.will.be.needed.to.succeed..The.outcomes,.however,.as.backed.up.by.experienced.
adopters.of.ITIL,.are.overwhelmingly.positive..The.message.is.clear;.establishing.a.best-practice.
approach.to.IT.delivers.tangible.business.benefits.and.establishes.a.robust.platform.to.facilitate.
strategic.goals.effectively..
PAG E > �
executive summary
Enterprise.businesses.across.Europe.are.embracing.the.need.to.align.IT.with.business.objectives.
in.order.to.achieve.greater.agility.and.performance..Many.see.the.deployment.of.best-practice.
frameworks.to.control.IT.infrastructure.as.a.critical.task.towards.achieving.this.goal..
This.white.paper,.based.on.independent.research.findings,.presents.the.opinions.of.IT.decision-makers.
within.European.enterprise.businesses.with.regard.to.adoption.of.best.practice..It.explores:
>. Drivers.and.barriers.to.implementing.independent.industry.standards,.specifically.ITIL
>. Benefits.realised.by.businesses.already.working.within.a.best-practice.IT.environment
>. Barriers.to.deployment.experienced.by.those.who.are.not.operating.within.best-practice.guidelines
Typically,.individuals.with.no.direct.experience.of.ITIL.view.cost.and.limited.boardroom.backing.as.the.
barriers.to.effective.best-practice.implementation..This.paper.demonstrates.that.these.perceived.barriers.
are.not.evidenced.by.businesses.already.underway.with.ITIL.and.discusses.why.these.supposed.obstacles.
should.not.stand.in.the.way.of.deployment..
The.white.paper.explains.the.role.of.ITIL.within.present-day.organisations.and.its.contribution.to.
achieving.broader.strategic.IT.objectives.through.BSM..The.paper.also.offers.recommendations.for.
embarking.on.IT.best-practice.deployment,.securing.stakeholder.buy-in,.and.prioritising.projects.to.initiate.
ITIL.implementation..The.European.research.also.highlights.interesting.variations.in.ITIL.adoption.patterns.
influenced.directly.by.organisational.attitudes.toward.IT.and.cultural.support.for.best-practice.initiatives.
The.research.findings.presented.within.the.white.paper.are.taken.from.the.responses.of.198.senior.IT.
decision-makers.within.enterprise.businesses.in.six.European.countries.(UK,.France,.Germany,.Italy,.
Spain,.and.Portugal)..The.research.was.completed.in.August.2006,.and.findings.were.analysed.by.
independent.research.company.Market.Clarity.on.behalf.of.BMC.
PAG E > �
exploring ITIL adoption in europe: scope of IT Decision-maker research The.premise.of.the.international.research.commissioned.by.
BMC.was.to.benchmark.the.current.landscape.of.ITIL.and.IT.
best-practice.adoption.within.European.enterprise.businesses,.
and.to.better.understand.the.contextual.issues.and.influencing.
factors.surrounding.adoption.or.rejection.of.best.practice..
The.research.hypothesis.originated.from.the.belief.that.
businesses.were.avoiding.engaging.with.best-practice.
frameworks.due.to.a.number.of.factors,.including:
>...Inability.to.justify.ROI.for.ITIL.implementation
>.Lack.of.buy-in.within.the.organisation.for.IT.best.practice
>.Perceived.complexity.and.incompatibility.of.ITIL.within.
current.IT.environment
>.Limited.understanding.of.ITIL.and.how.to.apply.it.to..
the.IT.organisation
>.Uncertainty.over.“where.to.begin”.on.ITIL.deployment
>.Mismatch.of.cultural.“fit”.over.adopting.best-.
practice.standards.
Ken.Turbitt,.global.best.practices.director.at.BMC,.comments,.
“Maximising.the.productivity.and.agility.of.the.IT.organisation.
is.a.goal.to.which.the.majority.of.enterprise.businesses.
aspire..Creating.a.service-based.IT.environment.is.widely.
held.as.the.de.facto.approach.for.enabling.technology.to.fully.
support.business.objectives..The.CIO’s.challenge.is.to.unravel.
which.projects.to.prioritise.in.order.to.achieve.a.measurable.
improvement.in.the.shortest.possible.timeframe.
“Implementing.a.best-practice.framework.is.considered.
fundamental.to.introducing.control.and.scalability.for.complex.
IT.environments..Yet,.best-practice.deployment.and.awareness.
falls.into.two.distinct.groups.—.those.who.are.yet.to.deploy.
ITIL.in.any.meaningful.way.and.those.who.are.a.long.way.into.
the.journey..The.former.cite.lack.of.resource.and.lacklustre.
support.as.the.major.obstacles,.whereas.the.latter.view.ITIL.
as.an.essential.stepping-stone.toward.achieving.strategic.
objectives.for.the.business.through.IT.
“This.industry.study.unpicks.personal.experiences.of.ITIL.
deployment.and.the.drivers.behind.this,.as.well.as.the.
barriers.faced.by.other.organisations.and.recommendations.
as.to.how.to.overcome.them.”
european experiences of IT Best Practice: Key research Findings and analysis Overview
The.research.findings.present.a.surprisingly.advanced.
landscape.of.ITIL.adoption.within.European.enterprise.
businesses..The.opinions.of.IT.decision-makers.provide.an.
insightful.picture.of.perceived.and.actual.barriers.to.ITIL.
deployment,.as.well.as.the.actual.benefits.realised.as.a.
result.of.introducing.best.practice.in.IT.
ITILunderwayinEurope
Of.those.IT.decision-makers.sampled,.70.percent.are.
aware.of.ITIL.methodology..Of.this.group,.56.percent.have.
personally.implemented.some.element.of.ITIL.within.their.
business..Where.ITIL.is.known.and.understood,.there.is.
also.a.high.degree.of.deployment.
At.present,.ITIL.is.most.commonly.implemented.within.IT.
and.financial.sector.businesses,.although.on.the.whole,.
there.is.no.significant.behavioural.difference.identified.by.
vertical.sector.
As.expected,.larger.organisations.with.upwards.of.250.
employees.are.considerably.more.likely.to.adopt.ITIL;..
below.this.number.of.employees,.ITIL.is.largely.unadopted..
BenefitsofITILdeployment
When.questioned.as.to.their.experience.of.working.within.
an.ITIL-based.IT.organisation,.the.response.of.IT.decision-
makers.was.overwhelmingly.positive..Responses.show.that.
77.percent.of.those.with.direct.experience.of.ITIL.believed.
the.implementation.had.met.their.expectations.(in.terms.of.
benefits.returned),.and.62.percent.would.recommend.ITIL.
to.their.peers.
The.key.benefits.of.implementing.ITIL.were.cited.as:
>.Improving.IT.and.business.alignment.(54.percent)
>.Improved.productivity.(51.percent)
>.Ensuring.best.practice.(43.percent)
PAG E > �
AddressingactualbarrierstoITILdeployment
The.overall.research.sample.indicates.that.70.percent.of.
respondents.are.aware.of.ITIL.methodology.and.over.half.
are.currently.engaged.in.an.ITIL.environment.
Implementing.best-practice.methodology.does.not.come.
without.its.challenges;..however,.as.this.high.rate.of.
adoption.within.Europe’s.enterprise.businesses.attests,.it.is.
possible.to.overcome.barriers.to.deployment..The.research.
hypothesis.began.with.a.premise.that.ITIL.adoption.was.not.
commonplace.due.to.lack.of.understanding.and.awareness.
within.IT..The.research.findings.do.confirm.that.the.lack.
of.widespread.understanding.of.ITIL.outside.of.the.IT.
department.is.a.major.barrier.to.implementation..In.addition,.
although.proving.ROI.is.not.experienced.as.a.common.barrier.
to.deployment.amongst.current.ITIL.implementers,.securing.
commitment.for.investment.in.resources.is.stated.as.the.
most.significant.challenge.by.over.half.of.all.adopters..
The.70.percent.of.ITIL.experienced.respondents.reported.
the.following.obstacles.to.implementation.of.ITIL.standards.
within.their.own.organisations:
>.Requirement.for.time.and.resource.(55.percent)
>.Limited.understanding.of.IT.best.practice.outside.of..
the.IT.organisation.(30.percent)
>.Inability.to.justify.return.on.investment.(ROI).(13.percent)
Interestingly,.only.6.percent.of.this.group.were.identified.
as.“idlers”.–.individuals.who.possess.a.full.awareness.and.
understanding.of.best.practice.and.perceive.no.barriers.to.
implementation,.but.who.have.taken.no.action.on.deployment.
Also,.just.7.percent.of.ITIL-aware.respondents.associated.
implementation.of.best.practice.with.reducing.the.
headcount.of.IT.department.personnel.
60
50
40
30
20
10
0Reducecosts
ImproveIT / Business
Alignment
Improveproductivity
Ensure bestpractice
None ofthe above
Blank / other
% of
awar
e sam
ple
Which of the following do you understand to be the key benefit of ITIL?
30
5451
43
5 4
Figure1:.Key.Benefits.of.ITIL.Implementation
PAG E > �
RequirementsforeliminatingthebarrierstoITILadoption
Within.the.group.of.respondents.who.haven’t.deployed.an.
ITIL.best-practice.framework.within.their.organisation,.the.
following.changes.were.identified.as.necessary.steps.to.
eliminate.existing.barriers.to.deployment..The.responses.
indicate.that.increasing.awareness.of.ITIL.benefits,.rather.
than.securing.budget,.would.have.greater.impact.on.
securing.commitment.to.implement.ITIL.processes:
>.Increased.awareness.of.ITIL.beyond.the.IT..
organisation.(52.percent)
>.Increased.IT.budget.(11.percent)
>.Board.level.buy-in.(7.percent)
60
50
40
30
20
10
0Requirestime and
resources
Limitedunderstanding
Hard tojustify ROI
Lack ofbuy-in
Seen asstaff
reducing
No barriers Blank /other
% of
awar
e sam
ple
What do you see as the key barriers to implementing ITIL within an organisation?
55
30
13
6 7 610
Figure2:.Key.Barriers.to.ITIL.Implementation
60
50
40
30
20
10
0Board level
buy-in
% of
awar
e sam
ple,
not y
et im
pleme
nted
ITIL
What would need to change for you to deploy ITIL at your organisation?
IncreasedIT / training
budgets
Increasedawareness
of ITIL
It wouldnever
happen
Blank
711
52
4
33
Figure3:.Change.required.for.ITIL.deployment
PAG E > �
analysis of ITIL adoption and experienceExistingbest-practiceculturedrivesadoption
There.is.clearly.a.two-tiered.level.of.awareness.and.
understanding.amongst.IT.decision-makers.across.Europe.
with.regard.to.best-practice.frameworks.of.any.kind..The.
study.implies.wider.organisational.culture.is.a.significant.
influencing.factor.with.regard.to.deployment.and.buy-in..
for.best-practice.methodologies.for.IT..
Where.best-practice.frameworks.are.already.in.place.
within.any.area.of.the.business,.ITIL.adoption.is.also.
prevalent..Within.the.33.percent.of.organisations.that.have.
implemented.other.standards-based.frameworks,.such.
as.COBIT.(Control.Objectives.for.Information.and.related.
Technology),.Six.Sigma™,.and.Balanced.Scorecard,.for.
example,.86.percent.have.also.implemented.ITIL..Where.
no.other.best-practice.standard.is.already.in.place,.ITIL.
adoption.falls.to.43.percent.of.enterprise.businesses.
BusinessesthatdoadoptITIL,deployextensively
In.68.percent.of.European.businesses.where.ITIL.is.
deployed.in.some.way,.it.is.used.regularly.across.projects..
or.as.a.continuous.programme..
This.majority.trend.points.to.the.immediate.benefits.that.
ITIL.delivers.to.the.IT.organisation,.as.well.as.the.longer.
term.advantages.for.the.business..By.realising.service.
management.benefits.through.introduction.of.best-practice.
methodology,.replicating.this.success.by.deploying.ITIL.
across.other.core.IT.functions.or.projects,.for.example,.
becomes.a.logical.extension..
OrganisationalattitudetoITislinkedtolikelihoodofITILdeployment
The.most.extensive.ITIL.deployments.within.enterprise.
businesses.are.driven.by.the.desire.of.IT.decision-makers..
to.improve.the.service.of.IT.within.the.organisation.and..
to.adopt.industry.standards..Of.the.total.respondents,..
83.percent.reported.that.where.ITIL.was.adopted.as.the.
de.facto.standard.for.IT,.it.is.also.deployed.as.a.continuous.
programme.or.regularly.across.IT.projects..
However,.if.pressure.to.adopt.ITIL.comes.from.outside.
of.the.IT.department.(for.example,.as.a.directive.from.
the.board.or.when.recommended.by.a.supplier),.the.
implementation.level.of.ITIL.is.reduced.to.pilot.schemes..
or.across.small.projects.rather.than.extensively.within..
the.IT.organisation....
Underlying.these.trends.are.softer.issues.reflecting.the.fabric.
of.the.organisational.culture..The.attitude.towards.IT.from.
senior.decision-makers.in.the.business.has.a.significant.bearing.
on.the.extent.to.which.ITIL.is.deployed..For.example,.where.IT.
is.viewed.as.a.cost.to.the.business,.mandating.the.introduction.
of.ITIL.in.order.to.establish.best-practice.processes.is.likely.to.
be.perceived.as.a.route.to.improving.productivity.and.reducing.
operational.cost.by.boardroom.executives..Where.IT.is.viewed.
as.a.profit.driver,.however,.ITIL.implementation.is.typically.
perceived.as.an.opportunity.to.deliver.further.benefit.to.the.
business.in.terms.of.flexibility,.agility,.and.service.delivery,.and.
the.extent.of.its.deployment.is.more.widespread...
ITILmeetsbusinessexpectations
Individuals.within.ITIL-compliant.environments.are.positive.
about.the.experience.and.the.benefits.it.delivers.for.the.
business..This.is.evident.in.the.fact.that.a.staggering.98.
percent.of.respondents.who.had.directly.deployed.ITIL.
reported.that.it.had.met.or.exceeded.their.expectations.
—.and.94.percent.would.also.recommend.the.deployment.
of.ITIL.to.other.businesses.
ITILimprovesproductivity
A.commonly.held.belief.associated.with.adopting.any.best-
practice.methodology.is.delivery.of.improved.productivity.
and.thereby.a.reduction.of.operational.or.process.costs..
More.than.half.of.respondents.(51.percent).cited.improved.
productivity.as.a.benefit.they.had.experienced.as.a.result.of.
ITIL.implementation;.however,.the.study.indicates.that.only.
30.percent.of.ITIL.implementers.agreed.that.reduced.cost.
was.an.outcome.of.their.deployment..
Ken.Turbitt.comments:.“This.disparity.between.the.actual.
realisation.of.productivity.improvement.without.a.reduction.
in.operational.costs.is.an.interesting.paradox.that.is..
perhaps.reflective.of.the.difficulty.in.measuring.the.ROI..
that.ITIL.delivers..
“Without.benchmarking.the.performance.and.cost.structure.
of.the.IT.organisation.before.an.ITIL.project.begins,.it.can.
be.very.difficult.to.accurately.assess.improvements.in.
performance.and.the.associated.cost-savings..In.addition,.
the.primary.benefits.delivered.by.ITIL,.such.as.improved.
performance.of.the.IT.service.organisation,.often.don’t.
translate.easily.into.financial.metrics..
“With.this.in.mind,.when.preparing.the.business.case.for.ITIL.
deployment,.it’s.important.to.stress.that.ROI.or.TCO.projections.
should.only.be.based.on.measurable.deliverables,.as.well.as.
on.ensuring.that.the.longer.term.vision.and.business.benefits.
reliased.through.BSM.don’t.get.lost.in.the.numbers.”
PAG E > �
ITbestpractice(ITIL)isn’tunderstoodoutsideofIT
The.survey.revealed.an.increasing.appreciation.of.the.
business.benefits.associated.with.adopting.ITIL.amongst.
those.with.some.existing.awareness,.but.a.considerable.
challenge.in.communicating.those.benefits.outside.of..
the.IT.department.
Lack.of.awareness.and.understanding.of.ITIL.or.any.
best-practice.standard.for.IT.outside.of.the.immediate.IT.
organisation.is.stated.by.30.percent.of.businesses.as.the.
major.barrier.to.adoption..Support.and.commitment.to.ITIL.
is.needed.from.across.the.organisation.in.order.to.reap.
the.benefits..However,.when.questioned.about.the.factors.
that.would.need.to.change.within.the.business.to.secure.
agreement.for.ITIL.deployment,.52.percent.of.respondents.
indicated.increased.awareness.was.the.top.issue.if.they.
were.ever.to.implement.ITIL.extensively.
Turbitt.comments:.“Commitment.from.key.individuals.
within.the.organisation.is.a.critical.element.of.a.successful.
ITIL.implementation..In.business.functions.where.improved.
IT.service.delivery.can.result.in.tangible.performance.
improvement,.the.rationale.for.ITIL.is.far.simpler.to.
understand..At.the.interface.of.IT.with.core.business.units,.
the.argument.for.ITIL.is.more.persuasive.than.at.the.board.
level,.where.it.can.be.difficult.to.prove.financial.metrics.
“The.argument.for.ITIL.is.still.relevant.at.the.board.level,.
however,.because.the.board.makes.decisions.based.
on.compliance.to.standards.and.legal.requirements,.as.
well.as.on.commerciality.and.profitability.—.all.of.which.
impact.internal.IT.and.business.service.improvement..
By.embarking.on.ITIL.and.building.a.BSM.approach,.the.
business.will.ultimately.see.value;.nonetheless,.support.is.
far.more.likely.to.come.from.functional.business.leaders.
than.executive.decision-makers.at.the.outset,.unless.an.
effective.strategy.to.align.and.improve.business.processes.
is.made..This.is.a.crucial.distinction.to.understand.when.
working.towards.agreement.for.an.ITIL.or.IT.best-practice.
project,.and.is.one.reason.why.ITIL.v3.is.creating.a.new.
Service.Strategies.book.within.the.Service.Lifecycle.”
Deploy ITIL to achieve BsM Historically,.IT.best.practice.has.been.viewed.as.a.“nice.to.
have”.rather.than.a.“must.have”.for.companies.looking.to.
successfully.align.IT.services.with.business.requirements..
This.research.shows.ITIL.has.evolved.from.a.stand-alone,.
best-practice.methodology.to.a.catalyst.for.delivering.
strategic.business.objectives.through.BSM..
When.asked.to.define.their.understanding.of.ITIL,.
80.percent.of.respondents.gave.a.process-orientated.
description,.framing.their.answer.in.terms.of.IT.and.
business.alignment,.productivity,.and.best.practice,.rather.
than.as.a.way.to.reduce.cost..This.is.a.clear.indication.of.
a.change.in.the.perception.around.IT.best.practice,.the.
benefits.it.delivers,.and.more.importantly,.its.role.within.the.
“bigger.picture”.of.enterprise.IT.
Forrester’sBusinessServiceManagementadoptioncurve
By.hitting.all.the.stepping.stones.toward.BSM,.Forrester.
estimates.that.companies.can.save.as.much.as.a.third.
of.their.IT.operations.budget.2.As.76.percent.of.the.IT.
budget.goes.to.operations,.firms.that.implement.BSM.can.
potentially.save.25.percent.of.their.overall.IT.budget.”.
The.research.demonstrates.that.many.enterprises.across.
Europe.are.on.the.second.stage.(ITIL.deployment).of.
the.five-step.path.towards.BSM..The.five.key.stages.of.
Forrester’s.BSM.Maturity.S-Curve.of.adoption.are.outlined.
as.follows:
>.ITAssetManagement:.Necessary.to.gain.a.basic.
understanding.of.the.infrastructure.and.the.relationships.
to.contracts,.supplies,.and.costs
>.TheITInfrastructureLibrary(ITIL):.Establishes.rigorous.
processes.for.internal.IT.service.delivery.processes
>.ServiceLevelManagement(SLM):.Ensures.alignment.
with.the.large.goals.in.a.measurable.way.related.to.the.
big.demands
>.TheConfigurationManagementDatabase(CMDB):.
Stores.information.on.configuration.items,.applications,.
and.services.within.the.enterprise,.as.well.as.the.dynamic.
relationships.among.them
>.BusinessServiceManagement:.Business.
process.mapping.is.essential.for.fully-fledged.BSM.
implementation.because.it.defines,.in.business.terms,..
the.key.quality.metrics.needed.to.measure.the.
performance.of.a.BSM.approach
PAG E > �
EnablingtheBSMjourney
ITIL.drives.business.value.by.helping.IT.organisations.share.
common.terminology.and.integrated.IT.service.management.
processes.across.the.IT.organisation..However,.deployment.
is.a.journey.rather.than.a.project,.requiring.long-term.
commitment.to.realise.its.true.business.benefits..
BMC.has.developed.a.set.of.unique.solutions.designed.to.make.
ITIL.easier.to.digest,.facilitating.deployment.through.automated.
processes.built.into.discovery.tools,.as.well.as.a.complete.set.
of.predefined.workflows.that.enable.organisations.to.deploy..
the.process.without.having.to.define.it..
BMC.has.mapped.out.the.journey.towards.achieving.
BSM,.and.ITIL.is.a.step.along.this.path..Through.a.set.
of.workflows.developed.by.BMC,.enterprise.businesses.
reduce.process.deployment.time,.accelerate.their.maturity.
along.the.BSM.curve,.and.in.turn,.deliver.the.benefits.of.
ITIL.and.BSM.more.quickly.to.the.business.
ITILandBSM
BMC.provides.software.solutions.that.integrate.and.
automate.best.practices.outlined.in.the.following..
ITIL.volumes:
>.ServiceSupportSolutions..Address.the.service.
desk.function,.plus.incident.management,.problem.
management,.change.management,.release.management,.
and.configuration.management
>.ServiceDeliverySolutions..Include.best.practices.
that.address.service.level.management,.availability.
management,.capacity.management,.continuity.
management,.and.financial.management
>.TheBusinessPerspectiveSolutions.Focus.on.
maintaining.alignment.of.IS.services.with.business.
requirements.and.maintaining.alignment.of.various.
internal.groups.with.each.other
>.ICTInfrastructureManagementSolutions..Include.
network.service.management,.operations.management,.
management.of.local.processors,.computer.installations.
and.acceptance,.and.systems.management
BSMRoutestoValue
BMC.offers.BSM.Routes.to.Value™,.a.flexible,.milestone-based.
approach.to.help.businesses.understand,.meet,.and.even.
anticipate.their.specific.needs..In.developing.these.solutions,.
BMC.has.grouped.ITIL.disciplines.into.clear,.incremental.
paths.for.implementing.related.functions.together..
BSM.Routes.to.Value.integrate.and.automate.ITIL.best.
practices,.and.are.designed.to.leverage.the.BMC®.Atrium™.
CMDB.to.increase.sharing.and.accuracy.of.information.
across.the.IT.organisation.
Source: Forrester Research, Inc.
Mat
urity
of I
T se
rvic
e de
liver
y
Time
IT asset management
Implementing basicITIL services
SLM
Auto-discovery and apps mapping
Implementing the CMDB
Implementing all ITIL services
Implementing businessprocess mapping
Implementing BSM
Chaotic Reactive Stable Proactive Predictive
Integrated ITmanagement
Figure4:.Forrester.BSM.Maturity.S-Curve
PAG E > �
Conclusions Abilitytodelivercost-savingsdependentonextentofITILdeployment
Almost.a.third.of.enterprise.businesses.adopting.ITIL.
experienced.operational.cost-savings,.and.half.reported.
increased.productivity..
The.scale.of.cost-savings.achieved.following.ITIL.adoption.
relates.directly.to.the.extent.to.which.ITIL.is.utilised.across.
the.organisation,.and.thereby.to.the.drivers.behind.its.
implementation.in.the.first.place..
Where.the.motivation.for.introducing.ITIL.is.cost-savings.
in.IT.process,.and.where.ROI.is.expected.as.the.outcome,.
a.typical.ITIL.implementation.is.limited.to.low-level.
projects..In.practice,.this.approach.delivers.the.opposite.
result.—.high.resource.investment.on.small.ITIL.project.
implementation.and.low.returns.through.cost-savings..By.
ring-fencing.an.ITIL.deployment.in.order.to.manage.initial.
investment.costs,.the.ability.of.ITIL.process.to.deliver.ROI.
is.severely.restricted..
Implementing.ITIL.extensively.across.the.business,.
however,.is.more.likely.to.deliver.a.tangible.ROI.through.
operational.cost-savings..In.addition,.the.drivers.behind.
extensive.implementations.of.ITIL.are.often.more.strategic,.
for.example,.enabling.IT.to.align.more.closely.with.business.
objectives.through.pervasive.best-practice.standards..
The.expected.deliverables,.as.a.result,.are.beyond.cost.
reduction.and.more.in.line.with.establishing.an.effective.
platform.for.the.way.that.IT.serves.the.business..Cost-
savings.are.realised.as.a.consequence.of.broader.vision.
for.IT,.and.on.the.path.towards.BSM,.the.business.benefits.
extend.well.beyond.financial.returns.
ITILacceleratesBSM
The.true.business.benefits.from.investing.in.ITIL.are.achieved.
in.establishing.the.foundation.for.service.management,.
creating.the.structure.within.which.IT.services.can.be.
mapped.to.business.processes.and.where.IT.can.truly.
become.aligned.with.business.objectives.under.BSM.
Service ImpactManagement
CMDB
Quality ofService Transactions
Quality ofExperience
Service LevelManagement
ServiceDesk
IdentityManagement
IT
Business User
ChangeManagement
Provisioning
Batch and Online ApplicationsPerformance and Availability
CapacityManagement
Discovery
AssetManagement
SoftwareConfiguration
EventManagement
DesktopDatabase
Middleware
Storage Mobile
NetworkMainframe and DistributedServers
SD - Service DeliverySS - Service SupportSM - Service ManagementSAM - Software Asset ManagementBP - Business ProcessesAM - Application Management
SS - Help Desk, Incident, Problem
SS/SD - CMDBSS - Configuration Management
BP - Business Perspective
SD - Service Level Management
SS - Change Management
SS - Release Management
SD - Availability ManagementICT - ICT Infrastructure ManagementAM - Application Management
SD - Capacity ManagementSD - Continuity Management
SAM - Software Asset Management
SAM - Software Asset Management
SD - Financial ManagementSAM - Software Asset Management
SM - Security Management
Business Service Management
Figure5:.BSM.aligns.with.ITIL
PAG E > �0
ITIL.is.a.stepping-stone.on.the.roadmap.to.BSM;.it.should.be.
considered.a.long-term.investment.and.a.major.contributor.
towards.delivering.these.benefits.to.the.business:
>.Improved.business.agility.through.IT
>.Reduced.time.to.market
>.Increased.IT.efficiency.and.effectiveness
>.Real-time.alignment.of.IT.with.business.needs.and.objectives
>.The.ability.to.manage.critical.business.functions..
with.knowledge
Investing.in.ITIL.will.deliver.ROI.further.down.the.line.by.
accelerating.the.cycle.for.achieving.BSM..
First-handexperienceofITILispositive
Where.ITIL.is.prevalent,.the.main.drivers.are.the.pursuit.
of.BSM.and.aligning.IT.more.effectively.with.business.
requirements...
The.majority.of.IT.decision-makers.already.working.within.
an.ITIL-based.environment.believe.ITIL.has.delivered.against.
their.expectations..ITIL.adoption.is.a.significant.indicator.of.
service-based.IT.maturity,.and.IT.decision-makers.are.satisfied.
its.deployment.enables.them.to.move.closer.to.BSM.
ITILdeploymentisnolongerasresourceintensive
ITIL.is.a.significant.component.of.the.journey.towards.BSM..
The.third.iteration.of.ITIL,.expected.in.the.Spring.of.2007,.
facilitates.mapping.of.IT.services.to.business.services,.and.
alongside.improved.automation.within.ITIL.and.workflow.
management.tools,.will.make.the.deployment.of.ITIL.faster.
and.less.resource.intensive,.particularly.for.green.field.
businesses.facilitating.a.service.lifecycle.approach.
RaiseawarenessoutsideoftheboardroomtosecureITILcommitment
Attempting.to.promote.ITIL.to.the.board.will.meet.with.
resistance.—.on.a.stand-alone.basis.ITIL.is.not.relevant.
around.the.boardroom.table..
BSM,.however,.is.relevant,.and.positioning.ITIL.as.a.key.
element.of.managing.the.performance.and.stability.of.
business.processes.will.engage.executives.on.a.level.that.
helps.to.solve.their.business.challenges..Presenting.the.
opportunity.to.place.business.leaders.back.in.touch.with.
—.and.in.control.of.—.the.IT.function.of.the.enterprise.will.
see.an.instant.positive.response.
The.experience.of.ITIL.adopters.within.enterprise.
businesses.shows.that.boardroom.buy-in.is.not.necessarily.
a.barrier.to.deployment..In.many.cases,.securing.
commitment.for.ITIL.from.key.stakeholders.at.the.
operational.level.across.all.business.departments.carries..
far.greater.likelihood.of.success..
Raising.awareness.of.the.benefits.of.ITIL.in.terms.
of.improved.IT.service.performance.and.improved.
responsiveness.relates.directly.to.the.needs.and.
expectations.from.IT.at.the.operational.level..Securing.
the.commitment.of.departmental.leaders.to.deploy.ITIL.
will.generate.sufficient.agreement.either.to.initiate.the.
programme.or.to.approach.higher.level.decision-makers.with.
a.compelling.argument.
OrganisationalcultureisamajorconsiderationinapproachtoITILadoption
The.cultural.values.of.the.business.with.regard.to.utilisation.
of.industry.standards.and.best-practice.frameworks.across.
core.business.functions.has.considerable.influence.on.the.
success.of.both.agreement.to.adopt.ITIL.within.IT.and.the.
success.of.its.implementation..
In.organisations.that.do.operate.within.standards,.or.
where.regulatory.compliance.has.introduced.the.need.
for.more.stringent.process.control,.ITIL.fits.very.well.
with.this.approach,.and.the.benefits.from.deploying.best-
practice.methodology,.per.se,.as.well.as.the.challenges.and.
requirements.along.the.way,.are.already.understood.
Even.within.an.organisation.culture.of.best-practice.
standards,.it.is.important.to.note.that.the.motivation.to.
adopt.ITIL.must.come.from.within.the.IT.department.to.reap.
the.true.benefits.it.promises..Where.ITIL.is.imposed.on.the.
IT.organisation,.it.often.fails.to.live.up.to.the.operational.and.
business.benefits.expected..
In.businesses.where.best.practice.is.not.prevalent,.the.
positioning.of.ITIL.will.need.to.be.positioned.in.line.with.cultural.
values.that.do.have.resonance,.such.as.business.growth,.
improved.agility,.and.operational.productivity.improvement..
Understanding.the.cultural.context.of.the.organisation.
is.critical.to.securing.commitment.for.and.delivering.a.
successful.deployment.of.ITIL.
PAG E > ��
recommendations SevenstepsforsecuringcommitmenttoITIL
Malcolm.Fry,.ITIL.Masters.Certificate.holder,.original.
contributor.to.ITIL,.and.independent.expert.commentator,.
presents.seven.points.of.advice.to.help.increase.
understanding.and.awareness.of.ITIL.across.the.business,.
and.thereby.secure.commitment.for.deploying.ITIL.
By.following.the.steps.outlined.below,.it.will.be.possible.
to.identify.the.role.of.the.relevant.influencers.within.the.
IT.organisation.and.to.understand.their.expectations..
Building.a.case.for.ITIL.that.meets.expectations.across.
the.organisation.will.ultimately.result.in.commitment.for.
adopting.best.practices.
IdentifytherightorganisationalleveltopitchITIL
All.enterprise.organisations.and.many.departments.work.on.
three.levels..The.important.elements.to.understand.are.the.
levels.of.responsibility.within.an.organisation:
>.Strategic:.the.level.at.which.decisions.are.made,.policies.are.
established,.rules.are.created,.and.financial.levels.are.set
>.Tactical:the.level.at.which.decisions.are.implemented,.
policies.become.reality,.rules.are.implemented,.and.
financial.levels.are.confirmed
>.Operational:.the.grassroots.level.at.which.the.decisions.
that.have.been.implemented.become.active,.within..
the.policies,.following.the.rules,.and.meeting.the..
financial.restrictions
These.three.levels.apply.not.only.to.the.organisation.as.a.
whole.but.also.to.levels.of.responsibility.within.divisions.
and.departments..It.is.essential.to.identify.the.correct.level.
at.which.to.pitch.ITIL.from.the.outset..For.example,.if.IT.
operates.in.the.background.of.an.organisation,.then.it.is.
highly.unlikely.that.the.corporate.strategy.level.will.have.
any.interest.in.ITIL..In.this.case,.the.corporate.strategy.level.
would.probably.have.the.view.that.IT.should.look.after.its.
own.shop..On.the.other.hand,.if.the.organisation.sees.IT.as.
a.business.advantage,.the.corporate.strategy.level.would.
almost.certainly.be.interested.in.ITIL.and.its.deliverables.
Identify.the.level.where.ITIL.will.have.greatest.currency.
and.focus.development.of.the.argument.and.supporting.
materials.in.context.of.this.environment.
Understandorganisationalculture
The.working.environment.within.any.organisation.is.uniquely.
influenced.by.a.range.of.factors.that.combine.to.create.
each.organisation’s.distinctive.DNA..The.personal.style.of.
employees,.the.acceptable.norms.and.behaviours,.the.degree.
of.formality,.the.importance.of.quality,.current.business.
objectives,.business.drivers,.and.desirable.business.practices.
are.just.some.of.the.elements.forming.the.contextual.
background.that.must.be.considered.when.planning.the.best.
way.to.position.the.need.for.ITIL.within.the.business..
The.existence.of.best-practice.or.standards-based.processes.
within.the.business.is.one.of.the.key.elements.for.
predetermining.the.organisation’s.cultural.tendency.towards.
operating.under.an.independently.approved.framework.for.
excellence,.or.on.the.other.hand,.its.aversion.to.standards.
or.process.discipline..
The.increasing.need.for.corporate.governance.and.regulatory.
compliance.has,.in.many.enterprise.companies,.increased.the.
prevalence.of.standards-based.operations,.particularly.within.
finance..Positioning.IT.best.practice.as.a.logical.extension.
of.this.initiative,.one.which.can.underpin.the.foundations.of.
the.financial.technology.operation,.will.be.received.positively..
Conversely,.in.cost-leadership.organisations,.the.value-add.
delivered.(both.internally.and.externally).by.best.practice.can.
only.be.justified.in.terms.of.profitability..
Remember.that.the.process.structure.within.an.organisation.
evolved.in.line.with.business.culture..Neither.of.these.
illustrations.is.“wrong”..Therefore,.it.is.important.to.
understand.the.metrics.that.are.considered.valuable.within.
the.business.and.the.context.and.opinion.of.standards-
based.operations.in.order.to.highlight.the.benefits.and.
rationale.for.ITIL.in.the.most.relevant.way..
AssessthestatusofITwithinthebusiness
It.is.critical.to.understand.the.perception.of.the.IT.function.
from.a.senior.decision-maker’s.viewpoint..In.general,.IT.is.
viewed.either.as.a.service.provider.(cost.centre).or.as.a.
strategic.enabler.of.the.business.(investment)..The.status.
of.IT.on.this.continuum.presents.an.insightful.picture.of.
the.likely.resistance.or.enthusiasm.for.investing.time.and.
resources.into.ITIL.deployment.
PAG E > � �
Five.consistent.parameters.enable.one.to.gain.an.
understanding.of.the.organisation’s.view.of.the.status.of.IT:
>.Financing:.indicates.how.an.organisation.regards.its.
investment.in.IT..If.the.business.views.IT.as.a.cost.centre.
rather.than.a.profit.driver,.it.is.likely.that.the.organisation.
will.seek.to.minimise.IT.costs.rather.than.invest.in.IT.to.
develop.business.practices
>.Management:.shows.how.an.organisation.views.
the.ownership.of.resources..The.question.is.whether.
management.should.be.centralised.within.IT.or.distributed.
to.various.locations,.as.is.typical.in.large,.multinational.
enterprises..When.IT.management.is.decentralised,.it.can.
be.difficult.to.gain.ITIL.commitment
>.Ownership:.indicates.whether.an.organisation.believes.
IT.resources.should.be.outsourced.or.remain.within.the.
business..Those.that.have.decided.to.retain.in-house.IT.
capacity.will.be.interested.in.ITIL.at.all.levels,.whereas.
those.operating.an.outsourced.model.will.be.less.
interested.in.process.and.more.interested.in.service.
delivery.and.cost.management
>.Innovation:reflects.an.organisation’s.desire.to.use.
leading-edge.technology.or.to.stay.with.tried.and.trusted.
technologies..For.this.parameter.ITIL.applies.across.the.
entire.spectrum
>.Relationship:.is.concerned.with.the.level.of.formality.
between.IT.and.its.customer.base..The.more.formal.
the.relationship.the.more.likely.that.the.organisation’s.
strategic.level.will.be.interested.in.ITIL..In.many.cases,.
the.organisation’s.desire.to.transition.from.informal.to.
formal.which.drives.the.deployment.of.ITIL
The.following.diagram.is.a.simple.tool.to.plot.the.status.of.
each.parameter.based.on.organisation-specific.information.
The focus is on the business; IT is just a service provider
Analysis of an organisation that views IT as a service provider
Decision on the five basic parameters in relation to IT:
A - Financing
B - Management
C - Ownership
D - Innovation
E - Relationship
IT as a cost
centralised IT
retain IT in-house
use proven technology
formal
IT as an investment
decentralised IT
outsource IT
deploy new technology
informal
IT is a success enabler for the business
Analysis of an organisation that views IT as a business enabler
Decision on the five basic parameters in relation to IT:
A - Financing
B - Management
C - Ownership
D - Innovation
E - Relationship
IT as a cost
centralised IT
retain IT in-house
use proven technology
formal
IT as an investment
decentralised IT
outsource IT
deploy new technology
informal
Figure6:.Five.parameters.for.selling.ITIL
PAG E > � �
ResearchexpectationsofITfromkeyinfluencers
Securing.buy-in.and.commitment.for.ITIL.from.key.
individuals.is.critical..Identify.key.stakeholders.within.each.
of.the.strategic,.tactical,.and.operational.levels.and.schedule.
a.meeting.with.each.of.them..Prepare.an.ITIL.overview.
presentation.that.explains.the.scope.and.merits.of.ITIL.in.
the.context.of.their.working.environment.
The.object.of.the.meeting.is.to.expand.understanding.of.
individual.expectations.from.specific.IT.processes.and.to.
sow.the.seeds.of.ITIL.for.harvesting.later..
Following.initial.discussions.with.key.stakeholders,.prepare.
a.complete.list.of.organisation-specific.expectations.mapped.
onto.ITIL.processes..This.document.forms.the.blueprint.for.
the.ITIL.argument.and.the.starting.point.for.prioritisation.of.
processes.within.the.ITIL.deployment.programme.
ScopethescaleoftheITILimplementationproject
Understanding.the.current.maturity.of.the.IT.organisation.
through.its.service.management.effectiveness.should.be.
the.first.task.in.preparing.a.realistic.ITIL.deployment.plan..
for.agreement.
The.Capability.Maturity.Model.(CMM),.advocated.under.
COBIT.methodology,..is.a.useful.tool.to.assess.maturity.of.
the.IT.infrastructure.and.processes.on.a.scale.between.zero.
(where.IT.processes.don’t.really.exist).through.to.five.(where.
IT.processes.are.fully.integrated.with.business.processes)..
Benchmarking.the.current.IT.capability.and.undertaking.gap.
analysis.to.calculate.the.resources.that.will.be.required.to.
move.from.the.current.situation.to.the.desired.maturity.level.
for.IT.service.management.makes.it.possible.to.then.identify.
and.prioritise.the.key.activities.that.will.be.necessary.to.
successfully.deploy.ITIL..Gap.analysis.also.helps.to.eliminate.
any.ITIL.service.management.processes.and.functions.that.
are.not.relevant.for.the.organisation.
With.a.clear.understanding.of.the.essential.IT.activities.
alongside.the.individual.and.organisational.expectations.from.
ITIL.deployment,.it.is.vital.to.communicate.back.a.realistic.set.
of.timings.and.deliverables.to.ensure.expectations.are.set.in.
an.achievable.timeframe..
Consider.potential.barriers.to.deployment,.such.as.
organisational.commitment,.cultural.alignment,.and.individual.
support,.and.factor.in.any.preliminary.initiatives.required.to.
prepare.the.path.towards.ITIL,.such.as.training.or.an.audit.
of.current.IT.processes..Ensure.these.activities.are.separate.
from.the.ITIL.implementation.programme.to.ensure.delivery.
is.not.compromised.by.external.factors.
Be.sure.to.differentiate.which.expectations.are.quantified.
as.deliverables.that.will.be.realised.through.the.successful.
introduction.of.ITIL.overall..Calculating.the.specific.
deliverables.builds.a.robust.business.case.for.ITIL..
Assessing.the.likely.timescale.of.the.ITIL.deployment.is.
often.perceived.as.a.challenge.for.IT.decision-makers..ITIL.is.
an.ongoing.development.of.processes.and.practices.within.
IT,.and,.as.such,.stating.a.timeframe.for.completion.is.not.
only.extremely.difficult,.but.also.missing.the.point..Preparing.
a.deployment.path.with.a.timeline.of.tangible.deliverables.
is.possible,.however..All.deliverables.should.be.mapped.to.
predefined.expectations,.key.IT.activities,.and.organisational.
priorities,.in.context.of.the.requirements.of.key.influencers..
It.is.hugely.important.at.this.stage.to.set.deliverables.that.
will.return.tangible.evidence.of.IT.service.and.process.
improvement.along.the.ITIL.journey.
Createaframeworkforongoingperformance
measurementthroughITIL
To.enable.actual.or.projected.performance.improvements.to.
be.attributed.to.ITIL.deployment,.it.is.essential.to.measure.
current.performance.and.establish.a.consistent.method.of.
extracting.measurable.data.over.time.
0 Non-Existent There is absolutely no evidence of any activities supporting this process
1 Initial/ad hoc There are ad hoc activities present, but we are not aware of how they relate to eachother within a single process
2 Repeatable and intuitive We are aware of the process but some activities are still incomplete or inconsistent; there is no overall measuring or control
3 Defined process The process is well understood and implemented as a single process but is not integrated with other processes
4 Managed and measurable The process is now managed by incorporating; financial management, forward scheduling, trends analysis, business relationships and is integrated with other IT systems and service processes
5 Optimised The process is fully integrated with business processes to provide a platform for the Strategic Executives to make reliable business decisions using the power of their technology resources
Figure7:.Capability.maturity.model
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Where.IT.performance.metrics.are.not.already.in.place,.
record.basic.measurements.against.business.key.
performance.indicators.(KPIs),.such.as.changes.completed,.
incidents.resolved,.calls.escalated,.or.SLAs.achieved,.
and.complete.one.or.two.months.of.measurement.to.
establish.a.baseline.of.performance.levels.from.which.future.
comparisons.can.be.made.
Quality.is.the.other.component.of.performance.that.must.
also.be.measured.to.support.evidence.of.ITIL’s.benefit.to.
the.business..Process.metrics,.such.as.how.many.calls.
were.escalated,.are.relatively.easy.to.acquire...Keep.in.mind,.
however,.that.sometimes.metrics.do.not.tell.the.complete.
story...In.this.case,.the.metric.above,.when.taken.in.isolation,.
cannot.show.the.percentage.of.calls.that.were.accurately.
escalated.to.the.correct.person..The.quality.of.the.call.
escalation.in.this.case,.rather.than.the.number.of.escalated.
calls,.according.to.process.has.greater.bearing.on.the.actual.
business.benefit.delivered.
In.creating.ongoing.performance.measurability,.bear.in.
mind.the.higher.level.key.success.factors.driving.ITIL.
implementation.(namely.enabling.IT.to.better.support.the.
business),.as.well.as.the.expected..performance.levels.each.
departmental.stakeholder.has.expressed..Returning.improved.
IT.service.management.performance.is.an.excellent.proof.
point.of.ITIL’s.success,.but.this.must.be.assessed.against.
the.impact.delivered.to.the.business..For.example,.although.
improving.the.accuracy.of.incident.escalation.is.positive,.
reducing.the.frequency.of.incidents.in.the.first.place.is.a.
more.fundamental.and.far-reaching.performance.indicator.
If.ROI.is.a.metric.attached.to.ITIL.implementation,.acquiring.
basic.data.on.current.IT.service.performance.is.still.essential.
alongside.a.current.audit.and.ongoing.measurement.of.
operational.IT.costs..Financial.savings.returned.as.a.result.
of.streamlined.process.and.improved.performance.can.then.
be.extrapolated.to.determine.ROI..Wherever.possible,.ROI.
should.be.calculated.against.specific.ITIL.processes,.such.as.
service.support,.rather.than.as.a.figure.for.the.IT.department.
as.a.whole,.as.productivity.improvements.across.the.board.
are.typically.only.manifested.in.the.longer.term..
ITILisajourney,sostickwithit
Numerous.important.business.benefits.are.realised..
as.a.result.of.implementing.ITIL..Even.after.successful.
deployment.of.best-practice.methodology,.however,.there..
is.still.much.good.work.to.be.done..
Once.ITIL.begins.to.bear.fruit.across.key.IT.processes,.the.
temptation.to.address.every.single.process.arises..At.this.
stage,.it.is.essential.to.objectively.identify.the.next.set.of.
genuine.deliverables.to.avoid.tinkering.unnecessarily.with.
technology.for.no.discernable.business.benefit.
To.ensure.ITIL.continues.to.be.utilised.in.the.most.effective.
manner,.it.is.important.to.re-examine.the.expectations.and.
deliverables.presented.in.the.original.plan.at.regular.intervals..
Showing.evidence.of.continuous.IT.service.performance.
improvement.to.the.business.is.a.valuable.driver.for.
continuation.of.best-practice.adoption.within.the.organisation.
and.for.securing.additional.resource.and.support.for.more.
widespread.implementation..Remain.vigilant.over.delivery.of.
service.improvement.to.truly.realise.ITIL’s.potential.as.the.
catalyst.for.BSM.
The.personal.benefit.to.be.gained.through.an.ITIL.deployment.
should.not.be.underestimated.either..Securing.commitment,.in.
itself,.demonstrates.understanding.of.key.business.functions.
and.their.particular.challenges,.as.well.as.the.ability.to.prepare.
and.support.a.business.argument.and.negotiate.on.deliverables.
and.timing.to.deliver.maximum.benefit.to.the.business..This.
immersion.in.business.process.across.core.functional.areas.
generates.tremendously.valuable.insight.into.the.mechanics.
of.the.business..This.unique.understanding,.backed.up.
by.the.ability.to.effectively.communicate.IT.infrastructure.
requirements,.presents.the.opportunity.for.increased.contact.
with.high-level.decision-makers..In.short,.ITIL.establishes.a.
platform.for.IT.and.the.leaders.within.it.to.genuinely.add.value.
to,.and.demand.involvement.in,.business.strategy.and.planning..
appendixITILbenefits
The.power.of.ITIL.lies.not.only.in.its.well-defined.processes,.
but.also.in.its.philosophy.of.continuous.improvement.and.
delivery.of.benefits.that.matter.most.to.the.IT.organisation.
and.the.business..To.gain.the.full.benefits.of.implementing.
ITIL,.IT.staff.and.IT.management.must.meet.challenges.of.
continuous.improvement..Both.the.ITIL.Service.Delivery.
and.Service.Support.books.include.a.list.of.ten.benefits.
that.should.be.achieved.as.a.result.of.following.ITIL.service.
management.processes..The.ten.stated.benefits.of.ITIL.are.
as.follows:
>.Improved.quality.of.service.—.more.reliable.business.support.
>.IT.service.continuity.procedures.more.focused;.more.
confidence.in.the.ability.to.follow.them.when.required
>.Clearer.view.of.the.current.IT.capability
>.Better.information.on.current.services.(and.possibly.on.
where.changes.would.bring.most.benefits)
>.Greater.flexibility.for.the.business.through.improved.
understanding.of.IT.support
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>.More.motivated.staff;.improved.job.satisfaction.through.
better.understanding.of.capability.and.better.management.
of.expectations
>.Enhanced.customer.satisfaction,.as.service.providers.
know.and.deliver.what.is.expected.of.them
>.Increased.flexibility.and.adaptability.likely.to.exist.within.
the.services
>.System-led.benefits,.such.as.improvements.in.security,.
accuracy,.speed,.and.availability,.as.required.for.the.
required.level.of.service
>.Improved.cycle.time.for.changes.and.greater.success.rate
25
20
15
10
5
0
Business ServicesCharity
Dist / Logis
Education
Finance
Government / P.S. IT
Manufacturing
Media / Publ
Retail
Travel / L
eisureUtilit
iesOther
% of
samp
le
Industry Sector
10
21
8 9 9
5 6
9
19
1 12 2
Figure8:.Industry.sector
ThefutureofITIL:Anintroductiontov3
ITIL.is.an.industry.standard.first.developed.by.the.UK.
Government.Department,.Office.of.Government.Commerce.
(OGC).in.the.early.1980s..
The.ITIL.refresh.project.will.soon.produce.a.third.version.of.
ITIL.(v3).in.the.form.of.a.core.set.of.five.publications.that.
will.be.added.to.the.current.library.of.ITIL.publications.
The.third.iteration.of.ITIL.aims.to.improve.the.focus.on.service.
lifecycle.of.ITIL.in.support.of.businesses.needs..This.consists.
of.service,.strategies,.design,.transition,.and.operation.
The.changes.within.ITIL.v3.are.designed.to.make.ITIL.
easier.to.adopt,.adapt,.improve,.and.use.than.ever.before..
The.goal.of.service.support.and.delivery.will.remain.mainly.
unchanged.by.the.request.of.the.ITSMF.itself.
Lifecycleservicemanagement
Service.management.within.the.IT.organisation.is.the.
bedrock.of.aligning.IT.with.the.business.to.deliver.
responsiveness.and.agility.in.line.with.changing.objectives..
In.order.to.implement.ITIL.and.work.towards.a.BSM.
approach,.it.is.imperative.for.organisations.to.understand.the.
role.of.specific.services.and.to.map.IT.services.effectively.
to.business.processes..Defining,.implementing,.proving,.
and.maintaining.services.are.key.considerations.within.
the.forthcoming.ITIL.framework,.which.will.further.enable.
business.and.IT.services.to.be.mapped,.thereby.speeding.
up.the.deployment.of.BSM.
More.information.is.available.online.at..
http://www.itsmf.com/index.asp.
Endnotes1.. Asset.Management,.ITIL,.And.The.CMDB:.Paving.The.Way.For.BSM.,.Forrester.Research,.Inc.,.October.2005
2. Implementing.BSM,.Forrester.Research,.Inc.,.April.2006
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BMC.Software,.the.BMC.Software.logos.and.all.other.BMC.Software.product.or.service.names.are.registered.trademarks.or.trademarks.of.BMC.Software,.Inc...All.other.registered.trademarks.or.trademarks.belong.to.their.respective.companies..©2007.BMC.Software,.Inc..All.rights.reserved..
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