AMI Member Package Details

PROPOSAL OF SERVICES

How Would You Rate Your Agency’s Thought Leadership?

It’s OK if you’re grimacing a bit trying to answer this question. You’re already attempting to balance leading up sales, servicing clients, hiring talent, and keeping every other ball up in the air. Marketing

yourself and your agency naturally falls to the back burner.

But if we, as agencies, tell our customers they need to be marketing themselves, we need to make sure we lead by example. Influence & Co. can support you and your team to make it a bit easier to start

contributing to online publications and securing the press your agency deserves.

We partnered with AMI to develop specific content marketing packages for agency owners and the pain points they experience. However, we can customize any of our offerings to support your

needs.

Know you need to invest in thought leadership, but have no idea where to begin? We’re happy to have a conversation to advise you on

where to start. We promise there won’t be a sales pitch.

ABOUT INFLUENCE & CO.Influence & Co. specializes in creating engaging content

that fuels companies’ content marketing efforts and positions their key employees as influencers in their

industries. We focus on creating engaging content, coming from our clients, that reaches their target audiences online.

This content establishes key individuals within clients’ organizations as experts at what they do, building

companies’ influence from the inside out.

Our Clients

Awards and Achievements

Ranked #239 on the 2016 Inc. 500 list & #1247 on

2017 Inc. 5000 list

2016 Regional Award Finalist: ’Best Emerging

Company’

Named No. 72 on ‘Forbes’ Most

Promising Companies’

Content Marketing Institute Top 5

Agency of the Year in 2016 & 2017

“The ICo team is, without a doubt, one of the most hassle-free and most productive agencies we have worked with. As a company, we grasped the idea there is new content, owned content, and found new ways to get our name out there. Working with Influence & Co. is a very nimble process, and as often as we change our strategy, to work with a team that is able to work within that flexibility is key for us.”

“The Influence & Co. team genuinely cares about helping us get our thought leadership out to the right audiences at the right time. They approach each interaction with a solution-oriented mindset and really listen to what our needs and objectives are. In our content discussions, they are also respectful of time and structure calls to be as efficient and productive as possible. Their system is professional, strategic, and focused on adding value to their clients and publishing partners.”

"My team at Influence & Co. has been incredibly professional, and the quality of the writing has been far superior to the prior vendors we’ve worked with. Our team really enjoys working with them. They are a great complement to my business."

ERIK HUBERMAN CEO

BOB GLAZER Founder

TONY SCHERBA President

Other Agency Owners Can’t Do It Alone, Either:

We have achieved the best results for our clients when combining content coming from agency leaders with securing press about the agency that’s written by other influencers. It only seems natural that as an individual’s brand grows, others take notice.

In this package, Influence & Co. will work with you to develop bylined articles to be published in online publications that highlight your personal and agency expertise. Influence & Co. will develop the suggested topic for the piece, create questions to extract your expertise, write the article, edit the piece, and secure the ideal publication that reaches your target audience for publishing. We will pair this strategy with press mentions, in which influencers speak favorably about your agency or quote you in articles in reputable publications.

Foundational Agency Package

$2,000 per month; 12-month agreement

Deliverables:

SERVICE OFFERINGS

• Eight (8) guest-contributed article opportunities per year

• Four (4) press mentions per year

• Content republishing on personal LinkedIn profile

• Access to our project management and analytics software, ICo Core

• A personalized public profile, a shareable custom content marketing profile for each expert showcasing all of his or her published content

• Quarterly strategy sessions

Price Point:

Sample Placements:

Guest Contributed Example Guest Contributed ExamplePress Mention

Example Press Mention

Example

This starter package will give agency owners and leaders an opportunity to build their content résumés while raising the profile of their organization.

Within this type of engagement, Influence & Co. works with you to develop bylined articles to be published in online publications that highlight your personal expertise, as well as your agency’s. Influence & Co. will develop the suggested topic for the piece, create questions to extract your expertise, write the article, edit the piece, and secure the ideal publication that reaches your target audience for publishing.

These pieces can be highlighted when applying for awards and speaking engagements. They will also afford you the opportunity to add publication logos to your site for added credibility.

Individual Thought Leadership Package

$1,500 per month; 12-month agreement

Deliverables:

SERVICE OFFERINGS

• Twelve (12) guest-contributed article opportunities per year

• Content republishing on personal LinkedIn profile

• Access to our project management and analytics software, ICo Core

• A personalized public profile, a shareable custom content marketing profile for each expert showcasing all of his or her published content

• Quarterly strategy sessions

Price Point:

Sample Placements:

Our Goals • Build brand awareness and credibility for your

agency in front of your target customers. • Invest in your personal brand to open up

opportunities for partnerships, speaking engagements, and more.

• Create content that can be utilized in the sales process to nurture and educate prospective customers.

Timeline Strategy Month:

• Introduction to your account team via a kickoff call

• Creation and approval of strategy

Months 2+: • Guest-contributed article delivery begins. • PR mention opportunity delivery begins. • Upon publication, content will be republished

on LinkedIn.

*Deliverables are contingent on package choice. *Timelines are contingent on client responsiveness.

Our Process

YOUR CONTENT MARKETING PLAN

Potential Publications for Guest-Contributed Content

Potential Publications for Press Mentions

Bylined articles; authority positioning (PR mentions)

Company blog; thought leadership

ON-SITE THOUGHT LEADERSHIP

GATED CONTENT

CONTINUOUS ENGAGEMENT

OFF-SITE THOUGHT LEADERSHIP

NEW CUSTOMERS

Whitepapers; e-books

Newsletter copy; drip campaign; implementation

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CONTENT MARKETING FUNNEL

EXPERTISE INTO INFLUENCE