Proven Winners Marketing Campaign - MIadmin.provenwinners.com/sites/provenwinners.com/... · Proven...
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Proven Winners ® Marketing Campaign - MI Gardener’s Idea Book Co-op This spring, Proven Winners will mail out 500,000 copies of our popular Gardener’s Idea Books . Last spring, Proven Winners mailed out 400,000 copies- 6,777 in Michigan. Additionally, each year, Proven Winners provides FREE Gardener’s Idea Books to retailers to mail to their customers if they pay for the postage. Last year, the following 4 retailers in MI participated, mailing an additional 17,711 Gardener’s Idea Books to their customers: • Shore Nursery • Wedel’s Garden • RRR Landscape • W.W. Greenhouses, Inc. The sign up deadline is January 18, 2019, for custom prints and March 1, 2019, for standard. For more information & options, visit www.provenwinners.com/gib-co-op Join Proven Winners & Pandora to reach YOUR local listeners! For just 1.4¢ per impression, you can target local garden enthusiasts, specific demographics, and drive listeners to your website. You will also receive a report regarding your local campaign reach at the end of the campaign. You cannot get that with traditional radio or newspaper advertising! Your logo will appear on your ad and will serve as a link to your website. 6-Week Campaign - Just $350 - $58 per week! • Campaign dates are (choose one): • April 8 - May 12, 2019 (3/29 deadline) • May 6 - June 9, 2019 (4/26 deadline) • June 3 - July 14, 2019 (5/24 deadline) • We will target gardeners within a 20-mile radius of your garden center’s zip code, or you can provide us with a specific zip code. • Your garden center will receive a minimum of 21,875 audio impressions and 3,200 banner impressions. Your banner ad can include your company logo and link to your website or Facebook page. • Looking for a larger radius? More impressions? We can do it! Contact [email protected] or 601.527.5213 with any questions. Flowerland Garden Crossings Grasshopper Gardens Jonkers Garden Lexington Gardens Parran's Greenhouse Romence Gardens & Greenhouses Shore Nursery Silverstone Gardens Llc St. Ignace In Bloom Greenhouse & Florist V&V Nursery Vite Greenhouses, Inc. Wedel's Garden Center Wenke Greenhouses These Michigan retailers participated in the Pandora campaign in 2018:
Transcript of Proven Winners Marketing Campaign - MIadmin.provenwinners.com/sites/provenwinners.com/... · Proven...
Proven Winners® Marketing Campaign - MI
Gardener’s Idea Book Co-op This spring, Proven Winners will mail out 500,000 copies of our popular Gardener’s Idea Books.
Last spring, Proven Winners mailed out 400,000 copies- 6,777 in Michigan. Additionally, each year, Proven Winners provides FREE Gardener’s Idea Books to retailers to mail to their customers if they pay for the postage. Last year, the following 4 retailers in MI participated, mailing an additional 17,711 Gardener’s Idea Books to their customers:
• Shore Nursery • Wedel’s Garden • RRR Landscape • W.W. Greenhouses, Inc.
The sign up deadline is January 18, 2019, for custom prints and March 1, 2019, for standard. For more information & options, visit www.provenwinners.com/gib-co-op
Join Proven Winners & Pandora to reach YOUR local listeners! For just 1.4¢ per impression, you can target local garden enthusiasts, specific demographics, and drive listeners to your website. You will also receive a report regarding your local campaign reach at the end of the campaign. You cannot get that with traditional radio or newspaper advertising!
Your logo will appear on your ad and will serve as a link to your website.
6-Week Campaign - Just $350 - $58 per week!
• Campaign dates are (choose one):• April 8 - May 12, 2019 (3/29 deadline)• May 6 - June 9, 2019 (4/26 deadline)• June 3 - July 14, 2019 (5/24 deadline)
• We will target gardeners within a 20-mile radius of your garden center’s zip code, or you can provide us with a specific zip code.
• Your garden center will receive a minimum of 21,875 audio impressions and 3,200 banner impressions. Your banner ad can include your company logo and link to your website or Facebook page.
• Looking for a larger radius? More impressions? We can do it! Contact [email protected] or 601.527.5213 with any questions.
Flowerland Garden Crossings Grasshopper Gardens Jonkers Garden Lexington Gardens
Parran's Greenhouse Romence Gardens & Greenhouses Shore Nursery Silverstone Gardens Llc St. Ignace In Bloom Greenhouse & Florist
V&V Nursery Vite Greenhouses, Inc. Wedel's Garden Center Wenke Greenhouses
These Michigan retailers participated in the Pandora campaign in 2018:
Magazine Advertising Proven Winners' ColorChoice print campaign is second to none, generating nearly 47 million impressions. 1.3 million MI subscribers will see our ads, including 102,000 in Michigan Gardening.
The varieties being promoted include:
Certification The Proven Winners Certified Training Program for garden centers is an
ongoing partnership that offers retailers and their employees the opportunity to learn more about our plants while building their confidence
to sell Proven Winners.
In 2018, 7,752 employees become certified from over 1,000 retailers. Of those, 75 retailers & 635 employees were from Michigan.
For more on this program, visit www.provenwinners.com/certification.
Lo & Behold® Buddleia Series ‘Sweet Summer Love’ Clematis Incrediball® Hydrangea series Invincibelle® Spirit II Hydrangea Sonic Bloom® Weigela series Spilled Wine® Weigela
Fire Light® Hydrangea Jazz Hands® Loropetalum series At Last® Rosa Bloomerang® Syringa series Bobo® Hydrangea
Website We’ve received over 238,000 visits to provenwinners.com
from over 141,000 website users in Michigan.
In addition, Michigan retailers selling Proven Winners have appeared as suggested retailers over 261,000 times on
provenwinners.com
Gardening Simplified
150,000 copies of Gardening Simplified, a 100-page shrub reference guide, full of quick tips, how-to’s, and beautiful images of the entire Proven Winners®
ColorChoice® collection, is printed every other year.
For more information, call 800-633-8859.
Gardening Simplified
Proven Winners® ColorChoice® SUGGESTED RETAIL PRICE $4.99
Cut through the clouds of confusion with “A New Vision for Hardy Hydrangeas,” which highlights only the most durable, easiest to grow
hydrangeas, like panicle hydrangea (H. paniculata) and smooth hydrangea (H. arborescens). Over 40,000 copies have been distributed
in the U.S. with over 3,600 in Michigan alone. For more information, call 800-633-8859.
A New Vision for Hardy Hydrangeas
#1 Gardening Influencer Proven Winners has partnered with Laura at Garden Answer, producing 100 videos annually featuring Proven Winners plants and shrubs.
With 467 million views, she's beloved by gardeners throughout the world.
In Michigan alone, she's had 267,000 views on YouTube, totaling 1.3+ MILLION minutes - over 22,000 hours!
Facebook Fans: • Joanna Gaines - 2,698,284 • Garden Answer - 2,346,119 • Martha Stewart - 2,249,330 • Miracle-Gro® - 1,311,496 • Bonnie Plants - 370,054 • P. Allen Smith - 329,495
Sharable Social Media Graphics
Billboards In 2018, Proven Winners had 70 billboards generating over 102 million impressions. These billboards were in 12 states and 4 provinces. Michigan had 9 billboards. We will continue this campaign in 2019 although locations have not been secured.
2018 Detroit Billboard Locations I-94, Exit 183 I-94 & Conner Street I-94 & Schaefer I-275 & Pennsylvania I-94 & Fourteen Mile I-696 & Dequindre Road
2018 Grand Rapids Billboard Locations US-131 & Pearl Street Chicago Drive & US-31 M-45 & 120th Avenue
2019 National Plants of the Year Promotion drives success. Customers will be scooping up these National Plants of the Year as fast as you can grow them while we drive demand through extensive multimedia promotions next spring. Growers have seen extraordinary increases in sales of the plants featured in this program and retailers have asked us to broaden the categories. We’re happy to support your success by expanding our National Plant of the Year program.
Proven Winners will be buying 1 billion impressions across many online & social media platforms promoting the National Plants of the Year, April 1st – June 15th.
For more information on this program, visit www.provenwinners.com/Professionals_2019_National and www.nationalplantoftheyear.com.
Lemon Coral™ Sedum
Shadowland® ‘Autumn Frost’ Hosta
Summerific® ‘Berry Awesome’
Hibiscus
Low Scape® Mound Aronia
At Last® Rosa Fire Light® Hydrangea Sonic Bloom® Weigela series
2019 National Recipes of the Year We’ve diversified our National Recipe Program to meet the needs of all our North American customers this year. Choose those that are best suited to your region and promote them in any season you wish. Based on our careful trialing of these recipes in the north and south, you can be confident they will deliver the signature Proven Winners all-season performance.
Proven Winners will be buying 1 billion impressions across many online & social media platforms promoting the National Recipes of the Year, April 1st – June 15th.
For more information on this program, visit www.provenwinners.com/Professionals_2019_National and www.nationalplantoftheyear.com.
Sparkle and GlowSuperbells® Grape Punch™ CalibrachoaLaguna® Ultraviolet™ LobeliaSuperbena Sparkling® Amethyst VerbenaMeteor Shower® Verbena
Pumpkin Spice LatteSunsatia® Blood Orange™ NemesiaSupertunia® Latte™ PetuniaSuperbena® Royale Plum Wine VerbenaGraceful Grasses® Purple Fountain Grass Pennisetum
Strawberry SauceSuperbells® Strawberry Punch™ CalibrachoaLaguna® White LobeliaSuperbena® Royale Romance VerbenaGraceful Grasses® 'Sky Rocket' Pennisetum
Grand TraverseSupertunia® Black Cherry® PetuniaSupertunia® Bordeaux™ PetuniaSupertunia Vista® Fuchsia PetuniaGraceful Grasses® Prince Tut™ Cyperus
IrresistibleSuperbells® Yellow CalibrachoaLaguna® Ultraviolet™ LobeliaSunsatia® Blood Orange™ NemesiaGraceful Grasses® Purple Fountain Grass Pennisetum
Top 10 Most Sought After Plants in Michigan 1. Prairie Winds® 'Blue Paradise’ Schizachyrium 2. Sweet Romance® Lavender 3. Supertunia Vista® Fuchsia Petunia 4. Supertunia Vista® Bubblegum® Petunia 5. Invincibelle Wee White® Smooth Hydrangea 6. Superbells® Double Ruby Double Calibrachoa 7. Incrediball® Smooth Hydrangea 8. 'Pardon My Purple' Bee Balm 9. Midnight Wine® Weigela 10. Blue Chiffon® Rose of Sharon
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Top 10 Perennials Sold in Michigan 1. Amazing Daisies® 'Banana Cream’ Leucanthemum 2. Dolce® Cinnamon Curls™ Heuchera 3. Dolce® 'Blackberry Ice’ Heuchera 4. 'Cat's Meow’ Nepeta 5. Primo® 'Black Pearl’ Heuchera 6. Sweet Romance® Lavandula 7. Amazing Daisies® Daisy May® Leucanthemum 8. Shadowland® 'Empress Wu' Hosta 9. Dolce® 'Silver Gumdrop’ Heuchera 10. Rainbow Rhythm® 'Going Bananas’ Hemerocallis
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We will be displaying over 30 of our new varieties at the West Michigan Home & Garden show at DeVos Place February 28-March 3, 2019!
Our 3x12’ banners will be similar to the ones featured here from 2018. They will be placed on each side of the 3 entrances into the show. Below is a rendering showing the placement from 2018.
We will also have our Annual of the Year, Lemon Coral™ on top of 3 pergolas with 2 of our other National Plants of the Year, Shadowland® Hosta & At Last® Rosa planted alongside at the 3 entrances into the show!
Michigan State University - 2018 Perfect Score All Season Amazel™ Basil Ocimum Angelface® Blue Angelonia Sueprtunia® Blue Skies Petunia Supertunia Vista® Bubblegum® Petunia Angelface® Cascade Blue Angelonia ColorBlaze® Chocolate Drop Solenostemon Diamond Frost® Euphorbia ColorBlaze® Golden Dreams™ Solenostemon Sweet Caroline Kiwi™ Ipomoea Supertunia Vista® Paradise Petunia ColorBlaze® Rediculous™ Solenostemon ColorBlaze® Sedona Sunset™ Solenostemon Angelface® Steel Blue Angelonia ColorBlaze® Strawberry Drop Solenostemon ColorBlaze® Torchlight™ Solenostemon Supertunia® White Charm Petunia
Top Performer Bright Lights™ Pink Osteospermum Superbells® Cardinal Star™ Calibrachoa Angelface® Cascade Pink Angelonia Angelface® Cascade White Angelonia ColorBlaze® Royale Cherry Brandy™ Solenostemon Superbells® Double Chiffon Calibrachoa Luscious® Citrus Blend™ Lantana Rockin'® Deep Purple Salvia Diamond Mountain™ Euphorbia Superbells® Evening Star™ Calibrachoa Rockin'® Fuchsia Salvia 'Garden Gem' Lycopersicon 'Garden Treasure' Lycopersicon Superbells® Holy Cow!™ Calibrachoa Superbells® Holy Smokes!® Calibrachoa Superbells® Doublette Love Swept™ Calibrachoa Hippo® Pink Hypoestes Truffula™ Pink Gomphrena Superbena® Raspberry Verbena Superbena® Red Verbena Surefire® Red Begonia Superbena® Scarlet Star Verbena Superbells® Tangerine Punch™ Calibrachoa Angelface® Wedgwood Blue Angelonia Superbena® Whiteout™ Verbena
Michigan State University - 2017 Best in Show Golden Butterfly™ Argyranthemum Pure White Butterfly™ Argyranthemum
Perfect Score All Season Golden Butterfly™ Argyranthemum Pure White Butterfly™ Argyranthemum Karalee® Petite Pink Gaura Hippo™ Red Hypoestes Hippo™ Rose Hypoestes Luscious® Bananarama Lantana Supertunia Vista® Silverberry Petunia Supertunia® Bordeaux™ Petunia Supertunia® Hot Pink Charm Petunia Supertunia® Lovie Dovie™ Petunia Intensia® Blueberry Phlox Rockin'™ Deep Purple Salvia Rockin'™ Playin' the Blues® Salvia Lemon A-Peel® Thunbergia Orange A-Peel® Thunbergia
Top Performer Vanilla Butterfly® Argyranthemum Campfire® Fireburst Bidens Superbells® Blue Moon Punch™ Calibrachoa Superbells® Double Orchid Calibrachoa Superbells® Double Ruby Calibrachoa Superbells® Over Easy™ Calibrachoa Superbells® Plum Calibrachoa Superbells® Rising Star™ Calibrachoa Superbells® White Calibrachoa Toucan™ Coral Canna Toucan™ Dark Orange Canna Toucan™ Rose Canna Toucan™ Scarlet Canna
Trial Award Winners
Raker Trial - 2017 Top Performer Angelface® Blue Angelonia Angelface® Perfectly Pink Angelonia Angelface® Super Blue Angelonia Angelface® Super Pink Angelonia Angelface® Super White Angelonia Angelface® Wedgwood Blue Angelonia Golden Butterfly™ Argyranthemum Campfire® Fireburst Bidens Lady Godiva™ Orange Calendula Superbells® Blue Moon Punch™ Calibrachoa Superbells® Double Orchid Calibrachoa Superbells® Double Ruby Calibrachoa Superbells® Lemon Slice™ Calibrachoa Superbells® Rising Star™ Calibrachoa Superbells® Tropical Sunrise Calibrachoa Superbells® White Calibrachoa Superbells® Yellow Calibrachoa Toucan™ Coral Canna Toucan™ Scarlet Canna ColorBlaze® Apple Brandy® Coleus
ColorBlaze® Dark Star Coleus ColorBlaze® Keystone Kopper® Coleus ColorBlaze® Kingswood Torch Coleus ColorBlaze® Lime Time™ Coleus ColorBlaze® Marooned® Coleus ColorBlaze® Royal Glissade® Coleus ColorBlaze® Velveteen® Coleus Graceful Grasses® Prince Tut™ Cyperus Rockapulco® Coral Reef Impatiens Rockapulco® Red Impatiens Rockapulco® White Impatiens Rockapulco® Wisteria Impatiens Sweet Romance® Lavendula Supertunia® Bermuda Beach™ Petunia Supertunia® Giant Pink Petunia Supertunia® Hot Pink Charm Petunia Supertunia® Lovie Dovie™ Petunia Supertunia® Mini Strawberry Pink Veined Petunia Rockin'™ Deep Purple Salvia Rockin'™ Playin' the Blues® Salvia Tangerine Slice A-Peel® Thunbergia Superbena® Stormburst Verbena
