A PROJECT REPORT ON

STUDY THE POPULARITY BALL PEN & GEL PEN

Submitted in the partial fulfillment for the award of degree in

MASTER OF BUSINESS ADMINISTRATION

Submitted by:-

ANURAG RAJAK

Semester- 2nd, 32nd Batch

-----------------------------------------------------Under the guidance of

Miss. Anukriti Gupta

 

Department of Business Studies

Babulal Tarabai Institute of Research & Technology,

Dr. H.S. Gour University, Sagar, 2013-2014

CERTIFICATE This is to certify that Anurag Rajak Anurag Rajak students of 2nd semester in has completed

their minor project titled:-“Study The Popularity Ball Pen & Gel Pen “ Babulal

Tarabai Institute of Research and Technology Sagar (M.P). as per the syllabus

and has submitted a satisfactory report on this project as a partial fulfillment

towards the partial fulfillment of degree of Master Of Business Administration

under Babulal Tarabai Institute of Research and Technology , Sagar (M.P.) .

…………………

…………….

Project Guide Head of the

Department

DECLARATION

I ANURAG RAJAK, hereby declare that the work presented in this project report

entitled” Study The Popularity Ball Pen & Gel Pen ”, Submitted to Department

of Business Studies towards the partial fulfillment of MASTER OF BUSINESS

ADMINISTRATION. This is an original & authentic record of work and it has

not been submitted anywhere.

I further declare that if the statement cited above found false, I will be Liable to be

disqualified, at any stage.

ANURAG RAJAK

ACKNOWLEDGEMENT

There always remains a pleasure to acknowledge the assistance of several

individuals to the accomplishment of our goal and complication of the project:

“Study The Popularity Ball Pen & Gel Pen ”

I owe a debt of gratitude to our project guide _ _ _ _ _ whose devotion &

valuable time from their busy schedules and their co-ordination lead me to

complete this project. They were extremely generous and me sincere & constant

support and guidance.

My heartiest thanks extended to Miss. Anukriti Gupta(Project Guide) &

Dr. JAYANT DYBEY, Head of the Department, Department of Business Studies

Department, Babulal Tarabai Institute of Research and Technology (M.P).

Finally we are thankful to the whole computer science faculty, who directly or

indirectly helped and advised us at every step to complete this project work.

Submitted By:

ANURAG RAJAK

INDEX

INTRODUCTION OBJECTIVES OF THE STUDY PRODUCT PROFILE RESERCH METHODOLOGY SOURCE OF COLLECTION DATA RESEARCH FINDINGS LIMITATIONS QUESTIONNAIRE ANALYSIS CONCLUSION QUESTIONNAIRE BIBLIOGRAPHY

INTRODUCTION

Ball Pen

A ballpoint pen (also biro, and ball pen) is a writing instrument which dispenses a viscous ink from an internal reservoir through the rolling action of a metal ball at its point. This "ball point" may vary in diameter, and may be made of brass, steel, or tungsten carbide.

Originally conceived and developed as a cleaner and reliable alternative to quill and fountain pens, ballpoint pens are now the dominant writing instrument. Millions are manufactured and sold every day, worldwide, with low-cost and ubiquity assuring that there's always a ballpoint pen within reach.

This so-called "invention that changed the way we write" has also influenced the way art is made; some professional artists use ballpoints to create fine artwork. A popular disposable model has gained recognition for its industrial design as part of the permanent collection at New York's Museum of Modern Art. Designer ballpoints are also produced for the high-end market by pen manufacturers, and prized by collectors.

History Of Ball Pen

Contents

1 History o 1.1 Origins o 1.2 Post-war proliferation

2 Types of ballpoint pens 3 As art medium 4 Manufacturing 4.1 Standards 5 See also 6 References

Origins

The concept of using a ball point within a writing instrument as a method of applying ink to paper has existed since the 19th century. In these inventions, the ink was placed in a thin tube whose end was blocked by a tiny ball, held so that it could not slip into the tube or fall out of the pen. The ink clung to the ball, which spun as the pen was drawn across the paper.

The first patent for a ballpoint pen was issued on October 30, 1888, to John J. Loud, a leather tanner, who was attempting to make a writing instrument that would be able to write on his leather products, which then-common fountain pens could not. Loud 's pen had a small rotating steel ball, held in place by a socket. Although it could be used to mark rough surfaces such as leather, as Loud intended, it proved to be too coarse for letter-writing. With no commercial viability, its potential went unexploited and the patent eventually lapsed. The manufacture of economical, reliable ballpoint pens as we know them arose from experimentation, modern chemistry, and precision manufacturing capabilities of the early 20th century. Patents filed worldwide during early development are testaments to failed attempts at making the pens commercially viable and widely available. Early ballpoints did not deliver the ink evenly; overflow and clogging were among the obstacles inventors faced toward developing reliable ballpoint pens. If the ball socket were too tight, or the ink too thick, it would not reach the paper. If the socket were too loose, or the ink too thin, the pen would leak or the ink would smear. Ink reservoirs pressurized by piston, spring, capillary action, and gravity would all serve as solutions to ink-delivery and flow problems.

László B í r ó, a Hungarian newspaper editor frustrated by the amount of time that he wasted filling up fountain pens and cleaning up smudged pages, noticed that inks used in newspaper printing dried quickly, leaving the paper dry and smudge free. He decided to create a pen using the same type of ink.[4] Bíró enlisted the help of his brother György, a chemist, to develop viscous ink formulas for new ballpoint designs.

At left, an authentic Birome made in Argentina by Bíró &Meyne. At right, Birome advertisement in Argentine magazine Leoplán, 1945.

László's innovation successfully coupled ink-viscosity with a ball-socket mechanism which act compatibly to prevent ink from drying inside the reservoir while allowing controlled flow. Bíró filed a British patent on June 15, 1938.

In 1941 the Bíró brothers and a friend, Juan Jorge Meyne, fled Germany and moved to Argentina, where they formed Bíró Pens of Argentina and filed a new patent in 1943. Their pen was sold in Argentina as the Birome (portmanteau of Bíró and Meyne), which is how ballpoint pens are still known in that country. This new design was licensed by the British, who produced ball point pens for RAF aircrew as the Biro. Ballpoint pens were found to be more versatile than fountain pens, especially at high altitudes whereby fountain pens were prone to ink-leakage.

Post-war proliferation

Following World War II, many companies vied to commercially produce their own ballpoint pen design. In post-war Argentina, success of the Birome ballpoint was limited, but in mid-1945 the Eversharp Co., a maker of mechanical pencils, teamed up with Eberhard Faber Co. to license the rights from Birome for sales in the United States.

During the same period, American entrepreneur Milton Reynolds came across a Birome ballpoint pen during a business trip to Buenos Aires, Argentina. Recognizing commercial potential, he purchased several ballpoint samples, returned to the United States, and founded Reynolds International Pen Company. Reynolds bypassed the Biro me patent with sufficient design alterations to obtain an American patent, beating Ever sharp and other competitors to introduce the pen to the U.S. market. Debuting at Gimbels department store in New York City on October 29, 1945, for US$9.75 each,[citation needed] Reynolds Rocket became the first commercially successful ballpoint pen.[1][4][14] Reynolds went to great extremes to market the pen, with great success; Gimbel's sold many thousands of pens within one week. In Britain, the Miles Martin pen company was producing the first commercially successful ballpoint pens there by the end of 1945.

Neither Reynolds' nor Ever sharp's ball point lived up to consumer expectations in America and, although ballpoint pen sales peaked in 1946, consumer interest subsequently plunged due to market-saturation. By the early 1950s the ballpoint boom had subsided and Reynolds' company folded.

Paper Mate pens, among the emerging ballpoint brands of the 1950s, bought the rights to distribute their own ballpoint pens in Canada. Facing concerns about ink-reliability, Paper Mate would pioneer new ink formulas and advertise them as "banker-approved." In 1954 Parker Pens released The Jotter—that company's first ballpoint—boasting additional features and technological advances which would also include the use of tungsten-carbide textured ball-bearings in their pens. In less than a year, Parker sold several million pens at prices between three- and

nine-dollars. In the 1960s, the failing Ever sharp Co. sold its pen division to Parker and ultimately folded.

Marcel Bich also introduced a ballpoint pen to the American marketplace in the 1950s, licensed from Bíró and based on the Argentine designs. Bich shortened his name to Bic in 1953, becoming the ballpoint brand now recognized globally. Bic pens struggled until the company launched its "Writes The First Time, Every Time!" advertising campaign in the 1960s. Competition during this era forced unit prices to drop considerably. Bic Cristal ballpoint pens shown in four basic ink colors.

Types of ballpoint pens

Ball point pens are produced in both disposable and refillable models. Refills allow for the entire internal ink reservoir, including a ball-point and socket, to be replaced. Such characteristics are usually associated with designer-type pens or those constructed of finer materials. The simplest types of ball point pens are disposable and have a cap to cover the tip when the pen is not in use, or a mechanism for retracting the tip, which varies between manufacturers but is usually a spring- or screw-mechanism.

Roller ball pens employ the same ball-point mechanics, but with the use of water-based inks instead of oil-based inks. Compared to oil-based ballpoints, rollerball pens are said to provide more fluid ink-flow, but the water-based inks will blot if held stationary against the writing surface. Water-based inks also remain wet longer when freshly applied and are thus prone to smearing—posing problems to left-handed people—and running, should the writing surface become wet.

Because of a ballpoint pen's reliance on gravity to coat the ball with ink, most cannot be used to write upside down. However, technology developed by Fisher pens in the United States resulted in the production of what came to be known as the "Fisher Space Pen." Space Pens combine a more viscous ink with a pressurized ink reservoir which forces the ink toward the point. Unlike standard ballpoints, the rear end of a Space Pen's pressurized reservoir is sealed, eliminating evaporation and leakage, thus allowing the pen to write upside down, in zero gravity environments, and reportedly underwater. Astronauts have made use of these pens in outer space.

Ballpoint pens with erasable ink were pioneered by the Paper Mate pen company. The ink formulas of erasable ballpoints have properties similar to rubber cement glue, allowing the ink it to be literally rubbed clean from the writing surface before drying and eventually becoming permanent. Erasable ink is much thicker than

standard ballpoint inks, requiring pressurized cartridges to facilitate ink-flow—meaning they may also write upside down. Though these pens are equipped with erasers, any eraser will suffice.

The inexpensive, disposable Bic Cristal (also simply Bic pen or Biro) is reportedly the most widely sold pen in the world. It was the Bic company's first product and is still synonymous with the company name. The Bic Cristal is part of the permanent collection at the Museum of Modern Art in New York City, acknowledged for its industrial design. Its hexagonal barrel mimics that of a wooden pencil and is transparent, showing the ink-level in the reservoir. The pen's streamlined cap has a small hole to prevent suffocation if children suck it into the throat.

Example of a ballpoint pen work-in-progress by artist James Mylne. Ballpoint pens are sometimes provided free by businesses, such as hotels, as a form of advertising—printed with a company's name; a ballpoint pen is a relatively low cost advertisement that is highly effective (customers will use, and therefore see, a pen daily). Businesses and charities include ballpoint pens in direct mail campaigns in order to increase a customer's interest in the mailing. Ballpoints have also been produced to commemorate events, such as a pen commemorating the 1963 assassination of President John F. Kennedy.

As art medium

Main article: Ball point pen art work Ballpoint pens have proven to be a versatile art medium for professional artists as well as amateur doodlers. Low cost, availability, and portability are cited by practitioners as qualities which make this common writing tool a convenient, alternative art supply. Some artists use them within mixed-media works, while others use them solely as their medium-of-choice.

Effects not generally associated with ballpoint pens can be achieved. Traditional pen-and-ink techniques such as stippling and cross-hatching can be used to create half-tones or the illusion of form and volume. For artists whose interests necessitate precision line-work, ballpoints are an obvious attraction; ballpoint pens allow for sharp lines not as effectively executed using a brush. Finely applied, the resulting imagery has been mistaken for airbrushed artwork and photography, causing reactions of disbelief which ballpoint artist Lennie Mace refers to as the Wow Factor.

Famous 20th Century artists such as Andy Warhol, among others, have utilized ballpoint pens to some extent during their careers. Ballpoint pen artwork continues to attract interest in the 21st Century, with contemporary artists gaining recognition

for their specific use of ballpoint pens; for their technical proficiency, imagination and innovation. Korean-American artist Il Lee has been creating large-scale, ballpoint-only abstract artwork since the late 1970s. Since the 1980s, Lennie Mace creates imaginative, ballpoint-only artwork of varying content and complexity, applied to unconventional surfaces including wood and denim. The artist coined terms such as PEN tings and Media Graffiti to describe his varied output. More recently, British artist James Mylne has been creating photo-realistic artwork using mostly black ballpoints, sometimes with minimal mixed-media color. In the mid-2000s (decade) Juan Francisco Casas generated Internet attention for a series of large-scale, photo-realistic ballpoint duplications of his own snapshots of friends, utilizing only blue pens.

Ballpoint "PENting" by Lennie Mace, Uchuu Neko Parade (2005) ballpoint pen and hardware on paper.

Using ballpoint pens to create artwork is not without limitations. Color availability and sensitivity of ink to light are among concerns of ballpoint pen artists.[34] Mistakes pose greater risks to ballpoint artists; once a line is drawn, it generally cannot be erased.[28] Additionally, "blobbing" of ink on the drawing surface and "skipping" of ink-flow require consideration when using ballpoint pens for artistic purposes.[24] Although the mechanics of ballpoint pens remain relatively unchanged, ink composition has evolved to solve certain problems over the years, resulting in unpredictable sensitivity to light and some extent of fading.

Manufacturing

Although designs and construction vary between brands, basic components of all ballpoint pens are universal. Standard components include the freely-rotating ball point itself (distributing the ink), a socket holding the ball in place, and a self-contained ink reservoir supplying ink to the ball. In modern pens, narrow plastic tubes contain the ink, which is compelled downward to the ball by gravity. Brass, steel or tungsten carbide are used to manufacture the ball bearing-like points, then housed in a brass socket.

The function of these components can be compared with the ball-applicator of roll-on antiperspirant; the same technology at a larger scale. The ball point delivers the ink to the writing surface while acting as a buffer between the ink in the reservoir and the air outside, preventing the quick-drying ink from drying inside the reservoir. Modern ballpoints are said to have a two-year shelf life, on average.

The common ballpoint pen is a product of mass-production, with components produced separately on assembly-lines. Basic steps in the manufacturing process

include (production) of ink formulas, molding of metal and plastic components, and assembly. Marcel Bich was involved in developing the production of inexpensive ballpoint pens.

Standards

The International Organization for Standardization has published standards for ball point and roller ball pens:

ISO 127561998: Drawing and writing instruments – Ball point pens – Vocabulary

ISO 12757-11998: Ball point pens and refills – Part 1: General use

ISO 12757-21998: Ball point pens and refills – Part 2: Documentary use (DOC)

Pentel R.S.V.P. ballpoint pens manufactured in multiple colors.ISO 14145-1

1998: Roller ball pens and refills – Part 1: General useISO 14145-2

1998: Roller ball pens and refills – Part 2: Documentary use (DOC)

Gel pen

A gel pen uses ink in which pigment is suspended in a water-based gel.[1] Because the ink is thick and opaque, it shows up more clearly on dark or slick surfaces than the typical inks used in ballpoint or felt tip pens. Gel pens can be used for many types of writing and illustration.

The general design of a gel pen is similar to that of a regular roller ball pen, with a barrel containing the writing mechanism and a cap, and a reservoir filled with ink. The barrels can be created in many different sizes and designs; some have finger grips of rubber or plastic. The size of the nib or pen tip ranges from 0.18 mm to 1.5 mm.

Inks

The main advantage of gel ink is its high viscosity, which supports a higher proportion of pigments in the medium. The pigments are typically copper phthalocyanine and iron oxides, and the gel is made up of water and biopolymers, such as xanthan gum and tragacanth gum, as well as some types of polyacrylate thickeners. The pigments are opaque, and gel pens are available in a rainbow of bright and pastel colours, as well as opalescent, metallic, and glittery colours which show up clearly on dark paper Gel pens Ballpoint pens use a paste ink based on a dye solute in an alcohol solvent. Compared to ballpoint pens, gel pens:

Create a bolder line Smudge more, due to ink being wetter Have occasional skips, due to the ball being less evenly coated with ink Use more ink, leading to more frequent refills or replacements Are more likely to leak ink when the stopper fluid drains out[2]

May be able to write on smooth, non-absorbent materials

Fountain pens and liquid-ink roller ball pens use a dye solute in a water-based solvent. Compared to these pens, gel pens:

Are less prone to bleed through to the other side of a piece of paper Create finer, more controlled lines Can create white or brightly coloured opaque lines on dark surfaces May be able to write on smooth materials

Paint markers use an oil-based paint/ink that is very opaque and overlays all other colours beneath it. Compared to paint markers, gel pens:

Are much smaller, with finer tips Have no odour and do not require shaking to mix pigment with solvent

India ink (based on carbon black pigment) is perhaps the ink closest to gel ink in opacity, although it is usually made with an alcohol and shellac-based binder.

Another trait of gel ink is that it resists an analytical method commonly used to assess the potential age of ink for forensic purposes. The United States Secret Service has maintained the International Ink Library [1] for many decades. Because manufacturers change their ink formulas slightly from year to year, thin-layer chromatography (TLC) can be used on ink from traditional pens to trace the manufacturer and date of manufacture of most inks. The pigments in gel ink do not dissolve, and therefore cannot be analyzed with TLC

OBJECTIVE

OBJECTIVE OF STUDY THE POPULARITY BETWEEN BALL PEN & GEL PEN.

• The study shall enhance the 7 P’s of Marketing mix i.e. Product, Price, Place, Promotion, People, packaging, Perception adopted by all these brands of pens along with the BALL PEN & GEL PEN and where does brand of pens stand in the current market scenario .This would enable a marketer to craft a marketing plan and adjust it in such a way that it would lead to in identifying the problems pertaining in the market with regards to ball pens & Gel Pen how can the company can pose competition in the lower range category as well.• The study shall indeed be helpful for the company to identify the potential of Industrial or B2B marketing that account for the long term contractual agreements that are typical in supply chain transactions. Analyzing the Market segmentation that involves dividing up the potential market for the pens between Below 15 into groups of people who have similar needs, and then addressing these needs in a focused way. This would help company to craft a marketing plan and modify it in such a way that it would help in-

1. Defining the Popularity. 

 2. Market Share. Thus keeping in view the importance and relevance of this Pen industry, the research has been under taken to understand this fast developing industry. The objectives of this particular study are-

• To determine consumer preferences in respect of pen brands. 

• To know the various reasons for which people purchase pen.

• To know the market share of various pen producing companies.

• To understand the buying behavior of the consumers.

• Examine the existing organizational arrangement for the distribution of products. Most importantly to throw light on the hierarchical relationship that would be reflecting the importance of this function in the overall marketing organization.

• To analyze the effect of display on customer purchasing.

• To understand relatives influence on customers in the purchasing process.

• To analyze the margin of profits in various pens.

• To determine Brand Loyalty and gainer / loser brands associated with Brand switching.

• To check proper Rotation in the product price promotion.

• To determine the main reason for 'Preferred' Brand.

• To determine comparative consumer brand preference rating among 2 different types of pens.

• To determine The Study the popularity ball pen & gel pen.

• To know the schemes available and what improvements should be done regarding the availability of these schemes.

RESEARCH METHODOLOGY

Research Methodology is to teach and to save knowledge from fossilization, such a step helps not only in the growth of the subject but also in facilitating solutions of burning problems. As an independent discipline, it helps solution of immediate problems of business also .It is however, necessary to evolve and shape methodical tools, designs and techniques to improve quality. If marketing strategies are good and effective; it will help to sell the product in an effective manner to reach every part of the country, specifically in rural and hilly areas, where distribution is always a problem. To form and test alternative and null hypothesis, we have studied market research and its effect on marketing strategy, long term and short term. Traditionally, hypothesis does not hold well in present economic drive .In order to test the hypothesis, the relevant data I have selected from both Primary and Secondary sources.(1) Primary Data

Personal InterviewQuestionnaire.

(2) Secondary Data For primary data basis, I have collected information upon sample basis, interview and personal survey by visiting various shops. For collection of these data I have prepared a questionnaire which is up to date in my knowledge. The questionnaire has been filled up by various customers, dealers and also retailers. The study was carried out at various retail outlets and consumers. The survey includes both observational study and direct semi-structure interviews.

SCOPE

There is a wide scope of this study. This study will help in identifying the specific problems of marketing in the writing instrument industry. A multi dimensional approach is proposed to put into application to analyze the respective problems. The study aims at making an effort to evolve a suggestive model with all the facts and marketing strategies. 

RESEARCH PROCESS

The present research study is descriptive cum analytical type of study. The major purpose of this research is to find description of the state of affairs as it exists at present in the content of pen marketing in India. The facts and information’s already available have also been used. A brief over view on the research process of the present study is as follows.

1) Research Problem

The present research problem in the context of the marketing strategies of the pen industry was formulated. An understanding about the problem could be developed with the discussion held with experts of the subject, colleagues, and officials associated with the pen industry. I was acquainted with the problem through the review of conceptual and empirical literature available on the subject.

(2)Hypothesis

Proper marketing strategies of the pen Industry will help all the pen companies. In this pen industry flourishes, it will help generate employment opportunities in our country. It is one of the fast developing industries and also the indicator of the standard of living of a nation. Good marketing strategies would help develop the pen Industry and the Indian Economy as a whole.

(3)Research Design

After formulating the research problem and hypo thesis, the research design was involved. This design had to suit the requirements of the present study, had to explore and also describe and diagnose the problems of the study.

(4)Research Instrument

For the collection of information a questionnaire was designed which was structured and none disguised type and was administered as per schedule. It included many close ended as well as few open ended questions. 

(5)Sample Design

The study was carried out in SAGAR. It has covered about100 People .And the area of sagar in civil line, katra , parkota e.t.c.

  (6)Sampling Procedure

The sampling procedure used was random, keeping in mind proper representations in all areas.

(7)Collection of Data

For the study, both primary as well as secondary data was collected. Primary data was collected by the Questionnaire and personal Interview method. Secondary data was collected through published materials, Newspapers, Journals, Proceeding, Books, and Websites etc. .

. QUESTIONNAIRE ANALYSIS

Q.1 Which type of pen do you currently use ?

Ans 1. Purpose:- the purpose behind asking this question is to know the consumer preference the type of pen he prefer to write and to know the Populirity in market wall pen & gel pen.

ball pen

gel pen

ink pen

pilot pen

0 10 20 30 40 50 60 70 80

Series 2

Findings:- from the adove chart it is visualized that majority of the consumer prefer and use ball pen. Almost 75% of the respondent says that they use Ball pen.And the next best usage is of gel pen by 22% , ink% pilot pen are least preferred by the consumer in the Modern or present market condition

Q.2 WHICH BRAND OF BALL PEN DO YOU PREFER TO WRITE ?

ANS 2. Purpose= main purpose behind this question is to know the most preefered

Brand in the current market situation.

parker add gel cello reynold"s other0

10

20

30

40

50

60

Series 2

Series 1

Findings:- from the adove chart it has been analyzed that majority of the consumer (i.e) of them prefer cello as a brand to be used which is followed by parker responses where as other gets 9 which includes mainly unbranded products such as bunty & babbli (rs.2) ,dhoom ,paras .etc which are use and throw type pens.

Q.3 Which colour of pen Do you normally use ?

Ans 3 . Is to find out which is the most preferred colour by the consumer

bluered

blackmultiple

0

10

20

30

40

50

60

70

80

Series 3

Series 1

Findings :- blue is most preferred colour for consumer and majority of the consumers use blue colour as in collages.school.instittuions,corportes and at many other place blue is commonly accepted colour for wrting . where as red% black are mainly by the professors or doctor or lawyers.

Q.4 Which pen point do you normally use ?

Ans 4. Purpose :- The question was bulid to know the technical aspect (i.e) point of the pen thinked about while deciding to purchase by the consumer and to know which point is more demanded is different segments of consumer.

0.50.45

0.6000000000000010.8

05

101520253035404550

Series 4

Series 1

Finding :- Point ranging 0.5& 0.6 are more demanded and used in the market by almost 80% of the respondant .0.45 & 0.8 are least preferred 0.45 results into very the writing where as 0.8 results into bold writing according to consumer.

Q.5 which advertising media influence you the most?

Ans 5. Purpose :- the purpose is to know most effective media affecting consumer buying decision . it also am of finding the media which is most preferred and can be used for the promotion scheme

Finding:- from the chart it can be concluded that tv ads are the most influencing Ad impacting the buying decision of different consumer segment having almost 45% of the responses . the next most influencing media us news paper impacting the buying decision. Internet is the least influencing among all media

tv banner newspaper internet0

5

10

15

20

25

30

35

40

45

50

Series 5

Series 1

Q.6 what is the price of your pen?

Ans .6 Purpose:- the main purpose is to know how much the consumer can spent to buy the preferred brand of ball pen which can help the company to take appropriate pricing decision for the target market

Below Rs.10 Rs. 10-20 Rs.20-30 Adove 500

10

20

30

40

50

60

Series 6

Series 1

Finding:- It can be analyzed the above graph that out of the total responses , consumer mostaly favors and prefer their pen (Either ball or gel) in the price range

of Rs Below 10 where as the next most proffered price range is Rs 10-20 according to respondent the high price range ranging from Rs 20-50 & above that is least prefer by the consumer .

Q.7 do you refill your pen regularly?

Ans .7 purpose: - the purpose of asking this questions to know whether consumer refill their pen along with the reason why they do not refill

Response:- here the respondent are require to answer on two option yes or no

yes no0

10

20

30

40

50

60

70

80

Series 7

Series 1

Finding:- from the above table it has been analyzed that majority of the respondent (i.e) 75% out of 100 % do not refill there pens . the reason for not refilling is that the pen cost is negligible as compared a new refill so consumer prefer to buy a new pen rather than refill . even the refill of second time does not give the original performance in writing . thus this to reason accounts for more than 60 consumer not refilling their pen. But some say that its better to go for new pen rather than refill , some are using the rs 2 unbranded pen which are used and throw.

8. According to you which ball pen & gel pen brand enjoy the leadership position in the market?

Ans.8 Purpose:- the main purpose of this question is to find the market leader and also to find which brand enjoy the marketship leadership position.

Today’sParker

celloAdd Gel

other

0

10

20

30

40

50

60

Series 8

Series 1

Finding- from the above graph it is clear that cello enjoy market leadership position I the market as almost 60% of responses have releaved that they recognized cello is the leader is all of these companies.

9. Rate The Following Type Of Pen Ranging From Rank?

Ans 9- Purpose:- the main purpose of this question is to know the customer preference and raking givin by the respondent of type of pen.

Rank by the pen

ball pengel penink penpilot pen

Finding- The response clearly show that ball pen is the most use and no.1 type of pen in the market due to several response according to the consumer.

CONCLUSION

Cello brand enjoy market leadership position and it is also prefer by the majority of the consumer for writing among different of brands pen avalible in the market.

In different type of pen, ball pen is prefred by most of consumer and they have ranked ball pen as no.1 among different type of pen

Blue colour is preferred by the consumer among different colour”s

Majority of the consumer preferred ball point & gel point of 0.5 & 0.6 mm and they like crispy and fluent hand writing as this point size gives the desired writing to the consumer

Tv advertisement is having a significsnt impact on majority of the consume ,influence of different advertising media is not differing by profession thus almost all media is having the impact on buying decision of different consumer segment.

APPENDIX

The following questionnaire is strictly for the Academic Research. Any information whatsoever is given by the person will be used for the study purpose only, which does not have any commercial interest. The following data will not be disclosed anywhere apart from the academic usage.

QUESTIONNAIREPROJECT TOPIC:- STUDY THE POPULARITY BALL PEN & GEL PEN.

Candidate Name: Sex: M F Age:

Occupation: Business/Service Class: Middle/ Upper Middle/ Rich

1. which type of pen are you prefer?

(a) ball pen (b)gel pen (c)ink pen (d)pilot pen

2. Which brand of pen do you prefer?

(a) Parker (b) Add gel (c) Cello

(d)Reynolds (e) others

3.Which Color of Pen do you normally use?

(a) Blue (b) Red (c) Black (d) Multiple

4. Which pen point do you normally use?

(a) 0.5 (b) 0.45 (c) 0.6 (d) 0.8

5. Which Advertising media influence you the most?

(a) TV Advertising (b) Hording & Banner (c) News Paper (d) others

6. What is the price of your brand pen?

(a) Below Rs.10 (b) Rs. 10-20 (c) Rs.20-30 (d) Adove Rs.50

7. Do you refill your pen regularly?

(a)Yes (b) No

8. According to you which brand enjoy the leadership position in the market?

(a) Today’s (b) Parker (c) cello

(d) Add Gel (e) Other

9. Rate The Following Type Of Pen Ranging From Rank?

(a)Ball Pen (b) Gel Pen

(c) Ink Pen (d) Other

BIBLIOGRAPHY

WWW.google.com

Phlip kotlar marketing research

WWW.BallPen.com

WWW.GelPen.com