SOS: Savvy Online Selling
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Transcript of SOS: Savvy Online Selling
#GirlScouts100 @leighgeorge
SOS
Savvy Online Selling
#GirlScouts100 @leighgeorge
#GirlScouts100 @leighgeorge ©R2integrated 2011
HAS THIS EVER HAPPENED TO YOU?
SOS!
#GirlScouts100 @leighgeorge
Today we’ll explore:
What’s up with all these online ads and why can’t you escape them?!
How do these ads work? How can you control your online experience?
How could you develop a strategy for using online ads to promote the Girl Scouts?
©R2integrated 2011 #GirlScouts100 @leighgeorge
#GirlScouts100 @leighgeorge
From search to sale
#GirlScouts100 @leighgeorge ©R2integrated 2011
SEARCH ENGINE MARKETING
#GirlScouts100 @leighgeorge#GirlScouts100 @leighgeorge
#GirlScouts100 @leighgeorge#GirlScouts100 @leighgeorge ©R2integrated 2011
TRADITIONAL ADS VS TARGETING
#GirlScouts100 @leighgeorge#GirlScouts100 @leighgeorge
PANDORA
#GirlScouts100 @leighgeorge#GirlScouts100 @leighgeorge
ADS BASED ON INTERESTS
#GirlScouts100 @leighgeorge#GirlScouts100 @leighgeorge ©R2integrated 2011
ADS BASED ON CONTENT
#GirlScouts100 @leighgeorge
ADS BASED ON FRIEND ACTIVITY
#GirlScouts100 @leighgeorge ©R2integrated 2011
#GirlScouts100 @leighgeorge#GirlScouts100 @leighgeorge
TARGETING VS RETARGETING
©R2integrated 2011
#GirlScouts100 @leighgeorge#GirlScouts100 @leighgeorge
Cute flats
©R2integrated 2011
RETARGETING
#GirlScouts100 @leighgeorge#GirlScouts100 @leighgeorge ©R2integrated 2011
RETARGETING
#GirlScouts100 @leighgeorge#GirlScouts100 @leighgeorge
RETARGETING
#GirlScouts100 @leighgeorge ©R2integrated 2011
RETARGETING
#GirlScouts100 @leighgeorge ©R2integrated 2011
WHAT ARE COOKIES?
NOT THESE COOKIES!
#GirlScouts100 @leighgeorge
RETARGETING
#GirlScouts100 @leighgeorge ©R2integrated 2011
RETARGETING
#GirlScouts100 @leighgeorge
#GirlScouts100 @leighgeorge#GirlScouts100 @leighgeorge ©R2integrated 2011
RETARGETING
75% of online shoppers abandon their cart, but spend
55% more when brands are able to convince them to return.
#GirlScouts100 @leighgeorge
RETARGETING PROS
#GirlScouts100 @leighgeorge
Convenience
#GirlScouts100 @leighgeorge
RETARGETING PROS
Get noticed!
#GirlScouts100 @leighgeorge ©R2integrated 2011
#GirlScouts100 @leighgeorge
RETARGETING CONS
#GirlScouts100 @leighgeorge
It’s creepy!
#GirlScouts100 @leighgeorge
RETARGETING CONS
#GirlScouts100 @leighgeorge
RETARGETING CONS
Can be embarrassing…
#GirlScouts100 @leighgeorge
1. Clear browsing data
2. Opt out when you see these ads
HOW YOU CAN CONTROL YOUR ONLINE EXPERIENCE
#GirlScouts100 @leighgeorge ©R2integrated 2011
Control who can track you
#GirlScouts100 @leighgeorge#GirlScouts100 @leighgeorge ©R2integrated 2011
HOW YOU CAN CONTROL YOUR ONLINE EXPERIENCE
#GirlScouts100 @leighgeorge
Use online advertising to promote the Girl Scouts
#GirlScouts100 @leighgeorge ©R2integrated 2011
#GirlScouts100 @leighgeorge
PROMOTING THE GIRL SCOUTS
Audience
#GirlScouts100 @leighgeorge ©R2integrated 2011
#GirlScouts100 @leighgeorge
Message
#GirlScouts100 @leighgeorge ©R2integrated 2011
PROMOTING THE GIRL SCOUTS
#GirlScouts100 @leighgeorge
Action
#GirlScouts100 @leighgeorge ©R2integrated 2011
PROMOTING THE GIRL SCOUTS
#GirlScouts100 @leighgeorge
Sites to target
#GirlScouts100 @leighgeorge ©R2integrated 2011
PROMOTING THE GIRL SCOUTS
#GirlScouts100 @leighgeorge
An online advertising plan for the Girl Scouts
Audience
Message
#GirlScouts100 @leighgeorge ©R2integrated 2011
PROMOTING THE GIRL SCOUTS
Action
Sites to target
#GirlScouts100 @leighgeorge
Now it’s your turn!
#GirlScouts100 @leighgeorge
Image Credits:
Magnifing glass: http://tutorialblog.org/magnified/magnifying-glass.jpgTennis icon:http://www.stockphotopro.com/photo_of/tennis/059202NEC/tennis_racket__icon__ball_Hello Kitty: http://writinglikeiampopular.blogspot.com/2011/05/icons.htmlHeadphones: http://www.psdgraphics.com/icons/psd-headphones-icon/TV: http://www.mactalk.com.au/content/mac-app-review-iflicks-1326/Cookie: The Girl ScoutsKeyboard: http://www.realityuncovered.net/blog/2011/07/big-brother-is-watching-you/Shopping cart: http://themeanestmom.blogspot.com/2010/09/shopping-carts.htmlGet noticed: http://www.mergersandinquisitions.com/noticed-when-networking/Computer keys: http://randomthoughtsonlifeblog.com/2011/02/28/be-in-control-of-your-actions/Spread the word: http://northvillefundraiser.com/spread-the-word/Target market: http://www.allfacebook.com/facebook-advertising-laws-2-2010-06What’s your message: http://www.marketcompr.com/URL: http://www.masterjrock.com/php-url-routing-class.htmlCall to action buttons: http://www.backlinkintelligence.com/happening-now/increase-bookmarks-referring-url-call-action/Audience: http://www.pulseresearch.com/tar.htmlMessage: http://www.iconspedia.com/icon/android-messages-16-38.htmlArrow: http://www.veryicon.com/icons/system/arrow/arrow-yellow-04.htmlSites to target: http://www.mset.org.my/index.php?q=content/useful-linksSpotlight: http://www.goodmorning.se/design-our-stage.html