Propagation of RFID processes in a retail company: Decathlon

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  • RFIDPropagation

    February 23, 2016

  • 1. Presentation of DECATHLON2. Purpose of the project3. Teams interaction4. New processes in stores4. Change management5. Key Figures

    AGENDA

  • 1. Presentation of DECATHLON2. Purpose of the project3. Teams interaction4. New processes in stores5. Change management6. Key Figures

  • OUR AREAS OF EXPERTISE

    Local and on-lineretailer

    Creator ofexclusive branded

    sporting goods andservices.

    OUR AREA OF EXPERTISE

  • RESEARCH &

    DEVELOPMENT

    5 research themes

    530 engineers

    50 researchers

    23 new patents in2013

  • SUPPLY CHAIN

    5 000 employees

    650 million items shippedto stores each year

    50 000 containersexported

    46 warehouses

  • 65 sports in stores

    35 000 products referencedon average

    1 000 12 000 m2Selling floor sizes

    35 sports, simplifiedoffer

    1.200 mAverage selling floor size

  • %69,5

    30,5

    TURNOVER

    Turnovers without taxes/billions

    Turnover repartition

  • 889 STORES* WORLDWIDE / 22 RETAIL COUNTRIES (2014)

    EUROPE

    RUSSIA

    24

    BRASIL

    18

    INDIA

    20

    GREATER CHINA

    120Morocco

    2

    *Decathlon & Decathlon Easy

    OUR STORES

    285

    112

    99

    43

    24

    23

    22

    16

    16

    13

    9

    7

    5

    3

    1

    1

    France

    Spain

    Ita ly

    Poland

    Portuga l

    Germany

    Belgium

    Hungary

    UK

    Romania

    Turkey

    Czech Rep

    Netherlands

    Bulgaria

    Sweden

    Croatia

  • 1. Presentation of DECATHLON2. Purpose of the project3. Teams interaction4. New processes in stores5. Change management6. Key Figures

  • 2. PURPOSE OF THE PROJECT

    Improve the efficiency of store teams and the customer experience.

  • 1. Presentation of DECATHLON2. Purpose of the project3. Teams interaction4. New processes5. Change management6. Key Figures

  • Prparation phasis2008/2009:Labs Tests (2008) Pilote test (2009/2010) Mesure of KPI

    Pre deploymentphasis:4 pilot in 4 countries2010/201212 stores in 10 new countries(all custom areas)=> Mesure of KPI

    Deployment/Go Production (07/2013) Logistique (02/2014) Retail (04/06 2014) 3 processes in retail/4processes in logistic

    Actors :Teams of IT/OperationsCashing/Stores/WarehousesExternal companies :Embisphere/Checkpoint/Nedap

    RFIDPropagation

    Give theautonomy to

    +800 stores in17 countries in

    less of 3months: fromApril to june

    2014

  • Production

    RetailSupply &Logistics

    IT

    Equipmentsuppliers

    3. TEAMS INTERACTION

  • PRODUCTIONSOURCE TAGGING

    Dispatch Tracking

    Source-tagging of home-brand products RFID stickers in distribution centers & stores (External Brands) RFID server in store, connected to POS & antitheft gates

    LOGISTICS Inventory Dispatch Tracking

    STORE-RETAIL Inventory POS Loss Prevention

    UniqueID

    3. THE PROJECT

  • 3. TIMING

    Preparation of the equipments : 1 year to upgrade the Wifi network 1 year to upgrade or change our antitheft antennas 8 months to install the RFID readers in DC Six months to install stock take & POS readers, RFID servers 12 months (and still in progress) for RF & electronic homologation Workshop in each country with the board of eacof them

    Preparation of the teams Three months to train our teams worldwide

    Preparation of the products : Start of the source tagging 8 months before the roll out (training of

    suppliers 2 monthsbefore)

  • Summerize of equipments in the supply chain

    FACTORIESPutting tags inproductsShipping control

    WAREHOUSESDelivery controlInventoryEpc shipping=>stores

    STORESInventoryCashingSecurity ofproducts

  • 1. Presentation of DECATHLON2. Purpose of the project3. Teams interaction4. New processes in stores5. Change management6. Key Figures

  • New equipments

    New applications

    4. NEW PROCESSES : IN STORES

    Inventory

  • New equipments

    New applications

    4. NEW PROCESSES : IN STORES

    Cashing

  • New equipments

    New applications

    4. NEW PROCESSES : IN STORES

    Security

    Kill on Pos

  • 4. NEW PROCESSES IN WAREHOUSES

  • 1. Presentation of DECATHLON2. Purpose of the project3. Teams interaction4. New processes5. Change management6. Key Figures

  • 5. CHANGE MANAGEMENT

    Communication

    Trainings

    Quick referencescards

  • 1. Presentation of DECATHLON2. Purpose of the project3. Teams interaction4. New processes5. Change management6. Key Figures

  • 6. Best practices and risks

    BPractices Project organisation with a cross-BU Program (xx

    projects) Director Long term vision (whats & whys) & sponsorship Definy a short time ROI and an additional ROI Mesure of the KPI in real conditions (participationof pilots in coasts) Technical validation step by step by the direct users Follow the standards (PIA/EPC/EPC gen2) Train and manage relays per country

    /stores/Warehouses Assess ethical & health potential impacts

    Risks Copy-paste to your organisation the ROI of an other

    company : processes should be customize Underestimate IT impacts See the roll out as the end ; it is also a starting

    pointit is a marathon, not a sprint => organize aRFID-handover towards operational teams

  • 6. ACHIEVEMENT

    17 countries (in 4 different custom zones)implementing 3 processes in + 800 Stores& +30 DC through + 25,000 pcs of RFIDequipment in 2014

    25 countries and all stores implemented inRFID at the end of 2015

    85% of tagged products (>1 billion inmarch 2015)

    Inventory Productivity in store x5 (for RFID products),

    thus better stock availability and increased sales End of External one-shot fiscal inventory

    (with service providers) Increase of physical availability in store (> 5%)

    POS Increased productivity Less Sales Price Discrepancies

    Loss Prevention Increased interpellations Less wrongdoings at POS Decrase of the shrinkage

  • Slide Number 1AGENDASlide Number 3OUR AREAS OF EXPERTISESlide Number 5Slide Number 6Slide Number 7Slide Number 8Slide Number 9Slide Number 102. PURPOSE OF THE PROJECTSlide Number 12Slide Number 133. TEAMS INTERACTIONSlide Number 153. TIMINGSummerize of equipments in the supply chainSlide Number 184. NEW PROCESSES : IN STORES4. NEW PROCESSES : IN STORES4. NEW PROCESSES : IN STORES4. NEW PROCESSES IN WAREHOUSESSlide Number 235. CHANGE MANAGEMENTSlide Number 25Slide Number 266. ACHIEVEMENTSlide Number 28