Promoting and Selling your Work Online
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Transcript of Promoting and Selling your Work Online
PROMOTING & SELLING YOUR WORK ONLINE
VANELLI | MELBOURNE, FL | [email protected]
OVERVIEW
• Why should you use Facebook, Twitter, Instagram
• Not every social network is the same
• Building a following
• Get people excited about your photography
• Automating selling your images so you spend more time shooting and less time managing sales
WHAT SOCIAL NETWORKS SHOULD I USE?
• share with friends and family
• create albums with a link to buy in the caption
• tag your images so more people can see them
• grow your fans by tagging your friends
EXAMPLE
• Shooting a lacrosse game
• After the game, create an album on Facebook
• Watermarked images for digital use
• Ask players to tag themselves or their friends
• Friends of friends will see the images too
• Add a link to purchase images in the caption
WHAT SOCIAL NETWORKS SHOULD I USE?
• Twitter & Instagram
• share with the world using hashtags
• fans don’t need to follow you to find your photos
• hashtags can be descriptive and include location and type of shoot your doing#StAugustine #BarnOwl
EXAMPLE
• Shooting a barn owl in St. Augustine
• After the shoot, put up your favorite image
• list who was with you
• add hashtags for friends and locations#StAugustine #BarnOwl
GOALS
• Create a platform that’s
• easy to manage
• ability set custom prices
• offers high quality prints
• lets you keep most of the profits
YOU HAVE OPTIONS!
• Option A - Set up an online fulfillment center
• they do all the work
• taking orders, printing, & delivery
• you keep most of the profits
• paid service, like SmugMug or Zenfolio
YOU HAVE OPTIONS!
• Option B - Print and Sell Yourself
• you do all the work and keep all of the profits
• higher quality / fine art prints / signature worthy
• use a print lab, like Millers Lab or Mpix Pro
• print yourself using an Epson printer
• learn how to print
• need to build your own store and market to customers
WHEN TO USE A LAB?
• Printing multiple images
• Fast turn-around for high quantities
• Requires less time than printing yourself
BENEFITS TO MILLERS LAB
• Send the images to Millers Lab to be printed at a special rate
• Millers offers free next-day delivery, with individually packaged images
• Perfect for bulk quantities
• Schools / Events / Packages
• Next-day delivery on orders over $15
• Offers drop shipping to your client
• Not good for one-offs
EXAMPLE
• Sports / Event / Group Portraits
• After the shoot, upload the images to Millers Lab
• Choose a variety of sizes at a packaged rate
• Free next-day delivery of your images, individually packaged
• Hand off images to the event coordinator
BENEFITS TO USING SMUGMUG
• Everything is completed online
• SmugMug handles shipping and delivery
• Doesn’t pass through your hands
• Great for individual prints on-demand
• You keep most of the profits
EXAMPLE
• Sports
• After the shoot, upload the images to SmugMug Online Gallery
• Email a link to the parents / event coordinator
• People can go online and browse/order prints
• You collect the profits after they’re order is delivered
WHEN TO PRINT YOURSELF?
• Limited edition or numbered prints
• Fine Art / Signature Worthy prints
• Personal Gifts
• Samples
• When you need just one image
SELLING YOUR IMAGES IN-PERSON
• Silent Auctions
• Schools
• Books / eBooks
• Coffee table books
• Art Fairs
• Other businesses
EXAMPLE
• Trade / Art Show
• Order your prints to sell from Millers or Mpix Pro / or print your images yourself
• Customers can purchase and walk away with your prints, same day
• Choose custom papers or framing to create fine art / signature worthy images
www.vanelliandfriends.com
facebook.com/mrvanelli
twitter.com/vanelli
View my articles on
http://photofocus.com/author/mrvanelli/