Prom Overview

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    18-Nov-2014
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    Technology

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Briefing of TruMedia Technologies PROM (ProActive Marketing) for Digital Signage

Transcript of Prom Overview

  • 1. PROM Proactive Merchandising on OOH Displays Confidential
  • 2. Every Face Counts systems deliver accurate viewing measurements for:
    • In-door (OOH)
    • Digital Signs (DS)
    • TV Monitors
    • Non-digital Signs
    • In-store
    • Product Shelves
    • Window & Product Displays
    • End-cap displays
  • 3.
    • video analytics technology accurately captures, tracks and analyzes faces, generating real-time audience data :
    The Solution For How Long? How Many? *Available Q208 Who? Age, Gender What did they see? (Sync to Playlist) Opportunity to See (OTS) Total Footfall
  • 4. PROM s solutions make targeted PROactive Merchandising (PROM) possible adapt advertising content in real time to match the viewing audience
  • 5. Corporate
    • Technologies Inc
    • Incorporated in Delaware
    • 40 Employees:
      • HQ Tampa, Florida: 6 employees
      • R&D/International support - Israel (34)
    • Customers in 6 continents
    • Market leader
    • Superior technology (development since 2002)
  • 6. Privacy Statement
    • TruMedia is fully respectful of the audiences privacy and is completely anonymous : no personally identifiable information is ever collected; no video or still images are ever recorded, no photo archive or database is used.
  • 7.
    • & for Digital Signage
    • Maximize out-of-home advertising value
    • Increase in-store promotion effectiveness
    • for End-caps & Gondolas
    • Optimize shopper marketing
    • Evaluate shopper engagement (by proximity)
    • Allio-for PROM + measurement
    • shipments start 3/09
    Products Dimensions: 20mm x 35mm x 240mm
  • 8.
    • Camera placed above screen/display
    How it works
    • iCapture Video Analytics Accuracy:
    • 95% - People Counting
    • 90% - Gender Classification
    • 88% - Age Group Classification
    125 22ft Identifies any number of concurrent viewers within the field of view.
  • 9. The PROM Solution
  • 10. PROM Proactive Merchandising
    • Analyze audience in real-time, to match the actual viewing audience
    • Content management system
    • adapts content to audience
    • Target by:
      • Audience size
      • Gender
      • Majority male/female
      • Kids vs. grown-up
      • Family
  • 11. PROM Logic
    • Ad change modes
      • Change next ad by current audience
      • Stop and insert new ad now
    • Ad selection criteria
      • Audience size (most valuable ad)
      • Match demographics
    • Pricing models
      • Annual SW License
      • Pay per viewer or per qualified viewer
  • 12. PROM Value Proposition
    • Increase ad effectiveness
    • Increase ad revenue by higher qualified viewer rates
    • Engage current audience attract new viewers
  • 13. PROM Models
  • 14. Single Viewer PROM
    • A solution for screens that are intended for viewing from close range targeting a single viewer
    • Available as a software only solution (PC+USB Cam)
    • Interaction Information
      • Proximity to screen (Face size)
      • Engagement time
      • Attention time
    Distance Dwell Time Age-group Gender
  • 15. Basic PROM
    • 4 audience size indicators sent in real time to player:
      • Zero
      • Low
      • Medium
      • High
    • Thresholds between levels are user-configurable
    • Stand Alone / Connected to TruMedia Portal
    • Includes SVP
  • 16. Ad PROM
    • Real time detailed audience data:
      • Gender
      • Age Group
      • Presence (within the field of view of the sensor without engaging)
    • No Portal connections
    • Smart Scheduling patent pending Algorithms increase advertising effectiveness by scheduling ads for maximum exposure to targeted viewers
    • Includes Basic PROM & SVP
  • 17. Smart Scheduling
    • Playing messages in a loop not effective
    • Smart Scheduling Algorithms
      • Using PROM information for carousel management
      • Choose best message for current audience
      • Balance qualified viewers among all ads
      • Increase effectiveness of each ad
    • Example:
    Carousel: Audience: PROM :
  • 18. Pay Per Viewer
    • Demographically segmented audience measurement (iCapture) support new ad revenue model:
      • Charge per qualified viewer
      • Charge per number of viewers
    • PROM increases # of qualified viewers
    • Revenue share model
      • DS Network
      • TruMedia, Player vendor, DS Network
  • 19. Measurement Using PROM
    • Real time PROM information enables basic measurement
    • which can be included with the player log-file.
    • Approved by Nielsen ,TNS and meet OVAB metrics !!
    • ----------------------------------------------------------------------
      • Demonstrate effectiveness
      • Help in planning and scheduling of future campaigns
    • Advanced measurement is available via Trumedia portal
    Portal Real-Time Counts (PROM) Metric N Y Live counts Y Estimated per Ad Viewer counts Y N (SVP only) Attention span statistics Engagement count Exposure time Content-based reports Y N Aggregate reports (multiple screens)
  • 20. PROM Hardware Options
    • External Hardware by TruMedia
    • External Hardware by Samsung
    • Integrates AlliO into screen bezel
    AlliO Dimensions: 24mm x 45mm x 240mm
  • 21. Questions?