Proposal #16:

Guys and Dolls

Contributor: Jefferson Pilot Communications

NTR TIP:

Look in the Yellow Pages under "Food Service" and "Food Wholesalers" and try to get anappointment with the "Division Manager" or "Sales Manager." Find out which retailers and/orrestaurants they are supplying and put together a program to help them move product and spifftheir clients.

Source: LaDonne Craig, South Central Communications, ladonnec@aol.com, (812)424-8284

RAB's Nontraditional RevenueProposal Collection: Volume #6

A Sure BET To Attract InfluentialHuman Resource Directors

PRESENTED TO: Reginald Gooden, AstraZeneca

PRESENTED BY: Tammy Lowry, Jefferson Pilot Communications

Submitted by Kevin Russell

Can a chronic gambler find happiness with a girl from theSalvation Army?

Can Human Resource Directors discover how to educate theiremployees about Healthy living options?

ALL IN ONE EVENING?

Jefferson Pilot Communications will create an evening of entertainment, educationand excitement for area Human Resource directors.

ACT 1Jefferson Pilot Communications creates attention-getting invitations and targets them to key human

resource directors.

ACT 2Human Resource Directors would never gamble on losing their spot at the AstraZeneca Guys and

Dolls evening. They rush to RSVP to Jefferson Pilot Communications.

ACT 3The Human Resource Directors and their guests arrive at Bistro 100. When they arrive, they will

enjoy a delectable meal in a privatedining room.

ACT 4AstraZeneca holds their attention captive as the Human Resource Directors learn how to facilitate

Healthy Living Educational Programs for their employees. They are intrigued. They ask questions.They exchange business cards. AstraZeneca takes a bow and quickly makes appointments with

each Human Resource Director.

Curtain CallWait there’s more…. The Human Resource Directors who attended will each be given a number 2

– 7. We will roll a pair of dice to see which lucky director wins a trip for two to New York Cityincluding a Broadway Show.

Every Human Resource Director and their guests will enjoy the following delectablemeal before enjoying the Guys and Dolls evening with AstraZeneca.

Appetizer Sampler:French Baguettes, Butter & Oak-Roasted Garlic

Artisan Cheese Flown in from FranceSmoked Salmon “Dominique”

Seared SweetbreadsEscargots En Croute

Salad Choice of:Spinach & Goat Cheese Salad

Soupe du Jour

Entrée Choice of:Tuna “Filet Mignon” with Wild MushroomsRack of Lamb with Gratin Dauphinois

Steak au Poivre

Dessert Choice of:Crème Brulee with Fresh Berries

Chocolate MarquisCheesecake du Jour

Coffee, Espresso or Cappuccino Included

The Final Act

The fun-filled evening of entertainment is bound toimpact the human resources directors forAstraZeneca. From a VIP catered evening toenjoying a Broadway play, the human resourcedirectors will leave the Guys and Dolls eveningwith a positive outlook on AstraZeneca. And wait –there will be a lucky gambler in the bunch thatwill also leave with an all-exclusive trip for twoto New York City.

Total Investment: $8,000

Approval

AstraZeneca agrees to the above details of theNovember Guys and Dolls evening.

X _______________________________________________Reginald Gooden Date

Guys and Dolls Timeline

August 10 Review the details of the Guys and Dolls evening for the humanresource directors and AstraZeneca

August 17 Revise any details to the programAugust 24 Receive final approval from AstraZenecaAugust 24 Confirm the invitation list with AstraZenecaAugust 31 Secure the elements for the entertainment evening ( Bistro 100,

Guys and Dolls tickets, trip to New York, etc.)September 14 Obtain final approval on the creative invitationsNovember 1 Personally deliver the invitations to the human resource

directorsNovember 8 Follow up with a courtesy call to remind them about the event

the following weekNovember 8 Receive final RSVPNovember 13-16 The evening of entertainment begins . . .November 19 Receive feedback from AstraZeneca

Applause, Applause . . .