Internet Safety 1.0

What do you have in common with these companies?

You all have to protect your brand online

What is a Personal Brand?

A personal brand is a compilation of your uniqueaccomplishments, contributions, talent, passion,and vision—five key elements that no other jobseeker could possibly possess.

Your social media presence is anextension of your personal brand.

Social Media has blurred the lines of personal and professional

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Offline and Online Lives Coming Together

Lara Buys (not pictured here), who in 2006 was involved in a drunken driving crash that killed her passenger. She was due to be recommended for probation, but pictures surfaced of her drinking & partying after the crash, they were used to show her lack of repentance. She was sentenced to two years in jail.

Will Social Media Impact Your Job Hunting Efforts?

Career Destroyed with Facebook Comments

Dr. June Talvitie-Siple was asked to leave here $92K / year job after some negative comments about the school, kids and parents in the community where she taught were seen by parents. She thought here comments were limited to here 50 friends/family on Facebook.

Call in ‘Sick’ Plan Busted on Facebook

Kyle wrote ‘not going to work, f*** it i'm still trashed SICKIE WOO.’

Kyle thought his Facebook status updates were safe, but HR staff at the call center he worked at busted him when the saw his update.

Facebook Privacy Changes

Facebook Privacy Changes

Facebook Privacy Changes

There is No Delete Button

• Wayback Machine• Google Caching• Downloading• Forwarding• Twitter Indexed

Social Media ConsequencesDallas Mavricks owner, Mark Cuban violated NBA rules by

commenting about the referee.

Fined $25,000

Social Media ConsequencesDomino’s employee, Michael Setzer did unsanitary things in the

kitchen and put the video on YouTube

Fired & Sued

Social Media ConsequencesCNN 20 year veteran, Octavia Nasr, posted a tweet that implied she supported an extremist Islamic cleric. The tweet was meant to imply she respected Fadlallah because of he was a proponent of women’s rights.

Fired

Social Media Consequences

Hadley Jons, 20, posted “actually excited for jury duty tomorrow. It’s gonna be fun to tell the defendant they’re GUILTY. :P” on her Facebook update before the trial was finished.

Fined $250 & Write Essay

Social Media ConsequencesSalvatore Rivieri, a Baltimore officer, caught on video roughing up a local skater teen. The video has been seen by 4.5 million

people on YouTube.

Fired

Social Media Builds False Sense of Anonymity

As seen in the cases in this presentation, there is a false sense of anonymity or security that our words are private.

Post Only What You’re Comfortable With The World Seeing

Social Media Identity Theft

Jonah Hill had is Twitter identity stolen and the person impersonated Jonah while interacting with various Hollywood hot shots. He didn’t find out about this until hearing about “rude behavior” online.

It could take months to clear up the misunderstandings with Hollywood hot shots.

Who’s Following You?

Who’s Following You?

This is a tweet from someone who followed my Twitter account. As you can tell by the tweet, they probably are not a real person. I blocked them from my account.

Check Who’s Following You

Facebook• Do you share friends• Are they really your friend• Unsure, message them

Twitter• Block unwanted users• Read past tweets• Check Followers/Following Ratio

How to Protect Yourself

• Use http://namechk.com to check social networks for your username

• Check your Facebook privacy settings on a regular basis• Go back and check your photo album privacy settings• Don’t post too much personal information about

yourself (eg. age, address, etc.)• Don’t post photos/comments that you wouldn’t want

the world to see• Don’t use copyrighted photos without permission• Remember: there is no delete button

Social Media is Great… Just Be Cautious

Questions???

E-mail: pixelpres@gmail.comWeb: www.mikemccready.ca

Twitter: @MikeMcCready