Movie project Presented by:Group no. 6

Neha malik Davinder pal singh

Sangam lal sivaraju Goodwin lyall Rohit mishra

Concept

Consumer innovativeness: predisposition to buy newand different products and brands rather than remain withprevious choices and consumer patterns

Components of predisposition 1. Stimulation need2. Novelty seeking3. Independence toward others’ communicated experience and 4. Need for uniqueness

LIMITED PROBLEM SOLVING:

APPLIES TO :-LOW INVOLVEMENT PRODUCT CATEGORIESVARIETY SEEKING CONSUMERIMPULSE BUYING CATEGORY

Learning & Challenges

• Unable to provide multiple SKU

• They can not afford low prices on product

• Difficult to capture/ attract every segment

• Some consumer for convince• Service issues• Stores brand issues

• Consumer of super market• No individual attention• Travel expenses• Consumer of kiryana stores• Lack of variety• Hygienic issues in loose

products

• Not comfortable while giving interview

• Authorization issues

Team challenges

Consumer

challenges

Seller challenges in kiryana

stores

Seller challenges

in super market

Thank you