Project Report of Rahul

8/8/2019 Project Report of Rahul

1/65

1

ON

RETAIL BUSINESS OF FRESH FRUITS & VEGETABLES & SAFAL

PROCESSED PRODUCTS THROGH SAFAL OUTLETS DELHI & NCR

SUBMITTEDIN PARTIAL FULFILLMENT FORTHE AWARD OF

DEGREE OF POSTGRADUATEDIPLOMA IN MANAGEMENT

Session: - 2009-2011

UNDERSUPERVISION OF: - SUBMITTEDTO: -

Mrs. Shalini Gupta INJ Business School

(Marketing Head) Greater Noida

Miss. Payal Mehndiratta

SUBMITTEDBY:-

Rahul Gupta

PGDM IV Trimester


2/65

2

INDUSTRY CERTIFICATE


3/65

3

ACKNOWLEDGEMENT

It gives me immense pleasure to pass my sincere gratitude to Mother Dairy

Fruits and vegetable, Delhi to give me the opportunity to do my summer training

at their esteemed organization.

First I express my sincere thanks to MRS. SHALINI GUPTA & MSS. PAYAL

MEHANDIRATTA our project guides to have us to opportunity to work on such a

challenging project. We also would like to thank the commuters help without

which it would not happy possible to accomplish the project successfully. Their

timely feedback facilitated and bringing the project in the present form.

I express my profound reverence and the artful gratitude to Dr. Vikas

Gupta suggests me a proper guideline towards the project.

Last but not least I would also like to thank our friend who took time off to

share insight about their experience while survey the Safal outlets. We just hope

that the recommendation and suggestions present by us are considered seriously.

RAHUL GUPTA

INJ BusinessSchool

Greater Noida, U.P.


4/65

4

CERTIFICATE OF AUTHENCITY


5/65

5

DECLARATION

I hereby declare that the following project report titled Retail business of

Fresh Fruits & Vegetables and Safal processed products through Safal Outlets of

Delhi NCR is an authentic work done by me. This is to declare that all my work

indulged in the completion of this Project Report such a research, competitor

analysis, sales promotion, and honest work of mine.

DATE: - RAHUL GUPTA

PGDM (4th

Trimester)


6/65

6

INDEX

S. No. CONTENT PAGE No.

1. ExecutiveSummary / Preface 7 8

2. Introduction of topic 9 10

3. Organizational profile 11 20

A. ISO Certification 14

B. Awards & Achievements 15

C. Products 16 20

4. Objective of study 21 -22

5. Body of report 23 54

A. Methodology 24 -26

B. Data finding 27 28

C. Data analysis 29 54

6. Conclusion 55 56

7. Suggestions & recommendation 57 58

8. Annexure 59 64


7/65

7

EXECUTIVE SUMMARY

OR PREFACE


8/65

8

PREFACE

The summer internship provides the platform to the students for the

proper utilization of their skills, knowledge and competencies. This is the basis of

the entrance into corporate world as it makes the student to face the ground

reality of the marketing sphere of the organization.

The research provides an opportunity to a student to demonstrate

application of his knowledge, skill and competencies required during the summer

training session. Research also helps the student to devote my skill to analyze the

problem to suggest alternative solutions, to evaluate them and to provide feasible

recommendations on the provided data.

The research is on the topic of Retail business of fresh fruits & vegetables

and Safal processed products through Safal outlets of Delhi NCR

The project assigned was to analyze the Retail business of fresh fruits &

vegetables and Safal processed products through Safal outlets of Delhi NCR. We

personally met the respondents for getting the information. It gave us a great

deal of exposure towards the day to day business and Marketing. An aspect of

industry as an organization depends basically upon the leadership of the manager

in a competitive business world.


9/65

9

INTRODUCTION OF TOPIC

& ORGANISATIONAL PROFILE


10/65

10

INTRODUCTION OF TOPIC

The Topic is Retail business of fresh fruits & vegetables and Safal

processed products through Safal outlets of Delhi NCR. In this topic we had done

the research which is related with the Retail business. We have done our work to

tally in the retail business of SAFAL products.

In the introduction of topic, I just want to say that it is to tally depend upon

the Retail Business of SAFAL products. I went on outlet of the Safal and analyze

the whole retail business and make this report with the help of that data which I

got after analysis.

For the research of this topic I went to the outlets of the Safal and analyze

that which type of customer come in he outlets. And which type of product thy

want to purchase.

In this topic Retail business of fresh fruits & vegetables and Safal

processed products through Safal outlets of Delhi NCR. Totally related with the

retail business of Safal products in Delhi & NCR. I had seen total sale of the Safal

outlets & promotion of the Safal products. Like; Juice, Nectar, RTS (Ready to

serve) & all the products those were new for the market.


11/65

11

ORGANISATIONAL PROFILE

Mother Dairy, Delhi is an IS/ISO-9001:2000 and Hazard Analysis

Critical Control Points (HACCP) and IS-14001:1996 Environment Management

System (EMS) Certified organization. Mother Dairy was the first Dairy in the

country to implement ISO-14031 (Environment Performance Evaluation) project.

The companys Quality Assurance Laboratory is ISO/IEC-17025:1999 certified by

NABL (National Accreditation Board for Testing and Calibration Laboratory),

Department of Science & Technology, India. This provides assurance to the

consumer in respect of Quality and Safety of products manufactured and

marketed by Mother Dairy.

The National Dairy Development Board (NDDB) commissioned

Mother Dairy in the first phase of Operation Flood in 1974. Fruit and Vegetable

Unit was set up in the year 1988 by National Dairy Development Board, an

institute of national importance, a body corporate created by Government of

India, with an objective to provide a direct link between fruit and vegetable

growers and consumers. The unit has drawn on NDDBs three decades of dairy

sector strengths in designing its state of the art large and ultramodern central

distribution facility to handle fresh and frozen fruit and vegetable.

Presently it is a unit of Mother Dairy Foods Processing Ltd, a wholly owned

company of Mother Dairy Fruit & Vegetable Ltd. In April 2000, Mother Dairy Fruit

& Vegetable Ltd was created as a subsidiary of NDDB. The processed products of

the unit are marketed with the brand name SAFAL.


12/65

12

MDFVL (Mother Dairy Fruits & Vegetables Ltd.) wholly owned subsidiary of

NDDB (National Dairy Development Board) was incorporated in March 2000.

MDFPL (Mother Dairy Fruits Pvt. Ltd.) & Mother Dairy India amalgamated with

MDFVL in April 1, 2006. Dhara oil & Foods Company amalgamated with MDFVL

in April 1, 2007.

Unit complex is situated on 22 acres of land. It comprises a prefabricated

building consisting of cold store chambers with different sets of temperature and

humidity conditions suitable for storage of various fruit and vegetables. It has

controlled atmosphere chambers and ripening rooms, deep freeze rooms,

preparation hall, processing hall, dispatch hall, reception, dispatch facilities etc.

Material handling is done in specially designed plastic crates with the help of

forklifts.

The Unit also initiates and supports production enhancement activities at

farm, improved pre and post harvest practices, efficient logistics from farm to the

retail outlets, scientific quality assurance and education of grower, support staff

and consumer. Production of quality product begins at the farm level where the

grower, in co-operation with unit officials, work to cultivate and supply quality

produce to the Unit.

With the utmost care and dedication, the growers and Unit officials try to

apply their professional knowledge and skills to give consumers the best returnfor their money. Standards are defined for each fruit and vegetable so as to link

price to quality. Procurement specialists and trained field staff help the farmers in

crop management and protection. Efforts are made to introduce new seed


13/65

13

varieties and scientific methods of agriculture to increase the yield and improve

the quality of produce.

279 specially designed modern retail outlets have been set up in and

around Delhi to market fresh and frozen fruit and vegetables, directly to the

consumers. Each shop caters to large number of customers, with a capacity to sell

1,600 kilos of fruit and vegetables a day. The shops are equipped with electronic

machines that automatically weigh the produce and print item wise bills. Unit also

manufactures products such as Jam, Squash, and Ketchup etc at its Ramgarh unit.

Fruit & Vegetable Unit is IS/ISO-9002:1994 / DIN EN ISO 9002: 1994 & HA

CCPCertified Organization.


14/65

14

ISO CERTIFICATIONS

Mother dairy is an ISO-9000 certified company

20STRINGENTSTANDARDS FORISO 9000:-1. Management control2. Quality management3. Contract4. Design5. Document Control6. Expenditure7. Testing of product given to customers8. Knowledge of ingredients9. Process control10. Testing11. Standardization of testing procedures.12. Level of testing procedure13. Management of waste products14. Treating of waste materials15. Packing & storage of materials16. Quality records17. Quality audit18. Training19. Servicing20. Statistical Control


15/65

15

AWARDS AND ACHIEVEMENTS

S.NO. YEAR AWARDS

1. 1988-89 Best ProductivityAward

2. 1989-90 2nd

best productivity Performance

3. 1995-96 Best productive award

4. 1996-97 Best productive award

5. 1997 Commendation certificate for Rajiv Gandhi

National Quality Award for 1997 from BIS

Under the category of Large Scale

Manufacturing Industry (Food and Drug Sector)

6. 1998 Commendation Certificate for Rajiv Gandhi

Quality Award for 1998 from BIS Under the

Category of Large Scale Manufacturing Industry

(Food and Drug Sector)

7. 2004 Energy ConservationAward

8. 2005 Oil & gas ConservationAward


16/65

16

PRODUCTS :-

Fresh Fruit and vegetables, Juices, Ketchup, Jam, Pickles, Rajdhani products,

Haldiram namkeens items, Breads, Tomato Puree etc. The company markets anarray of fresh and frozen fruit and vegetable products under the brand name

SAFAL through a chain of 400 own Fruit and Vegetable shops and more than

20,000 retail outlets in various parts of the country. Fresh produce from the

producers is handled at the Companys modern distribution facility in Delhi with

an annual capacity.


17/65

17


18/65

18

Safalmajor Product

1. Juices (Different types)2.

Tomato puree.

3. Tomato Ketchup.4. Safal Rice5. RTS (Ready to serve)6. Safal Pickles7. Safal Jam8.

Safal frozen Pea

9. Sprouts10. Many types of Dals

11. I-Dal


19/65

19

IQF Vegetables Processed FoodFrozen Peas Pickle

Frozen Bhindi Squash

Frozen Sarson Saag Jam

Frozen Cauliflower Tomato Product

Frozen Tomato Fruit Drink in Tetra pack

Frozen Aloo Tikki

Frozen Frenchbeans

Frozen French Fries

Frozen Mixed Vegetables

Rice

Safal Rice


20/65

20


21/65

21

OBJECTIVE OF THE STUDY


22/65

22

ObjectiveoftheStudy

Mother Dairy Fruits & Vegetables Pvt. Ltd. Has launched nature best food

product at the first time in the market. So here is important to that; the basic

objective is;

1. A general market survey of Renew & Old Booths.2. Sales promotion tool Of Mother Dairy Fruits & Vegetables Pvt. Ltd.3. Consumer Behavior & Consumer Profile.4. Collect feedback about the Safal products before sale & after sale.5. Fill the Questionnaire to the customers for collection of the database &

feedback about the company.

6. Achieve the entire target.7. Collect the entire competitors information of the SAFAL & analyze

them.

8. Analyze & discussion about the Mango Festival & provide the newbanana drink from the SAFAL.


23/65

23

BODY OF REPORT:-

A.METHODOLOGY

B.DATA FINDINGC. DATA ANALYSISD.INTERPRETATION


24/65

24

A. METHODOLOGY


25/65

25

SALES PROMOTION OFFER :-1. Attractive fridge bottle worth Rs. 45/- free with SAFAL 1 Litter juices. (Mix

fruit juice,A

pple juice, Orange juice, Mango nectar & Guava nectar).

2. Attractive multipurpose dispenser worth Rs. 36/- free with 1 kg. TomatoKetchup & multipurpose dispenser worth Rs. 25/- free with 500 gm.

Tomato Ketchup.

3. Safal mix fruit jam 200 gm. Worth Rs. 30/- free with Jeevan Amrit Honey500 gm. MRP Rs. 120/-

4. SAFAL Tomato Puree worth Rs. 14/- free with SAFAL frozen Peas 200 gm.MRP Rs. 32/-

5. SAFAL classic rice 1 kg. worth Rs. 41/- free with SAFAL frozen Peas 1 kg.MRP Rs. 145/-

6. Mother Dairy Butter 100 gm. Worth Rs. 25/- free with SAFAL frozen Peas500 gm. MRP Rs. 75/-

7. SAFAL frozen Peas 5 kg. MRP Rs. 450/-, Offer Price Rs. 380/-8. 4 pcs. Packet free with 4 pcs. Packet of fruit Apple.


26/65

26

9.We provided the discount to the customer on the purchasing of the freshfruits & vegetables & the products of the SAFAL products.

DISCOUNT OFFER FOR INCREASE OF THE SALE :-

On Booth No. 81654 discount was, only for 3 days;

Amount Discount Rate (%)

Rs. 200 to Rs. 300 5 %

Rs. 301 to Rs. 500 10 %

Rs. 501 to Above 12 %

On Booth No. 81332 discount was, only for 3 days;

Amount Discount Rate (%)

Rs. 150 to Rs. 200 5 %

Rs. 201 to Rs. 300 10 %

Rs. 301 to Above 12 %


27/65

27

B. DATA FINDING


28/65

28

QUALITY OF THE PRODUCTS :-

I find that sometime product quality are poor so that time customer feel

badly and he felt that why I should invest my more money in that type of

products. Sometimes behaviors of the concessioners are not good so, customer

feel not good.

FIND THE DATA :-

1. By the help of the Questionnaires.2. By the help of Data Base Format.3. By the help of the camping out of the outlets.4. By the help of the discount which was given on the some of the limit

purchasing.

5. By the distribution of the pamphlets about the outlets.6. Meet with customers directly. (In Apartment, Colonies etc.)

I was collecting all the data with the help of these activities. During the

Internship Questionnaire & data base format help me more.


29/65

29

C. DATA ANALYSIS DURING DISCOUNT

SCHEME


30/65

30

TOTAL PURCHASING POWER OF CONSUMERS

DURINGDISCOUNT

BOOTH NO. : - 81654

Date 14/05/10 15/05/10 16/05/10 TOTAL %

RS. 200-300 08 04 03 15 60 %

RS.301-500 02 06 01 09 36 %

RS.501-Above 01 00 00 01 04 %

TOTAL 11 10 04 25 100 %

Sales

Rs. 200-300 (60%)

Rs. 301-500 (36%)

Rs. 501-Above (04%)


31/65

31

AGEGROUP OF CUSTOMERS

Age Customer

14/05/10

Customer

15/05/10

Customer

16/05/10

Total % customer

0-20 00 01 00 01 4%

21-30 04 02 00 06 24%

31-40 03 04 01 08 32%

41-50 02 00 03 05 20%

51 And above 02 03 00 05 20%

Total 11 10 04 25 100%

Sales

0-20 (4%)

21-30 (24%)

31-40 (32%)

41-50 (20%)

51-Above (20%)


32/65

32

DEMOGRAPHICAL ANALYSIS

Occupation Frequency % Of Frequency

Professional 07 28%

Businessman 06 24%

Housewife 06 24%

Retired 02 8%

Others 04 16%

Total 25 100%

Sales

Professional (28%)

Businessman (24%)

Housewife (24%)

Retired (8%)

Others 16%


33/65

33

MALE & FEMALE RATIO

Male 15 [60%]

Female 10[40%]

Sales

Male (60%)

Female (40%)


34/65

34


DURINGDISCOUNT

BOOTH NO. : - 81332

Date 21/05/10 22/05/10 23/05/10 TOTAL %

Rs. 150-200 05 14 07 26 52%

Rs. 201-300 03 11 05 19 38%

Rs. 301-Above 01 01 03 05 10%

TOTAL 09 26 15 50 100%

Sales

Rs. 150-200 (52%)

Rs. 201-300 (38%)

Rs. 301-Above (10%)


35/65

35


Age Customer

21/05/10

Customer

22/05/10

Customer

23/05/10

Total % customer

0-20 01 03 00 04 8%

21-30 03 08 06 17 34%

31-40 04 09 04 17 34%

41-50 01 04 02 07 14%

51 And above 00 02 03 05 10%

Total 09 26 15 50 100%

Sales

0-20 (8%)

21-30 (34%)

31-40 (34%)

41-50 (14%)

51 & above (10%)


36/65

36



Professional 09 18%

Businessman 11 22%

Housewife 10 20%

Retired 06 12%

Others 13 26%

Total 50 100%

Sales

Professional (18%)

Businessman (22%)

Housewife (20%)

Retired (12%)

Others (26%)


37/65

37

MALE & FEMALE RATIO

Male 23 [46%]

Female 27 [54%]

Sales

Male (46%)

Female (54%)


38/65

38

DATA ANALYSISAFTER DISCOUNT SCHEME


39/65

39


BOOTH NO. : - 81655Date 26/05/10 27/05/10 28/05/10 TOTAL %

Rs. 50-100 20 23 19 62 38%

Rs. 101-200 15 18 24 57 35%

Rs. 201-300 12 11 09 32 20%

Rs. 301-Above 05 02 05 12 7%

TOTAL 52 54 57 163 100%

Sales

Rs. 50-100 (38%)

Rs. 101-200 (35%)

Rs. 201-300 (20%)

R

s. 301-Above (7

%)


40/65

40


Age Customer

26/05/10

Customer

27/05/10

Customer

28/05/10

Total % customer

0-20 09 06 11 26 16%

21-30 15 13 10 38 23%

31-40 18 20 25 63 39%

41-50 06 09 09 24 15%

51 And above 04 06 02 12 7%

Total 52 54 57 163 100%

Sales

0-20 (16%)

21-30 (23%)

31-40 (39%)

41-50 (15%)

51 And above (7%)


41/65

41



Professional 23 14%

Businessman 45 28%

Housewife 39 24%

Retired 30 18%

Others 26 16%

Total 163 100%

Sales

Professional (14%)

Businessman (28%)

Housewife (24%)

R

etired (18%)

Others (16%)


42/65

42

MALE & FEMALE RATIO

Male 71 [44%]

Female 92 [56%]

Sales

Male (44%)

Female (56%)


43/65

43



Rs. 50-100 35 32 25 92 45%

Rs. 101-200 21 19 26 66 33%

Rs. 201-300 10 08 15 33 16%

Rs. 301-Above 05 02 05 12 6%

TOTAL 71 61 71 203 100%

Sales

Rs. 50-100 (45%)

Rs. 101-200 (33%)

Rs. 201-300 (16%)

Rs. 301-Above (6%)


44/65

44


Age Customer

01/06/10

Customer

02/06/10

Customer

03/06/10

Total % customer

0-20 13 15 10 38 19%

21-30 14 10 19 43 21%

31-40 23 17 28 68 33%

41-50 16 16 08 40 20%

51-Above 05 03 06 14 7%

Total 71 61 71 203 100%

Sales

0-20 (19%)

21-30 (21%)

31-40 (33%)

41-50 (20%)

51-Above (7%)


45/65

45



Professional 29 15%

Businessman 35 17%

Housewife 79 39%

Retired 25 12%

Others 35 17%

Total 203 100%

Sales

Professional (15%)

Businessman (17%)

Housewife (39%)

Retired (12%)

Others


46/65

46

MALE & FEMALE RATIO

Male 103 [51%]

Female 100 [49%]

Sales

Male (51%)

Female (49%)


47/65

47



Rs. 50-100 39 42 35 116 39%

Rs. 101-200 29 27 20 76 25%

Rs. 201-300 19 23 24 66 22%

Rs. 301-Above 14 10 17 41 14%

TOTAL 101 102 96 299 100%

Sales

Rs. 50-100 (39%)

Rs. 101-200 (25%)

Rs. 201-300 (22%)

R

s. 301-Above (14

%)


48/65

48


Age Customer

01/06/10

Customer

02/06/10

Customer

03/06/10

Total % customer

0-20 23 28 31 82 27%

21-30 37 43 20 100 34%

31-40 19 15 20 54 18%

41-50 15 10 15 40 13%

51-Above 07 06 10 23 8%

Total 101 102 96 299

Sales

0-20 (27%)

21-30 (34%)

31-40 (18%)

41-50 (13%)

51-Above (8%)


49/65

49



Professional 52 17%

Businessman 66 22%

Housewife 86 29%

Retired 30 10%

Others 65 22%

Total 299 100%

Sales

Professional (17%)

Businessman (22%)

Housewife (29%)

Retired (10%)

Others (22%)


50/65

50

MALE & FEMALE RATIO

Male 140 [47%]

Female 159 [53%]

Sales

Male (47%)

Female (53%)


51/65

51



Rs. 50-100 20 16 26 62 41%

Rs. 101-200 15 12 20 47 31%

Rs. 201-300 10 11 08 29 19%

Rs. 301-Above 04 07 03 14 9%

TOTAL 49 46 57 152 100%

Sales

Rs. 50-100 (41%)

Rs. 101-200 (31%)

Rs. 201-300 (19%)

R

s. 301-Above (9%)


52/65

52


Age Customer

14/06/10

Customer

15/06/10

Customer

16/06/10

Total % customer

0-20 16 12 17 45 30%

21-30 10 09 11 30 20%

31-40 15 17 14 46 30%

41-50 06 05 09 20 13%

51-Above 02 03 06 11 7%

Total 49 46 57 152 100%

Sales

0-20 (30%)

21-30 (20%)

31-40 (30%)

41-50 (13%)

51-Above (7%)


53/65

53



Professional 25 16%

Businessman 30 20%

Housewife 41 27%

Retired 26 17%

Others 30 20%

Total 152 100%

Sales

Professional (16%)

Businessman (20%)

Housewife (27%)

Retired (17%)

Others (20%)


54/65

54

MALE & FEMALE RATIO

Male 72 [47%]

Female 80 [53%]

Sales

Male (47%)

Female (53%)


55/65

55

CONCLUSION


56/65

56

The objective of study is to analyze Retail business of Fresh Fruits &

Vegetables and Safal processed products through Safal Outlets of Delhi NCR with

respect to mother dairy F&V and Safal product which is carried out by considering

various products in market. All the study is based on the consumer behavior for

the product & for the concessioners and concessioner behavior for the

customers.

The whole studies satisfy the objectives. In market there are more

competitors of the SAFAL. Every customer saying that SAFAL is not providing them

good quality of the product, fruits & vegetables. All the customers want; outlets

should be fully air-conditioned, with more billing-machine, there should be

educated person in the outlets. The outlets should be like Reliance Fresh, 6Ten,

Big-Apple, Spencers etc.

In all the study we analyze that the price of the fresh Fruits & Vegetables

should be low. I analyze that no. of customers are not come in the outlets

problem is high price of the products, fruits & vegetables. By all the objectives we

found that no. of customers are regular for the SAFAL outlets, no. of customers

use the products of the SAFAL (Mother Dairy Fruits & Vegetables Pvt. Ltd.).


57/65

57

SUGESSTION &

RECOMMENDATION


58/65

58

The feedback of the customers can be summarized in the Light offollowing recommendations & suggestions :-

Quality Product Weekly offers Add some new product like Big Bazaar. Fresh vegetable and fruits. More billing counters. Air conditioner outlet. More floor area of the outlet. More stocks needed. A bit more professional approach by salespersons. Prices should be reasonable as compared to other places. Home delivery of the product.


59/65

59

ANNEXURE :-

A. QuestionnaireB. CustomerdatabaseformatC. Bibliography


60/65

60

QUESTIONNAIRE No.

Booth No. Name: Age: Contact No.

1. Are you aware about the schemes running on Safal Productsa) Yes b) No

2. If yes, Through which medium did you come to know about the schemes?a) Through Safal Outlet Ownerb) Display POP at Booths (Banner, Poster, etc.)c) Newspaper leafletsd) SMSe) Word of mouthf) Others ..

3. Did you avail the scheme on Safal Juices/ Nectar 1 litre?a) Yes b) No

4. If No, then what is the reason?a) Price b) Quality c) Better Schemes of Competitors (Specify)d) Any Other (Specify)

5. Did you avail the scheme on Safal Frozen Peas 500g/1kg?a) Yes (please specify size) b) No


61/65

61

6. If No, then what is the reason?a) Price b) Quality c) Better Schemes of Competitors (Specify)

d)Any Other (Specify)

7. Did you try the New & Improved Safal Tomato Ketchup 500g/ 1kg launchedrecently?

a) Yes (please specify size) b) No

8. If No, then what is the reason?a) Price b) Quality c) Better Schemes of Competitors (Specify)

d) Any Other (Specify)

9. If Yes, please give your feedback on following parameters vis--vis Old Safal

Tomato Ketchup:

Poor No Change Better

Quality & Taste

Packaging

Price

Scheme


62/65

62

CUSTOMERDATABASE FORMAT

BOOTH No. LOCATION:

Dear Customers,

In lines to our objective to serve our customers better, we have started an

initiative of Centralized Messaging Service (SMS) to keep you updated about the

rates of Fresh Fruits & Vegetables and the promotional schemes that are

prevailing in Safal Outlets on Safal and other Products. We need your active

support by providing us your mobile number so that we can send SMS at regular

basis and keep you posted on the rates, etc. We assure you that your personal

details will remain confined within Mother Dairy systems and under no

circumstances will they be leaked or misused. Looking forward to your

cooperation

I wish to receive SMS for Safal Rates and Promotional Schemes

SL.

No. Name Address

Mobile

Number Signature


63/65

63


64/65

64

BIBLIOGRAPHY

MarketingManagement-Philip Kotler http:// www.Motherdairy.com http://www.google.com

http://

www.safalindia.com


65/65

Project Report of Rahul

Documents

Transcript of Project Report of Rahul