Film: Institutions and Audiences

Film: Institutions and AudiencesUnit G322, Section B

Which of these did we consider last lesson?Make a note in your review/tracker form

your review/tracker formWhat case study examples did we look at?

The focus today:

This unit should be approached through contemporary examples in the form of case studies. Examples may include the following:A study of a specific studio or production company within a contemporary film industry that targets a British audience (eg Hollywood, UK film).This should be accompanied by study of contemporary film distribution practices (digital cinemas, DVD, HD-DVD, downloads, etc) and their impact upon production, marketing and consumption. Make reference to related media where relevant.

Lesson objective: exploring the question concerning the proliferation of hardware and content for institutions and audiences. Starter: Homework reviewRecapping on last lesson for unit b

Piracyhttp://www.launchingfilms.com/who-gainshttp://www.nidirect.gov.uk/film-and-music-piracyLook at the articles on the below websites and answer (write down ) the following questionsWhat is film piracy and how is it committed?Who are FACT? What does FACT stand for?Who benefits from piracy?Who loses out due to piracy? What are the figures?

http://www.bbc.co.uk/news/technology-25575298http://www.fact-uk.org.uk/about/

Piracy and ownership http://www.youtube.com/watch?v=CVBHApQcknQKermode Uncut: Online Movie Piracy (2009)

wider patterns and trends of audience behaviourRESEARCH:Visit Pearl and Dean to see how multiplex cinemas are adapting the experience of cinema-going to gain audiences.http://business.pearlanddean.com/http://www.pearlanddean.com/

What did you find out?

The significance of proliferation in hardware and content for institutions and audiences.

What does this mean?

What does proliferation mean?The rapid increase in something.

What is meant by hardware?primarily concerns the increasingly varied and ever evolvingtechnologiesused to produce, distribute and exhibit or offer the film for public consumption.

Technologiesused to produce, distribute and exhibit or offer the film for public consumption.

In terms ofProductionwe are referring to such technologies ashigh resolutionHD camerassuch as:Red Scarlets,Canon 1Dsand5Ds,Motion Capture TechnologyGreen Screen, which assist in the creation ofCGI.

Proliferation, in terms ofHardware

16mm film projector in stanbulhttp://www.youtube.com/watch?v=NDwpleNY_Bo

TED: behind the scenes motion capturehttp://www.youtube.com/watch?v=rEmMlc43RMM

Contrasting Technologies:Exhibition Then, Production Now.

In terms ofDistribution,we are referring tothe technologies which Create digital copies of films,Process 35mmand70mm prints, DVDs, Triple Playwhich allows cinema screenings at2Dand3D, Digital Downloads, DVD Rental.

We are also referring to theMarketingtechnologies such as virtualbasedViral Marketing Campaigns, TrailersandPosterswhich create cheaper and sometimes free advertising on the internet and the availability of fan based and audience marketing through social networking sites likeTwitterandFacebook, YoutubeandVimeo,Fan BlogsandViral Mash Upvideos,Creative Contents Licensingto further advertise Films.Proliferation, in terms ofDistribution

ACreative Commons (CC) licenseis one of severalpublic copyright licensesthat enable the free distribution of an otherwise copyrightedwork. A CC license is used when an author wants to give people the right to share, use and build upon a work that they have createdAmashup, inweb development, is aweb page, orweb application, that uses content from more than one source to create a single new service displayed in a single graphical interface. For example, you could combine the addresses and photographs of your library branches with a Google map to create a map mashup

Key for terms

Contentat its simplest, can be defined as theproductsthataudiencesreceive from thefilm institutions.

In terms of content,proliferationrefers to the vast amount of products sold in an equallyvast array of mediums, which theIndustryproduces for consumption byaudiences,be it in thecinemaor forhome release. The filmsthemselves. The varyinggenresandauteurs.Proliferation, in terms ofContent

1. Identify and Illustrate Hardware and Contentused and produced byIndependent (British) and Hollywood Institutions.

2.Critically Analyse the effects of the proliferation of Hardware and Content forthe same specific studio and production company and talk about production, distribution and exhibition/consumption.

Time to find case studies(Answer the following questions)

1. Identify and Illustrate Hardware and Contentused and produced byIndependent (British) and Hollywood Institutions.Pick a film made by a Hollywood studio.The content - What is the genre? Who is the auteur/director? How does this fit in with the fact it is a studio film?What hardware was used to produce the film?

Pick a film made by an independent production company.The content - What is the genre? Who is the auteur/director?How does this fit in with the fact that it is an independent film?What hardware was used to produce the film?

2.Critically Analyse the effects of the proliferation of Hardware and Content forthe same specific studio and production company and talk about production, distribution and exhibition/consumption.Using the same examples, consider the following for:The Studio film.The independent (British film).

How has the proliferation of hardware and content affected:the production (the way it is made), distribution (how it is sold), exhibition (how it is shown),and consumption (how audiences view and enjoy).

Please create a Prezi/PP and post to your blog.This is to be completed for homework.Exemplars will be picked and show in next weeks lesson so you will need to completed by next Tues 01/04/2014.Time to find case studies

Hollywood Studios to consider

British Production Companies