Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan...
Transcript of Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan...
Project Showcase
FULL PACKAGE
Showcase
One-StopService
Client: ROLANDRoland Rebranding promotion in Indonesia. Roland rebranded themself to female and mom target. C CHANNEL makes its rebranding video, event pre-registration microsite and KOL event.
156KViews
192Registration
SALESIncrease
AWARENESS
INTEREST
CONSIDERATION
ACTION
SHARE②
ON
LINE AC
TIVITY
③ C
CH
ANN
EL EVENT
① N
ATIVE VIDEO
① C CHANNEL
NATIVE VIDEO
Increase Brand Awareness 156,890 views and 1481 Likes. Total 936 hours watch
② Event Microsite
Increase Interest and Consideration (= 192 people registered to attend the event)
③ Event with KOL
KOL IG post (= 16826)Event Sales increase 8 times from last year
PLAN RESULT
C CHANNEL VIDEO
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NativeVideo Ad
Client: LAKMECreate simple How to video, "Cara Membentuk Alis"and posted to all C CHANNEL platform.
100% organically generated over 850K views and over 19400 SAVED from Instagram
2.6M Reach
850KViews
19400Saved
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NativeVideo Ad
Client: Biore (KAO)Create how to use sunscreen everyday.
Over 500K views, 59,952 likes from total platform and over 14400 SAVED from Instagram
720KReach
500KViews
14400Saved
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NativeVideo Ad
Client: WARDAHCreate how to video about 4 Skincare to have bright & fresh skin.
Over 244K views, 19,189 likes from total platform and over 8400 SAVED from Instagram
279KReach
244KViews
8400Saved
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NativeVideo Ad
Client: LANEIGECreate how to video tips about use eyeliner for beginner.
Over 160K views, 9,469 likes from total platform and over 2162 SAVED from Instagram
263KReach
160KViews
2162Saved
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Native Video+
Boost Ads
Client: ICHITANTo increase Ichitan Thai Milk Tea Brand awareness,. Created “Ichitan Thai Milk Tea Cream Cake”After weeks, We boost this video through Facebook and Instagram to cover 100% Female millennial in Jabodetabek, which we estimated 5 million.
4.8M Reach
1.8M Views
3300Share
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NativeVideo Ad
Client: EVERWHITEHow to video on using Everwhite multi-mask products.
Posted on @cchannel_id & @cchannel_beauty_id Instagram account and generated over 600K combined views.
962K Reach
613KViews
32400Saved
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NativeVideo Ad
188K Reach
129KViews
8200Saved
Client: WARDAHWardah sheet mask tutorials
Generated over 120K views and over than 13% engagements
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SponsoredVideo
705K Reach
423KViews
15900Saved
Client: DIVA Beauty DrinkHealthy drinks for women
Generated over 423K views and over than 6,5% engagements
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LifestyleVideo
Client: Nivea - Tap InProduct review for sunscreen product
Generated over 160K views with over 13% engagement rate
262K Reach
160KViews
10000Saved
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Native Video
1M Reach
596KViews
2170Saved
Client: Grab FoodTo increasing public awareness, and boost #GrabUntukBumi campaign with educational video. Placement : C Channel All Platform & Food
Generated over 596K views and over than 18,6% engagements
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Native Video
241K Reach
78KViews
6,7KSaved
Client: ProchizCreate awareness and introduce prochiz. Placement : C Channel Main & Food IG
Generated over 78K views and over than 17% engagements
IGTV SERIES
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IGTV SERIES
Client: HADALABOReview all series Hadalabo Gokujyun products with Hanna as main host clipper to try and feel product benefits exclusively on IGTV C CHANNEL platform.
100% organically generated over 317K views. Over 6621 likes and 483 comments during the video publish.
317KViews
6621Likes
483Comments
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IGTV SERIES
Client: WARDAHCreate Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAHand posted to exclusively on IGTV C CHANNEL platform.
100% organically generated over 75K views and over 83000 Engagement during the video publish.
113KReach
75KViews
83KEngagement
Client: WARDAH
To provide simple "Go to College" Daily Natural Makeup tutorials for college student with Wardah product variants,C CHANNEL created a short C CHANNEL Original series of Beauty Journey video series.This video series generated total 2.5million reach, 1 million views and 38,000 engagements
https://www.instagram.com/tv/B0lSiMIh5rj/
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IGTV SERIES
2,5MReach
1MView
38KEngagement
Client: SENKACreate Daily Night and Skincare Routine with Yuki Kato & Jerome Polim special program with SENKA and posted to exclusively on IGTV C CHANNEL platform.
100% organically generated over 283K views and over 31000 Engagement during the video publish.
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IGTV SERIES
283KViews
31KEngagement
293Comment
Client: Roland
C CHANNEL created Series documentary video about Drum Girl Audition supported by Roland.
There are 163 people joined the Audition, 5 are selected to be a Drum Girl group called C the Drum Girl. After 30 days of Rum practice, hold a performance and 459 people registered to come
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C the Drum GirlDrum Girl Audition Series with Roland
6,8MReach
459Audience
5Drum Girl
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PANASONIC BEAUTY
EMERGENCY
TITLE: Tips Kulit Lembap dan Kenyal- Tips is extraordinary, hair dryer
for skin- Audience is more drawn to
comment on “Selfie stick”- Audience is commenting
about eating while standing- From the saved number, this is
the highest in this series. This means the content is very interesting for them that they want to watch again. (Either selfie stick, or the tips itself).
93,724Views 9,874 Likes 54
Comments1,461Saved
INFLUENCER
Client: SONY
Select 9 Best Macro & Nano influencer using Lemon Analysis. Generated 3,012,873 reach for IG Feed ( = Almost 50% of Millennial Female in Jakarta), 358,724 Likes and 3473 Save
3M Reach
358KLikes
3473Save
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InstagramEndorsement
Client: POLYTRON
Worked with well-known Celebrity Shireen Sungkar to be featured promote & have product experience together with Polytron in her Youtube & Instagram managed by Lemon Influencers.
1.8M Reach
773KViews
89KEngagements
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CelebrityEndorsement
Client: PANASONIC
For New Panasonic Hair Dryer, Nano E Dryer, We created the campaign and 659 influencers joined the campaign and 5 are selected.
It generated over 7000 likes from 5 influencers.
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Micro-InfluencerEndorsement(LEMON BOX)
30KImpression
6.1%Engagement Rate
7604Like
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100 InfluencerOpening Party
Client: LUMINE
Invited 107 Influencer for LUMINE JAKARTA premium partyand also conduct before/after influencer promotion. During the event, we generated 1.8m impression and 104K engagement from Mega & Macro Influencers
107Influencer
1.8MImpression
104KEngagement
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InfluencerJapan Trip
Client: Japan National Tourism OrganizationEndorse 2 travel bloggers to introduce less-explored tourism spot in Japan.Got total 144,000 Instagram post likes.
Client: DURAKING
Duraking launched new product called DKOUTDOOR with HeiQ Technology that mostly using by professional athletes for training/exercise.
From this campaign, we open public campaign under Lemon. We select 43 influencers to receive DKOUTDOOR package together with Lemon Box.
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Micro - Nano Influencer
Endorsement(LEMON BOX)
143KImpression
60KEngagement
106KReach
Client: CALYSTA, POND’S
Monthly Lemon Box is a regular influencer gifting for Lemon communities.
Special in July Lemon Box, we open public for July Lemon Box and choose lucky Lemonians to join the campaign.
More than 50 influencer join and choose 30 person to get special package July Lemon Box (Calysta & Pond’s).
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Micro - Nano Influencer
Endorsement(JULY LEMON BOX)
37KReach
11KEngagement
80KImpression
Client: KOSE
KOSE launched new product called ONE by KOSE which is the objective to drive brand awareness, discovery, and trial of KOSE Balancing Tunner® products among target consumers.
From this campaign, we open public campaign under Lemon. We select 30 influencers to receive ONE by KOSE package together with Lemon Box.
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Micro - Nano Influencer
Endorsement(LEMON BOX)
82KImpression
13KEngagement
47KReach
Client: UPMOST BEAUTE
Our lemon influencers is working with Upmost Beaute to highlights their product (Lash & Brow Serum and Essential Face Palette).
From this campaign, we open public campaign under Lemon. We select 30 influencers to receive Upmost Beaute package together with Lemon Box.
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Micro - Nano Influencer
Endorsement(LEMON BOX)
304KImpression
19KEngagement
197KReach
Client: Caffino
Our lemon influencers is working with Caffino (instant coffee drink) to highlights Caffino products and flavour variants in any occasion.
Every month, we open public campaign under Lemon and select 50 influencers to receive Caffino hampers for long-term campaign.
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InfluencerEndorsement(Premium User)
*Data taken from August 2019 to February 2020 and still growing.
2.1MReach
362KEngagement
869KViews
160+KOLs
ONLINE ACTIVITY
Client: Hadalabo
Objective: To attract new customer with sample.
Result: We got 1878 participants and Send 100 products to 100 winners. 78 posts are made from them
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MicrositeCampaign
1. Microsite under c channel 2. Survey about the product 3. Sending product and get Review
EVENT
Client: GSK Physiogel
Blogger Gathering, inviting 15 influential beauty bloggers to know more about GSK and deliver the messages to their loyal readers through their blog.
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BloggerGathering
Client: THE FACE SHOP
Launching event inviting 120 influential beauty bloggers, media partners, and VIP customers to know more about THE FACE SHOP new products and deliver the messages to their loyal customers.
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LaunchingEvent
Client: Covermark
Socialita gathering inviting 50 socialita to educate, maintain relationship and also as promotion channel. This event creates Covermark’s highest sales of the year.
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Socialita Gathering
Client: Pocky (Glico)Event Concept: C Channel’s fun and fashionable Halloween Luncheon featuring Pocky Indonesia
Activity:C Channel DIY Class by C Channel Clipper and Fashion Class by Ajeng D. Svastiari
Venue:Harlow Brasserie (The H), JakartaParticipant:33 Influencers
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C CHANNELClass
Halloween Event
Client: Wardah
C Channel Class with beauty enthusiast hosted by C CHANNEL Indonesia.
Worked with WARDAH Cosmetics to inspire young woman by unleash her potential to become Beauty Influencer with fun and attractive way.
Selected 22 lucky participants from total 163 registrant whom interest with C Channel Class.
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C CHANNELClass
Instagrammable Makeup
Client: Roland
C Channel runs a talent hunt to find the first drummer girl for Roland.
This event is meant to create a new yearly activity for Roland and to increase Roland brand awareness
C Channel created and promoted the event’s awareness in C Channel media
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C the Drum GirlTalent Hunt with Roland
3,2MImpression
20KEngagement
6,8MReach
VIDEO PRODUCTION
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VideoProduction
https://drive.google.com/drive/u/0/folders/1bV_I1qKIXN7b7s8Rj7Ouq1g11QPF-sjQ
Click to seeMore Video showcase
SOCIAL MEDIA MAINTENANCE
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Social MediaMaintenance
Client: HadalaboIncrease brand awareness #onesteptoglow and campaign promotion for brand through social media.
Successfully increase followers & engagement of Hadalabo’s social media account.
366KImpression
212KReach
1600+Followers increase per
Month
And many others!
WORK WITH
CREATE WITH US!
PT C Channel Media IndonesiaOffice Park Thamrin City, Unit AA01, Jl. Kebon Kacang Raya,
Kelurahan Kebon Melati, Kecamatan Tanah Abang Jakarta Pusat 10230
Create with Us!
PT C Channel Media IndonesiaOffice Park Thamrin City, Unit AA01, Jl. Kebon Kacang Raya,
Kelurahan Kebon Melati, Kecamatan Tanah Abang Jakarta Pusat 10230
Email: [email protected]: https://cchan.co.id/whatsapp