Project2 Process

Eun bee Cho | 2425049

Project 2 PROCESS BOOKPackage Design 1 GDES 3B04

By: Eun bee Cho

Package Design 1 | GDES 3B04 Eun bee Cho | 2425049

Brand Conceptualization


The Final Brand Name

From the top two brands, Remedy Unit was chosen as the final brand name and developed further into the digital stage. Since the design of the product would be based on the hexagon, the shape was integrated into the logo as a significant element.

Both the abbreviated version Rmd. and the full name were experimented with. I found that the abbreviated ver-sion worked better in general.

The font applied is Futura, a strong and clean typeface that fits with the geom-etry of the hexagon.


The Top Three

Out of the three, the bottom-most two were considered for the final logo. When integrated into the actual pack-age design, the middle one was stronger whereas the other became rather lost in amidst of the other information. Hence why the middle one was deemed as the best and chosen as the final logo.


Graphics Conceptualization


Refined Graphics

At some point, the designs strayed away from Nexcares diamond shaped designs and into something more akin to a true hexagon.

The tabs protruding from the ends of the hexagons were implemented with the idea of the user having to wrap it around their limbs in consideration.

Simple instructional icons were created, for extra clarity on how the product is to be used.


R: 241

G: 251

B: 241

C: 1M: 0Y: 5K: 0

R: 100

G: 94

B: 96

C: 59M: 56Y: 51K: 24

R: 231

G: 147

B: 36

C: 7M: 48Y: 100K: 0

R: 76

G: 107

B: 178

C: 77M: 60Y: 0K: 0

R: 140

G: 94

B: 166

C: 51M: 73Y: 0K: 0

R: 193

G: 47

B: 79

C: 18M: 95Y: 62K: 5

Colours

The corporate colours consists of grey and ivory, rather neutral colours due to the differentiation system. However I avoided choosing a stark combination like black on white and went with a warmer overtone to express congenial-ity.

The SKUs are differentiated by its accent colours, which vary according to the product. They were chosen and adjusted to compliment the corporate colours and not be distracting.


Images

While the idea of the package being hexagonal shaped was experimented on, it was scrapped due to several issues: Because of the narrow open-ing, it was hard to get the bandages out. It was also deemed too repetitive and plus, Nexcare had already done a simliar idea.

The normal medium sized package instead, has a perfectly square PDP to keep the information organized in a geometric format. The larger size has a more rectangular PDP to avoid having the package too large (the graphic on it is up to the scale of the actual product inside).

The smallest size, or the kids line of pacakges would be the same size to the medium size, or slightly smaller.


Layout Conceptualization


Pansements En Tissu

Soft Fabric Bandages

PansementsEn Tissu

10 Pansements Striles 2 in x 2.4 in

Instructions

1. Nettoyer la surface de la blessure, assurez-vous que la peau est sec.2. Dlicatement dcoller le wrapper.3. Appliquer pansement la plaie.

Directions

1. Thoroughly clean the surface of the wound, make sure skin is dry.2. Carefully peel away the wrapper.3. Apply bandage to the wound.


For cuts and scrapes


10 Sterile Bandages 2 in x 2.4 in

Medium Size



Medium Size

Warning: If the wound becomes swollen, red, or increasingly painful, seek professional help.

Attention: Si la plaie devient gonfl, rouge, ou de plus en plus doulou-reuse, chercher l'aide professionnelle.

1203 Heather Ridge Bestpitch, Pennsylvania

19174-1098, U.S.(715) 812-0475


19174-1098, U.S.(715) 812-0475

0 1 2 3 4 5 6 7 8 9 0 9

Pansements En Tissu


PansementsEn Tissu


Instructions


Directions





10 Sterile Bandages 2 in x 2.4 in Medium Size



Medium Size




19174-1098, U.S.(715) 812-0475


19174-1098, U.S.(715) 812-0475

0 1 2 3 4 5 6 7 8 9 0 9


PansementsEn Tissu


Instructions


Directions







Medium Size



Medium Size




19174-1098, U.S.(715) 812-0475


19174-1098, U.S.(715) 812-0475

0 1 2 3 4 5 6 7 8 9 0 9

Pansements En Tissu


PansementsEn Tissu


Instructions


Directions






Medium Size



Medium Size




19174-1098, U.S.(715) 812-0475


19174-1098, U.S.(715) 812-0475

0 1 2 3 4 5 6 7 8 9 0 9


PansementsEn Tissu


Instructions


Directions





Medium Size



Medium Size




19174-1098, U.S.(715) 812-0475


19174-1098, U.S.(715) 812-0475

0 1 2 3 4 5 6 7 8 9 0 9


PansementsEn Tissu


Instructions


Directions







Medium Size



Medium Size




19174-1098, U.S.(715) 812-0475


19174-1098, U.S.(715) 812-0475

0 1 2 3 4 5 6 7 8 9 0 9

Layout Designs


*Scaled Down to 70%


*Scaled Down to 45%

Project2 Process

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