BY:-

Sumit Chakravorty

Vivek Sharma

Shuchita Bhutani

Priyanshu Chauhan

BAJAJ GROUP

BAJAJBAJAJ

Automobiles, Home Appliances, Automobiles, Home Appliances, Lighting, Iron & Steel, Insurance, Lighting, Iron & Steel, Insurance,

Travel & FinanceTravel & Finance

“Do whatever you think best, but be best at whatever you do”

HISTORYHISTORY Founded in 1926.Founded in 1926.

The man behind BAJAJ: The man behind BAJAJ: JAMANALAL BAJAJ.JAMANALAL BAJAJ.

He valued honesty over profit, actions over He valued honesty over profit, actions over words and common good over individual gain.words and common good over individual gain.

KAMALNAYAN BAJAJ, in 1942, diversified it KAMALNAYAN BAJAJ, in 1942, diversified it into various manufacturing activities.into various manufacturing activities.

1931, started as sugar manufacturing 1931, started as sugar manufacturing factory.factory.

1945, turned as the BAJAJ AUTO.1945, turned as the BAJAJ AUTO.

RAHUL BAJAJ took charge of business in RAHUL BAJAJ took charge of business in 19651965

Worth US$ 3 billionWorth US$ 3 billion

Organisation StructureOrganisation Structure

Chairman & MD: Rahul Bajaj

Vice Chairman:Madhur Bajaj

Executive Director:

Sanjiv BajajTop: Rahul Bajaj

Left: Madhur Bajaj, Right: Sanjiv Bajaj

Various Business : Various Business :

Bajaj Electricals Ltd.

Bajaj Auto Ltd.

Bajaj Auto Finance Ltd.

Bajaj International Pvt Ltd.

Bajaj Allianz General Insurance Company Ltd.

Bajaj Allianz Life Insurance Company Ltd.

INTERNATIONAL BAJAJINTERNATIONAL BAJAJ Distribution Network covers 50 countries.Distribution Network covers 50 countries.

More than 5 lakh units get exported every More than 5 lakh units get exported every year.year.

Dominant presence in Sri Lanka, Dominant presence in Sri Lanka, Columbia, Bangladesh, Mexico, Central Columbia, Bangladesh, Mexico, Central America, Peru & Egypt.America, Peru & Egypt.

Largest exporter of two-wheeler.Largest exporter of two-wheeler.

Export Destinations

DIFFERENT SECTORSDIFFERENT SECTORS

FINANCE & INSURANCEFINANCE & INSURANCEELECTRICALSELECTRICALSAUTOAUTO

INSURANCE & FINANCEINSURANCE & FINANCE

BAJAJ ALLIANZ GENERAL INSURANCEBAJAJ ALLIANZ GENERAL INSURANCE – – The country’s leading private insurance companyThe country’s leading private insurance company Is a joint venture between BAJAJ AUTO & ALLIANZ Is a joint venture between BAJAJ AUTO & ALLIANZ

SESE Asset Insurance, Health Insurance, Rural Asset Insurance, Health Insurance, Rural

InsuranceInsurance

BAJAJ ALLIANZ LIFE INSURANCE –BAJAJ ALLIANZ LIFE INSURANCE – Easy Life PlusEasy Life Plus Pension PlusPension Plus Amar SurakshaAmar Suraksha

Other Insurance Sectors are –Other Insurance Sectors are –

Health InsuranceHealth Insurance Motor Vehicle InsuranceMotor Vehicle Insurance Corporate InsuranceCorporate Insurance Shopkeepers InsuranceShopkeepers Insurance Travel InsuranceTravel Insurance

BAJAJ ELECTRICALSBAJAJ ELECTRICALS

Corporate Vision of Bajaj Corporate Vision of Bajaj Electricals –Electricals –We aim to bring greater happiness to We aim to bring greater happiness to our customers by improving their our customers by improving their quality of life, while enhancing quality of life, while enhancing stakeholder value.stakeholder value.

Bajaj Electricals has 5 major strategic business units –

Home appliances Fans Lighting Luminaries Engineering and related projects

BEL has aggressive expansion plans and it plans on becoming a Rs. 2001 crore company in the next couple of years.

Net sales of Rs. 1078.86 crore for the year ended 31st March, 2006-2007.

Net profit stands at Rs. 38.61 crore.

BAJAJ AUTOBAJAJ AUTO

Manufacturers of Scooters, Motor Bikes, 3-Manufacturers of Scooters, Motor Bikes, 3-Wheelers, Spare parts.Wheelers, Spare parts.

Bajaj Auto came into existence on Bajaj Auto came into existence on November 29, November 29, 1945..

Initially it used to import the two wheelers Initially it used to import the two wheelers from outside, but from 1959 it started from outside, but from 1959 it started manufacturing of two wheelers in the manufacturing of two wheelers in the country. country.

It is India's largest and the world's 3th It is India's largest and the world's 3th largest two- and three-wheeler maker. largest two- and three-wheeler maker.

Learning, Innovation, Perfection, Speed Learning, Innovation, Perfection, Speed and Transparencyand Transparency

Bajaj Auto Finance Limited (BAFL)Bajaj Auto Finance Limited (BAFL) 12 years of experience 12 years of experience Flexible hassle-free loans.Flexible hassle-free loans. One of the largest retail financing companies in One of the largest retail financing companies in

India.India. Over 6,000 Bajaj Auto and consumer durable Over 6,000 Bajaj Auto and consumer durable

dealerships and 60 branch officesdealerships and 60 branch offices Over 15 lakh satisfied customersOver 15 lakh satisfied customers Rating of FAAA, indicating the highest level of Rating of FAAA, indicating the highest level of

safety of depositors' money, by the Credit Rating safety of depositors' money, by the Credit Rating and Information Services India Limited (CRISIL).and Information Services India Limited (CRISIL).

Timeline of ProductsTimeline of Products 1971 - Three-wheeler goods carrier 1972 - Bajaj Chetak

1990 - Bajaj Sunny 1997 - Kawasaki Bajaj Boxer 1998 - Kawasaki Bajaj Caliber,legend,Bajaj Spirit

2001 - Eliminator, Pulsar 2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar 2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke 2006 - Bajaj Platina 2007 - Bajaj Pulsar-200(Oil Cooled), Bajaj Kristal,

Bajaj Pulsar 220 DTS-Fi , XCD 125 DTS-Si 2008 - Bajaj Discover 135 DTS-i - sport (upgrade of

existing 135 cc model) 2009 - Bajaj Pulsar 135, Bajaj XCD 135 cc, Bajaj

Pulsar 150 DTS-i UG IV, Bajaj Pulsar 180 DTS-i UG IV, Bajaj Pulsar 220 DTS-i, Bajaj Discover 100 DTS-Si, Kawasaki Ninja 250R

2010 - Bajaj Discover 150

2012 - Bajaj RE 60, mini car for intra-city urban transportation2012 - KTM Duke 200, launch of 200 cc bike from the KTM stable2012 - Bajaj Pulsar 200 NS, launch of 200 cc bike, Discover 125ST, launch of 125 cc bike.

MERGERS AND MERGERS AND ACQUISITIONSACQUISITIONS

Reported by The Economic Times, Reported by The Economic Times, Bajaj is looking for acquistions of Bajaj is looking for acquistions of Triumph Motorcycles or Ducati.Triumph Motorcycles or Ducati.

Bajaj has a merger with Bajaj has a merger with Kawasaki(India) and is the main Kawasaki(India) and is the main distributor of Ninja. distributor of Ninja.

PRODUCTSPRODUCTS

SWOT AnalysisSWOT Analysis

StrengthStrengthSS Highly experienced management. Highly experienced management. Extensive R & D focus. Extensive R & D focus. Widespread distribution network. Widespread distribution network. High performance products across all categories. High performance products across all categories.

WEAKNESSESWEAKNESSES Still has no established brand to match Hero Honda's Still has no established brand to match Hero Honda's

Splendor in commuter segment. Splendor in commuter segment. Not a globally recognizable brand (unlike the JV Not a globally recognizable brand (unlike the JV

partner Kawasaki) partner Kawasaki)

SWOT AnalysisSWOT AnalysisOPPURTUNITIESOPPURTUNITIES Double-digit growth in two-wheeler market. Double-digit growth in two-wheeler market. Untapped market above 220 cc in motorcycles. Untapped market above 220 cc in motorcycles. The growing gearless trendy scooters and scooter The growing gearless trendy scooters and scooter

market. market. Growing world demand for entry-level motorcycles Growing world demand for entry-level motorcycles

especially in emerging marketsespecially in emerging markets

THREATTHREAT The competition catches-up any new innovation in no The competition catches-up any new innovation in no

time. time. Threat of cheap imported motorcycles from China. Threat of cheap imported motorcycles from China. Margins getting squeezed from both the directions Margins getting squeezed from both the directions

(Price as well as Cost) (Price as well as Cost) TATA Ace is a serious competition for the three-TATA Ace is a serious competition for the three-

wheeler cargo segment. wheeler cargo segment.   

FUTURE GOALSFUTURE GOALS Along with Renault Along with Renault

they are ready to they are ready to launch there new launch there new concept car ‘Bajaj concept car ‘Bajaj lite’.lite’.

Bajaj RE60 from Bajaj Bajaj RE60 from Bajaj

Auto Ltd. is the much Auto Ltd. is the much awaited car, which will awaited car, which will soon make its way to soon make its way to the Indian automobile the Indian automobile market. The company market. The company has finally stepped has finally stepped into the four wheeler into the four wheeler segment of the Indian.segment of the Indian.

ConclusionConclusion Bajaj is India’s largest automobile manufacturer.Bajaj is India’s largest automobile manufacturer.

They firmly believe in providing the customer “ They firmly believe in providing the customer “

VALUE FOR MONEY,FOR YEARS” through there VALUE FOR MONEY,FOR YEARS” through there

products & services.products & services.

Quality, safety & service has been given as much Quality, safety & service has been given as much

considerations as productivity, cost & deliveryconsiderations as productivity, cost & delivery

THANK YOUTHANK YOU