Project: Marketing Astaxanthin

What is Astaxanthin?

Astaxanthin (pronounced asta-ZAN-thin) is one of a group of natural pigments known as xanthophylls (pronounced ZAN-tho-fils), a subcategory of the Carotenoids family.

Carotenoids are produced by both plants and animals as part of their survival mechanisms. In plants, carotenoids act as a natural sunscreen, protecting them from ultraviolet light from the sun using the carotenoid's natural antioxidant properties.

Sea animals with a red or pinkish color, such as salmon, lobster, shrimp and crab get this color from a diet of krill and other small organisms that eat Astaxanthin rich algae and plankton.

The Benefits of Astaxanthin

Trying to Have a Baby? Give your Husband Natural Astaxanthin!

One of Natural Astaxanthin most amazing attributes is its ability to help couples conceive. In the 1990’s, a company in Sweden called AstaCarotene sponsored studies of the ability of Natural Astaxanthin to improve conception in pigs and horses. They did some experiments in which they fed the male animals Natural Astaxanthin and found that they would get a higher pregnancy rate, more offspring per female and more live births per female than in animals fed the same diet without Natural Astaxanthin. The logical conclusion was that Natural Astaxanthin somehow worked to make the males’ sperm more potent (Lignell and Inboor, 2000).

Fish and shrimp breeders have found similar benefits for breeding in marine species. Researchers have recently taken the next logical step and tested Natural Astaxanthin

(as AstaCarox® by AstaCarotene) in human couples that wanted babies but couldn’t conceive. They took twenty couples that were trying to conceive for a minimum of at least twelve months. In each of these couples, the man was diagnosed as having abnormally poor semen quality. After three months of daily supplementation of a high dose of 16 mg per day of Natural Astaxanthin, five out of ten couples conceived! The researchers measured for oxidation of the semen: They found that reactive oxygen species decreased in the treatment group’s semen.

They also found that sperm motility, velocity and morphology improved for the men taking Astaxanthin (Comhaire and Mahmoud, 2003, and Comhaire, et al, 2005) In this study the researchers concluded that supplementation with Natural Astaxanthin

improved the quality of the spermatozoa, which is suggested to be the plausible explanation for the increased frequency of conception (Garem et al, 2002). It’s incredible to think that the answer to many infertile couples’ dreams of having children may be as easy as taking a few Natural Astaxanthin capsules each day, rather than going through different therapies that are very expensive and may still not yield the desired result. Imagine the stress and expense that could be saved by simply trying this natural remedy first.

Astaxanthin for Youthful, Beautiful Skin

One of the most frequently reported benefits of Astaxanthin is an improvement in skin quality. There is evidence that Astaxanthin not only prevents UV sun damage from occurring, but may actually help to reverse external signs of aging from the inside out. This has been clearly demonstrated in human clinical trials.

Many users of Astaxanthin supplements report that they are able to spend significantly more time out in the sun without burning than they were able to before. This is due to the powerful anti-inflammatory properties that Astaxanthin has. A sunburn is essentially an inflammation of your skin.

Dr. Nicholas Perricone, one of the world's leading anti-aging experts, highly recommends Astaxanthin for reducing wrinkles and age spots, improving moisture levels, elasticity and smoothness, and for giving your skin a beautiful, healthy glow.

Several cosmetic manufacturers have begun to use Astaxanthin as an ingredient in facial and body creams to provide UV protection and heal damaged skin.

Astaxanthin The Serious Athlete's Secret Weapon

The benefits of Astaxanthin for serious athletes are significant. Regular users report that supplementing with Astaxanthin:

• increases strength and stamina • reduces recovery time • prevents joint and muscle soreness after exercise • reduces lactic acid levels

Many competitive and endurance athletes have become believers in Astaxanthin supplements for all of the above reasons.

Reach Every Part of Your Body

Astaxanthin has been shown in the lab to be the strongest natural antioxidant known. It has been measured to be many times more potent in some ways than vitamin E or vitamin C, beta-carotene, lutein or pycnogenol.

Several factors help explain this:

Astaxanthin can reach into every part of the cell, inside and out, similar to lipoic acid. Astaxanthin can cross the blood-brain barrier to protect the brain and nervous system. Astaxanthin can cross the blood-retinal barrier and bring protection to the eyes. Astaxanthin works in every part of your body, organs and skin.

The Benefits of Astaxanthin for Inflammation

Inflammation is your body's response against infection and the mechanism it uses for repairing injured tissue. When a virus attacks your cells, your inflammatory system kicks in to fight it off. If you sprain an ankle, your inflammatory system works to repair the damage. Other examples of inflammation include the swelling from arthritis and sunburn.

"Silent" Inflammation Underlies Many Diseases. While occasional inflammation is a normal, healthy process, chronic inflammation can be devastating. Another term used

to describe this condition is systemic or "silent" inflammation.

This chronic inflammation is now being associated not just with asthma and arthritis, but also with ailments such as atherosclerosis, strokes, ulcers, Alzheimer's and Parkinson's disease, cancer, diabetes and more.

Common treatments for inflammation include aspirin, acetaminophen and the prescription drug Celebrex. All of these, however, have significant and sometimes dangerous side effects. These side effects result in 103,000 hospitalizations and 16,500 deaths per year in the United States, and represent 43% of drug-related emergency visits.

When you add up the pros and cons of the various anti-inflammatory treatments, Astaxanthin is the clear choice. It's completely safe, and is effective.

Astaxanthin for Joint Pain

Astaxanthin has been shown to be a very effective remedy for all types of joint pain, including tennis elbow, carpal tunnel syndrome, arthritis, and joint soreness after strenuous exercise. Astaxanthin can help reduce pain and inflammation in tendons, joints and muscles.

A health survey of 247 Astaxanthin users showed that over 80 percent of those reporting back pain and symptoms from osteo- or rheumatoid arthritis reported an improvement from supplementing with Astaxanthin.

Other Reported Benefits of Astaxanthin

Astaxanthin benefits cover virtually the entire spectrum available from antioxidants. Aside from those previously mentioned, here are some other benefits of Astaxanthin:

boosts immune system by increasing antibodies helps prevent heart attacks helps prevent the initiation of cancer cells helps prevent muscular degeneration helps prevent Alzheimer's and Parkinson's normalizes blood pressure relieves prostate problems gives you better resistance to colds prevents and relieves diabetes prevents gum disease enhances reproductive health protects the eyes and skin from sun damage protects all parts of the cells from oxidization damage

Research Available Online – click on to view

Dr. Oz Television Program on Astaxanthin

Pharmacist Suzy Cohen on Astaxanthin

243 Articles on Astaxanthin from NPI Center

NPI Center is the leading global online information resource for professionals in the Nutricuetical, nutritional, dietary supplement, cosmetic, and food industries, receiving in excess of 6,000 business viewers each day. Their interactive environment provides viewers with a comprehensive source to find news and information along with a broad range of information on products and services.

Present Competition...

Astaxanthin is already available in approximately 55% of health food stores today in 2, 4, and 10 milligram in either capsule or soft gel... the retail cost is twenty-four dollars for sixty 4 milligram pills per container (Ten cents per milligram packaged) or thirty-five dollars for fifty 10 milligram pills per container (Seven cents per milligram packaged)

Pictures taken of Astaxanthin Products in Hi Health

These prices at Hi Health would be considered as inexpensive as available in retail and most charge anywhere up to 12 cents per milligram retail.

Because of the Dr. Oz Show with Dr. Mercola regarding Astaxanthin, stores providing Astaxanthin have sold out and are experiencing increasing demand.

This entire line are products of an open pond alga farm in Hawaii relabeling themselves (BioAstin **) and diversifying their product line to targeted markets… this effort has doubled their gross sales in two years. Specifically naming the solution for the condition (Joint, Heart, Omega, & Eye) and then targeting the proposed clientele.

** Because they grown their alga harvest in an open pond solution they must divulge parts per million of fecal matter

All our Astaxanthin is incubated, grown, and harvested in a closed loop Photosynthesis Alga Solution and then naturally processed through an ISO 9000 US Government certified facility validating our statement, “The Best Quality Astaxanthin on the Market in the World... Bar None.”

Bottom Line… Tens of thousands of pages of research extolling the benefits and attributes of this incredible all natural Algae Derived Product and Ours is The Best!

Now we know what it is… the attributes… the benefits and features of Astaxanthin… its time to get specific on how we roll out Vitamin X Astaxanthin

Gorilla Marketing Sales Plan of Action

Build a Foundation for Our Own Transactional Network

We will become one of the world leaders in growing and selling types of all natural Algae Derived Products.

Our Goal is to maintain retail cost when we are in full production by generating additional demand through unique and innovative marketing solutions and to accomplish this, we will complete the build out of our Transaction Network Organization. Through our Transaction Network we will generate demand for our finished products via our own Marketing, Promotions, and Sales Team. This Transaction Network will deliver multiple products availed to multiple markets including, but not limited to, retail nutritional chains such as GNC and The Vitamin Shop, whole food store chains, athletic facility corporations, and one established nutritional network multi level marketing group.

Target

- Retail Nutritional Chains - Whole Food Store Chains - Athletic Facility Corporations

Identify The Target Market

Identify Ten Retail Nutritional Chains – Ten Whole Food Store Chains – Five Athletic Facility Corporations, call each of the companies and compile the following information … name, and mailing address of CEO, President, and the New Products Manager…addresses may be different – this spreadsheet of seventy-five will be utilized for extensive follow up

First Physical Marketing Piece to identified Seventy-five Executives

Biff Johnson – New Products Development Division

ABC Company

Anywhere, USA

Dear Sir,

By way of introduction, my name is Mark Skinner and I represent Algae Nutrition Canada. We are on our way to becoming one of the world leaders in growing and selling types of all natural Algae Derived Products.

All of our product is cultivated, grown, and harvested in a closed loop environment and guaranteed ISO 9000 certified from an FDA inspected and approved facility

And with one of the latest of recommendations, coming from Dr. Oz!

We are targeting your company as the leader in your field for quality nutritional products... you have the clientele... we have the winning product.

We look forward to our building of a mutually beneficial, long term relationship.

I will be calling you next week to follow up.

Regards,

Mark Skinner

Algae Nutrition Canada

ISO 9000 Product Data Sheet Attached

Draft of “Talking Card” Second Communication to Identified 75 Target Executives...

Each card costs approximately fifteen dollars, and one man hour and should be sent requiring signature upon delivery… this makes each card sent costing approximately $ 35.00

Instructions for making talking card

a) Purchase 80 Hallmark 261-2 - 20 second voice capture birthday cards from Hallmark Corporation

b) Spray paint both interior and exterior of cards with off white

c) Purchase 5 boxes of clear peel off laser printer paper

d) Customize each page specifically of the 75 name data base as exampled below

e) Peel and adhere each custom interior and exterior message

Exterior

Interior

Taping the 20 Second Audio

This card affords the representative who will be following up with multiple phone calls to record your message… enunciate clearly and take the time to get it right.

Who you are talking to… try to incorporate name of company, title, and name

Who you are…extremely brief but necessary… i.e. I am Mark Skinner and I represent Algae Nutrition Canada

What does our company do… perhaps this mantra… “We Are On our way to becoming one of the world leaders in growing and selling types of all natural Algae Derived Products”

What do you want… I want the opportunity to earn your business

Rough Draft of Script… tapes out at between 15 and 18 seconds

Hello Mr. Smith…

I am Mark Skinner and I represent Algae Nutrition Canada…

We are on our way to becoming one of the world leaders in growing and selling types of all natural Algae Derived Products

I want the opportunity to earn your Business with My Company

Physical Marketing Step Three

We will send each of the identified 25 companies a complete six bottle display box when first print has been completed to the most beneficial contact within each organization.

Notes on this Gorilla marketing Effort

Each physical marketing piece should be followed up with at least three phone calls and copious notes should be kept!

As messages are left, additional information should be accumulated from the gatekeeper to enhance familiarity.

Therefore, this initial gorilla plan requires a minimum of six hundred advances, and as many as nine hundred advances to obtain the five of the initial identified twenty-five corporations we wish to do Business with in our Transactional Network.

MULTI LEVEL MARKETING – A Separate Plan of Action

Network Marketing - How we take it to the network marketers to market...

Network marketing companies mark up their wholesale cost by a factor of eight times. (A ten dollar wholesale cost would retail through network marketing at eighty dollars.)

Utilizing an Arizona based company, In-Stix.com as the packaging solution provider, we could manufacture a thirty day supply at a cost of $ 4.32 and mark up the product to $ 8.64 per thirty day supply. Using the eight times wholesale cost, network marketing companies could sell a thirty day supply for $ 69.95 and have excess funds.

Furthermore, a ninety day supply can be achieved, with a 100% markup for $25.32 at wholesale enabling network marketing companies to avail the product at $ 199.95 and have excess funds utilizing their eight times wholesale markup and still provide the necessary dosage to impact the end user.

Researching the Research

If I were to read the top twenty most respected and universally recognized books on the subject of antioxidants, it would be quite clear what points these scientists, doctors, and researchers agreed upon. Any topics that were not agreed upon could be great theories, but there’s really no reason to draw any conclusions from research that is isolated to one scientist. However, if most of these scientists agree that antioxidants can reduce the incidence of disease in the human body, you can be quite certain that this is a true finding. Google Astaxanthin and this can be substantiated by hundreds of scientists in thousands of documents.

The Acid Test

The next question you must ask yourself when selecting any specific network marketing product is, “If people did not receive any kind of monetary incentive for promoting this product or service, would people still buy this product or service at this price? Would the product still be in high demand? How much effort needs to be committed to Educate, Inform, Build the Trust, and Ask for The Business” Any successful network marketing product needs to be …

1. Emotional 2. Consumable 3. Unique 4. Valuable 5. Timely 6. Stable

Getting Specific

The A List: The top network marketing product industries is Nutritional Supplements and Health Products.

Research reveals that there are only two A-list industries (nutrition and personal care), which make up a vast majority of the success stories in network marketing.

Even though we narrowed the bulk of our research down to wellness and nutrition products, we still had quite a job in front of us.

How can anyone possibly review all of the following products?

Elixors, Pills, Tablets, Capsules, Magnets, Coral Calcium, Nitro FX, Body Balance, Lavie, Primorye, StemCell, VitaOne, Appetizer Diet, Xanthone Factor, Vitale, Magestic Earth™, XanGo, Seasilver, Tongan Limu, Tahitian Noni, Hawaiian Noni, Goji Juice, Calorad, BiosLife, Pyruvate, Pycnogenol, Ambrotose, MSM, Soy Products, Soygenol, Melatonin, DHEA, Blue-Green Algae, Parasite Cleansers, Manapol, Juice Plus...etc.

These are just a few examples of over one thousand name-brand products and many companies have more than one focus or flagship product, and new product lines are popping up daily. How can we possibly even begin to sort them all out? Again, we have to apply our “research the research” philosophy and come to the table armed with knowledge so we can intelligently sort and sift through these different lines.

Picking a Winning Nutrition Product

While it’s true that over 75 percent of the companies I reviewed were nutritional companies, top economists agree that health and wellness is the most viable industry in direct sales. “Wellness industry products and services have perhaps the strongest legs of any product or service, as people immediately notice when someone has a wellness experience and are anxious to duplicate their results.”20 Paul Zane Pilzer, The Wellness Revolution.

With the Baby Boomers entering their fifties, this industry will continue to explode for the next twenty years. It’s important to note that the Baby Boomers are very wise consumers. They demand quality and proven value, and they are tough to fool.

Astaxanthin is the product and its time has come for major exploitation into the world of network marketing.

Identify The Target Market

Call each of the ten listed companies below and compile the following information … name, and mailing address of CEO, President, and the New Products Manager…addresses may be different – this spreadsheet will be utilized for follow up

Draft of First Introduction Letter to Target Multi Level Marketers...

Biff Johnson – New Products Development Division

XXX Networking Marketing Company

Anywhere, USA

Dear Sir,

By way of introduction, my name is Mark Skinner and I represent Algae Nutrition Canada. We are on our way to becoming one of the world leaders in growing and selling types of all natural Algae Derived Products.

All of our product is cultivated, grown, and harvested in a closed loop environment and guaranteed ISO 9000 certified from an FDA inspected and approved facility

We have developed a product that when you introduce our remarkable creation to your down-line… 12 milligrams of Astaxanthin delivered in a Cherry Apple “Stixlette”, we know our designed manufactured merchandise will become a top performer for your company! And with one of the latest of recommendations, coming from Dr. Oz!

actual portion size

We are targeting your company as the leader in your field for quality nutritional products... you have the down line... we have the winning product.

We look forward to our building of a mutually beneficial, long term relationship.

I will be calling you next week to follow up.

Regards,

Mark Skinner

Algae Nutrition Canada

ISO 9000 Product Data Sheet Attached

Draft of “Talking Card” Second Communication to Target Multi Level Marketers...

Each card costs approximately fifteen dollars, and one man hour and should be sent requiring signature upon delivery… this makes each card sent costing approximately $ 35.00

Instructions for making talking card

f) Purchase 33 Hallmark 261-2 - 20 second voice capture birthday cards from Hallmark Corporation

g) Spray paint both interior and exterior of cards with off white

h) Purchase 2 boxes of clear peel off laser printer paper

i) Customize each page specifically of the 30 name data base as exampled below

j) Peel and adhere each custom interior and exterior message

Exterior

Interior

Taping the 20 Second Audio

This card affords the representative who will be following up with multiple phone calls to record your message… enunciate clearly and take the time to get it right.

Who you are talking to… try to incorporate name of company, title, and name

Who you are…extremely brief but necessary… i.e. I am Mark Skinner and I represent Algae Nutrition Canada

What does our company do… perhaps this mantra… “We Are On our way to becoming one of the world leaders in growing and selling types of all natural Algae Derived Products”

What do you want… I want the opportunity to earn your business

Rough Draft of Script… tapes out at between 15 and 18 seconds

Hello Mr. Smith…

I am Mark Skinner and I represent Algae Nutrition Canada…

We are on our way to becoming one of the world leaders in growing and selling types of all natural Algae Derived Products

I want the opportunity to earn your Business with My Company

Identified Target of Network Marketers

Herbalife International - http://www.herbalife.com/ Corporate site. Independent distributor offer selling personal care and nutritional products.

Usana - http://www.usana.com Corporate web site. Distributor opportunity selling nutritionals, skin care, weight-loss and personal care products.

Immunotech Research Ltd - http://www.immunotec.com/ Network marketing company providing health products.

Metabolife International, Inc. - http://www.mlifesupport.com/ Corporate site. Offering a family of weight loss products.

Nu Skin Enterprises - http://www.nuskinenterprises.com/ Corporate site. Direct selling company with three divisions, Big Planet, Nu Skin and Pharmanex.

Mannatech, Inc. - http://www.mannatech.com/ Official Mannatech Incorporated web site. Health and nutrition products. Offers a network marketing associate program.

Relìv International - http://www.reliv.com/ Formulates and markets nutritional products and functional foods. Distributor opportunity.

Nutronix International - http://www.nutronix.com Health foods, nutritional supplements, and topical treatments.

Biometics - http://www.biometics.com Distributor opportunity selling nutritional supplements.

Somalife - http://www.somalife.net/ Offers distributorships regarding health products, nutritional and longevity supplements.

Kaire Nutraceuticals - http://www.kaire.com/ Products for anti-aging, immune support, nutrition, antioxidant support, weight management.

NaturScience - http://www.naturscience.com/ Opportunity to sell health, fitness, nutritional, and skin care products.

Re-Vita - http://www.re-vita.net/revita Network marketing opportunity selling nutritional products.

Notes on this Gorilla marketing Effort

Each physical marketing piece should be followed up with at least three phone calls and copious notes should be kept!

As messages are left, additional information should be accumulated from the gatekeeper to enhance familiarity.

Therefore, this initial gorilla plan requires two hundred and fifty advances to obtain the one Network Marketing Company we wish to do Business with in our Transactional Network.