Promotions e portfolio
Transcript of Promotions e portfolio
BCSK Agency
Stein Mart
Stein Mart is a off price retailer store that carries designer brand merchandise as well as home
accents, gifts, jewelry etc. for discounted prices. These prices are much lower than regular
department stores. Stein Mart’s main focus is their consumers and how to keep them
satisfied. Stein Mart could really increase their sales by creating more brand awareness and
updating their current promotional tools. Getting their name out there to more people will
be the key to success for this company.
Objectives and Strategies
• Objectives:– Employ niche marketing to broaden the
target market– Enhance store atmosphere– Implement customer loyal program
Employ niche marketing
• In order to apply niche marketing we are using several media outlets:
• TV• Commercials• Radio advertisements• Magazines
• This will broaden our target market• Will reach our intended target market
of males, females, and multicultural consumers
Niche Marketing
• We will broadcast on sports radio stations to capture the attention of our male consumers
• We will use TV commercials and radio ads that will air within the demographic based channel of each specific culture to target our multicultural consumers
• We will focus on TV commercial and fashion related magazine advertisements to target out female consumers.– Ads will focus on certain designer brands that are
carried at Stein Market
Enhance Store Atmosphere
• The store will be completely renovated by making every section in the store appear more clearly:– The layout will have a free flow and the
window displays will be more visually appealing
– We are going to modernize the atmosphere to make it more enjoyable and entertaining.
Implement Customer Loyal Program
• Will give customers a card that gives customers points– For every $10 spent they will ear two points – Every 200 points they will receive a ten
dollar gift card to the store
* This will keep customers constantly coming back, because no matter what they are gaining something by shopping with us
Design Inspirations
By making consumers more aware of the designer brands we carry we will clearly label them through out the different sections in the
store
Having organization through out the store will help create the free flow and cleanliness
We are focusing to broaden our target market to include males, females and multicultural consumers
Advertisements specifically targeting men will increase brand awareness for them
Reference List• Tj Maxx Marketing. Anti Essays. Retrieved November 18, 2012, from the World Wide Web:
http://www.antiessays.com/free-essays/80485.html• http://cdn.madamenoire.com/wp-content/uploads/2012/11/diverse-group-pf.jpg• http://www1.tjmaxx.com/tjx/images/go-beauty.jpg• Stein Mart Inc. (n.d.). Reference for Business. Encyclopedia of Business, (2 ed.). Stein Mart
Inc. Retrieved from: • http://www.referenceforbusiness.com/history/Sh-St/Stein-Mart-Inc.html• Lagosi, L. (2012). Fashion marketing 101: What discount sales cover up. Retrieved
from:•
http://ecosalon.com/fashion-marketing-101-what-discount-sales-cover-up/