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UNIVERSITI MALAYSIA SABAH

UW00302 ASAS PEMBUDAYAAN KEUSAHAWANAN

BUSINESS PROPOSAL

EXPO ‘RUMAH HANTU’

“THE SEEKERS TEAM”

NAME MATRIC NO. SIGNATURE

JUMATRIATI BINTI PASADDEI BB09160603

MASRAN BIN TAMIN BB09160609

SITI MAZIAH BINTI MAKMOR BB09160613

NOR FATEN ATEKAH JOHAN BB09160606

NOORDANIATI SHAMSUDDIN BB09160600

SITI FARIHAH RADHIAH ISMAIL BB09160593

SITI HAFIJAH BINTI ALAIDIN BB09160594

LISA FARINA BINTI PITALAUNG BB09160602

FREDLEE SINTAU BB09160607

CHIENG CHING PAU BB09160604

MELISSA LAU SIEW CHIENG BB09160614

PENSYARAH : EN. MANSUR BIN TOLA

PENSYARAH PENYELIA : EN. ROSLE @ AWANG BIN MOHIDIN

HARI KULIAH & TEMPAT : ISNIN, DKP 9

NO. KUMPULAN & SEKSYEN : 8, SEKSYEN 7

TARIKH LAPORAN : 8 MAC 2010

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1.0 INTRODUCTION

We as a Group 8 from course of Asas Pembudayaan dan Keusahawanan

also to be known as ‘THE SEEKERS TEAM’ that has choose type of business that

we like to involve. ‘The Seekers Team’ is group to make some event

management in APK subject for this current semester session II 2009/2010. Our

group agree to do something different as usual other group doing when APK

project is coming. So, our group provide ‘GHOST HOUSE’ to practical that APK

theory where we had learnt.

‘The Seekers Team’ is namely because the significant with ghost. Seekers

are name to anyone who wants to explore and find ghost. In this situation ‘The

Seekers Team’ not meaning to find the ghost, but our team try to give some

medium to people feelings when ghost are around us. So, our project that ‘Ghost

House’ will provide some place calling house and make it scary where we put

false ghost and the scenario when we are in the real situation.

Idea to establish ‘Ghost House’ comes out when we think that we want to

make our market going out with usual market. To ensure our product acceptable

and giving more profit we try to enter niche market where the markets have

fewer competitors and it can stand suitable in that market. In our group

discussion, we also have member who not agree for this project. But after more

details and a lot of discussion being made about our capability, the project flows

than all members are agreeing with this idea.

Everyone will give 101% commitment to ensure this project success. We

also used to be doing survey to find out the respond from student and UMS staff.

We also agreed to put the ticket price RM2 per entry to attract anyone and enjoy

our event and it is based on the survey actually.

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Our Company have been establishing on 18th of January 2010 and consist

of eleven shareholders from Business and Economic School who are:

Director

Name : Jumatriati Binti Pasaddei

Programme : HE06 – Banking and Financial Management

P.O.B : Tawau, Sabah

APK target : Achieve company objectives; implement all the skills, take it as

good opportunity to learn what real business is and get good

feedback from audiences/visitors

Assistant of Director

Name : Masran Bin Tamin

Programme : HE10 – Marketing

P.O.B : Tawau, Sabah

APK target : Practice the skills being teach and the project will success

Financial Manager

Name : Siti Maziah Binti Makmor

Programme : HE10 - Marketing

P.O.B : Sandakan, Sabah

APK target : It can help and teach me to be a good entrepreneur

Public Relation

Name : Nor Faten Atekah Binti Mohd Johan

Programme : HE04 - Entrepreneurship

P.O.B : Kedah, Malaysia

APK target : I can learn the skills of doing business

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Publicity Manager

Name : Noordaniati Binti Shamsuddin

Programme : HE04 - Marketing

P.O.B : Kota Marudu, Sabah

APK target : This project will give more experience and motivation

Publicity Manager

Name : Siti Farihah Radhiah Binti Ismail

Programme : HE06 – Banking and Financial Management

P.O.B : Beluran, Sabah

APK target : Hopefully the knowledge gain will help me to achieve my

ambition as business woman

Publicity Manager

Name : Siti Hafijah Binti Alaidin

Programme : HE06 – Banking and Financial Management

P.O.B : Kudat, Sabah.

APK target : APK will continuously in University subject

Publicity Manager

Name : Lisa Farina Binti Pitalaung

Programme : HE07 – Financial Economic

P.O.B : Sandakan, Sabah

APK target : Hope that the planning made being good

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Logistic Manager

Name : Fredlee Bin Sintau

Programme : HE07 – Financial Economic

P.O.B : Kota Belud, Sabah

APK target : Objectives will be achieve and everything doing fine on the

Day

Logistic Manager

Name : Chieng Ching Pau

Programme : HE04 - Entrepreneurship

P.O.B : Sibu, Sarawak

APK target : Will produce a quality entrepreneur

Logistic Manager

Name : Melissa Lau Siew Chieng

Programme : HE06 –Financial Management and Banking

P.O.B : Sarikei, Sarawak

APK target : The activities doing will achieve the target

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1.1 ORGANIZATION CHART

The type of business that we are like to involve is event management. We

choose ‘Ghost House’ as our event. We found that this kind of event is

interesting where it is rarely implemented and it could attract students and staffs

in UMS just by hearing it. We were not only providing service of fun but we will

also distribute souvenir as our product related from the ‘Ghost House’ as well.

Our souvenir included is like t-shirt (limited edition) that we design by our own

and key chain.

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‘ THE SEEKERS TEAM ’ Event Management

DIRECTORJumatriati Pasaddei

PUBLIC RELATIONNor Faten

Atekah

ASSISTANT DIRECTOR

Masran Tamin

LOGISTIC MANAGER

Fredlee SintauChieng Ching PauMelissa Lau Siew

Ching

PUBLICITY MANAGER

Noordaniati Shamsuddin

Siti Hafijah AlaidinLisa Farina Pitalaung

Siti Farihah Radhiah Ismail

FINANCIAL MANAGERSiti Maziah

Makmor

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2.0 RATIONAL

The rational of doing this event are to let the student feels themselves

about the mystery of ghost. It is not the same kind of ghost showing at any

places like Muzium Negara and so on but the feels is something that we want to

bring up for the students. Some people said they don’t want to see ghost

because they scared and it’s ugly. But in real life ghost are around us. So, our

groups try to bring that mystery of ghost and try to make it real in ‘Ghost House’.

Some mystery cannot explore by our eye but we can feel it when they are

around us. We try to put a real situation like in the jungle or old house where the

place is had the mystery of ghost.

At the same time we will provide the information about ghost where they

can add more knowledge about ghost by entering our Ghost House. Maybe some

people don’t believe of ghost but we try to change their mind from the

information about ghost. For example when ‘ghost house’ held in Muzium Negeri

Sabah on 2003, they provide some information about ghost around the world.

They make the research and make a mini fair outside the ‘ghost house’. To

attract more people to come, we try to bring and provide that kind of information

to let them know more about ghost.

Other than that we look the event as an advantage for students to release

their tension for only RM2 per entry for fun. From that event, we try to get some

profit where we can get our capital on the beginning of this event. But when we

compare the value of RM2 with the benefits to join us in Ghost House, we believe

it more valuable than that. APK expo will be on March. Besides, APK also try to

teach students make some project or direct selling to get the profit. So we try to

provide some medium to release tension for student who has pressure to study.

Furthermore, event like this rarely being implemented because it is quite a

lot of work to be done and people judge that we cannot do the business without

any co-operation from outside company but rationally our company with eleven

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shareholders wants to make it happen by doing a thing with good preparation

and the time given for us is quite enough and we take it as a positive one.

3.0 OBJECTIVE

Our company objective is:

1. To build a co-operation skill and spirit among all the shareholders.

A good entrepreneur is when he or her can give co-operation as a team.

Some people can success with their own product but not so on when working as

a team. So, our main objective is built a co-operation skill and spirit because we

are from other background and other programmed in UMS.

2. Shareholders have to give their full commitment. We are sacrificing our

time, money, holiday, feeling and so on to make sure our event become

successful as we plan.

To ensure that what we do is achieve the goals is depends to our

commitment to make it. APK is not only to teach how to survive as an

entrepreneur but it also teaches how to solve and give the commitment to put

our own effort to achieve the goals and become successful.

3. Thinking out of the box.

This is not an ordinary business which needs creativity and critical

thinking. We have to think on how we can attract customer and to make them

satisfied with our services. For us, customers are always right.

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4.0 SCOPE OF PARTICIPATION

4.1 Scope Market

Our scope market is 2000 out of 6000 UMS students from all school.

4.2 Target Market

Our target market is UMS Students, UMS Staffs and its open to all visitors

during that time.

4.3 Location Market

The location is being set by the APK expo organizer. It is confirm to be

ready at Dewan Kuliah Pusat area.

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5.0 IMPLEMENTATION METHOD

Our strategies to implement this event are by doing:

Survey

We already distribute 40 copies of questionnaires which are asking

a response from students about our Ghost House. 95% of

despondence are agreed with our event and 80% are agreed to buy

our souvenir. We put 10 question in our survey form and distribute

the form to our despondence. Our team member are separate the

distribution to ensure all school are involve in this survey.

Using Brochures / Flyers

To ensure our advertisement strategy is success and the

information reached UMS students about this project, we provide

some brochures or flyers. It is the alternative way to advertise our

project as fast and effectible. That way also is a low cost and for

that we can save our budgets in advertisement strategy.

Facebook

Facebook is one way and attractive way to inform our group project.

Recently almost UMS students already have their own facebook.

Our group strategy in facebook is inviting anyone in facebook as

well as our friends and UMS facebook group to inform about ghost

house.

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Advertisement

Advertisement is usual way to inform people about something. In

that way, we try to put our group project advertisement like poster

and put it at all bus stop.

Memo

In this way, we try to put information about our project. The ghost

house location, time and date are providing in that memo. This is

more about written skill and attracts students to read.

In verbal communication

This way also attractive because it’s directly inform to our target

market. For example A gives an information about ghost house to B,

than B give that information to others. This is we try to apply for all

members and friends.

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6.0 FORCASTED BUDGET

Each shareholders capital = RM50

(RM50 X 11 Shareholders) = RM550

Site Rent = (RM20)

Shareholders T-shirt

(RM15 X 11 Shareholders) = (RM165)

Souvenir:

T-Shirt RM15 X 10 = (RM150.00)

Key-Chain RM1.00 X 20 = (RM20.00)

BALANCE = RM195

* Capital budget balance will cover all the Ghost House props price

needed.

Entry tickets = RM2 per entry

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7.0 SWOT ANALYSIS

7.1 STRENGTH

First event in APK project

Many groups in APK project provide direct selling in their stall. But

our groups try to doing some project different with others. This is

meant our project is not facing so many competitors in the same

market.

First in UMS

Our group try to make what student never been doing in APK

project. So, when we come out with this project this is a first time in

UMS where nobody has tried to make project like this. This is our

strength to attract students to come to our stall and enjoy the

project.

Medium to release tension

APK expo is on March and that month is full with the assignment

and midterm session. We try to provide some event where we can

release tension while taking information about ghost. Student will

choose this activity to release they tension and that is giving benefit

for our project.

Co-operation from SPS lecture

To ensure this project is success and achieve our objective, we are

lucky because we get the co-operation from lecture of Sekolah

Pengajian Seni that is Dr Andika Aziz Hussein. He’s expert on how to

make the props and make the situation of ghost house in a real.

From that, we can come out with the best touch and quality of the

ghost house.

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7.2 WEAKNESS

This event also got a weakness which is like a problem to find the location

where there is limited space provided from an organizer to implement this event.

We also faced with lack of knowledge in this event. We need to meet or consult

by experienced people to ask on how to solve some problem that occurred.

7.3 OPPORTUNITY

However, opportunity also appeared from this event. It’s consisting of

single market. In marketing strategy, that is bonus when we don’t have facing

competitors. Easy for our company to make differentiation with and put some

effort to ensure our project achieve the goals.

Besides, we also have no competitors in this market. This is because we

are the only group making that event and provide information about ghost.

Furthermore we get a good feedback from survey questionnaires and in other

words this event is different from other group.

7.4 THREATS

The threats that we might face from this event are permission from PPIB.

This is because we thought maybe some group will be denying our location and

space when we have confirmations from PPIB.

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Beside that vandalism from students and weather that will affect the

performance of our event just like when heavy rain and wind occur. Vandalism

from student will be affecting our project. This is may cause us to spend more

cost to set up the props like usual.

8.0 CONCLUSION

We really hope that this event will be held as we plan. We are putting

warning or caution to the customer that wants to come must have not heart

disease, not pregnant, not below age 12 because it could cause phobia. This is

because our group will not responsible to anyone who has that problem. As a

precaution we put this mention in our advertisement to tell our future customers.

We also provide a supplementary service such as box service for

customer’s bag to make sure their belongings will be save under our custody at

the time they enter the Ghost House.

A good entrepreneur is can take a risk and make it as the opportunity as

well. We try to apply what we learn. Put the full of commitment for anything we

responsible. This is the time to change and learn a real life when we come out to

real market. We have a second choice when we fail to get what we want. APK will

be changing our life especially doing business or enter the business market.

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9.0 APPENDICES

9.1 FLYERS

9.2 FACEBOOK

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9.3 LIMITED EDITION T-SHIRT SCATCH

FRONT

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BACK

9.4 SHAREHOLDERS T-SHIRT SCATCH

FRONT

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BACK

9.5 THE REAL T-SHIRT EXPO

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Limited Edition T-Shirt (Back) Crew T-Shirt (Back)

9.6 TICKETS SAMPLE

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