PropertyGuru's Q2 Malaysia Property Sentiment Survey 2012
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Transcript of PropertyGuru's Q2 Malaysia Property Sentiment Survey 2012
1
Malaysia Property
Sentiment Survey
Q2 2012
Presented by:
2
Table of Contents
1.0 Foreword by CEO 3
2.0 Summary of Key Findings 4
3.0 Introduction - PropertyGuru Property Sentiment Survey
- Research Objectives - Research Methodology - Demographics Profile of Respondents
6
4.0 Q2 2012 Property Affordability Sentiment Index 9
5.0 Key Findings of Property Market Sentiment – Data Results
- Property Prices - Property Transactions - Property Rental Prices - Outlook on Government Actions - Future Outlook for Buying Interest in the Next 24 Months - Interest in Overseas Investments
11
6.0 Appendix 31
7.0 About PropertyGuru Group 32
3
FOREWORD by CEO, Steve Melhuish
PropertyGuru is pleased to announce the results of our second quarter sentiment survey for 2012. As a growing company that's focused on the residential property market, we feel that in-depth research on consumer sentiments is very important. Today, www.Propertyguru.com.my features over 110,000 property listings and is used by a growing number of consumers. PropertyGuru also works closely with over 3,500 prominent real estate agents, consultancies and developers. As a result, we are uniquely placed to track the opinions of property hunters. The Q2 report summarises the findings of Malaysia's quarterly consumer property sentiment survey - commissioned by PropertyGuru.com.my. A total of 2,156 respondents comprising PropertyGuru.com.my users responded to the online survey which was conducted from 13th June to 6th July 2012. Findings from the Q2 2012 survey generally indicate towards Malaysian properties becoming less affordable, though with the slightest decrement of 0.1 on the sentiment index when compared to last quarter’s results (Q1 2012). On another interesting note, following the government’s announcement of possibly raising the minimum threshold price of residential properties for foreigners from RM500,000 to RM1 million, as many respondents feel this will help improve property affordability in Malaysia as those who don’t think the move will affect much or any effect on the industry. We thank you for looking at our survey as a reliable source of the Malaysian real estate market sentiment and on behalf of PropertyGuru we highly appreciate your participation and look forward to your continuous support! Should you have any comments and feedback pertaining to this report, please send them to us at [email protected] Yours Sincerely, Steve Melhuish CEO & Co-Founder PropertyGuru Group
4
Summary of Key Findings
Sentiment on Property Prices & Transactions The property affordability sentiment index for Q2 2012 is 2.4 on a scale of 5, compared
to 2.5 in our Q1 2012 survey and 2.1 in Q2 2011. An index of 2.4 shows, compared to Q1, consumers perceive property as becoming unaffordable. However, compared to a year ago (2.1), property is seen as becoming affordable. (*Index explanation: On a scale of 5, neutral score is set at 2.5. If < 2.5, it is considered negative and if > 2.5 it is considered positive)
74% of respondents feel all property types in Malaysia are expensive, compared to the 65% in Q1 2012 and almost similar to the 73% in Q2 2011.
Almost 82% perceive the current residential property prices as expensive. 36% of the responses hold developers as responsible for pushing the rising construction costs and high land prices to consumers, 20% responses indicate that herd mentality of buyers is pushing up prices, 10% responses indicate competition with foreigners as the main reason.
Apartments/condominiums and terrace house are the most affordable property. An average of 33% respondents feel this way now compared to the 44% last quarter and similar to the 33% in Q2 2011. This indicates to an improvement in affordability perception.
Terrace house is the second most affordable property in the country (30%) but is the most popular residence type as 34% respondents own a terrace house and are currently residing in it. Also, more respondents feel (3% up q/q) transactions for terrace houses will increase. 33% of the upgraders will go for terrace houses, compared to 29% for apartment/condominium.
44% respondents from Southern Malaysia perceive apartments/condominiums are affordable compared to the 28% in Northern Malaysia and 35% in Klang Valley.
48% respondents from Southern Malaysia perceive terrace houses are affordable compared to the 29% in Northern Malaysia and 30% in Klang Valley.
27% perceive commercial property reasonable, compared to the 34% in Q1 2012 and 22% in Q2 2011. 32% respondents from Southern Malaysia perceive commercial property as affordable compared to the 29% in Northern Malaysia and 26% in Klang Valley.
70% feel property prices will increase in the next six months, compared to the 72% in Q1 2012 and 86% in Q2 2011.
68% respondents compared to 64% in Q1 2012 and 72% in Q2 2011, believe the number of property transactions would increase in the next six months. Owing to the various housing policies, demand is expected to grow. Due to rise in demand, respondents expect transactions to increase in turn leading to price increase.
38% of the potential first time buyers are renting their current place of residence due to
unaffordable property prices, 15% await effective housing policies before purchasing.
5
Buying Intentions and Overseas Investment 25% respondents compared to the 33% in Q1 are willing to upgrade their existing
property in the next 12 months. Almost 70% of these respondents in the high income group (above RM 5,000 per month) would upgrade to either apartments/condominiums or terrace houses.
21% of respondents are interested in overseas investment, compared to the 13% in Q1. 17% respondents in the high income group (above RM5,000) are willing to invest overseas. Australia, Singapore, United Kingdom, USA and Indonesia are top destinations of choice. Capital appreciation (17%), retirement planning (16%) and the fact that property is a solid and safe investment (15%) are the main reasons to invest overseas.
64% of first time buyers are looking to purchase property in the country, compared to 56% in Q1. Over half of the respondents might buy another property in Malaysia.
Other Findings To control the growing number of unfinished and abandoned housing projects,
respondents feel taking drastic measures against errant and irresponsible developers (74%) and setting up an effective revival body to monitor these projects (54%) are most important.
On the government’s potential move of raising the minimum threshold price of residential properties for foreigners from RM500,000 to RM1 million, almost 30% respondents feel this will help improve property affordability in Malaysia, 17% feel will discourage foreigners to invest in the country whereas almost another 30% feel it will not have any effect.
Johor Bahru, George Town and Kajang are expected to become the next residential hotspot in the country.
6
Introduction
Malaysia Property Sentiment Survey – Second Quarter of 2012 (Q2 2012)
PropertyGuru Malaysia conducted its 6th Quarter Property Sentiment Survey with
the aim of providing its members, partners and users with insights into the needs of
consumers and expectations on the property market in Malaysia.
PropertyGuru hopes the survey will help consumers and property agents gain a
better perspective of the property market, make an informed decision on which
sectors are doing well and the hot areas to watch out for.
Research Objectives
The Q2 2012 property sentiment survey covers the following important aspects:
Concerns with current property (bungalows, apartments/condominiums, semi-
detached houses, terrace houses, commercial properties) prices, rentals and
transactions.
Buying intention for the next 12 months in Malaysia/Overseas
Opinion on the Government’s housing policies.
Research Methodology
The research was commissioned by PropertyGuru and managed by a research team
comprising of members from PropertyGuru and independent parties.
Number of households in Malaysia is 6,578,500. A total of 2,156 respondents were
surveyed online, with 95% confidence and 2.1% error level.
The survey was conducted online from 13th June and 6th July 2012.
The respondents are Propertyguru.com.my users and a cross-representative of
Malaysia’s population across the following regions:
Klang Valley: Kuala Lumpur, Selangor, Putrajaya
Northern Malaysia: Penang, Kedah, Kelantan, Perak, Perlis, Pahang,
Terengganu
Southern Malaysia: Johor, Malacca, Negeri Sembilan
East Malaysia: Sabah, Sarawak, Labuan
7
Demographics Profile of Respondents
49% are from PMEB (Professional, Management, Executive and Businessperson)
status:
49% males and 51% females: 64% are in the age group of 30-50 years:
Male51%
Female49%
21-29 yrs20%
30-39 yrs44%
40-49 yrs20%
50-59 yrs12%
60-69 yrs4%
8
42% of respondents are in the middle to low income group (RM 2,000 and below):
High High Income (Above RM15,000)
Middle High Income (RM10,000 – RM 15,000)
Low High Income (RM5,000 – RM10,000)
Middle Income (RM2,000 – RM5,000)
Low Income (RM1,000 – RM2,000)
Very Low Income (Below RM1,000)
9
Q2 2012 Property Affordability Sentiment Index
Property sentiment index shows that consumers perceive properties becoming
unaffordable.
Index explanation: On a scale of 5, neutral score is set at 2.5. If < 2.5, it is considered negative and if
> 2.5 it is considered positive.
The property affordability sentiment index for Q2 2012 is 2.4 on a scale of 5,
compared to 2.5 in our Q1 2012 survey and 2.1 in Q2 2011. An index of 2.4 shows,
compared to Q1, consumers perceive property as becoming unaffordable. However,
10
compared to a year ago, sentiment towards property has shifted to be becoming
affordable.
The high point in sentiment towards affordability was noted in Q3 2011 after the
government had introduced two housing policies, namely PR1MA and the My First
Home Scheme.
74%, which is almost similar to the 73% in Q2 2011, of respondents feel all property
types in Malaysia are expensive, compared to the 65% in Q1 2012.
70% feel property prices will increase in the next six months, compared to the 72% in
Q1 2012 and 86% in Q2 2011. Owing to the introduction of various housing policies
with targeted measures, demand is expected to grow. Due to rise in demand and the
supporting lower interest rates, respondents expect transactions to increase, leading
to price increase. 68% respondents, compared to the 64% in Q1 2012, believe the
number of property transactions would increase in the next six months.
Three in five people (60%) in Malaysia give property investment a high priority.
Sentiments across six types of properties (bungalows, apartments/condominium,
semi-detached house, terrace house and commercial property) have been recorded.
Following are the categories we have used to derive the overall property sentiment
index for Q2 2012:
Sentiment on current property prices in Malaysia
Buying intentions for the next 12 months in Malaysia and overseas
Property pricing and transactions forecast
Importance of property investment to the respondents
11
Data results of Key Findings
Apartment/Condominium Most Affordable
How would you characterise the current property prices in Malaysia?
Key note:
9% decrease in perception towards affordability.
Majority feel property across the country expensive.
Highlights:
74% of respondents feel all property types in Malaysia are expensive,
compared to the 65% in Q1 2012 and almost similar to the 73% in Q2 2011.
This shows that perception towards affording property has almost remained
unchanged compared to the same period last year.
Landed property such as Terrace, Bungalow and Semi-Detached is perceived
to becoming more expensive an increase of 9-11% points as compared to Q1.
n=2134 (Q1) n=2156 (Q2)
12
Apartments/condominiums and terrace houses are the most affordable
property. An average of 33% respondents feel this way now compared to the
44% last quarter and similar to the 33% in Q2 2011.
Terrace house is the second most affordable (30%), but is the most popular
residential form of property in the country as 34% respondents own a terrace
house and are currently residing in it. Also, more respondents feel (3% up q/q)
transactions for terrace houses will increase. 33% of the upgraders will go for
terrace houses, compared to 29% for apartment/condominium.
44% respondents from Southern Malaysia perceive
apartments/condominiums to be affordable compared to the 28% in Northern
Malaysia and 35% in Klang Valley.
48% respondents from Southern Malaysia perceive terrace houses are
affordable compared to the 29% in Northern Malaysia and 30% in Klang
Valley.
27% perceive commercial property reasonable, compared to the 34% in Q1
2012 and 22% in Q2 2011. 32% respondents from Southern Malaysia
perceive commercial property as affordable compared to the 29% in Northern
Malaysia and 26% in Klang Valley.
The Malaysian Institute of Economic Research (MIER) expects the country’s GDP
growth for 2012 to decelerate markedly to 3.7% due to external factors; however, the
government’s forecast is projected to be between 5%-6%. Also, due to the high costs
of food, housing, transportation, non-alcoholic beverages and public utilities, the
Bank Negara Malaysia (BNM) forecasted country’s inflation to remain between 2.5
per cent and 3.0 per cent for 2012.
To investigate further on property prices, we asked respondents overall how would
they characterise the residential property market in the country.
13
82% respondents said residential property prices in Malaysia are expensive and only
18% said they are affordable. Following are the detailed results with their responses:
Nevertheless, for 2012, Malaysia’s property market shows an optimistic outlook
based on a positive buying sentiment demand to own home and need for housing.
Also, the favourable interest rate (current base lending rate [BLR] is 6.6%)
environment, healthy employment market and the fact that property investments are
a proven reliable asset class will continue to sustain and drive the property sector.
The residential property sub-sector is expected to spearhead the property market
and construction activity. The government announced the building of another 7,700
units of affordable homes, especially for middle income group, in Cyberjaya, Putra
Heights, Seremban, Damansara and Bukit Raja through the 1Malaysia People’s
Housing (PR1MA) scheme. Development in the various regional economic corridors
and Greater Kuala Lumpur/Klang Valley would continue to give positive impacts on
property development and the market in the coming years.
n=376
n=1759
14
70% feel prices will increase, almost similar to 72% in Q1
Based on the current market conditions, what do you think will happen to
property prices over the next six months?
Key Note:
More feel prices would increase; less feel prices would decrease
16% feel prices will stay the same
Highlights:
70% feel property prices will increase in the next six months, compared to the
72% in Q1 2012 and 86% in Q2 2011.
16% feel prices will stay the same in the next six months.
75% respondents coming from Klang Valley and 80% from Northern Malaysia
feel apartment/condominium prices will increase in the next six months.
An average of 78% respondents coming from Klang Valley, Northern Malaysia
and Southern Malaysia feel prices for terrace houses will increase in the next
six months.
n=2134 (Q1) n=2156 (Q2)
15
According to the latest statistics available from National Property Information Centre
(NAPIC), the Malaysian House Price Index increased by 6.1% in Q1 2012 relative to
Q1 2011 and declined by 2.3% relative to Q4 2011. Data from our survey shows
majority feel prices will increase in the next six months, however the perception
towards price increase has fallen by 2% y/y.
Following table depicts property prices outlook for the next six months (Q2 2012
versus Q1 2012):
16
68% feel transactions will increase
Based on the current prices of property, what do you think will happen to
property transactions over the next six months?
Key note:
More expect transactions to increase in the next six months.
Highlights:
19% respondents feel transactions will stay the same or decrease, compared
to 37% in Q1 and 18% in Q2 2011.
Respondents coming from Klang Valley (71%), Northern Malaysia (78%) and
Southern Malaysia (67%) respectively feel apartment/condominium
transactions will increase in the next six months.
75%, 77% and 66% respondents coming from Klang Valley, Northern
Malaysia and Southern Malaysia respectively feel terrace house transactions
will increase.
n=2134 (Q1) n=2156 (Q2)
17
Owing to the various housing policies introduced by the government, increase in
housing supply with the participation of more developers demand is expected to
grow. Due to rise in demand, respondents expect transactions to increase, leading to
price increase.
Following table depicts property transactions outlook for the next six
months (Q2 versus Q1):
18
Terrace House Most Popular
Which of these properties do you currently OWN as your primary residence?
Key note:
Terrace house most popular in Southern Malaysia
Highlights:
Terrace house is the 2nd most affordable (30%), but is the most popular
residential form of property in the country.
34% respondents own a terrace house and 32% own
apartment/condominium.
o Out of which 20% have monthly household income as RM 5,000 or
less.
o Only 15% and 21% feel terrace houses and apartment/condominiums
respectively are affordable.
Also, more respondents feel (3% up q/q) transactions for terrace houses will
increase. 33% of the upgraders will go for terrace houses, compared to 29%
for apartment/condominium.
Following table shows the percentage of respondents owning their primary
residence as terrace house or apartment/condominiums:
n=2156
19
High property Prices force Respondents to Rent
Please state the reason on why are you renting instead of owning your current
property of residence.
What factors do you consider prior to renting or purchasing a property?
Key note:
High property prices and unaffordability issues major reasons to rent
Responses: 807
20
To those respondents who do not own their current property of residence and are
renting the whole unit or a room, we asked the reasons for renting their current
property of residence. The discovered highlights are as follows:
38% respondents rent due to unaffordable property prices. 88% first timers
feel residential property in the country is expensive. 10% say high incidental
costs such as higher stamp duty, lawyer’s fee, etc. are also major concerns.
15% are waiting for suitable housing policies from the government.
8% say home financing options are unreliable. With regards to this, Bank
Negara Malaysia (BNM) has since late 2010 come up with stricter lending
guidelines to help cool the property market, resulting in more careful in
lending by banks to help facilitate home buyers.
8% are not interested to invest in property as they are looking for alternative
options.
16% have recently relocated to their current place of residence and are not
interested in buying property there.
6% say lack of information is a reason. www.propertyguru.com.my provides
latest news and updates to help keep homebuyers well equipped with
property market.
We asked the respondents what factors they consider prior to renting or buying a
property. The discovered highlights are as follows:
Location and safety (27%) are the top priorities.
9% of respondents will go for a favourable rental contract.
Infrastructure/amenities (16%) and design & construction (15%) are almost
equally important.
5% respondents said a reliable real estate agent to depend upon while house
hunting is an important factor.
Responses: 7036
21
When searching for homes, location is an important factor. Identical properties in
different locations can differ in value due to locational differences. Being in a prime
region with prospective development areas, near transport nodes, near
entertainment and shopping centres, and scenic views are just some factors that
create value for a property.
The primary criterion for selecting a reliable agent is to go for an experienced real
estate agent. The advantage of looking for a professional real estate agent is that
they have plenty of experience and can understand a customer’s needs better. They
are efficient in making a quality transaction as they can help the investor find exactly
what one wants within a specific budget or help sell a property for a high price that a
customer could not have imagined.
www.propertyguru.com.my offers more than 110,000 property listings from a huge
directory of over 3,500 experienced property agents as members and we have a
system in place to moderate their activities. To check the authenticity of the agents,
before they register on our website to post their listings, they have to go through and
abide by the content guidelines laid down by our website.
22
One fourth Respondents Willing to Upgrade
Based on the current property prices in Malaysia, what would you do for the
next 12 months?
Key Note:
More respondents adopt wait-and-see approach.
Upgrading interest see a sharp decline y/y.
Highlights:
Percentage of respondents adopting a ‘wait and see’ approach increases by
7% in Q2.
Upgrading interests decline by 22% compared to Q2 2011. Only 25% now are
willing to upgrade their existing property in the next 12 months.
Of the 25% looking to upgrade:
33% will upgrade to terrace house.
29% will upgrade to apartment/condo
23% will upgrade to semi-detached house
12% will buy bungalow
Close to one-fourth of the respondents who are willing to upgrade, also feel
property prices in the country are expensive.
n=2182 (Q2/11) n=2134 (Q1/12) n=2156 (Q2/12)
23
73% of respondents said they are neither downgrading nor upgrading, which could
be interpreted as consumers adopting a “wait-and-see” attitude. To investigate
further, we asked these 73% respondents why they opt to neither upgrade nor
downgrade. Following are the results:
Do Nothing
Properties are overpriced 18%
Property prices are rising 16%
Foresee prices to further decrease/increase 14%
Unpredictable market prices 12%
Property in Malaysia is unaffordable 11%
Lack of good financing options 8%
Unsure as a buyer, prices are going up but happy as a seller
7%
Government policies are unfavourable to me 7%
Competition with foreigners 4%
Properties are poorly designed 2%
This survey asked 25% of the respondents who are willing to upgrade, what are the
reasons behind their purchase intentions. Following are the results:
Upgrade
Property prices are rising 29%
Foresee prices to further decrease/increase 24%
Properties are well developed 11%
Good financing options 10%
Unpredictable market prices 10%
Unsure as a buyer, prices are going up but happy as a seller
8%
Competition with foreigners 4%
Government policies are favourable to me 3%
24
The above results show price is a major factor affecting buying decisions despite the
introduction of new housing policies by the government and the current low interest
rates environment. Respondents’ sentiments show that despite government
interventions, there is a significant level of price sensitivity between demand and
supply in the housing market.
22% of responses indicate a concern towards external and internal situations that
might lead to market uncertainty. The current global market situations such as the
on-going US and Eurozone financial crisis might lead to negative buying sentiments
and influence property investors to adopt a cautious approach.
25
21% are considering to Invest Overseas
Would you consider purchasing property in the next 12 months?
Key Notes:
Majority respondents (79%) intend to invest in property in Malaysia.
Klang Valley and Southern Malaysia residents more interested in
overseas investment.
Highlights:
21% of respondents are interested in overseas investment. (Q1: 13%)
Out of the 21% interested in investing overseas, almost 45% are from Klang
Valley, 17% are from Southern Malaysia and 14% are from Northern
Malaysia.
85% of these 21% respondents who are willing to invest overseas are in the
high income group (above RM 5,000 per month).
77% would probably buy another property in the country, compared to the
50% in Q1.
86% of first time buyers are looking to purchase property in the country.
n=2156
26
The above results show that majority respondents are interested in purchasing
property in Malaysia. Almost 80% of the respondents are unlikely to buy foreign real
estate in the coming year. This is an interesting finding as more people now look
forward to buying property within the country. The probable reason for this could be
more upcoming projects coming in prime locations and the government
implementing more housing polices to help the genuine buyer.
Also, other factors that might be responsible for this decision include implementation
of stricter policies overseas for foreign buyers in the region, the higher property
prices overseas, more cash needed for down payments and the current global
economic conditions.
Following table shows most popular property investment destinations for Malaysians:
Country % of respondents
intending to buy property
Australia 44%
Singapore 14%
United Kingdom 8%
USA 6%
Indonesia 5%
Mainland China, Macau, Hong Kong
5%
Thailand 4%
New Zealand 3%
India 2%
Vietnam 2%
n=885
27
To investigate further on overseas investment interest, we asked the survey
respondents what is interesting in overseas property and why invest overseas.
Following are the results:
We also asked respondents where in Malaysia is likely to be the next hot destination
for property investment. Following are the results:
Responses: 2268
n=2156
28
Following are some of the notable consumer insights we received for the mentioned
locations:
Kajang:
Kajang has major upcoming developments and is close to KL The new Golden Triangle of KL-Seremban-Malacca Close vicinity to KL, Putrajaya and Cyberjaya Nearer to Klang valley, next affordable hotspot after Puchong
George Town:
Heritage area and tourism hotspot
Good governance by the present state government
Favourable business environment and infrastructure
Great foreign investment and limited land space
Scarcity Of Land/Island Economics
Johor Bahru:
Iskandar Region: Upcoming Hot Spot with FDI from Singapore
Proximity to Singapore and cheaper compared to properties there
Development in Iskandar Corridor increases need for housing
Influx from SGP, future MRT train link between SGP & JB
29
Other Findings
I. Given there are many abandoned projects left unfinished, what
measures should the government take to monitor these developments?
Key Notes:
Improve progressive payment method, set up effective revival body.
n=2156
30
II. What do you think will result from the government's potential move of
raising the minimum threshold price of residential properties for
foreigners from RM500,000 to RM1 million?
Key Notes:
No Major impact on Property Prices.
Highlights:
Among Non-Malaysians:
o 48% feel the move will discourage foreigners from investing in
Malaysia.
o 22% feel this will lead to decreased foreign direct investment in the
country.
o 14% feel this will bring better quality of foreign investments to Malaysia.
n=2156
31
Appendix
Following questions have been taken into consideration to calculate the sentiment
index:
1. Would you consider purchasing property in Malaysia/Overseas in the next 12
months?
2. What would you do with your existing property over the next 12 months?
3. How would you characterise the current property prices in Malaysia?
4. Based on the current market conditions, what do you think will happen to
property prices over the next six months?
5. Based on the current market conditions, what do you think will happen to
property transactions over the next six months?
6. In terms of investment purposes, how do you prioritise property investment
when compared to stocks, bonds, gold, insurance etc.?
32
About PropertyGuru Group
PropertyGuru was founded in 2006 as a self-funded company, with a vision to make the
property search process a breeze for buyers, sellers and investors. Taking advantage of
Asia’s growing affluence for property and the online boom, it received its first VC investment
funding in 2008. Since then, the company has grown rapidly, reaping profits and positive
cash flow in 2009 and tripling its revenue growth in 2010.
PropertyGuru is now Asia’s leading online property portal group, with a presence in ten
countries, including offices in Singapore, Malaysia, Indonesia, Thailand and partnerships
with leading property websites in Australia, Hong Kong, India, Macau, Vietnam and China. It
has 6.5 million buyers viewing 60 million property pages monthly, with a growing database of
300,000 buyers and over 14,000 real estate agents.
PropertyGuru provides an integrated media platform that real estate developers and agencies can use to promote their brands and generate sales leads. The entire PropertyGuru community boasts 400,000 residential and commercial properties and clients include almost 1,000 prominent developers from Asia, Europe and the Americas.
PropertyGuru has won multiple awards:
OPP Awards For Excellence 2011 (Gold) “Best Media Brand”
Singapore IT Federation (SITF) Merit Award for “Mobile Application” 2011
OPP Awards For Excellence 2011 (Silver) “Best Online Service”
Singapore IT Federation (SITF) award for “Best E-Enterprise Company 2010”
Red Herring Top 100 Asia Award 2011 Singapore Venture Capital & Private Equity Association (SVCA) award for “Best Performing VC Backed Company 2010”
Marketing Magazine Digital Media of the Year 2011, Singapore Property Category
Marketing Magazine’s “Top Digital Media of the Year 2010” Award
South East Asian SME Tiger Awards 2011 Gold Award – Online Business
CNBC World's “Best Property Portal Award 2009" Award
Hitwise “No.1 Website in the Property Industry” award 2011”
Google Zeitgeist Singapore 9th Fastest Rising Search Term 2009 Award
Asia’s Leading Property Portal Group includes:
www.PropertyGuru.com.sg is used by over 2 million consumers viewing 29 million pages, generating over 225,000 leads for advertisers every month. The site provides real-time access to multimedia-rich content covering property-related products, services, news, advice, guides, tools and the largest online property database in Singapore. It works closely with prominent real estate developers, housing agents and home-related firms locally and overseas.
www.PropertyGuru.com.my is the fastest growing Malaysian property portal set up as part of a joint venture between PropertyGuru Group and Malaysia's RedBerry. PropertyGuru has over 920,000 users viewing more than 4.7 million pages monthly. With over 110,000 listings and 3,500 agents signed up, PropertyGuru gives consumers the platform to find properties for purchase, sale, rental or investment and a direct channel to search for and contact agents. An SME Tiger Award Winner for Online Business (Gold Award), PropertyGuru is
33
designed with the end-user in mind; featuring real-time access to multimedia-rich content, covering property-related products, services, news, advice, guides, tools and a rapidly growing online property database in Malaysia.
www.CommercialGuru.com.sg was launched in August 2010 and is used by 150,000 business users browsing 1.7 million pages and generating over 50,000 leads for advertisers every month. It is Singapore’s only independent, dedicated commercial and industrial property portal.
www.LoanGuru.com.sg was launched in January 2010 as an independent online mortgage brokerage, providing real-time access to over 300 mortgage packages from 23 major local and international banks. It generates over 500 loan leads per month.
www.Rumah.com was founded in 2007 and is Indonesia's top property website, with over 950,000 visitors viewing 8 million pages every month. The website lists over 120,000 properties for sale and rent in Indonesia and has a database of 11,000 opted-in members. Rumah.com is an online media campaign that provides the ideal search experience for all types of property: residential, commercial and industrial. It allows sellers and renters to place on its site property advertisements which can be easily viewed by prospective buyers, who can search for property based on location and / or price.
www.DDProperty.com was established in 2007 to help Thai consumers find their desired properties for sale and rent in the fastest and most efficient way. There are over 1.3 million visitors viewing more than 8 million pages every month, making it one of Thailand’s top property portals. DDProperty.com allows users to search for residential and commercial properties and constantly finds new ways to improve its navigation and search capabilities to allow consumers to find their dream property quickly.
For recent news, please visit www.propertyguru.com.sg/customer-service/press-releases. For more information, visit www.PropertyGuru.com.sg, www.CommercialGuru.com.sg, www.LoanGuru.com.sg, www.PropertyGuru.com.my, www.FullHouse.com.my, www.Rumah.com or www.DDProperty.com
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