Promoting Your Websitean ACEware Webinar

Promoting Your Websitean ACEware Webinar

With…

Chuck H

avlicek

Lauri Thom

pson

With

Special Guest…

Daryl C

lark

Our discussion topics today . . .

• Selecting your URL• A Dozen Specifics• Keep it Strong• How to know it’s working

www.aceware.com

Selecting your URL

Your URL

• Does your URL make sense?• Is it intuitive and clean?• Keep it short• Easy to spell• Make it easy to remember

– avoid q, z, x, c, p, hyphens and numbers

• Do you have a program that would benefit from it’s own URL?

• When printing your URL, remove the www– aceware.com

www.aceware.com

Looking for available URL’s?

godaddy.com

123cheapdomains.com

Auction of Used ones: snapnames.com

History: archive.org

Launching ACEweb is a great time to launch

a better URL!

A Dozen Specifics

Put your URL on Everything!

• Every (or every other) catalog page• Business cards• Fax cover sheets• Email Signatures• Answering Machine• Every piece of marketing• Door• Registration Confirmations• Badges & handouts

www.aceware.com

Email your URL• Every firm in your database• Every customer (and non-customer) in database• All campus employees• Civic leaders (Chamber of Commerce)

www.aceware.com

Use your Email Module ! ! !

Student Manager Email Merge

Use the Cool.. SHOUPCLS() function…

Send snazzy to existing customers

Follow us to the new website!

Press Release

Free Press Release Service: prlog.org

Billboards & Posters

Mail a Give-away to your Top Dogs

Coupons & Discounts• Coupon in the catalog• Free registration to 100th customer• Offer discounts for web registrations• $10 off web registration with this newspaper ad

www.aceware.com

Online– Pay-per-click– LocalAdLinks– Craig’s List– Local service review sites– Stumbleupon.com , Facebook, twitter– Teachstreet– In Georgia: Kudzu.com

www.aceware.com

External signs!– Banner– Borrow campus digital sign

www.aceware.com

Do it the old fashioned way . . .Have every staff member send 5 hand written notes. It’s personal, motivating and almost guaranteed to get results.

www.aceware.com

Promotional Giveaways• Set up a booth at the mall• Sponsor a chamber event• Attend a local fair• Send to PTA meetings for distribution

www.aceware.comADD YOUR URL TO EVERYTHING…

www.aceware.com

EVERYTHING..

Throw a party!

Keep it strong!

Spotlight Customers

OUR CUSTOMERS

Spotlight Instructors

OUR INSTRUCTORS

Link to & from Instructor pages

Suggest that visitorsbookmark the site

Encourages return visits!

Use all your resources to improve your website & draw more visitors

Add video of ongoing classesShort How-to Videos

Presentation PointersFlower Arranging

Do the metatags!

Answer Your Email Questions

Keep it up to date!

Know if it’s working

Does Anybody Care?

Does Anybody Care?

Webinar Archives

Search Engine Optmizationwith Daryl Clark

www.aceware.com

Other Resources….

http://www.marketingsherpa.com/

http://www.marketingprofs.com/

http://www.internet-search-marketing.com/

Questions?Other Suggestions?

Our next webinar

Stump the Chumps

Wednesday, April 8 at 1:00 Central

www.aceware.com

Join us for a regional meeting!

May 5 & 6Las Vegas, Nevada

Report Writer Training – May 4

May 19 & 20San Antonio, Texas

ACEweb Training – May 21 & 22

www.aceware.com