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Promoting Guiding at a Local Level Winston Churchill Travel Fellowship 2005 Jane Deville

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Promoting Guiding at a Local Level Contents Acknowledgements 2 Introduction 3 The Guide Friendship Train 3 Why Join Guiding 4 Already involved? The Benefits of Guiding Using the Media 6 Newspapers and Magazines TV and Radio Posters, Pamphlets and Other Printed Promotion 7 Posters Pamphlets Other Printed Promotion Out in the Community 9 Fetes and Fairs Links with Other Organisations Recycling Corks Selling Biscuits Recruitment Through Schools The Personal Approach 12 Asking Adults Incentives for Girls Conclusions 13 Appendix A: Promoting Guiding Questionnaire 15 Appendix B: Itinerary 17

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Acknowledgements

I would like to thank the following people for the assistance and support during my Fellowship.. The Winston Churchill Memorial Trust for providing me with this “chance of a lifetime” opportunity to spend time in Australia and undertake this piece of research. Girlguiding Anglia for selecting me to join the regional trip, and in particular to Scottie for all her hard work. All those that I spoke to during my fellowship both on and off the Guide Friendship Train - their enthusiasm for Guiding is something which will stay with me forever. Stephen, for his love and support during the many long hours spent organising and finalising my Fellowship and his continued patience with my wanderlust.

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Introduction

Girlguiding UK’s vision is “to have sufficient adult volunteer leaders to enable every girl and young woman to have the opportunity to join Girlguiding UK”. However, there are currently 50,000 girls who have their names on the waiting list of their local Rainbow, Brownie or Guide Unit, but are unable to join due to a shortage of volunteers. It is these facts that initially made me apply for a Winston Churchill Travel Fellowship. I am an active member of Girlguiding UK and currently assist at a Brownie pack and coordinate units in my local area through my role as District Commissioner. The organisation has provided me with experiences, skills and friendships which I would not otherwise have had, including this trip to Australia. I would like as many people as possible to also experiecne such opportunities and my Fellowship therefore concentrates on promoting the organisation. If Girlguiding UK is to achieve its aim of recruiting more adult volunteers then it needs to promote itself as effectively as possible. Everyone involved in Guiding will, at some point, have promoted the organisation and many carry out PR without knowing it, for example by talking about Guiding at work or walking to their local meeting wearing uniform. The aim of my fellowship was therefore to talk to leaders to find out what methods of promotion and recruitment they have used in their local area and what they have found to be most effective. What I discovered during my discussions was that, although lots of PR was being carried out, leaders had very little evidence to show which of their recruitment methods actually worked. My fellowship therefore concentrates primarily on the various types of PR being carried out and reflects on their effectiveness where possible.

The Guide Friendship Train

The Guide Friendship Train was an international event organised by Guides Australia for leaders from across the world. It took place over four weeks during September and October 2005 and attracted a total of 130 participants, in addition to numerous Australian Guiders who joined the trip as it moved around the country. The Train therefore provided me with the ideal opportunity to speak to leaders about their involvement in Guiding.

I initially asked people aboard the train to fill in a questionnaire as a starting point for my discussions. This enabled them to spend time thinking about their involvement in Guiding and the promotional techniques they used. I then followed this up with further questions based around their responses. A copy of the questionnaire is shown in Appendix A. The time I had with people not travelling with the train was more limited and information was therefore gained through semi structured discussions. In all cases my discussions were divided into two main topics and this report is also structured in that way. Firstly I spent time exploring why people had joined Guiding and what they saw as the benefits of being a member. This information is important since it may be used to help shape recruitment ideas and also used as examples of what benefits can be gained from volunteering. Secondly I discussed the methods of

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promotion and recruitment people used and what Guiders had found to be effective in their area to encourage both girls and adults to join. Although Girlguiding UK currently has a lack of adult volunteers my research examined the recruitment of both leaders and girls since without the latter the organisation would not exist at all and, after all, they are the leaders of tomorrow. I obtained information from Guiders from all of the countries represented on the Guide Friendship Train - New Zealand, UK, Cyprus, Japan and Canada. In addition to this I had the opportunity to talk to Guides Australia members from all seven states. A full copy of my itinerary is shown in Appendix B.

Why Join Guiding?

There are many reasons why people decide to become volunteers. Understanding these reasons and being able to give real examples of the benefits of Guiding are key to its promotion. Almost two thirds of the leaders spoken to had been members of Guiding when they were young as Rainbows, Brownies or Guides. A further quarter had become leaders since having a daughter who was, or is, involved in Guiding. On their own these facts are interesting, but when looking at recruitment they also become extremely useful as they give some indication of the groups of people who may be best to target. The remainder were asked to join by someone already involved, or had seen adverts or posters for the organisation.

“I was involved as a young person, and became a leader because my neighbour asked me” Erika, Canada.

From the figures above it would therefore appear that people who already have some involvement, either as a previous member or through a daughter, are most likely to become involved themselves. Inviting parents to Guiding events as much as possible may generate help and is discussed further in the section on ’The Personal Approach’. Encouraging Guides to become young leaders and remain within the organisation is also vital. These young people are already aware of the benefits of being members and need to be given as many opportunities as possible to practice their leadership skills.

In New Zealand Rangers are given the opportunity to act as leaders through “Big Sista Little Sista”. This is a discovery event, organised at a local level by Rangers for their Little Sista’s, the Pippins (girls aged 5 to 7). Although this is not specifically a promotional event the scheme gives Rangers a chance to take responsibility and provides them with the opportunity to experience the rewards of leadership. It is hoped that such events will encourage more Rangers to stay within the organisation and take on a leadership role since they have already had a chance to experience the benefits.

I have been involved since Iwas young

My daughter was, or isinvolved

I was asked to join bysomeone already involved inGuidingI saw anadvert/poster/leaflet

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The Benefits of Guiding

The benefits which people felt they gained from Guiding centred around a few key themes, which could be classed as either personal benefits such as fun, friendship and the opportunity to learn new skills, or benefits to others including helping young people develop and feeling part of a community. In most cases Guiders cited ’helping others’ as one of the main reasons for being involved with the organisation. This was usually related to helping girls learn new skills and grow as individuals and in particular the personal satisfaction of seeing these girls develop. However, some Guiders also mentioned the wider benefits to the community and a number of the promotional activities discussed in this report reflect this community focus.

“Seeing the girls faces when they achieve something new” Brenda, Cyprus

“I enjoy watching the girls achieving and

growing in personality” Jacquie, New Zealand As well as helping others there were a number of ways people felt they had gained personally from being part of Guiding and these benefits are ideal to focus on during promotion. The majority of people mentioned that being a member of the organisation provided them with friends and the opportunity to mix with like minded people. In addition to this it had given people confidence and the opportunity to learn and try things which they would never otherwise have been able to do.

“It is impossible to quantify what Guiding has given and continues to give me” Jane, Wales

“New friendships and experiences I would never have gained

if I wasn’t a member” Marjorie, New South Wales A number of Guiders from the UK also mentioned that Guiding had given them the opportunity to develop a range of skills which were useful to them in the workplace. This is obviously something which Girlguiding UK is already good at promoting since it was not generally mentioned by Guiders from other countries unless prompted, yet may be a key benefit in encouraging people to join the organisation.

“Confidence to tackle things in my work and life” Lorraine, England

“Developing communication and organisational skills” Sharne, Wales

“Benefited my job by giving me accounts and leadership skills” Teresa, England The remainder of this report concentrates on a number of methods which the Guiders I spoke to had used to promote the organisation in their local area. They are considered under the themes of Using the Media, Posters, Pamphlets and other Printed Promotion, Out in the Community and the Personal Approach. Wherever possible the outcomes of this promotion in terms of recruitment are also discussed.

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Using the Media

The media are used as a constant source of promotion for organisations and Guiding should be no different. They are important tools to keep people informed of what is happening within the movement and local events. The Guide Friendship Train itself created publicity with articles appearing in the local press and interviews being broadcast on ABC Local Radio throughout Australia.

Newspapers and Magazines

Three quarters of leaders had used their local newspapers or magazines to promote Guiding. In some cases this was regular articles, whilst in other cases it was press releases when their was a special event to report such as camps and fundays or, in the UK, a visit to Big-Gig. This method had been successful in recruiting both girls and leaders.

“Regularly send photos and unit updates

to local paper for inclusion” Dana, England

“Newspaper articles have been successful in gaining Guiders and Unit Helpers” Jill, Wales

Guides in Australia and New Zealand have a number of adverts which can be used directly in local newspapers and magazines. Some of these adverts portray images of leaders whilst others describe the benefits of volunteering or the types of qualities you need. These are available to leaders with a standard letter which can be sent to request free ‘filler advert space’ in local newspapers when it is available. At a national level Girl Guides of Canada have been lucky enough to secure a deal with a number of national magazines to advertise the organisation. These include McCleans, a high profile news magazine and Canada’s largest women’s magazines - Flare and Chatelaine. If late advertising space is available then free adverts are placed in these publications.

TV and Radio

TV and radio were not used as regularly as printed media, or by as many individuals, however, there were instances where they had been part of a promotion campaign. In Australia TV and radio commercials were aired during May and June 2005 as part of the annual biscuit campaign which is discussed in more detail in the section entitled Out in the Community. Girl Guides of Canada had also previously used TV commercials but could only afford to air them late at night and on unpopular channels! They were no longer shown since it was found that their costs outweighed their benefits. Members of Guiding had also appeared on TV shows. Amy, a Canadian leader had worked closely with her local TV station to produce a one-minute documentary about

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her involvement in Guiding as part of National Volunteer Week. She was uncertain whether it had led to increased recruitment, but had certainly generated publicity and continues to be aired on a regular basis.

“A local TV station did a brief profile of my Guiding involvement. It airs several times a week” Amy, Canada

One Guide Unit in Australia had also been lucky enough to be selected to have their hall made over on a national TV show – ‘Room for Improvement’. The appearance helped boost their attendance.

“Not only did we end up with a beautifully decorated new hall, we had many enquiries from locals” Pam, Australia

Queensland Guides have produced their own promotional DVD entitled ’Guides - It’s for Life’. It was made with real Guides and leaders and shows the range of activities that they are involved in. It also includes members talking about their experiences and the benefits of being a member. The DVD has been used within Units to introduce new recruits and as part of displays at various events.

Pamphlets, Posters and Other Printed Promotion

Virtually every Guide leader had used posters or leaflets to encourage new members to join their unit and in every country a range of printed material was produced to assist with promotion. Such items had been placed in libraries, doctors surgeries, local colleges and volunteer bureaus and many other locations. However, there were mixed views about the benefits of such material.

Only about 5% of leaders spoken to during this research had joined as a result of seeing a poster or leaflet. At first glance it may therefore appear that this form of advertising has little impact on leadership figures. However, in the UK there were 6,372 new volunteers during 2004 and, if 5% of them joined as a result of a poster or leaflet then across the country as a whole over 300 adults were recruited in this way. So posters and leaflets do appear to have a role to play in recruitment!

Pamphlets

Most leaders had also used pamphlets at some time to promote Guiding in their area. All countries produced a range of leaflets aimed at all sections of the organisation. The majority of leaflets aimed at leaders were tri folded and provided information on what being a leader entailed as well as the benefits.

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Most Guiders had used leaflets at some time to promote the organisation, or their pack either by handing them out during other activities or as a focused leaflet drop in the local area or school. There were contradictory views about their usefulness. Some felt they were expensive for the number of responses generated and that these were generally from girls which only added to the waiting lists. However, even this may have a positive spin off since it provides more adults as potential leaders and many Guiders had used the line “There will be a space for your daughter at Brownies if you could come along and lend a hand”. It was therefore generally felt that leaflets had a role to play for PR purposes, but needed to be backed up with further information.

“We have information to had out if anyone asks about joining. Mostly it is the daughter who wants to join” Tania, Western Australia

“Unfortunately a leaflet drop added to the

waiting list without bringing leaders” Anne Marie, England In Australia a number of states produced their own leaflets in addition to those available nationally. For example, in South Australia a general leaflet entitled Guides and Guiding was produced which gave brief information on a number of aspects of being involved as a girl, a leader or a member of the parents support group. They also had leaflets printed for each area with details on Guide Unit meeting times and contacts. These could be handed out along with a ‘Free Visit’ voucher which entitled a girl to attend one meeting free of charge to see if she enjoyed it.

Posters

Posters were a common method used to promote the organisation. They provide a relatively cheap and simple way to make sure as many people as possible are aware of its existence in their local area. Some Guiders used posters produced by their girls to try and encourage others to join, whist in other cases (in particular when looking for new leaders), Guiders used the professionally produced posters which were often supplied nationally. Some of the Guiders on the trip had joined the organisation as a result of seeing a poster and other members also reported that their numbers had been boosted by such promotion.

“Putting up posters on University Campuses promoting LINK led to many new members” Amy, Canada.

Other Printed Promotion

Guides Australia also produce a calendar each year which is designed to raise money as well as promoting the organisation. Various aspects of Guiding are shown within it, along with information about how girls or adults can join the organisation. The calendar is currently sold in the Guiding State Retail Centres, but if it were available more widely would provide an excellent PR tool.

“We sell calendars to leaders and parents so hope they are displayed somewhere prominent!”. Janine,

Victoria Japanese Guides use stickers to promote their organisation. These are produced both locally and nationally. They are a quick simple way to give youngsters something to take home with them and were handed out freely during the Guide Friendship Train.

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Out in the Community

Ensuring that members of Guiding are seen in the local community as much as possible is a great way to keep the organisation at the forefront of people’s minds. This type of promotion can be achieved by specific advertising events, but is often a spin off due to another activity such as attending church parade, having a stall at a local fete, or carrying our community projects to raise funds.

“I found a new volunteer by being out and about

in the community and talking about Guiding” Erika, Canada

“We regularly play games in the park where our hut is and I go shopping in my uniform after my meeting” Jennifer, Queensland, Australia

Fetes and Fairs

Stalls and displays were a common way to promote the organisation as well as raise funds. There were lots of suggestions for venues including local fetes, shopping precincts, local libraries and garden centres. Perhaps the strangest fete stall was that held by Guides from Westland, New Zealand. Members there attended the annual Hokitika Wildfoods Festival and sold edible snails which had been collected by local Guides! Stalls such as these generally led to more girls wanting to be involved in the organisation, although in some cases more volunteers had also been found this way.

“A local fete in my District prompted an adult leader to join” Wendy, England Guiders also thought it was important to hand out something which people could take away to remind them of Guiding once they were back home. For adult volunteers this was generally a leaflet, but suggestions for girls included stickers, free evening vouchers or activity sheets such as wordsearches or quizzes.

“Free evening vouchers are handed out to girls at fetes to encourage them to attend a meeting” Jean, South Australia

“We hand out activity sheets with Guide contact details on the bottom. These are

more attractive to younger children than a leaflet” Karen, Western Australia A number of leaders had contacted local Universities and Colleges to find additional help. In New Zealand leaders were starting to make links with colleges with childcare courses and were promoting Guiding as a way to obtain additional experience. Attending Fresher’s Fairs within the UK had also proved to be successful, with a number of Guiders reporting that they had found new leaders using this method.

“We found a new leader through Fresher’s Fair at our local college” Teresa, England

“We need to be more encouraging to students.

They are a huge resource” Vicky, England

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Links with Other Organisations

A number of Guiders had joint events with local Scout Units, including Gang Shows and recruitment days. Parents who helped at such events had been encouraged to join the organisation

“We have had parents coming back to help following joint events with Scouts” Anna, England

Some Guiders in the UK were registered with their local Voluntary Services Bureau and one group had found three new leaders through this involvement. In New South Wales, Australia PR representatives for Guiding worked closely with the local Council and had members who sat on their youth panel. They worked alongside Community Development Workers to help shape the youth focussed activities of the Council. Through this link Guiding is also able to display information on the Council’s locked notice boards at bus stops and in other prominent public locations.

“We provide the local Council with PR material and posters for local events which they arrange to be displayed on their notice boards”

Miyako, New South Wales

Recycling Corks

Guides Australia work together with industry to recycle corks in a scheme which provides financial support to the movement as well as a range of promotional opportunities. Large recycling boxes, displaying the Guides Australia logo, are placed in public places, including retail

outlets such as The Body Shop, IKEA and Woolworths (which in Australia is one of the primary supermarket chains). In addition to boxes being displayed in prominent locations there is also a national award for youth members who come up with the most innovative way to promote the recycling of corks in their local area.

“We collect corks locally and use it to help

promote the organisation” Sharon, South Australia

The corks are collected, sorted and bagged by members of Guiding before being passed to the recycling company. Profits are divided out in proportion to the weight of corks they collected and used for local Guiding initiatives and activities.

During 2004 a total of 52,000kg of corks were collected and over $85,000 was raised (almost £40,000). There were no reports from Guiders that recycling corks had led to an increase in membership, but it is clearly a high profile scheme and may therefore attract people to join the organisation.

Selling Biscuits

Guides in Australia, Canada and New Zealand all sell biscuits or cookies in order to raise their profile and generate funds for Guiding in their local area. In general packs of biscuits are bought by Divisions, Districts or Units at a fixed cost and then sold for a profit which is

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utilised locally. Biscuits are available in Australia and New Zealand in plain or chocolate, although in New Zealand four times as many chocolate biscuits are sold as plain ones! During 2003 the scheme raised a total $945,000 - just over £400,000.

In addition to raising money, selling biscuits provides an ideal opportunity to get Guides and their parents to promote the organisation. In Queensland, Australia, biscuit packaging included promotional information such as images of Guides involved in various activities and a local telephone contact for further information.

Across Australia Guides can also earn a badge for selling biscuits and being involved in their promotion, for example by putting up posters,

participating in a media campaign, helping at a biscuit stall or assisting with a letterbox drop. This encourages girls to think, not only about the financial aspect of the biscuit selling, but also the idea of raising the profile of Guiding in their local area. During 2005 the biscuit campaign in Australia used the idea that Guides were anything but average, including phrases such as ‘The average Guide does a lot more than just sell biscuits…come to think of it, the average Guide is anything but average’. These were accompanied with pictures of Guides involved in a range of activities and a contact number to encourage people to join. Some Guiders reported finding new girls to join their units through the biscuit campaigns, but no one had specifically found a leader.

“Whilst selling biscuits we’ve taken girl’s names who have then joined Units” Alison, Perth

Recruitment through schools

Many Guiders promoted the organisation through schools in their local area.

“We’ve given leaflets out through local schools” Lorraine, England

“We go to school games day and get lots of parents

asking about Guiding” Ali, Wales Guides New South Wales had recently published a toolkit specifically for this purpose. This included how to identify contacts within schools, templates for letters, presenting Guiding to girls and how to what follow up information to provide. Older girls were also encouraged to join as volunteers. In New Zealand posters were available to be used in schools which offered Guiding as the volunteering part of Duke of Edinburgh Award.

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The Personal Approach

There was no doubt amongst most Guiders that the personal approach is the best way to find volunteers to join Guiding. This was supported by the fact that the majority recruitment successes which I learnt about during my research were as a result of talking to people.

Asking Adults A number of leaders had encouraged adults to join Guiding by talking to them at fetes and fairs or inviting parents to become more involved in events at their unit. Talking directly with people or inviting them to participate in Unit activities enables them to see, at first hand, the benefits of Guiding, such as those outlined earlier in the report.

“We have found two leaders by chatting to people as we were handing out leaflets” Sue, England.

A third of the leaders spoken to during this work had become involved in Guiding because their daughters were members. Including parents in the programme is therefore an extremely successful way to find new volunteers. The majority of leaders did encourage parents to take part in Guiding by inviting them to Guiding activities, such as Bring an Adult Evenings and in some cases they then didn’t even need to ask adults if they would like to join!

“We’ve been successful in recruiting parents of our Brownies. After seeing what we do they asked to help” Emma, England

Other ideas for getting adults involved included having a District open evening with girls from all sections involved or an adults ‘leader and friend day’. This would involve taster sessions of a number of Guiding activities, both indoor and outdoor for people to take part in. In New Zealand parents of girls are encouraged to be actively involved in Guiding through being members of the District Support Team. Within the team are two non uniformed representatives from each unit whose role is to offer back-up support to the district, including promoting the organisation. These non uniformed members of the support team may also wear a Support Team Member Bar. Getting parents involved in this gives them ownership of part of the programme and may also be the first step to them becoming more involved as uniformed leaders.

Incentives for Girls The majority of Guides spoken to had joined the organisation because their friends were members and had told them how much fun it was. This was particularly the case with the older girls (aged 10 upwards). It is hardly surprising that Bring a Friend evenings were popular and had resulted in new girls for a number of units. In Australia and New Zealand badges were available as an incentive to encourage girls to bring their friends along to Guides

“The swell comes from ground up by the girls spreading their enthusiasm rather than

from top down benefit selling” Stephanie, England The Triple Treat Badge is used in Australia to encourage girls to introduce their friends. When a Guide introduces a friend, or adult, to Guiding and she becomes a paid

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member then both of them receive a badge depicting an ice cream cone, plus a purple scoop of ice cream. As further friends are introduced they can then earn additional green and blue scoops. When girls in Victoria achieve three scoops on their cone they are also entitled to a voucher for a free ice cream, whilst in New South Wales the five Units with the most ‘scoops’ every six months receive a voucher to buy ice cream for every member of their unit. The idea is that the badge is not a one off reward, but can be built upon to encourage girls to introduce new members again and again. A similar scheme is in operation in New Zealand where the current and

new member each receive similar badges with the terms Friend Maker and New Friend on. In Australia The Triple Treat Badges are free, but have to be applied for by the Unit Guider when new girls join, however in New Zealand badges cost approximately $1.20 (UK 45p).

The system clearly works as a number of girls were seen wearing the Triple Treat Badge. However, in Units with

waiting lists this incentive method may create more problems, unless parents are also encouraged to join when their daughter’s name is added to the waiting list!

Conclusions The majority of Guiders I spoke to were involved in promoting the organisation and most had been successful in recruiting girls to join their Units. However, the lack of adult volunteers was a universal issue and one not simply confined to the UK. This section summarises some of the key findings from my research. Recruitment is not a ‘one size fits all’ activity. There are a hundred and one ways to promote the organisation and any activities need to be tailored to the location and age group they are aimed at. There are lots of benefits to joining Guiding. Using real examples from Guiders may help encourage new leaders to join and enable them to see how the organisation could benefit them directly. PR need not be carried out in isolation. Campaigns such as Canada’s biscuit drive or Australia’s cork recycling scheme provide a great opportunity to promote the organisation as well generate income. We need to provide more evidence of which methods work. When recruitment is carried out, it needs some kind of evaluation to find out how effective it was. In general, there was little evidence based practice being used. This would help save time and money elsewhere as successful methods could be replicated. Encouraging girls to join may also bring new leaders. A quarter of leaders had joined because their daughter was involved and increasing the number of girls may therefore also have a positive effect on the number of adults. The image of Guiding is vital to encourage those unfamiliar with Guiding join. There was a feeling amongst a number of Guiders that the that organisation needs to ensure

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it is portrayed as a modern association, but with traditional values. Any promotion therefore needs to take this into account and ensure it is promted as such

“I think the public’s perception of Guiding is outdated, making people aware of our international aspect and the opportunities

Guiding offers for personal growth would help a lot” Amy, Canada

It’s not just about recruitment - retention is important too! Continuing to give people opportunities within Guiding will hopefully keep them engaged with the organisation for as long as possible.

My project provided me with even more excitement about Guiding in general and the wonderful opportunities the organisation has to offer. The enthusiasm of all those I met who were involved in Guiding was inspiring and it really made me feel incredibly lucky to be part of such an amazing organisation. I’ve returned from Australia with renewed inspiration to carry out more recruitment in my local area as well as sharing my findings with other Guiders. I hope that some of the ideas and quotes in this report also inspire you, the reader, to take action in your local area and promote Girlguiding UK wherever possible.

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Promoting Guiding In the UK there are about 50,000 girls on waiting lists who would like be members of Guiding, but there aren't enough

spaces, mainly due to a lack of volunteers. I've therefore been granted a Winston Churchill Travel Fellowship to join theGuide Friendship Train and talk to everyone here about why people get involved with Guiding and how the organisation ispromoted in other places. When I return to the UK I'm hoping to share your ideas and use some of them in my local area

to encourage more girls and adults to join the organisation.

To achieve this I'm hoping to speak to as many members of Guiding as possible and will probably talk to you during ourtime on the Train, but I'd also be grateful if you could fill in this questionnaire. Please place a cross, or tick, in the box

which most closely matches your personal opinion. If you place a mark in a box by error fill the box in completely andthen place a cross or tick in the box which represents your chosen response.

Your Involvement in Guiding

Q1 Which Country are you from?America

Australia

Canada

England

Japan

New Zealand

Other, please specify

Q2 What is your role within Guiding?

Q3 Why did you join Guiding? (please tick the most relevant one only)I have been involved, since I was young

My daughter was or is involved

I wanted to do something to benefit my localcommunity

I saw an advert/poster/leaflet

I was asked to join by someone who wasinvolvedOther, please specify below

Q4 What benefits do you get from being a member of Guiding? e.g. friendship, new experiences etc

Q5 Do you do any of the following either yourself or with your local Guiding group? (Please tick all that apply)Invite parents to take part in Guiding

Hold bring a friend evenings

Have a stall at local fetes and fairs

Put articles in local papers/magazines

Put posters in public places

Have contact local schools

Have contact with local businesses

Talk to friends, family, work colleagues aboutGuiding

Although you might not always realise it, the above activities all promote Guiding to people not usually involvedand may encourage more people to join.

Appendix A : Promoting Guiding Questionnaire

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Local Promotion

Q6 Are there any other activities which you take part in to promote Guiding?

Q7 Have any of these activities been successful in encouraging girls, or leaders to join Guiding? Which onesand in what way were they successful?

National Promotion

In the UK we have a National Recruitment week each year when Girlguiding publicises its need for more volunteers.

Q8 Do you have any national campaigns in your country to promote Guiding, do you get involved and have youhad any successes, such as new girls or volunteers?

Q9 Do you have any other ideas, or comments about how Guiding could be promoted to encourage people tojoin?

Thank you very much for your help!

On my return to the UK I have to produce a report on my findings. I would therefore be very grateful if you couldleave me an email address in case I have any questions which I don't get chance to ask you during the GuideFriendship Train. This will also give me an opportunity to share my findings with you.

THANK YOU - Jane Deville, Anglia Group, UK

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Appendix B : Itinerary Throughout the entire trip I travelled with approximately 130 other Guiders from a number of countries around the world. I therefore constantly had opportunities to discuss my project with others on the Guide Friendship Train. In addition to this time was spent talking to Guiders from each of Australia’s states as we travelled. 15th September 15th : Depart Heathrow, fly via Kuala Lumpur to Brisband 16th to 18th September BRISBANE 16th : Arrive Brisbane during evening 17th : Acclimatisation and campfire with Queensland Guide Units at Kindilan campsite 18th : Travel to Sydney – opportunity to speak to other Guiders on Friendship Train 19th to 22nd September SYDNEY 19th : Arrive Sydney. Visit to New South Wales Guide HQ. Evening spent with Guiders from New South Wales 20th : Day spent with Guiders from Friendship Train, including free time to climb Sydney Harbour Bridge 21st : Morning talking with Guiders from Friendship Train. Evening BBQ with New South Wales Guides and Guiders at TARA campsite 22nd : Travel to Melbourne. 23rd to 25th September MELBOURNE 23rd : Arrive Melbourne. Day with Guiding volunteers from Melbourne, including Trefoil Guild members. 24th : Day spent with Guiders from Friendship Train during visit to Sovereign Hill 25th : Visit to Victoria Guides HQ. 26th to 29th September LAUNCESTON 26th : Travel to Launceston. Evening with Guides and Guiders from Northern Tasmania at Nendethana campsite 27th : Day spent with Guiders from Friendship Train, plus local Guiders walking in Cradle Mountain 28th : Wide Game and evening meal with local Guider. 29th : Flight back to Melbourne and train from Melbourne to Adelaide 30th September to 2nd October ADELAIDE 30th : Arrive Adelaide. Visit to South Australia Guides HQ. 1st : Day spent with Guiders from Friendship Train and evening with local Guides at Douglas Scrub campsite. 2nd : Lunch with local Guiders in Barossa Valley. Train to Alice Springs.

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3rd to 8th October ALICE SPRINGS, KINGS CANYON AND ULURU 3rd : Day spent with Guiders from Friendship Train. 4th : Travel to Kings Canyon and guided Aboriginal walk with Guiders from Friendship Train. 5th : Day spent with Guiders from Friendship Train travelling to Uluru 6th : Free day spent at Uluru 7th : Return to Alice Springs from Uluru. Evening with Guide Units in Alice Springs. 8th : Train to Adelaide. 9th October ADELAIDE 9th : Arrive in Adelaide and catch train to Perth. 10th October KALGOORLIE 10th : Day on train - opportunity to speak to Guiders from Friendship Train. Stop in Kalgoorlie and evening spent with local Guiders 11th to 14th October PERTH 11th : Arrive Perth. Visit to Western Australia Guides HQ. 12th : Day trip to Rottnest Island with Guiders from Friendship Train. Evening visit to local Guide Unit in Joondalup Region, Perth 13th : Wide game in Perth with Guiders from Friendship Train 14th : Depart Brisbane, fly via Kuala Lumpur to Heathrow