Project on Bajaj Group

8/3/2019 Project on Bajaj Group

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BCCA INSTITUTE OF MANAGEMENT

YEAR2010-2011

TOPIC:-CASE STUDY ON CORPORRATE SOCIALRESPONSIBILITY (BAJAJ ELECTRONICS)

PROF INCHARGE:-MR.S.NAIK

HALL OF FAME

FAIYAZ MORBIWALA

29

FARHAN SHEKAI31


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INTRODUCTION

Bajaj Group is anIndianconglomeratefounded byJamnalal

Bajajin 1926,Mumbai. Bajaj Group is one of the oldest & largest

conglomerates based inMumbai,Maharashtra. The group

comprises 34 companies & its flagship companyBajaj Autois

ranked as the world's fourth largest two & three wheeler

manufacturer. Some of the notable companies areBajaj

Electricals,Mukand Ltd&Bajaj Hindusthan Ltd. Involvement in

various industries that include automobiles (2 and 3 wheelers),

home appliances, lighting, iron and steel, insurance, travel and

finance. The Group is headed byRahul Bajaj.
http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Jamnalal_Bajajhttp://en.wikipedia.org/wiki/Jamnalal_Bajajhttp://en.wikipedia.org/wiki/Jamnalal_Bajajhttp://en.wikipedia.org/wiki/Jamnalal_Bajajhttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Bajaj_Autohttp://en.wikipedia.org/wiki/Bajaj_Autohttp://en.wikipedia.org/wiki/Bajaj_Autohttp://en.wikipedia.org/wiki/Bajaj_Electricalshttp://en.wikipedia.org/wiki/Bajaj_Electricalshttp://en.wikipedia.org/wiki/Bajaj_Electricalshttp://en.wikipedia.org/wiki/Bajaj_Electricalshttp://en.wikipedia.org/wiki/Mukand_Ltdhttp://en.wikipedia.org/wiki/Mukand_Ltdhttp://en.wikipedia.org/wiki/Mukand_Ltdhttp://en.wikipedia.org/wiki/Bajaj_Hindusthan_Ltdhttp://en.wikipedia.org/wiki/Bajaj_Hindusthan_Ltdhttp://en.wikipedia.org/wiki/Bajaj_Hindusthan_Ltdhttp://en.wikipedia.org/wiki/Rahul_Bajajhttp://en.wikipedia.org/wiki/Rahul_Bajajhttp://en.wikipedia.org/wiki/Rahul_Bajajhttp://en.wikipedia.org/wiki/Bajaj_Hindusthan_Ltdhttp://en.wikipedia.org/wiki/Mukand_Ltdhttp://en.wikipedia.org/wiki/Bajaj_Electricalshttp://en.wikipedia.org/wiki/Bajaj_Electricalshttp://en.wikipedia.org/wiki/Bajaj_Autohttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Jamnalal_Bajajhttp://en.wikipedia.org/wiki/Jamnalal_Bajajhttp://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/India


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LEADERSHIP

JAMNALAL BAJAJ (1889 - 1942)

The Bajaj Group of Companies was founded byJamnalal Bajaj. An

astute businessman, Jamanalals foresight in picking the rightbusiness at the right time that generated phenomenal growth.

However, his business interests were the means to a larger and

holistic end. Very active duringIndias freedom struggle, Jamanalal

was a philanthropist who delighted in donating most of his wealth

for worthy causes. From the beginning, Jamanalal was always more

involved in social and philanthropic activities rather than business.

He was a staunch follower ofMahatma Gandhiand had the rare

distinction of being regarded by Gandhiji as his own protege.

Jamanalal assisted in Gandhijis activities and was increasingly

involved, and committed to, the Mahatmas programmes and Indias

freedom struggle.

KAMALNAYAN BAJAJ (1915 - 1972)

Kamalnayan Bajaj, the eldest son of Jamanalal Bajaj, started

shouldering family responsibilities from an early age. After

completing his education fromUniversity of Cambridge, England,Kamalnayan returned to India to assist his father Jamanalal, both

in business and in social service. Kamalnayan was a man of strict

principles, which he never swerved from. He had earmarked a large

portion of the income from his family business for public causes

and social service programmes, the mantle of all of which he had

inherited from his father. He always had a sense of a larger social

mission, transcending the dictates of business and the bottom line.

RAMKRISHNA BAJAJ (1924 - 1994)

Ramkrishna Bajaj, the younger son of Jamanalal, took over after

the demise of his elder brother Kamalnayan Bajaj in 1972. In

addition to shouldering business responsibilities, Ramkrishnas
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energies were largely directed towards the social service and social

welfare programmes of the Bajaj Group. He was of the firm

conviction that he could make an impactful and meaningful

contribution to the community through social work.

RAHUL BAJAJ (1965 - Present)

Rahul Bajaj, the Chairman and Managing Director of the Bajaj

group, is one of India's renowned industrialists and is

internationally respected for his business expertise and

entrepreneurial character. Rahul Bajaj is the grandson of Jamanlal

Bajaj, who founded the Bajaj Group. He completed his schooling

from Cathedral, a school in Bombay. Then he further pursed hisstudies from St Stephen's College, Delhi andHarvard University,

USA. He took over control of the Bajaj Group in 1965 and

successfully established one of India's best companies.
http://en.wikipedia.org/wiki/Rahul_Bajajhttp://en.wikipedia.org/wiki/Harvard_Universityhttp://en.wikipedia.org/wiki/Harvard_Universityhttp://en.wikipedia.org/wiki/Harvard_Universityhttp://en.wikipedia.org/wiki/Rahul_Bajaj


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CORPORRATE SOCIAL RESPONSIBILITY

Bajaj Group is involved in a variety of welfare activities, which are

carried out with the support of its companies and trusts.

Education Health Women Empowerment Self Reliance Rural Development Environment & Natural Resources
http://www.bajajauto.com/csr_education.asphttp://www.bajajauto.com/csr_education.asphttp://www.bajajauto.com/csr_health.asphttp://www.bajajauto.com/csr_health.asphttp://www.bajajauto.com/csr_women_empowerment.asphttp://www.bajajauto.com/csr_women_empowerment.asphttp://www.bajajauto.com/csr_self_reliance.asphttp://www.bajajauto.com/csr_self_reliance.asphttp://www.bajajauto.com/rural_development.asphttp://www.bajajauto.com/rural_development.asphttp://www.bajajauto.com/csr_environment.asphttp://www.bajajauto.com/csr_environment.asphttp://www.bajajauto.com/csr_environment.asphttp://www.bajajauto.com/rural_development.asphttp://www.bajajauto.com/csr_self_reliance.asphttp://www.bajajauto.com/csr_women_empowerment.asphttp://www.bajajauto.com/csr_health.asphttp://www.bajajauto.com/csr_education.asp


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EDUCATION

SHIKSHA MANDAL WARDHA

Shiksha mandal wardha was established in 1914 byJamnalal

Bajajand Shri Shrikishandas Jajoo for educating the youth of

India. This Mandal was a part of the national movement and

received support for several national leaders includingMohandas

Karamchand Gandhi. It was also the first institute in India to

prepare text books and conduct examinations in Hindi and Marathi

at the graduate level. Currently, the Mandal runs three commercecolleges (inWardha,Nagpur &Jabalpur), a Science College and

Agricultural and Rural Institute and a Polytechnic at Wardha.
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KAMALNAYAN BAJAJ SCHOOL

Kamalnayan Bajaj School location at Chinchwad was established in

1976. Initially it started off as a school providing education from

Lower KG to grade 12 and in 2007 it also started running a junior

college.

JANKIDEVI BAJAJ INSTITUTE OF MANAGEMENT STUDIES

Jankidevi Bajaj Institute of Management Studies was established in

August 1997. It is a Centre of Management Studies and the

Postgraduate Department of Management Education of the S.N.D.

T. Women's University. It offers a variety of full-time and part-time


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professional courses at Masters Level and postgraduate Diploma

courses in management specifically for women.

JAMNALAL BAJAJ INSTITUTE OF MANAGEMENT STUDIES

Jamnalal Bajaj Institute of Management Studies, setup by theUniversity of Mumbai in collaboration with theGraduate School of

Business,Stanford University. With a donation from the Jamnalal

Bajaj Seva Trust, was established in 1965. It was the first to start a

full-time 2 year Masters Programme in Management Studies (MMS)

inIndia. Besides that, it offers various management courses for

executives.

The company enabled Education of eligible bright Backward

students with the launch of a program that would helpscheduled

castes and scheduled tribesstudents achieve academic excellence

and make them at par with those who can afford coaching for top

institutes.
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HEALTH

KAMALNAYAN BAJAJ HOSPITAL

Kamalnayan Bajaj Hospital inAurangabadwas established in 1990

as a hospital and research center. Although it was relatively small

when it started, it has soon grown into a very well equipped hospital

with 225 beds, 60 full-time doctors and 150 staff, organ transplant

center, well-equipped Cath Lab, In house medical grade Oxygen

plant, Organ transplant centre, 2 Generators, In house sewage and

Bio medical waste disposal plant, Guest house for relatives, Freebus service, Mobile hospital, Ambulance, 5 bed Casualty - 24 Hour

Service, CT Scan, MRI, Mammography & Dept of radiation oncology

and so on.
http://en.wikipedia.org/wiki/Aurangabadhttp://en.wikipedia.org/wiki/Aurangabadhttp://en.wikipedia.org/wiki/Aurangabadhttp://en.wikipedia.org/wiki/Aurangabad


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THE BAJAJ-YCM HOSPITAL A.R.T CENTER FOR HIV/AIDS

The Bajaj-YCM Hospital A.R.T Center for HIV/Aids in Pimpri was

established as a Public Private Partnership betweenGovernment of

India-Ministry of Health and Family Welfare-National AIDS

Control Organisation(NACO) andConfederation of Indian

Industry(CII) to provide better healthcare facilities to Aids patients.

Many dignitaries from Global Fund, WHO and such other

organizations have visited the ART centre, which is the largest unit

run by an industry under Public Private Partnership program. Apartfrom two doctors and six supporting medical staff, the ART centre

has added audio-visual facilities for group counseling, as a result of

which the ART centre registration has reached 3900 patients and

the unit is recognized today as one of the best ART centers in the

country.
http://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/Ministry_of_Health_and_Family_Welfare_(India)http://en.wikipedia.org/wiki/Ministry_of_Health_and_Family_Welfare_(India)http://en.wikipedia.org/wiki/Ministry_of_Health_and_Family_Welfare_(India)http://en.wikipedia.org/wiki/National_AIDS_Control_Organisationhttp://en.wikipedia.org/wiki/National_AIDS_Control_Organisationhttp://en.wikipedia.org/wiki/National_AIDS_Control_Organisationhttp://en.wikipedia.org/wiki/National_AIDS_Control_Organisationhttp://en.wikipedia.org/wiki/Confederation_of_Indian_Industryhttp://en.wikipedia.org/wiki/Confederation_of_Indian_Industryhttp://en.wikipedia.org/wiki/Confederation_of_Indian_Industryhttp://en.wikipedia.org/wiki/Confederation_of_Indian_Industryhttp://en.wikipedia.org/wiki/Confederation_of_Indian_Industryhttp://en.wikipedia.org/wiki/Confederation_of_Indian_Industryhttp://en.wikipedia.org/wiki/National_AIDS_Control_Organisationhttp://en.wikipedia.org/wiki/National_AIDS_Control_Organisationhttp://en.wikipedia.org/wiki/Ministry_of_Health_and_Family_Welfare_(India)http://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/Government_of_India


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WOMEN EMPOWERMENT

Among others, one of the objectives of the Jankidevi Bajaj Gram

Vikas Sanstha is to empower women and it has been doing so bytraining women in using improved technology for storage of food

grains and initiating goat rearing projects owned and managed by

women, emphasizing the importance of family planning particularly

tubectomy operations and securing loans for women members for

both consumption and income generation.

IMC Ladies' Wing Jankidevi Bajaj Puraskar for Rural

Entrepreneurship, which commemorates the birth centenary of the

late Smt.Jankidevi Bajaj, is an award conferred for outstandingcontribution of women working for rural development


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SELF RELIANCE

THE JAMNALAL BAJAJ SEVA TRUST

Soon after the demise of Jamnalalji in 1942, as per his wishes, the

first charitable trust, Jamnalal Bajaj Seva Trust was established.

With an initial corpus of Rs. 500,000, that was, Jamnalalji's entireshare in the family wealth. Gandhiji himself drafted the

Memorandum and Articles of Association of the trust and finalized

its objectives.

Initially, the trust assisted Sarvodaya workers and Gandhian

constructive programmes.

In 1960, at the suggestion of Acharya Vinoba Bhave, the trust

purchased about 400 acres of land on the outskirts of Bangalore to

establish an International Sarvodaya Centre-Vishwaneedam For

promoting agriculture, dairy development, rural development and

training local women and youth for self-employment.


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In 1961, the trust made a donation to the University of Mumbai for

establishing the first management institute in Mumbai, the

Jamnalar Bajaj Institute of Management Studies.

The trust also looks after the maintenance of Bajajwadi at Wardha.This was a national guest house in the pre-independence days. At

Jamnalalji's instance, Gandhiji came to stay in Wardha. Soon,

Wardha became the centre of Gandhiji's constructive and political

activities. Eminent national leaders from all over the country used

to stay in Bajajwadi, whenever they would come to meet Gandhiji.

Also, meetings of the Congress Working Committee were held here.

The Bajajwadi today reverberates memories of that historic period of

our freedom struggle.

The trust has also been contributing its share to the promotion of

arts and culture through the Kamalnayan Bajaj Hall and Art

Gallery. Exhibitions, handicrafts display as well as corporate

meetings, conferences and seminars are common activities inside

the Kamalnayan Bajaj Hall. The art gallery is used to display the

artistic works of painters and sculptors. The art gallery also

provides an opportunity to budding artists to showcase theirtalents.


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THE INSTITUTE OF GANDHIAN STUDIES

The Institute of Gandhian Studies, established in 1987, promoteslong-term and short-term study courses on Gandhian thoughts and

methodology. The courses have attracted participation of students,

youth and academicians from countries like the U.S., U.K.,

Germany, Holland, Norway and many Asian countries. In addition

to the courses, the institute also organises seminars, consultative

meets for Panchayat workers, special courses for women members

of the Panchayats and trade union workers.


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RURAL DEVELOPMENT

The Bajaj Group carries on rural development and welfare activities

through its different trusts and companies.Bajaj Auto, Hind lamps, Jankidevi Bajaj Gram Vikas Sanstha,

Jamnalal Bajaj Foundation, Jamnalal Kaniram Bajaj Trust and

Jamnalal Bajaj Seva Trust with funding partnership with CAPART,

Khadi & Village Industries Commision, NEDA, respective State

Governments and beneficiaries, all together undertake these rural

development activities. In various areas like-

Wardha, Pune and Aurangabad districts of Maharashtra

Villages surrounding Shikohabad in U.P.The Kashi-ka-bas village, birth place of Jamnalalji and some of the

surrounding villages in Sikar district of Rajasthan

In some of the villages adjoining Vishwaneedam, Bangalore

These rural development activities are aimed at income generation,

health, and sanitation, supply of pure drinking water, improved

agricultural practices, horticulture, social forestry and waste-landreclamation as well as training youth for self-employment. Few

villages are also being developed as models of rural development.

In Wardha, the emphasis has been on construction and

propagation of low-cost individual latrines. More than 10,000

latrines in more than 150 villages have been constructed in the

Wardha district. A Sanitation Training Centre for training

government officials and NGOs in all aspects of sanitation and a

Sanitation Par displaying models of individual latrines have also

been developed with financial support for UNICEF and Government

of Maharashtra.


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In addition, various educational activities have been undertaken by

the group. These include maintenance and running of Bal Sanskar

Kendras and Balwadis, tailoring classes, literacy and hobby classes,

training programmes for self-employment, study tours, motivational

meetings, etc.Their other rural development activities include:

Distribution of solar-lantern & solar cookers

Installation of bio-gas plants

Deepening and widening of wells and drinking water scheme

Tree Plantation/ Horticulture / Kitchen Gardens

Lift irrigation

Veterinary services like insemination, vaccination and distribution

of cattle feedWatershed development / Model Village

Distribution of agricultural implements

Centre of Child Labour Welfare


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ENVIRONMENT AND NATURAL RESOURCES

JANKIDEVI BAJAJ GRAM VIKAS SANSTHA

This Sanstha, named after the Padmavibhushan late Jankidevi

Bajaj,wife of late Shri Jamnalal Bajaj, was established in 1987. The

main objective of this trust is to act as a catalyst for the

participation of rural community in improving their quality of life,

eliminating poverty, empowering women, development of human

and natural resources, promoting ecological balance, etc. Presently

this is done in 24 remote and backward villages in Khed and Maval

talukas of Pune, Paithan and Gangapur talukas of Aurangabad.

Activities undertaken by the trust and rural community include:

Water conservation projects for improving agricultural productivity Construction of latrines Family size biogas plants Training women in using improved technology for storage of

foodgrains

Goat rearing projects owned and managed by women Vermiculture projects Improving agricultural implements in 11 villages Dairy development Family planning particularly tubectomy operations Polio immunisation campaigns Securing loans for women members for both consumption and

income generation

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