Prospecting 2.0: Social Media for Sales Tactics
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Transcript of Prospecting 2.0: Social Media for Sales Tactics
Prospecting 2.0: Using social media to prospect, develop leads
and build relationships
By: Kemp Edmonds, HootSuiteCreated for: SalesCrunch.com
Introductions
• Prospecting• Lead Development• Build Relationships• Recap• Question Period
Two Prospecting Tips • BCC Trick
• LinkedIn like this?
• Google the role and the full name will appear
Advanced Twitter search
• Geo-targeted search• #Chats• Competitor search• Research
LinkedIn Job Search
Profile Insight
Keyword User Search
Track and Help with Lists
• Put prospects with Twitter accounts into Twitter Lists• Monitor for any ? or opportunities to help with ANYTHING• Respond helpfully. Schedule a tweet for a week later to chat
Engage with active prospects
• Follow prospects; DM if they follow back• Direct useful content and questions to them• Reach out genuinely then schedule a follow up post
Speak to your customer pain points
• Tweets• Posts• Blogs• Email
Industry specific events & chats
#Sales20#SMChat…
Positive Networking
• I’d like to add you to my professional network on LinkedIn
• I found you through ___. I’d like to stay connected on LinkedIn for future opportunities around ___.
• Quora• InboxQ• LinkedIn Answers• LinkedIn Groups• Newsletter/Blog
Be the Trusted Advisor
Thank you
Questions?
• HootSuite.com• Library.HootSuite.com• @kempedmonds• kempedmonds.com