PROSPECTUS

2016-18

POST GRADUATE DIPLOMA IN AGRI-

BUSINESS MANAGEMENT

Choudhary Charan Singh

National Institute of Agricultural Marketing, Jaipur

(An Autonomous Organization under Ministry of Agriculture and Farmers

Welfare, Government of India)

Bambala, Kota Road, Jaipur-302033 (Rajasthan)

Phone : 0141-2770027. Fax : 0141-2771938, 2770027

E-mail :pgdabm.niam@gov.in

DIRECTOR GENERAL’S MESSAGE

Qualified human resources are the cornerstone of success of any business

venture. The challenge before an educational institute is to enhance the innate

capabilities of its students and hone their skills to enable them to innovatively

meet the requirements of the industry. At the National Institute of Agricultural

Marketing, Jaipur it has been our constant endeavor to equip our students to take

leadership roles in Agribusiness sector.

The process begins with the careful selection of our students who have expertise

in the core subject being graduates & post graduates in agriculture science. The

course has been designed to give them necessary tools to analyze the trends in

intersecting fields impacting the industry for e.g. finance, public policy,

international market fluctuations, value chain management and supply chain

The initiatives of NIAM for enhancing corporate linkages through student

chapter, academic debates on contemporary issues, knowledge partnerships with

corporates provide an opportunity for our students to understand fundamental

management principles and prevailing practices in the field. The PGDABM

students at NIAM have an added advantage of getting exposure of working on

Central and State Government projects that are regularly given to the Institute.

It is the commitment of faculty and staff of the Institute to make the two years at

NIAM an unforgettable learning experience to the students.

The post Independence story of agriculture sector in

India has been of remarkable growth and innovation.

From a nation importing food grains to avert famine in

the 60s we have not only become self-sufficient in

agriculture but a net exporter of agri-produce. This turn

around has created a tremendous opportunity for trade

and commerce in agri-business. The organized retail

and food consumption industry alone is predicted to

grow by 10% to 16% in the next three years.

IRINA GARG

GENESIS

CCS National Institute of Agricultural Marketing is an autonomous organization

working under the aegis of the Ministry of Agriculture and Farmers Welfare,

Govt of India. The Institute offers specialized training, research, consultancy,

education and policy support in the field of agriculture marketing. It is ideally

located in Jaipur and is well connected with other institutes and corporates.

ABOUT THE INSTITUTE

EDUCATION

NIAM offers a two-year Post Graduate Diploma Programme in Agri-Business

Management (PGDABM) for students with Graduation and Post Graduation in

Agriculture and allied Sciences.

Recognized by All India Council for Technical Education (AICTE)

21 months intensive study trimesters

10 weeks Summer Training

Live Projects & Corporate Interface

50 modules are delivered with the help of best faculty from premier

Institutes.

THE PGDABM BEING OFFERED BY NIAM IS DISTINCTIVE

IN SEVERAL WAYS

Internship with Agribusiness companies

Alumni base of around 600 students

100% placements in National and International companies

Corporate interface with 400 agribusiness companies

Institutional linkages with 50 Institutes and universities for academic work

Opportunity to work on various government assignments and policy papers

on agricultural marketing.

Collaboration with NCCD for a Student Chapter on Cold Chain and Post

Harvest Management

Mr. Pawanexh Kohli, CEO National Cold Chain Development

Center, Introducing Student member of NIAM – NCCD Chapter

INFRASTRUCTURE

CLASSROOM

The classrooms are located at Academic

Centre (BRAHMAPUTRA).Learning is

facilitated by high-speed data

communication network. The classrooms

are air-conditioned and equipped with

multimedia and audio-visual facilities.

LIBRARY

CCSNIAM has a library which comprises

of more than 12000 books, 4500

periodicals, 15 newspapers.

COMPUTER CENTRE

Two Computer centers have 80 desktops

with 24 hours internet support that are

seamlessly connected over a campus-wide

LAN with high-speed and internet access.

NIAM is connected with National

Knowledge Network(NKN)

CONVENTION CENTRE

It includes conference hall, seminar room,

executive suites and auditorium. This

facility is used for organizing national and

international seminars, conferences

workshops and cultural activities, etc.

HOSTEL FACILITIES

PGDABM is fully residential programme

with students residing at Boys / Girls

Hostel. The rooms are well furnished with

air-coolers and attached washrooms.

SPORTS FACILITY

Students are provided with whole range of

sports and games facilities. This includes

Volleyball, Badminton, Table tennis, Carom,

Lawn tennis, Basketball. This perfect blend

of sport and academic ensures all-round

development of every student.

SOCIAL AND CULTURAL ACTIVITIES

Students are encouraged to participate in various social and cultural programs

like blood donation camps, medical camps, celebration of national events and

festivals.

PGDABM Students with Director General, NIAM, Director PGDABM on

Independence Day

COURSE STRUCTURE

The courses designed for this programme provide a progressive learning

sequence from concepts, tools and techniques to their application in the

context of agribusiness sector. The details of courses are mentioned in

Trimester Plan and all courses are compulsory. The organization of courses

can be broadly grouped under the following themes.

FIRST TRIMESTER SECOND TRIMESTER THIRD TRIMESTER

Business Communication &

Presentation SkillsBusiness Statistics Human Resource Management

Basic Financial AccountingMarketing Strategies &

TechniquesOperational Research

Advanced Computer SkillsMacro Economic Theory &

Policy

Financial Management

(Corporate Finance)

Business Mathematics Cost & Control SystemsQuantitative Techniques for Agri

Business

Organizational BehaviorManagement Information

Systems & E- commerce

Principles and practices of

Management

Written Analysis

CommunicationProject Management

Principles of marketing

ManagementMarketing Research

Managerial Economics (Micro) Procurement Management

Agricultural Input Marketing

FIFTH TRIMESTER SIXTH TRIMESTER SEVENTH TRIMESTER

Sales and Distribution

ManagementRural Marketing Advertising and communication

Commodity Trading Futures &

Options

Logistics and Supply Chain

ManagementBusiness law and ethics

Agricultural Extension

Management

Customer Relationship

Management

Risk management in agri

business

Enterprise Resource Planning

(ERP) Systems

Agricultural Export

Management & Information

trade

Total quality management

Strategic Management Electives (2) Electives (2)

Banking & Agri Finance Live Project Individual project

Agricultural Business

Environment

SUMMER PLACEMENT

The summer project is done by the students during the fourth trimester for 8

- 10 weeks. Leading agribusiness companies visit the campus to take summer

interns. The summer projects are industry oriented assigned by different

agribusiness companies and the project reports are used in formulating the

future strategies by companies.

ORIENTATION

Orientation week is the first week of the PGDABM programme. Orientation

week familiarizes students with curriculum, rules and regulations, use of

facilities, pedagogy, faculty and the staff.

EVALUATION PATTERN

The assessment of academic performance in different courses and field

projects is done by respective course faculty/project guide. The maximum

marks in each course is 100. The minimum pass percentage in individual

courses is 45% . The minimum aggregate percentage required for the award

of the PG diploma is 50%. A student who fails in a course or who is granted

prior exemption from appear in the end-term examination is permitted to

appear once for the supplementary examination on payment of prescribed

examination fee.

VISIT TO VILLAGES AND MANDI (MARKETS)

The course focuses on giving practical orientation to the students, they are

given opportunities to visit Agriculture Mandis to gain understanding of

business taking place in a Mandi Yard. Students are required to work in rural

areas to understand the grassroots problems and solutions by reaching out to

the farmers, woman's group in villages.

CURRICULUM DESIGN

The PGDABM Course is a two-year residential programme. Each academic

year begins on 1st July and end by April with a plan, In addition students are

required to complete the Summer Assignment after completion of first year and

before commencement of the second academic year. As a part of the course,

students also undertake live projects and Individual projects. In short, the focus

is on practical application of knowledge.

..

SECOND YEAR

Second year students are required to fill up course registration forms by 30th

June. The academic year begins from 1st July. If the student does not complete

all the requirements of the previous academic year, he/she has to obtain special

permission from Competent Authority. For late registration, students are

required to pay a late registration fee of Rs.500/-

.

ATTENDANCE

Students are required to have 90% attendance in each module throughout the

session. They will not be able to write the annual examination incase attendance

is less than 85%.

FIRST YEAR

The students are required to fill the registration form and submit relevant

certificates before 1st July . A fee of Rs. 1000 is to be deposited to get the

registration formality completed.

REGISTRATION

FINAL PLACEMENT ASSISTANCE

CCSNIAM has consistently witnessed 100% placements of its students in

Agribusiness management sector E.g. Agri Input, FMCG, Bank, Retail,

Consultancy, Warehousing & Skill Development. The entire team of faculty and

students plays a vital role of matching academic excellence with industry

expectations and provides support to address the gaps.

Institute Competation/B-Fest Events Position

IIM - Bangalore Vista - Nature’s wall Photography 1st

SYMBIOSIS, Pune Synovate B-Plan 1st

IIT, Kanpur Enigma Case study 1st

IIT, Kanpur Isitihar Poster making 1st

IIT, Kanpur Tabulex Poster presentation 1st

MANAGE,

HyderabadKrishi Chanakya Paper presentation 1st

NMIMS, Mumbai Ecolibria cell E-Article writing 1st

NIAM, Jaipur Manthan Debate1st

NIAM, Jaipur Manthan Debate2nd

IMI, Delhi Pitch Please B-plan 2nd

IIT, Kanpur Tabulex Poster presentation 3rd

IIM Indore Yuddh Ghosh 2015 B-plan 3rd

IIM, Bangalore Vista – Timeline Travel Digital Marketing 3rd

IIM, Ranchi Samadhan Case study 3rd

MANAGE,

HyderabadKrishi Chanakya Case study 3rd

Delhi University Vishwavyapar 2015 Article Writing 4th

JAGRITI SEWA

SANSTHAN (NGO)

NGO promoting National

entrepreneurshipJagriti Yatra 2015

5 Students got

Sponsorship

KIAMS, PUNEThe Chanakya Article writing Winners

KIAMS, PUNEThe Chanakya Article writing Winner

News Republic

Website

Students' Voice- Start a

Conversation! E-Article writing Winners

IIM Indore Paridrishya Case study Finalist

IRMA Anand Udan B-Plan Finalist

MDI Gurgan Green-O-Vision B-Plan Finalist

IIM Bangalore Sammantran Case study Finalist

Wrap up News National Level Logo Design Logo Design Finalist

IIT, Kanpur Enigma Case study Finalist

IIT, Kanpur Tabulex Poster presentation Finalist

IIM, Ranchi Terranulius Debate Finalist

SIMS, Pune Barcode MUN Finalist

MANAGE,

HyderabadKrishi Chanakya Parliamentary Debate Finalist

BATCH HONOURS AND ACHIEVEMENTS

ACHIEVEMENTS PGDABM ( 2015-17)

ELIGIBILITY:

The minimum qualification for admission to the programme is a four year

bachelor’s degree with at least 50% marks or equivalent CGPA [45% in

case of the candidates belonging to scheduled caste (SC), scheduled tribe

(ST), and Differently Abled (DA). The four year bachelor’s degree should

be in any of the following subjects from any agricultural university or

institution recognized by the ICAR/UGC: Agriculture; agri-business

management / commercial agriculture and agri-business management

/agricultural marketing and cooperation; agricultural engineering;

bioinformatics; Biotechnology; dairy technology; energy and fisheries; food

technology/food process engineering, forestry; horticulture; veterinary

science. The students who are going to complete their degree by August

2016 are also eligible to apply.

ADMISSION PROCESS

SELECTION PROCEDURE

A multi-stage, selection procedure for admission is followed.

All applicants fulfilling the eligibility criteria have to appear

for CAT, 2015/ CMAT, (2016) and weightage for final

selection are given as under:

1. CAT-2015 Score 30%

2. CMAT (2016) 20%

3. Essay writing 20%

4. Group Discussion 20%

5. Extempore/Micro Presentation 5%

6. Personal interview 30%

7. Work Experience 5%

The final merit rank is based on the weighted summation of

points earned in all the assessment items mentioned above as

per the weightage determined.

..

Candidates who are completing their graduation in July-August 2016 and are

unable to submit their provisional certificate and mark sheet along with the

application may also apply. Their provisional eligibility will be confirmed based

on the final results. If selected, they may seek provisional admission into the

programme on payment of the required fee and other charges as specified. These

would be returned if they are not found eligible for admission after deducting their

expenditure at the institute on prorata basis of quarterly fees.

All applicants are required to submit Photostat\attested copies of a complete set

of documents. They must produce the original documents for verification at the

time of admission.

RESERVATION

The reservation for SC,ST, OBC, differently abled (DA) (it may also referred to

as persons with disability (PWD/PH) and Kashmir migrant candidates is applicable

as per the Government of India rules, subject to meeting the other eligibility

criteria for admission.

HOW TO APPLY:

Candidates are shortlisted by NIAM for GD, PI based on scores obtained in the

CAT-2015 / CMAT- Sept 2015 and Jan 2016. For further details about CAT-2015

& CMAT-2016 please visit www.catiim.in and http://www.aicte-cmat.in

respectively.

Candidates can register for admission on the prescribed application form

available “ONLINE” at Institute’s website www.ccsniam.gov.in. The applicant

has to mention CAT registration / CMAT registration number while registering..

Before filling up the online application form , candidates are advised to follow

the guidelines given.

Please note that our Institute uses CAT/CMAT Score for short listing the

candidates for the admission to Post Graduate Diploma In Agribusiness

Management. IIMs have no role either in the program.

A print out of application form duly filled in and photocopy of all the relevant

documents viz age, education qualification, category, achievements and

experience etc should be sent to the address mentioned below along with a D.D.

of Rs. 1000/- (Rs. 500/- for SC/ST candidates) in favour of Director General,

NIAM, payable at Jaipur.

..

Fees and Payment Schedules (PGDABM-2016-18)First Trimester (July - September 2016)

S.No. Details Amount of Rs. Last Date

1 Tuition Fee 1,45,000/- 1 July 2016

2 Boarding and Lodging Fee 40,000/-

3 Computer Lab Fee 20,000/-

4 Library Fee 15,000/-

5 Library Caution Money (Refundable) 2,500/-

6 Hostel Caution Money (Refundable) 2,500/-

Total (including registration fee of Rs. 25000/-) 2,25,000/-

Second Trimester (October - December 2016)

S.No. Details Amount of Rs. Date

1 Boarding and Lodging Fee 40,000/- Payable on or before

1 October 2016Total 40,000/-

Third Trimester (January - March 2017)

S.No. Details Amount of Rs. Date

1 Boarding and Lodging Fee 40,000/- Payable on or before

01 January 2017

Total 40,000/-

Fifth Trimester (July – September 2017)

S.No. Details Amount of Rs. Date

1 Tuition Fee 1,45,000/- Payable on or before

1 July 20172 Boarding and Lodging Fee 40,000/-

3 Computer Lab Fee 20,000/-

4 Library Fee 15,000/-

Total 2,20,000/-

Sixth Trimester (October – December 2017)

S.No. Details Amount of Rs. Date

1 Boarding and Lodging Fee 40,000/- Payable on or before

1 October 2017

Total 40,000/-

Seventh Trimester (January –March 2018

S.No. Details Amount of Rs. Date

1 Boarding and Lodging Fee 40,000/- Payable on or before

Total 40,000/- 01 January 2018

During the summer project, if any student stays in the hostel of the institute,

he/she will have to pay separately towards boarding and lodging.

A Laptop with latest configuration is required for PGDABM course. Therefore

students are advised to purchase the same.

FACULTY & STAFF

Dr. Irina Garg, Director General

Dr. Hema Yadav, Director

Dr. Ramesh Mittal, Dy. Director

Dr. Sattram Singh, Dy. Director

Dr. Shuchi Mathur, Assistant Director

Dr. Neetu Bhagat, Assistant Director

Dr. Shailendra, Assistant Director

Dr. N. Rangasamy, Research Officer

Sh. Rajesh Purohit, Dy. Director ( Accounts )

Visiting faculty from IIMs, IITs, IIFT, XLRI and other premier business

schools are also invited to take PGDABM courses.

VISITING FACULTY

I. MARKETING MANAGEMENT GROUP

Prof. P. Venugopal, XLRI

Prof. Ravi Shanker, IIFT

II. FINANCIAL MANAGEMENT GROUP

Prof. DeveshBaid, Fellow IIM

Prof. Debdatta Pal, IIM Raipur

III. HUMAN RESOURCE AND ORGANIZATIONAL BEHAVIOUR

GROUP

Dr. Meenal Jain, ISME Bangalore

Dr. Hardik Shah, IMT Ghaziabad

IV. GENERAL MANAGEMENT GROUP

Dr. Bhavna Bhalla, IMT Ghaziabad

Prof. Amar Chegu, Cosmic Management Services

Dr. C.S. Barla, University of Rajasthan

.

V. OPERATIONS AND SUPPLY CHAIN MANAGEMENT,CRM, ERP.

Prof. UdayBhate, Nmore

Prof. G.S. Dangayach, MNIT Jaipur

Prof. Tamanna Chaturvedi

VI. CORE AGRIBUSINESS MANAGEMENT GROUP

Prof. P. Venugopal, XLRI

Dr. VarshaKhandker, TAPMI

Mr. Chirag Badala, NCDEX

Dr Dinesh Jain, EDI, Ahemdabad

Prof. O. P. Wali, IIFT,New Delhi

Prof. Ram singh, IIFT, New Delhi

Contact

Dr. Hema Yadav,

Director

Ph-0141-2795140

Email: pgdabm.niam@gov.in

Dr. Shuchi Mathur

Assistant Director - HR

Ph-0141-2795134

Email: smathur.niam@gov.in

Input

Commodities and food processing

OUR RECRUITERS

FMCG & Retail

Banking and Finance

More Key Companies

CCSNATIONAL INSTITUTE OF AGRICULTURAL MARKETING(An Autonomous Organization under Ministry of Agriculture and Farmers

Welfare, Government of India)

Bambala, Kota Road, Jaipur-302033 (Rajasthan)

Phone : 0141-2770027 / 2795104 Fax : 0141-2770595

E-mail : pgdabm.niam@gov.in

Price: Rs.50/-

Map to Reach NIAM