OUGD503  RESPONSIVE  

 

Project proposals 10  steps  to  wri9ng  persuasive  project  proposals  

1.  Set  clear  aims  and  objec9ves    

 Overall  aims  

Specific  aims  

Objec9ves  

Impact  

Impact  upon    Whom  or  what  

Outcomes  

How  

Outcomes  

Outputs  

2.  Be  SMART  

Specific Details exactly what needs to be done

Measurable Achievements can be measured in terms of units, or specific success criteria

Achievable That resources, scope and scale are within your capabilities or capacity.

Realistic The objectives is possible to attain – which is important for your motivation

Time bound The period of time, target dates, schedule or timetable is clearly defined.

3.  Use  words  from  your  brief  Specialist  interest  

Analyse  your  compe9tors  

Manage  your  finances  

Post  entries  to  your  blog  

Plan,  design  and  stage  an  exhibi9on  

Develop  and  produce  promo9onal  materials  

Promote  the  exhibi9on  

Make  a  6  minute  oral  presenta9on  

Refer  to  the  content  of  lectures  and  seminars  

AUend  and  report  on  professional  networking  events  

Conduct  and  compile  research  into...   Key  

dates    

4.Jus9fy  the  need  for  your  proposal  

•  Show  what  research  you  have  already  done.  

– Who  needs  it?  – Why  do  they  need  it?  – What  evidence  can  you  provide  to  support  your  argument?  

– What  circumstances  have  created  this  need?  –  Don’t  make  empty  statements  

5.Describe  your  audience    

•  Demographics?  •  Loca9ons?  •  Lifestyle?  •  Which  industry?  •  What  values  do  they  have?  •  Why  will  they  engage  with  it?    

6.  Describe  your  mo9va9ons  •  What  are  your  goals?  •  What  are  your  ambi9ons?  •  What  are  your  success  criteria?  •  What  are  your  values?  –  Poli9cal  standpoint  –  Environmental  concerns  –  Social  factors  –  Economic  factors  

7.  Consider  the  reader  

•  Make  your  proposal  easy  to  read  by:  – Using  a  professional  template  – Using  the  appropriate  tone  – Not  repea9ng  yourself  to  pad  it  out  – Asking  two  people  to  check  your  grammar  and  spelling  before  you  submit.  

8.Eliminate  vagueness      

•  Some  words  to  avoid:  

– Unique,  nice,  special,  normal,  bland,  sleek,  definitely,  awesome,  gay,  basically,  essen9ally,  totally,  interes9ng,  u9lize,  like,  get,  got,  I,  chance,  actually,  really,  truly,  amazing,  everyone,  never,  always,  things,  life,  a  lot,  good,  bad,  cool,  whatever,  went,  boring,  trendy,  stylish,  maybe,  individual............  

 

9.Visualise  the  ending  

Begin  with  your  vision  of  the  ending  in  mind.  

10.  Assume  nothing  

•  Except......  •  that  the  reader  of  your  proposal  knows  nothing  about  you,  your  skills  or  the  context  of  your  project.    

•  Explain  everything.