Promise Sticker_Pitch-short
2
The Promise Sticker Campaign pμjwb srkwr dI mdd nwl vDygI dyS dI Swn Concept By taping on the aspirations and dreams of the target group (Girls and Women from rural areas) we comfort them and make them feel that they can also dream big like their counterparts in the city and public school with the support of such schemes from the government. This campaign will help them perceive the bicycle they receive as a strong symbol that empowers them and a constant reminder of the unparalleled support from the Government towards their ultimate goal. Mai Bhago Kit for the beneficiaries o Promise Sticker o Inspirational letter from CM o Pamphlet with scheme details, celebrity endorse- ments and messages from the top leaders Primary Communication 1. Hoardings o Ad Campaign (Beneficiaries and their promises along with their bicycles) o Celebrity Endorsement 2. Video (Internet/ TV) o Celebrity Endorsement for the promise card o Messages from the Leadership on Women Empowerment 3. Radio o Radio Ad Campaign (Beneficiaries and their promises followed by messages from the leadership on Women Empowerment. Secondary Communication o District/School level events by women’s wing for the beneficiaries and their family o Video-slides, Infographics, Digital Posters and Animated giffs o Short testimonial videos from the beneficiaries sunihry Biv¤K v~l vDWgI mYØé _ _ _ _ _ _ _ _ _ _bxWgI mYØé[ _ _ _ _ _ _ _ _ _ The Slogan The Promise The Logo
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Transcript of Promise Sticker_Pitch-short
The Promise Sticker Campaign
pµjwb srkwr dI mdd nwlvDygI dyS dI Swn
ConceptBy taping on the aspirations and dreams of the target group (Girls and Women from rural areas) we comfort them and make them feel that they can also dream big like their counterparts in the city and public school with the support of such schemes from the government. This campaign will help them perceive the bicycle they receive as a strong symbol that empowers them and a constant reminder of the unparalleled support from the Government towards their ultimate goal.
Mai Bhago Kit for the bene�ciaries o Promise Sticker o Inspirational letter from CM o Pamphlet with scheme details, celebrity endorse-ments and messages from the top leaders
Primary Communication
1. Hoardings o Ad Campaign (Bene�ciaries and their promises along with their bicycles) o Celebrity Endorsement 2. Video (Internet/ TV) o Celebrity Endorsement for the promise card o Messages from the Leadership on Women Empowerment
3. Radio o Radio Ad Campaign (Bene�ciaries and their promises followed by messages from the leadership on Women Empowerment.
Secondary Communication
o District/School level events by women’s wing for the bene�ciaries and their family o Video-slides, Infographics, Digital Posters and Animated gi�s o Short testimonial videos from the bene�ciaries
sunihry Biv¤K v~l vDWgI mYØé_ _ _ _ _ _ _ _ _ _bxWgI mYØé[
_ _ _ _ _ _ _ _ _
The Slogan
The Promise
The Logo
Mai Bhago Vidhya Scheme Kit - Rough design samples
These are sample designs to illustrate the concept
Pamphlet Sample
Concept for the letter from the Chief Minister
Concept for the promise Sticker
