Promotion 2003
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Transcript of Promotion 2003
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MENU
OBJECTIVE GAME
SELECTIONOF MEDIA
TYPE OFMEDIA
VIDEO
end
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T KH A N
Y O U
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Giventhecou
rsewareof
Promotion,F
orm5SS2
studentswillbeable
to
identifythetyp
esofmedia
with93%accu
racy
Usingthecoursewareandworkinginpairs,Form5SS2studentswillb
eabletofindthefactorsselectionofmediawith95%accuracy
Using the course ware and working
individually, Form 5SS2 students
will be able to answer the given
exercises with 98% accuracy
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A channel or medium for advertising.
MEDIA
ADVERTISING
Types ofmedia
Printmedia
OtherMedia
ElectronicMedia
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The use of printed media to convey his business.
There are several types of print media that isoften used, which include:
newspapers
magazine
business journal
yellow pages
flyers
catalog
posters and banners
calendars and diaries
business
card
PRINT MEDIA
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Medium cheapest and widely circulated and read by allthe users.Advertisement in the newspapers delivered throughwords, pictures or illustrations.Ad in the newspaper are:
a. small advertisement/classified adsb. page advertisementc. advertising spaceRates depending on the color ad-,wide distribution, & ad sizes
Advantages Disadvantages
Widedistribution
Not prolonged
Faster Illiterate
Low-cost
A. NEWSPAPER
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The media is inexpensive, widelydistributed and read by thevarious classes.
The rate of payment depends on:colors, wide distribution and sizeof the advertisement.
Advantages:
- widespread distribution,- advertising subsidize the
cost of printing,- colorful.
Disadvantages:- aimed at specific groups,
- there is also an expensivemagazine.
B. MAGAZINE
Is a business magazine
Advantage :- can be delivered to users
who actually use andneedthe advertised goods
- more specific to certaingroups.
Disadvantage:- only certain groups canget
information about theadvertisement of a
product.
C. BUSINESSJOURNAL
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The yellow sheets available in the
phone book given free to everycustomer phone.
Arranged alphabetically and typeof business
Advantages :o wide coverage,o the size of the advertising space
within the user is renewedannually
Disadvantage :information can only be updatedat the end of each year.
D. YELLOW PAGES E. FLYERS
Is a small poster or print paper
distributed by manufacturers
such as book publishers, localmerchants, tuition centers andothers.
The aim is to promote goods orservices, a new shop in an areaor to let the sale.
Advantages:
- a lower cost, addressed to local
users
- and can be distributed from
house tohouse.
Disadvantages:
- must be distributed byhand / post,
- limited coverage can betorn or ignored by the user.
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F. POSTERS AND BANNERS
Covering piece of paper, printing /writing on the cloth, pieces of board,which is posted on the walls of metalbuildings, vehicles, and other posts.
Contains photos / illustrationsinteresting, great writing and themessage simple, accurate and clear.
Can be used to promote currentactivities such as exhibitions,shows and sales.
Advantages;lower cost,easily available at any placeand at no rent.
Disadvantages:easily torn,the stain or remove,requiring approval of certain partiesforputting up posters and banners,
and may be prosecuted if the pastein the
Is a printed booklet containing
colorful pictures and detailed
information about theadvertised goods.
Advantages:
* providing an organized and
complete information,
* describing goods to attract
Disadvantages:
* the cost is expensive
* catalogs only to prospective
customers only.
G. CATALOG
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H. CALENDAR AND DIARIES I. BUSINESS CARD
the card is printed the name andbusiness address, type ofbusiness, products and servicesoffered goods.
Advantages:portable, lower cost and morereliable identity card.
Disadvantage:easily removed by the customer
Free grant to regularcustomers of a business.
Usually in the print businessname and picture of goods andservices offered.
Advantage:
to attract consumers to buy.
Disadvantage:
the cost of expensive printing
(colored)
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Electronic Media
An advertising media that operate with electricity andelectronics to complete campaigns.
Examples of electronic media used incoming tradersare:
TELEVISION
RADIO
FLUORESCENT LAMPS
CINEMA
INTERNET
BIGSCREEN
ELECTRONIC MEDIA
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Deliver advertisements via voice, sounds and pictures, and moreeffective.
The cost are expensive
Rate is calculated based on:i. time slots
- Releases in prime time (early evening) is more expensive thanduring the night or
day.ii. amount of airtime
-If the period of time, payment will be more expensiveiii. broadcast frequency
Charges are more expensive when the ad aired frequently
A. TELEVISION
ADVANTAGES DISADVANTAGES
More effectively, reach more
viewers,Commercials can be insertedbetween popular programs toattract viewers
Very high-cost
Advertisers can sponsor apopular program andrelate the brand with the plan
The effect is limited totelevision viewers only
Most of the audience did not
bother advertising
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Serve advertisements throughvoice and sound but has a wider
coverage. The ads are insertedbetween programs or songs thatare published.
Advertisers can sponsor a plan andrelate the brand with the plan.
Rate payments by:i. advertising broadcasts time
early in the
night more expensive becausemany
listeners.ii. post-payment frequency more
expensive if the ad airedfrequently.
Advantages :
- a much lower cost,
- wider coverage,
- ads are inserted between the
popularprogram to attract listeners.
B. RADIO C. INTERNET
Sellers set up a website toadvertise its products.
Advantages: be directed to target groupsacross the world,
advertising costs are muchcheaper,
users / potential users caninteract directly via email andcan book directly through theinternet.
Disadvantages : be directed to users who have
Internet access only and the user can not try the
product being advertised.
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D. CINEMA
Can be seen and heard by the audience as televisioncommercials.
Directed to some viewers only.
Cinema ads in two ways;i. short filmii. glass inserts
Advantages :- can be seen and heard,- it is easy if the insertion of glass used- and the local dealer can show local ads to viewers.
Disadvantages:- limited to advertisements- and advertising moviegoer only ignored by the audience.
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Appropriate and effective way to
advertise at night as can be seenfrom a distance.
Use colorful lights to form a storename, brand name, emblem andso forth.
Advantages :can beautify the
store,attracting attentionand easily visible
from adistance at night.
Disadvantagesthe cost of
expensive, fragile andlight should always bemaintained.
E. FLUORESCENT LAMP
In installed on the walls of the
building shopping malls, busyroad junctions and busstations.
Advantages:Electronically-operated,showing a photo repeated andhighly effective,
can be seen from a distanceand look beautiful at night.
Disadvantages:The cost of expensiveand assembly requires theapproval of local authorities.
F. THE BIG SCREEN
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Is an alternative to the dealer to promote business:
Direct mail
SignsWindo
wdispla
yWriting inthesky Air
balloon
Largebillboa
rd
Sample
Exhibits,
shows& fairs
Othermedia
Publictransp
ort
Sandwich man
Broadcast van
OTHER MEDIA
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Presented in the form ofbrochures, catalogs, letters orsamples sent directly to potentialcustomers by mail.
Advantages :
- addressed directly to potentialcustomers,
- time and expense are not wasted
- and the advertiser can select
prospective customers.
Disadvantages:
- a limited coverage,
- high costs,- may not be ignored by the client
- and depends on
good communicationsystem
A. DIRECT MAIL
Is a piece made of wood, tin, plasticor glass suspended in front of the
store to advertise the type ofbusiness offered, address and nameof the store.
The media are cheap and widelyused.
Advantages:low cost,being hanged in front of the shopdoor,told the name and type of business,long term use.
Disadvantages:
must have a permit orlicense
B. SIGN
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Is a large poster in pairs at theedge of the road dedicatedto the driver of a movingvehicle.
In installed on open ground withthe permission of thelandowner and rent paid tothe owner.
Contain pictures or illustrationsand large text and simplemessage that is visible andlegible from a distance.
Advantages : can be installed at strategic
locations, can be seen and read from adistance
and do not require intensivemonitoring.
Disadvantages: must pay rent
and need a license or permit.
C. LARGE BILLBOARD
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D. SAMPLES
An example of goods which
were distributed free ofcharge to prospective clientsfor the test purpose.High-quality samples areusually distributed in smallamounts.
Advantages:-can be given to individuals to
evaluate quality,-consumers can be influencedto
continue using it-sample gives a goodimpressionand profitable.
Disadvantages:- cost very expensive- the sample must be
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Advertisers to hire an assistant
who will be wearing two piecesof poster in front and back.
These people will walk around theshop or business areas to drawpublic attention to the adshanging on the body.
Advantages :- a lower cost,- easy to attract
attention- and can move
from one place toanother.
Disadvantages :- the coverage is
limited- and only suitable
for use in the city.
E. SANDWICH MAN F. WINDOW DISPLAYS
Involves the arrangement anddecorative items with care,tidy and clean in front ofmirrors.
To attract the attention ofusers passing in front of thestore and they wereinterested in modeling thatwill look more closely and may
buy the goods.
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G. EXHIBITION, SHOWS AND FAIRS
Traders display their goodsin order to sell them.
They will show you how andthe benefits of using anitem and the user can alsotest the display.
H. WRITING IN THE SKY
Is colorful writing issued bythe smoke of an airplane.
Media is very expensive andonly used by manufacturerswho are capable only.
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I. AIR BALLON
Advertisement in writing
or in drawing in the airballoon floating high inthe air.
Banners can also bebound at this and let the
balloon float in the air.
Be able todraw publicattention
J. PUBLIC TRANSPORT
Public vehicles such as mini
buses, vans and buses are alsoused as a common advertisingmedia.
Advertisement in the form ofposters or paintings held in theback or around the vehicle body.
This message can be conveyedto the public anywhere in the
vehicle is located.
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K. VAN BROADCAST
Use a van to deliver the
message to the public andwill be punctuated,interspersed with songsduring the van around thecity / region specific.
This message can beconveyed in interestingways.
L. OTHER
Paper bag, mug, keychain,ETC
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Selection of mediaSELECTION FACTORS OF MEDIA
The Purpose ofAdvertising Advertising Cost
The type and nature of goods Competition
Extensive market and advertisingmedia coverage
Size and type of business
Government policy andprofessional code of ethics.
Target users
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Is an important factor
for selecting anappropriate advertising
media.Sample selection ofadvertising media basedon the advertisingpurposes:
Purposes ofAdvertising
Types ofMedia
Advertising
Introduce NewProduct
Television /Newspaper
Want to tellpeople to try
new products
Sample
2. Advertising Cost
Depending on the allocationof funds provided by themanufacturer/dealer.
The manufacture/dealer
must determine whetherthe cost paid foradvertising media canincrease the sale or not.
If the high advertising costswill increase the sales, it
could benefit the business.If the high advertising costcannot increase the sales, itis not profitable for thebusiness
the media are not
suitable.
1. The Purpose ofAdvertising
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Types and natureof goods
Types ofadvertising media
Cheaper new itemssuch as soap,shampoo and
washing powder.
Sample or advertisedon television
Goods that needhelp on how to useand care such ascomputers and
washing machines.
Exhibition andelectronic media.
General things thatdo not requireexplanation orguidance such asbooks, shoes,
mattresses andclothes.
Posters, newspapers,television andfluorescent light.
4. Competition
The dealer must use the
same media with itscompetitors.
For example, if thecompetitors advertiseon television, the dealermust also advertise ontelevision.
3. The type and nature ofgoods
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The selection of media isinfluenced by the extensivemarket and advertisingmedia coverage.
Extensive marketand advertisingmedia coverage
Types ofadvertising media
Demand throughoutthe country
Radio, television andnewspapers
Addressed to localusers
Posters, samples,brochure and airballoon
Markets around theworld
Magazines , internetor international
6. Size and type ofbusiness
Size and typeof business
Types ofadvertising
media
Firms with largecapital couldchoose moreexpensive andeffective media.
Fluorescent lightand television
Smallbusinessesshould choose aless expensivemedia.
Posters, radioand sign
5. Extensive market andadvertising media coverage
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The advertisers must besensitive to the governmentpolicy and professionalcode of ethics ofadvertising.
Government policyprohibited cigarette andliquor advertising on radioand television.
Negative elements such aselements of sex and
corruptions are forbiddenincluded in theadvertisement.
Professionals such aslawyers and doctors areprohibited to advertisetheir services.
8. Target users
The selected media is also
influenced by the targetusers before advertising aproduct.Target users Selected
media
Womens clothing,cosmetics,household items,shoes and jewelry.
Womensmagazines
Food items andtoys
Television
Sport items Sports magazines
7. Government policy andprofessional code of ethics.
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video
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Televisyen advertisement
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Cinema advertisement
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gameGIANT NEED A HELP TOFIND ALL HIS FRIEND. BY
GIVING THE RIGHT ANSWERFOR EACH QUESTION, YOU
DEFINITELY CAN HELPGIANT TO FIND THEM
HELP
ME!!!
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1. Which of the following
characteristics can be foundin all types of advertising?
A. Aims to popularize goods
B. To introduce a brand product
C. Compete with other ads
D. Intended to convey information
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2. What is the main purpose
of having promotional plan?
A. Introduce product
B. Compete with other manufacturers
C. Provide information to consumers
D. Give a good image to the producer
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True Q.2
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3. Which of the following, which canbe used by Encik Ahmad a quick curry
puff manufactures to promoteproducts?
A. Samples
B. Message
C. Poster
D. Newspapers
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True Q. 3
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4. Select the factors thatcannot be considered when
selecting an advertisingmedium.
A. Target users
B. Total advertising budget
C. Tastes of prospective buyers
D. Types of products advertised
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True Q.4
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5. Select the statementwhich is not a promotional
role.
A. Promotion to increase sales and profits
B. Promotion of a new product
C. Promotion encouraging consumers to cut costs
D. Create loyalty to the brand promotion
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True Q.5YEAY!
WELLDONE!!
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