PROUDLY MADE IN SPAIN SINCE 1881. Company Overview Over a century producing premium chocolate...
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Transcript of PROUDLY MADE IN SPAIN SINCE 1881. Company Overview Over a century producing premium chocolate...
PROUDLY MADE IN
SPAINSINCE 1881
PROUDLY MADE IN
SPAINSINCE 1881
Company Overview
Over a century producing premium chocolate
Turnover 2012: over 100 Millions Euros.
Employees: 260
Total Production 2012: 12 Million Kg
VillajoyosaAlicante · Spain
1995 2003 2006 2009 2011 2012
25,986
60,348
76,757
91,20298,468 101,762
Sales(Thousand €)
Source: Valor Chocolates
x5 20 Years
Export Markets50
COUNTRIES
Valor Unique Selling Proposition
Chocolate was first produced in Spain in 1528 by Brother Aguilar; a monk that traveled to America with conqueror Hernan Cortes from Monasterio de Piedra (Zaragoza), where he blended Cocoa beans with sugar, vanilla and cinnamom to make the drink less bitter and suitable for European taste.
This original recipe was kept secret in Spain for 100 years, and consumed originally by the royalty and high class only.
Map showing Hernan Cortes trip back from Mexico to Spain.
Print showing Monks from Piedra Monastery in Zaragoza, producing
chocolate for the first time in Spain.
Spain origin of chocolate
Spanish Market Share Chocolate BarsTAM Dec/Nov 2012
0%
5%
10%
15%
20%
25%
30%
35%
40%
NESTLÉ VALOR LINDT KRAFT OTHERS P. LABELTAM DN-12 27,59% 14,77% 11,05% 12,76% 4,76% 29,06%
Ecuador
Panama
Ghana
From bean to bar: Origins
Premium Cocoa origins
From bean to bar: Valor Manufacturing Process
Chocolate
Distribution
Cocoa Beans
processing
Cocoa Mass
Moulding
Refining &
Conching
Ecuador PanamaGhana
PackagingCool down & Demoulding
From bean to bar: Other Brands Manufacturing Process
DistributionMoulding PackagingCool down &
Demoulding
OTHER BRANDS
Purchase Chocolate Formula From a Global
Supplier
Sugar Free: World Atlas Diabetes
Sugar free: In Other Categories
Sugar Free Soft Drink Market
0%
10%
20%
30%
40%
50%
60%
70%
NESTLÉ VALOR LINDT KRAFT OTHERS P. LABELTAM DN-12 9,95% 67,61% 0,00% 0,00% 5,28% 17,16%
Sugar free chocolate Market
20.000.000 €
10 Years6,5% Share Market Share in Sugar Free
Spanish Chocolate Market
*Dec/Nov 2012
Sugar Free: Sweeteners used by Valor
(*) Compared with other sweeteners
STEVIA
• It has up to 300 times the sweetness of sugar
• Stevia was approved for use in the EU starting in December 2011
• Natural sweetener from a plant native to South America tropical regions
MALTITOL
• Improves*
• Taste profile/ Texture
• Does not produce Tooth decay
• Aftertaste
• Enhances the natural cocoa flavors of chocolate.
• 50% less calories than Sucrose
• The glycemic response of Maltitol is 25 in diabetics
• Natural sweetener produced from wheat and corn
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
NESTLÉ VALOR LINDT KRAFT OTHERS P. LABELTAM DN-12 17,17% 43,00% 3,86% 6,10% 2,15% 27,72%
Marcona Almond
Considered the Queen of Almonds, is sweeter, moister, heart shaped, and delicately soft.
Marcona is original from Spain and requires a very specific climate and care, in return offers an incomparable taste.
Unique for its taste and quality,Marcona variety enjoys specialrecognition among expertsworldwide.
Market Share in Chocolate w/Almond
Spanish Chocolate Market
*Dec/Nov 2012
Branded Premium
Private Label
Indulgence
Health/Diet
$2,00
$1,00
$3,00
$4,00
Chocolate Brands
3 Segments to Success
Specialty Range (Marcona):
Gourmet Consumer
Premium Range:
Indulgence Consumer
Sugar Free Range: Health & Fitness
Consumer
Sugar Free bars
Milk
150 gr / 5.3 oz Mousse
Milk & Hazelnut
s
Dark 70%
100 gr / 3.5 oz
Dark &Truffle
70% &Orange
72% & Nibs
150 gr / 5.3 oz Nuts
Milk with Hazelnuts
Milk withAlmonds
Dark with Hazelnuts
Dark with Almonds
Sugar Free Impulse & Gift Box
40 gr / 1.41 oz Impulse bars
200gr / 7.05 oz Gift Box
Premium Milk 100 gr/ 3.5 oz
Premium range barsPremium 70% 100 gr/ 3.5 oz
MintOrange
70% Forest Fruits
Toffee
Milk Milk with Wafer
Marcona range bars
Dark with Almonds
100 gr / 3.5 oz
70% with
Almonds
Milk with
Almonds
Chocolate Drinks
Tablet 300 gr/10.58oz
Chocolate Drink
Cocoa Powder
Sugar Free Tablet 200 gr/7.5 z
Sugar freeCocoa
Powder
Sugar freePure Cocoa
Powder
Demos
Shippers & Displays
Communication
Customized Delivery Vans
Chocolates Valor, S.A.
Pianista Gonzalo Soriano, 13
03570 – Villajoyosa (Alicante) Spain+34 965 890 [email protected]
www.valor.es
