Proud, Committed and More.

Beauty, Baby & Health Care

Pet & Household, Laundry & Paper Private Label

LaRue Smith, Category Manager

Rena Dial, Category Manager

Jennifer Ferrell, Private Label Program Manager

Proud, Committed and More.

Breakout Session Content:

• Drive Basket Size

• Two more items in patron’s basket • Achieving consistent 98% product availability on the shelf • Increase speed to shelf on new items • Achieving consistent 95% Fill Rates

• Drive Value • First to market new item innovations • Increasing Commissary Store Brand assortment • Increase cross promotional opportunities with national brand and commissary store

brand

• Drive Transactions • Increase social media engagement • Continuous POG improvements • Continuous improvements to deliver an exceptional shopping experience

Driving Sales Through Teamwork

Proud, Committed and More.

LaRue Smith, HBC Category Manager & Frontend Lead

YOY SALES TRENDS

Beauty (DeCA )

$128M

• $ % chg: -5.5%

• Unit chg % -6%

Baby & Health Care (DeCA )

$143M

• $ % Chg: -3%

• Unit chg %: -5%

Beauty (XAOC)

$50B

• $ % Chg: 1.6%

• Unit chg %: -0.6%

Baby & Health Care (XAOC )

$60B

• $ % Chg: 3.3%

• Unit chg %: 0.5%

Proud, Committed and More.

HBC Initiatives/Opportunities

Bas

ket

Size

• Establish Annual Promotional Plans

• Establish JBP Plans

• Category Review Schedules

• New items (innovation) schedule

• Focus on top performing categories

Val

ue • Maintain/Improve Savings

• Increase CSB Commissary Store Brand Assortment

• Increase cross promotions opportunities

Tran

sact

ion

s • Increase social media engagement

• SKU Optimization

• Product availability

• Accountability/Executions

Drive Sales Through Teamwork

Proud, Committed and More.

Rena Dial, Laundry, Paper, Pet, Household And Tobacco Category Manager

Pet & Household (DeCA) $183M • $ % Chg: -5.8% • Unit % Chg: -7.5%

Laundry & Paper (DeCA) $203M • $ % Chg: -5% • Unit % chg: -8%

YOY SALES TRENDS

Pet & Household (xAOC) $44B • $ % Chg: -0.1% • Unit % Chg: -2%

Laundry & Paper (xAOC) $69B • $ % Chg: 2% • Unit % chg: -2%

Proud, Committed and More.

Nonfoods Initiatives/Opportunities

Bas

ket

Size

• Establish JBP Plans

• Category Review Schedules

• New items Speed To Shelf

• Intensify SKU Optimization Actions

Val

ue • Maintain/Improve Savings

• Increase CSB Commissary Store Brand Assortment

• Increase Cross Promotions Opportunities

• Promotional Regimen

Tran

sact

ion

s • Achieve 95% Fill Rates

• Accountability/Executions

Drive Sales Through Teamwork

Proud, Committed and More.

Private Label

IDENTIFYING THE RIGHT ASSORTMENT

CATEGORY REVIEWS

PARTNERING TOGETHER

IDENTIFY ITEMS BY HIGHER xAOC UNIT

PENETRATION

DETERMINE FOCUS ITEMS AND

COORDINATE WITH CURRENT REVIEW

SCHEDULE

COORDINATE BID AND ENSURE ADEQUATE

MARGIN AND PATRON SAVINGS

COORDINATE LAUNCH, SUPPLY AND CONTINUED

STOCK

CATEGORY REVIEWS ITEMS ARE SUBJECT TO THE SAME REVIEW AS NATIONAL BRANDS

COURSE CORRECTION REVIEWED PERIODICALLY PROMOTE THE BEST OPPORTUNITY TO THRIVE

MATURATION 2-3 YEARS TO MATURE

• Coupons to offer amount off Store Brand items if minimum purchase of National Brand is met

COUPONS

• Complimenting National Brand end cap recipe builds with Store Brand ingredients/items

RECIPES

• Including Store Brand complimentary items in National Brand events PROMOTIONS

Proud, Committed and More.

Questions/Comments

“Coming together is a beginning; keeping together is progress; working together is success.” - Henry Ford