Online Creative for the Gaming Industry - Clicked Creative
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January 2011
Online Creative for the Gaming Industry
© Clicked Creative 2011
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In the world of online gaming…
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it’s easy to get lost in the crowd…http://www.flickr.com/photos/davduf/17585149/sizes/l/
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…so how do you stand out?
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By communicating your offer clearly…
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so people will come and play with you…
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and stay with you.
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easy huh? (just kidding)
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Successfully engaging gaming customers since 1998
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This is who we’ve done it for…
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How can we help you?Call Matt Haslum on 0208 7620 0550 to find out more
Still not sure?Continue to see how we’ve answered some previous challenges…
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How do you develop and launch an entirely new way of betting to a traditionally conservative market?Challenge
Sportsbook
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Start by creating a unique, easily recognizable logo
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Design and iterate an easy to use betting interface
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Create multi-channel advertising that educates as well as promotes
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Target specific high-value audiences
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Drive traffic with relevant digital promotions
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Create stickiness with added value content & tools
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Localise campaigns for international territories
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Develop and evolve the brand
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10 years on....
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How do we get our business customers excitedabout our new games release packages?Challenge
B2B
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Send out quarterly DM packs containing entertaining office games
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Support the packs with tease emails & follow up emails
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Link through to play demos on an engaging demo play site
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Create anticipation in audience with regular mailings
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How do you launch a new service into a monopolised marketand gain widespread acceptance in the shortest possible time? Challenge
Media
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Create a demand amongst end users
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Drive awareness across the industry
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Drive awareness across the industry
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Develop the brand and add value to customers
ISSUE 3
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Results
18 months after launch, Turf TV successfully signed up over 95% of all UK Bookmakers, including the ‘Big 4’:
Coral, William Hill, Betfred & Ladbrokes.
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How do you demystify a complex financial product to appeal to a wider audience?Challenge
Financial Spread Betting
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Develop an easy to use website…
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an easy to use trading interface…
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and an easy to use i-phone application
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Create advertising that educates and informs
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Highlight financial benefits with interactive campaigns
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Highlight financial benefits with interactive campaigns
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Show the instrument clearly with step-by-step interactive demo
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Allow users to tour the trading interface
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Ensure consistent communications with customers
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Develop professional tier products
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Testimonial
When we first met Clicked they were able to quickly understand both our requirements and our prospective clients' requirements.
Since then the work they have produced for us over a number of years has lead to a significant upturn in new accounts and increased the value of our brand.
Head of Marketing, London Capital Group
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Coming soon…
European Bingo launchEuropean Casino site
Multi-lingual affiliate campaignand much more!
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So what’s your greatest challenge?
Get in touch if you’d like a hand…Matt HaslumNew Business [email protected] 7471 0550
clickedcreative.com
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An intelligent approachto digital creative