Proposal Letter School

Email: [email protected]

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rd Cross, Koramangala - 7

th Block, Bengaluru -560095. Email: [email protected]. Contact: 080-41216229

Proposal to

School

from

Khelo Communication Pvt. Ltd.

Sports Partner Development Partner Associate Partner Travel Partner

Mahesh Bhupathi Tennis IIT Madras – RTBI Mumbai School Sports

Association EaseMyTrip.com


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IndiaKhelo - FitnessAIR Scientific Committee

Mr. Samer Kamal – Olympic Medalist

He is the first Jordanian athlete to win the bronze medal in Taekwondo

in the 1988 Olympic Games. He is a 7th Dan Black Belt, international

referee and an international trainer. He is also a member of the

International Olympic Committee (IOC)

Dr. Yarlagadda Nayadamma – Pediatric Surgeon

A world renowned pediatric surgeon with a Masters degree from

All India Institute of Medical Sciences, Delhi in 1977.

Previously was vice-principal of Guntur Medical College.

Dr. Ashok Jhunjhunwala – Padma Shree Awardee

Professor Dr. Ashok Jhunjhunwala is Professor at IIT, Madras.

He has been named as "The 50 Most Powerful People in India”.

He has been awarded Padma Shree in the year 2002.

Dr. Badri Sheshadri – Founder, CricInfo.com

Dr. Badri is a graduate from IIT Madras and Cornell University.

In 1993 he started the largest single-sport website, CricInfo.com

Prashant Pitti – Director, IndiaKhelo.com

Prashant graduated from IIT Madras. Before starting IndiaKhelo,

Prashant worked in various banks in US. IndiaKhelo.com is

India’s 1st Amateur Sports Ranking System.

Dr. Raman Nair - Physiotherapist

He was the ex-physiotherapist of Indian Hockey team

and still has many elite sportsmen as his clientele.

http://en.wikipedia.org/wiki/Guntur_Medical_College


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Fitness AIR Services:

1. Fitness Assessment, Improvement & Reporting

Service Description: Fitness AIR is India’s 1st Scientific Fitness Assessment, Improvement &

Reporting program. All students (Class 3 to 10) would undergo the Fitness AIR tests which cover the

following categories: Aerobic Capacity, Muscular Strength, Speed, Agility, Flexibility, Body

Composition, and Basic Medical & Psychological Tests. Fitness AIR assesses these areas of health-

related fitness through a variety of test items. Many test items offer multiple options, so you can

choose the method you prefer. Each score is evaluated against the Healthy Fitness Range. The

Healthy Fitness Ranges are criterion-referenced standards that have been established to indicate

levels of fitness corresponding with health. This helps to minimize comparisons between children and

emphasize personal fitness for health rather than goals based solely on performance.

The following tests will be done for all students to assess the physical & psychological fitness levels:

1. Endurance

Multistage Fitness Test is the internationally recognized assessment tool for analyzing the

Endurance capabilities of all athletes used in schools and world-class academies alike.

2. Agility

The Illinois Agility Test and the T-test is used to measure the Agility of the students. They

measure both speed and reflexes in a single unified test.

3. Power

Standing Jump Test (Broad Jump) is a common, easy to administer test of explosive leg power.

4. Speed

The 35M sprint test is used to measure the speed of the athlete. It requires a quick acceleration

to reach top speed early and sustain it for a very short period of time.

5. Hand-Eye Coordination

The Tennis ball test is used to measure the hand-eye co-ordination. This improves the balance

of the athlete and is an important motor skill required in daily life & also competitive sports


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6. Flexibility

The back saver Sit & Reach test is used to measure the Flexibility of the students.

7. Strength

Back Strength

Trunk Extensor Test is used to measure back strength under strict guidance of trainers

so as to not injure the back during the process

Upper Body Strength

Push Ups with correct technique and frequency is used to measure upper body strength

and Muscular endurance

Core Strength

Curl Ups with correct technique and cadence is the test used to measure Abdominal

Strength & muscular endurance

8. Body Composition – Height, Weight, BMI, Body Fat%

Skinfold measurement gives the body fat%, an essential parameter to be monitored for

improving the overall fitness levels of the students and all athletes

BMI (Body Mass Index)is a measure of Body composition. BMI is calculated by taking a

person's weight and dividing by their height squared.

9. Psychology Tests

SCAT – Sports Complexion Anxiety Test

We analyze an athlete's response to a series of statements about how she/he feels in a

competitive situation it is possible to determine their level of anxiety through the SCAT

TEOSQ - Task and Ego Orientation in Sport Questionnaire

TEOSQ can be used to assess whether an individual defines success in a sporting

context as mastery (task orientated) or outperforming others (ego orientated).

10. Medical Tests

Basic Asthma Test

Diabetes Test


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Service Execution: IndiaKhelo Expert Team will visit your school 2-3 times a year based on your

availability & perform all the tests within school hours. They will generate the report cards & based on

the fitness analysis we will provide exercise & diet recommendations for Improvement. Sports

recommendations will also be given to each student based on the fitness assessment. The

improvement of the student’s fitness levels is tracked through the Fitness AIR Report Cards.

Current & Past

data include to

track

improvement

Custom Feedback

for students to

help them achieve

Healthy Fitness

Levels

Diet & Exercise

Recommendations to

help improve their

fitness scores

Psychological

analysis helps

reduce anxiety

amongst the kids

Based on the

Fitness Test

Results, Sports Recommendations

are also given

Healthy fitness

standards backed

by Scientific

research

Fig: FitnessAIR Report Card


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2. Fitness Manual

Service Description: All students receive a comprehensive fitness manual which contains all the

information about basic aspects of health and fitness. It contains a detailed list of exercises to be

performed to improve the different aspects of fitness which is being tested. It also contains a detailed

nutritional facts and how the human body reacts and functions to the food we take. The information

provided in the text book can also be used as a guideline by the PE teachers and parents in improving

the overall fitness levels of all students.

Service Execution: The Fitness Manual will be distributed at the beginning of the year to all students.

Benefits:

Kids - improved fitness levels & an understanding of basics of physical fitness

Parents - happy to see the children leading a healthy lifestyle

PT teachers are thrilled to have the support of the Fitness AIR Reporting tool

Schools – Easy-to-implement system with no additional burden on the school resources &

providing immense value to students & parents.

Financials:

IndiaKhelo will charge a service fee of Rs. 500/- per student per annum payable by the school. This

fee would cover the following services:

Fitness Assessment 2 times a year

Student Report Cards to all students 2 times a year

Parent Report Cards to all the parents of registered students 2 times a year

Exercise & Diet Recommendations to all students for Improvement in fitness Levels

Fitness Manual to all students

Fitness AIR Tests & Scientific Information to School Physical Education trainers

IndiaKhelo team will be delighted to work along with your school to assess, improve & report the

fitness abilities of all students. Please feel free to contact us for further clarification & demonstration.

Sincerely,

FitnessAIR Team


mailto:[email protected]


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Frequently Answered Questions (FAQ)

Q. Can students fail the Fitness AIR test?

Fitness AIR is designed to help all students make individualized improvements in their fitness and

health and therefore there is no “failing” the Fitness AIR test. The category below the Healthy Fitness

Range™ is referred to as “Needs Improvement” to indicate dimensions of fitness that may require

special attention.

Q. Is Fitness AIR just for athletes?

Fitness AIR is about promoting good health for all students with an emphasis on everyone being

physically active every day. Fitness AIR is not designed for tracking athletic performance.

Q. Can I grade students based on the Fitness AIR scores?

Fitness AIR provides a snapshot of a student’s fitness level at a point in time. With that information

students and educators can work together to improve that student’s fitness and overall health. This is

a positive and productive approach. Fitness AIR is not for assigning students a grade.

Q. I am a teacher? Will my supervisors be looking at my class’ Fitness AIR scores?

Fitness AIR is an ideal tool for evaluating fitness programs and helping target ways of improving those

programs. Fitness AIR is not for evaluating teachers.

Q. Why are fitness tests important? I'm a parent, and my child is not going to be a professional

athlete. Who cares if he/she can do curl-ups or run 5 KM?

The Fitness AIR physical fitness assessment is based not on athletic ability, but on good health. No

matter what your children grow up to become, they will live happier, more productive lives if they are

healthy--and physical fitness is vital to overall health. Fitness AIR provides accurate and reliable

information about your child's level of physical fitness. The Fitness AIR test (and report) includes a

number of different assessments because fitness has multiple components. Some kids may have

good muscular fitness but need improvement on aerobic fitness. By having a complete report, you

(and your child) will know more about their overall level of physical condition and how it can be

improved

Q. Why are physical activity and fitness important?

Physical activity and physical fitness is not the same thing. Participation in regular physical activity

leads to improvements in physical fitness and provides many important health benefits. This is well


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documented, and has been neatly summarized in widely publicized documents. Physical activity

reduces the risk of premature mortality in general, and of coronary artery disease, hypertension, colon

cancer, and diabetes mellitus in particular. Physical activity also improves mental health and is

important for the health of muscles, bones, and joints.

Physical fitness (an outcome associated with participation in physical activity) also has been shown to

be important for health and quality of life. Assessments of physical fitness provide an effective way to

evaluate overall physical condition and potential risk for negative health outcomes. Physical fitness is

also more easily assessed than physical activity since it doesn't vary on a day-to-day basis. It is

important to note that physical fitness is also influenced by factors that are out of a person's control

(for example, genetics). While not everyone can be an elite athlete, most people can achieve healthy

levels of fitness by performing the recommended amounts of physical activity.

Q. How does a fitness report lead to better health and fitness?

The Fitness AIR report generated by our software provides information about fitness in an easy to

read format. More importantly, the report provides personalized tips and suggestions that can help in

planning an individualized fitness plan. An accurate assessment of physical fitness is one component

of a comprehensive physical education curriculum that incorporates health-related fitness education.

The report provides a way for teachers (and parents) to teach children about the importance of being

active and fit throughout their life.

Q. Will schools use Fitness AIR to grade my child?

The Fitness AIR assessment and report are intended to provide teachers (and parents) with accurate

information about children's physical fitness. The Fitness AIR Scientific Committee recommends that

schools should not use Fitness AIR either to grade your child or to evaluate teachers. The inherent

goal of the Fitness AIR program is to promote regular, enjoyable, physical activity for students so that

they can reach and maintain a level of physical fitness that will contribute to good health and well-

being. Fitness AIR helps teachers to determine student needs and guide students in planning

personalized physical activity programs.

Fitness AIR also helps parents/guardians understand their child's needs so they can help the child

develop and stick to a plan of regular physical activity--one that's focused on enjoyable activities the

child can do throughout his or her life.

Q. Will my child's Fitness AIR scores be posted or made public?

Fitness AIR results are meant to be individualized and personal. Schools should not post Fitness AIR

results. They are for use by the teacher, the child, and the child's parents/guardians.


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Q. Will my child be compared to other children?

No. Fitness AIR uses health-related criteria called Healthy Fitness Ranges to determine students'

overall physical fitness and suggest areas for improvement when appropriate. Healthy Fitness Ranges

are not based on class averages or any other peer comparisons. They are "criterion-referenced"

standards that are based on how much fitness is needed for good health. The standards are set

specifically for boys and girls of different ages using the best available research. The Fitness AIR

report defines the recommended range of fitness for each test measure and calls this zone the Healthy

Fitness Range. If your child's score falls within the Healthy Fitness Range it means they have

achieved the recommended level of fitness for their age.So, your child will not be compared with other

children. Your child will get personalized information on his or her own fitness as it relates to good

health.

Q. Will my child be made to feel that he or she is too fat or too skinny?

No. Fitness AIR recognizes that physically fit and less-fit people come in all shapes and sizes. The

beginning level of the Fitness AIR Healthy Fitness Range for body composition is based on research

that links these levels to an increased risk for cardiovascular disease. The Fitness AIR parent and

student reports use carefully worded terminology to help parents and youth understand possible risks

associated with higher levels of body fatness. Language that could be used to describe physical

appearance is not used in the Fitness AIR reports.

Q. Will body composition testing increase the risk of students developing eating disorders?

Some teachers and parents express concern that assessments of body composition (or weight status)

will make a child overly concerned about their body and lead to eating disorders. There is no research

evidence suggesting that this likely to occur. On the other hand, lack of knowledge about body

composition and the lack of appropriate perceptions of body image may be greater contributors to the

development of eating disorders.

Body composition testing offers an opportunity for teachers to deal with the cultural obsessions with

thinness and body image that prevail in our society. The teacher can set a tone of acceptance for

different body types and acknowledge the important genetic contribution to obesity. With greater

tolerance for variation in fitness levels, children can better determine the relation of their body

composition to health without fear of ridicule. Avoiding the use of body composition assessment does

nothing to counter the perceived cultural pressure to be thin or the tendency of many children to

become obese as adults.

Using Fitness AIR can help young children set realistic standards for their body fatness and avoid the

overemphasis on leanness that is often displayed by our culture.


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Q. What happens if my child "fails" the Fitness AIR test?

There is no pass or fail to the Fitness AIR report. The category below the Healthy Fitness Range

(HFR) on the Fitness AIR test is referred to as "Needs Improvement," to indicate dimensions of fitness

that may require special attention. While the effect of low fitness may not influence health until later in

adulthood, it is important to identify potential risks early on so that adjustments can be made to

improve those levels. Therefore, the Needs Improvement message should be used prescriptively to

help children set goals or targets to improve their fitness. The wording used for this category does not

imply "bad fitness" or "poor fitness" but rather areas in which the child should seek improvement.

It should be noted that it is also possible for some students to score above the HFR. Fitness AIR

acknowledges performances above the HFR but does not recommend this level of performance as an

appropriate goal level for all students. However, students who desire to achieve a high level of athletic

performance may need to consider setting goals beyond the HFR.

The Healthy Fitness Range (HFR) standards in the Fitness AIR test reflect reasonable levels of fitness

that can be attained by most children who participate regularly in various types of physical activity.

Because of this, we recommend that all students should strive to achieve a score that places them

inside the HFR. However, it is common for children to achieve the HFR for some dimensions of fitness

but not for others. Most children usually have areas that they excel in more than others.

Q. Doesn't fitness testing take away time from academics and thus hurt academic test scores?

Parents--as well as teachers and administrators--sometimes express this concern. The general

assumption is that the best way to improve students' test scores in core subjects is to increase the

amount of class time spent on core subjects, even to the exclusion of other curriculum areas like

physical education and fine arts. However, there is no research evidence to suggest that daily physical

education detracts from academic success, even when it results in less academic class time during the

school day. While a direct cause-and-effect relationship has not been established, some research

suggests that fitness (and physical activity) may improve cognition and academic performance. The

evidence is compelling enough that the American Academy of Pediatrics has issued a policy

statement in favor of "expansion of school physical education, dissuading children from pursuing

sedentary activities, providing suitable role models for physical activity and making activity-promoting

changes in the environment."

It is also important to point out that Fitness AIR testing need not take time away from academic

subjects. Most physical education teachers use fitness assessments as part of their normal instruction,

so additional class time is not needed to complete the testing. Depending on class size, the Fitness

AIR test battery can be completed in 1 or 2 class periods, and the assessments help reinforce

students' learning of fitness concepts that are part of the overall physical education curriculum.


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Specific Questions About Fitness AIR

Q. What does the Fitness AIR report look like?

There is a student report and a parent report generated by the Fitness AIR software, each of which is

available in English, Hindi & other local languages.

Q. How was Fitness AIR developed?

Fitness AIR was developed by IndiaKhelo Scientific Team to provide an easy way for physical

education teachers to monitor & improve children's fitness levels. Students are assessed in the

following areas of health-related fitness: cardiovascular fitness, muscle strength, muscular endurance,

speed, agility, flexibility, and body composition. Scores are evaluated against objective criterion-based

standards, called Healthy Fitness Range,

Q. For what ages is Fitness AIR an appropriate assessment tool?

Fitness AIR's recommended age range is from kindergarten through college. Most of the Healthy

Fitness Range address younger children, but aerobic capacity standards are not presented for

students in grade K-3. This is partly because of the challenges associated with determining standards

but also a philosophical decision by the Fitness AIR Scientific Board. Performance levels are not the

most important objective for young children in this age range. Instead, the emphasis for young children

should be on enjoying activity and on learning to perform the test items successfully.

Q. What is the "Healthy Fitness Range" and how are they determined?

Fitness AIR's Healthy Fitness Range (HFRs) are research-based standards for aerobic capacity; body

composition; and muscular strength, endurance, speed, agility and flexibility. These standards indicate

levels of fitness necessary for good health. They have been developed and refined over more than 25

years by the Fitness AIR Advisory Board.

A score in the HFR represents the level of fitness thought to provide some protection from the

potential health risks that result from a lack of fitness in this measure. The beginning of the HFR

represents a minimum level of fitness necessary to have acceptable health. These standards reflect

reasonable levels of fitness that can be attained by most children that participate regularly in various

types of physical activity. Because of this, we recommend that all students should strive to achieve a

score that places them inside the HFR. It is not uncommon for children to achieve the HFR for some

dimensions of fitness but not for others. Most children usually have areas that they excel in more than

others.

Healthy Fitness Range differ for boys and for girls, and they differ based on age.


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Q. Why use the "Healthy Fitness Range"? Why not just compare kids to the national--or class--

average?

The use of health-related criteria helps to minimize comparisons between children and to emphasize

personal fitness for health rather than goals based solely on performance. Since only modest amounts

of exercise are needed for obtaining health benefits, most students who participate in physical activity

almost every day will be able to achieve a score that will place them in the Healthy Fitness Zone.

Q. How should body composition testing be performed within a P.E. setting?

Body composition testing (like any fitness assessment) is a personal matter. Because body

composition is a particularly sensitive issue, additional care should be taken to ensure that it is

conducted in a setting in which the child feels safe and the results can be kept confidential.

Q. How much does Fitness AIR cost?

Fitness AIR has a customizable package. We recommend that you work with your Sales staff to

determine the package appropriate for your school.

Q. What comes in the Fitness AIR package?

The following services are given to all schools who register themselves for the Fitness AIR package:

Physical Fitness & medical Test 2-3 times a year depending on the schedules given by the

school

Fitness Report Cards to all students

Fitness Text Books to all registered students

In addition following equipment & services will be given to the school:

Fitness AIR Test Administration Manual, which includes the DVD showing test protocols

Skin fold caliper & Glucometer

Samples of the Fitness AIR reports

Healthy Fitness Range wall chart.

Q. Is there a limit to the number of users/computers?

There is no limit to the number of users per school. We will provide the fitness analysis to all registered

students of the school as per the sales contract with the school.


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Q. Are there any recurring or "hidden" costs with the program?

There is no ongoing fee or any other additional cost for using Fitness AIR 8 after your initial purchase.

And there are no fees for reasonable technical support.

Q. How do I get a price quote?

Please consult with our Fitness AIR sales representative to ensure we can effectively implement the

best product for your school. Our representatives will provide the Price Quote according to the

services implemented at your school

Q. How do I place my order?

You can order by any of the following methods:

Purchase Order. Fax a copy of your P.O. to the attention of your IndiaKhelo sales rep at 080-

41216229 or mail it to the attention of your IndiaKhelo sales rep at: Khelo Communication Pvt

Ltd, #165, 3rd Cross, Koramangala 7th Block, Bangalore, Karnataka +91 9731209791.

Contact your local sales representative and they will guide you through a simple procedure to

start Fitness AIR at your school. Please fill out the Order Form as provided by the Sales

Representatives to initiate the implementation process of Fitness AIR at your school.

Q. Who can I contact to find out more?

Your Fitness AIR sales representative can answer a lot of your questions and guide you through the

decision making process. Call the local sales representative in your area or call us at +91

9731209791.

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