PROJECT HALFWAY

Project Halfway

Marketing : Dave S. Buenviaje

Product Managers : Helen D. ManaliliAdeline A. Guinto

March 26, 2010

FamilyTies Variantw/ no Free Phone in the Philippines

FEATURES• UNLIMITED IDD

Calls to 1 Bayan number(Philippines)

• No Metered Rates• No Hidden Charges• No Internet Service

Needed• Fixed monthly fee• Clear connection

Product Brief• What is Project Halfway?

Overseas

Filipino

Unlimited Calling

Bayan Subscriber(Philippine

s)

Commercial Name• Bayan FamilyTies Best Value will be the commercial name

of the variant of Bayan FamilyTies intended for existing Bayan subscribers.

• The FT variant with bundled landline will be called regular FT.

Target Market

–USA–Japan–UK–COE *

– OFWs & Migrants these locations.– Segment: Budget conscious users that are not happy with PPC, Internet calling, VOIP

and similar international calling alternatives to IDD– Key Market: Relatives of EXISTING BAYAN SUBSCRIBERS– * COE – S&E to follow; Open to other markets using similar currencies.

Product Promise

1) UNLIMITED Callsto a nominated Bayan number in the Philippines

2) Easy activation3) No Internet Connection

Needed 4) At a fraction of the

cost of a regular Bayan FamilyTies subscription

5) Savings of up to 98% onIDD Calls to the Philippines

How does it work?

AbroadBayan Network

(Nominated existing bayanPHONE or bayan PHONE extra line)

Pricing

Country MRR Activation Fee

USA $24.99 $10.00

Japan ¥3000 ¥1000

UK £14.99 £10.00

Other Territories (HK, NZ, AU, KR)

Follows US$ Rates

Follows US$ Rates

Continental Europe Soon

• For Direct Sales only• Billed monthly

Savings

SKYPE

Rates Cost/Month @ 60mins/week FT Halfway Savings %

Landline $0.228 $54.72 $24.99 $29.73 54% Mobile $0.286 $68.64 $24.99 $43.65 64%

Verizon IDD and Cards (USA)

Landline $4.230 $1,015.20 $24.99 $990.21 98% Mobile $4.280 $1,027.20 $24.99 $1,002.21 98%

KDDI Rates (Japan) from a mobile phone

Landline ¥220 $52,800.00 ¥3,000 ¥49,800 94% Mobile ¥220 $52,800.00 ¥3,000 ¥49,800 94%

• Versus a typical IDD usage of 30 mins per week This could save the customer up to 98% on bills!

Communication Plan: the Message

1. Adverts targeting OFs Highlights:

• Price and Savings• No Internet Service Needed

2. Adverts targeting OF relatives (Existing Bayan Subscribers) Highlights:

• Tell your relatives abroad that they can enjoy UNLIMITED calls to your Bayan line

• No extra charges on your part

(cont.)… Communication Plan: Execution

Flyers and ads targeting OFs • Web Support• Flyers

2. Adverts targeting OF relatives (Existing Bayan Subscribers) Highlights:

• Tell your relatives abroad that they can enjoy UNLIMITED calls to your Bayan line

• No extra charges on your part

Concepts of Promo Materials

• Flyers• Inserts• Web• Online• Video*• Local

Events

“Low Hello/Save Up” “Metro” “$1/Day”

$1/Day

Message to customers

Per Minute sa IDD ng iba*

20 mins use in 30 days

Sa Bayan FamilyTies - Unlimited

Calls

SAVINGS

Regular IDD $1.9 $1,140.00 $24.99 $1,115 Internet Call $0.3 $174.00 $24.99 $149 Prepaid Cards (600 mins) - $50.00 $24.99 $25

UNLIMITED CALLS at a FIXED RATE

Sa Bayan FamilyTies Puwede ka nang mangumusta sa ‘Pinas kahit araw-araw pa – kahit anung oras, kahit gaano katagal!

Malaking tipid kumpara sa de-metrong tawag – hindi pa kailangan ng computer o anumang pre-paid cards.

Magkano nga ba ang gastos ko sa

isang buwan sa 20 minutes lang na tawag sa ‘Pinas

araw-araw?

Other Info

1. Website: www.bayanfamilyties.com2. Dedicated TM/CS team - 24/73. Contact Persons:

Marketing:

Dave S. Buenviaje Intl Services449-4631 / [email protected]

Product Managers :

Helen D. Manalili - 4971954Adeline A. Guinto - 4688731

mailto:[email protected]

Implementation Date

March 29, 2010

ICMS Parameters

Customer Class/Type

Japan : JR

UK : UK

US : UR

ICMS Parameters

Customer Subtype

Type of Subscription Country Customer Subtype

Direct UserJapan HV

UK HXUS HU

ResellerJapan HW

UK HYUS HR

ICMS Parameters

Region ID

Japan : JPN

UK : UKD

US : USA

ICMS Parameters

Cycle Code

Philippine Bayan Subscriber Country Cycle Code

BPEJapan 36

UK 37US 34

BPJapan 35

UK 38US 33

ICMS Parameters

Alert Code

Halfway Account : PHAFS

Description : Halfway Subscriber

Phil Bayan Account : PHAFB

Description : Halfway Philippine Subscriber

ICMS Parameters

Credit Limit Code & Amount

Japan : YEN11

¥ 6,000.00

UK : UKL02

£ 30.00

US : USD50

$ 50.00

ICMS Parameters

S&E Codes – Japan

Classification S&E Code Short DescriptionRate

(Vat Inc.)

Activation Fee

YPH01 Halfway Activation Fee BPE - DU (YEN)¥ 1,000.00

YPH02 Halfway Activation Fee BPE - Reseller (YEN)¥ 1,000.00

YPH04 Halfway Activation Fee BP - DU (YEN)¥ 1,000.00

YPH05 Halfway Activation Fee BP - Reseller (YEN)¥ 1,000.00

MRRYPH03 Halfway MRR BPE - DU (YEN)

¥ 3,000.00

YPH06 Halfway MRR BP - DU (YEN)¥ 3,000.00

ICMS Parameters

S&E Codes – UK

ClassificationS&E Code

Short DescriptionRate

(Vat Inc.)

Activtaion Fee

LPH01 Halfway Activation Fee BPE - DU (GBP) £ 10.00

LPH02Halfway Activation Fee BPE - Reseller (GBP)

£ 10.00

LPH04 Halfway Activation Fee BP - DU (GBP) £ 10.00

LPH05Halfway Activation Fee BP - Reseller (GBP)

£ 10.00

MRRLPH03 Halfway MRR BPE - DU (GBP) £ 14.99

LPH06 Halfway MRR BP - DU (GBP) £ 14.99

ICMS Parameters

S&E Codes - US

Classification S&E Code Short DescriptionRate

(Vat Inc.)

Activation Fee

UPH01 Halfway Activation Fee BPE - DU (USD) $10.00

UPH02 Halfway Activation Fee BPE - Reseller (USD) $10.00

UPH04 Halfway Activation Fee BP - DU (USD) $10.00

UPH05 Halfway Activation Fee BP - Reseller (USD) $10.00

MRRUPH03 Halfway MRR BPE - DU (USD) $24.99

UPH06 Halfway MRR BP - DU (USD) $24.99

Process – New Install

Prepayment - NIHP

BGlobal

BAC

Plant Ops

Billing

BACRSO

•Indicates DID # and nominated existing Philippine Bayan subscriber

SGR•Generates Account & NIHP SO

FAS

•Uploads MDN (DID #) in ICMS

BB5•Requests for Rate Cell

ENJ•Assigns MDN (DID #) and S&Es (OTC + MRR)


Prepayment - NIHP cont…

ICMS

Billing

Plant Ops

Closeout

CloseoutAWP

• Automatically stages SO to BB3 upon prepayment posting

BB3•Checks S&Es and cycle code

DID•Activates DID and points to nominated Philippine Bayan subscriber

CBK•Conducts loopback test

XCO

•Closes SO


Postpayment - NIHS

BGlobal

BAC

Plant Ops

Billing

BACRSO

•Indicates DID # and nominated existing Philippine Bayan subscriber

SGR•Generates Account & NIHS SO

FAS

•Uploads MDN (DID #) in ICMS

BB5•Requests for Rate Cell

ENJ•Assigns MDN (DID #) and S&Es (OTC + MRR)


Postpayment - NIHS cont…

Billing

Plant

Ops

Closeout

Closeout

BB3•Checks S&Es and cycle code

DID•Activates DID and points to nominated Philippine Bayan subscriber

CBK•Conducts loopback test

XCO

•Closes SO

Default Memo - NI

BEGIN INSTRInbound DID #:Inbound Translation String :DID Provider :Philippine subscriber – Bayan #:Payment Facility : MRR:OTC:Promo/Program :Halfway subscriber contact # :Account Specialist :Business Manager :Agent name: Special Instructions :

END INSTR

Memo Type : HN

Process - Aftersales

Change Phil. Subscriber

Create CPHS SO Reasons for change

no processing fee, if Phil. Subscriber :o with pending trouble reporto is in PD status (CUSPD or FINPD)


Change Phil. Subscriber

Reasons for change with processing fee

o all reasons except those mentioned in

the previous slide, S&E is overridable

S&E Code Japan UK USHRUPF ¥ 276.36 £1.92 $ 3.19


Change Phil. Bayan Subs - CPHS

Subscriber

GPPC

Plant

Ops

Plant

Ops

•Requests change of Phil Bayan subscriber

SGR•Generates CPHS SO•Tags processing fee if applicable

DID•Points DID to the new Phil Bayan subscriber

XCO

•Closes SO

Default Memo - CPHS

Inbound DID :Translation String :Old Philippine Subscriber – Bayan Tel.# :New Philippine Subscriber – Bayan Tel.# :Reason for change :Special Instructions :

Memo Type : HP


Conversion/Upgrade to Family Ties

Halfway & Philippine Bayan accounts

should be zero balance



a. Nominate new beneficiary PD Halfway account

o PD reason code : 333

“Convert to Family Ties” Create NI SO, follow Family Ties process

(re-use DID of Halfway)



b. Retain Philippine Bayan subscriber PD Halfway account

o PD reason code : 333

“Convert to Family Ties”


Conversion/Upgrade to Family Ties Update interactively Philippine Bayan subs

to retag from Consumer/Regional to BGlobal• customer class/type/subtype• ISIC code• region ID• cycle code• billing address• account name (if BP, change to benefactor’s name)



Create UFTS SO• change SAG code• outdate existing MRR• indate FT MRR• deactivate long distance access • re-use DID of Halfway


Conversion/Upgrade to Family Ties - UFTS

GPPC GPPCPlant Ops

Plant Ops

•Updates Phil Bayan subs profile interactively

SGR•Generates UFTS SO

DID•Reactivates DID and points to Philippine Bayan subscriber

XCO

•Closes SO

Default Memo - UFTS

Inbound DID :Translation String :Type of Request :

Memo Type : HU


Change DID

if subs transferred area with different

area code

migration due to change in DID provider


Change DID - MDID

Subs/BM

GPPC

Plant Ops

Billing

GPPC

Plant Ops

Plant Ops• Subs

requests change in DID via phone in or

• BM requests change in DID due to migration

SGR•Conducts account validation•Generates MDID SO

FAS

•Uploads new DID #

BB5

•Requests for rate cell

GCS

•Assigns MDN (DID #)

DID

•Deactivates old DID•Activates new DID and points to nominated Phil Bayan subs

XCO

•Closes SO

Default Memo - MDID

Old Inbound DID/Translation String :New Inbound DID/Translation String :Old DID Provider :New DID Provider : Reason for change:

Memo Type : HW


Additional DID

provides existing subs with additional DID

but will be pointed to the same Bayan #

this applies to subs who lives in Tokyo,

needs additional DID outside Tokyo


Additional DID - ADID

BM GPPCPlant Ops

Plant Ops

•Requests additional DID

SGR

•Generates ADID SO

DID•Activates DID and points to the same nominated Phil Bayan subs

XCO

•Closes SO

Default Memo – ADID

Existing Inbound DID :Additional Inbound DID :Philippine subscriber – Bayan #:Requested by : Special Instructions:

Memo Type : to follow


S&E Correction - MSEC

Subs/CSR GPPC GPPC

•Subs complains incorrect MRR or•CSR found incorrect S&E

SGR•Generates MSEC SO•Outdate or indate necessary S&Es

XCO•Closes SO

Process – Aftersales

PD Reversal - NIRV

GPPC

Billing

Collection

Collection

Plant Ops

Plant Ops

SGR

•Checks account if valid for PD reversal•If valid, create NIRV SO

BB3

•Checks S&Es and cycle code

CR

•Approves PD reversal

PEX

•Updates account credit event

DID•Reactivates DID and points to Phil Bayan subs

XCO

•Closes SO

Follow standard PD Reversal matrix and approval

Default Memo - NIRV

Memo Type - to follow

BEGIN INSTR Reason for PD Reversal :

Original Inbound DID #: Original Inbound Translation String : DID Provider : Philippine subscriber – Bayan #: Payment details : Halfway subscriber contact # : Special Instructions :

END INSTR


Customer-Initiated PD - PDS

Subs

GPPC

Plant Ops

Collection

Collection

•Requests PD via email or phone in

SGR•Conducts validation (if phone in)•Generates PDS SO•Tag appropriate PD reason code

DID•Deactivates DID

PEX•Updates account credit event

XCO

•Closes SO


Finance-Initiated PD - PACM

ICMS Plant Ops Plant Ops

SGR•Auto generation of PACM SO•Auto update account credit event

DID•Deactivates DID

XCO•Closes SO

Credit Events

Follow standard Collection Timeline

RVA - Day 40 no outgoing call not be able to call Phil Bayan subs can still be reconnected upon payment

of required amount

Credit Events

FINTD - Day 45 same with RVA

FINPD - Day 75 line is permanently disconnected no outgoing call to request PD Reversal to be reactivated

Fault Management

Subs complains via phone in – Can’t Call Phil. Bayan subs

• High and Dry• HOOL• Hears RVA• Cut-off• Wrong Station Answer• Busy• Noisy

Fault Management

CSR conducts initial isolation• checks account status both Halfway and Phil

Bayan accounts (RVA, TD, PD)• checks if with open SO or fault ticket• if problem is on Phil Bayan subs, follow

standard fault ticket process for BP/BPE• if no problem on Phil Bayan subs,

generate fault ticketo Fault Code : SNFT

stage path : FGR -> AGN -> CFT

Fault Management

SNOC to isolate problem and change Fault Code, if necessary

• PNFT • problem is with other carrier• stage path : FGR -> AGN -> CFT

• IGFT • C5CM / iTopia problem• Toll Switch problem• stage path : FGR -> AGN -> CFT

Fault Management

• SSS• translation problem• stage path : FGR -> ASS -> DSS -> CFT

Dispute Management

Existing Dispute Types and adjustment matrix used for Family Ties will be followed by Halfway.

Phil Bayan Subscriber

• The following SOs for Phil Bayan subs should pass DID stage to point DID # to the new Bayan #

• CTNS stage path : SGR -> DID -> AA -> AAC

• WCL2 stage path : SGR -> DID -> XCO


• CLSN stage path : SGR -> DID -> AA -> xWD -> XCO

• CSR to check alert code, before processing the request to identify if account is Phil Bayan subs of Halfway subs. alert code : PHAFB Halfway Philippine Subscriber


• If CTNS, CLSN or WCL2 do not pass DID stageo DID # will not be pointed to the new

Bayan #o Halfway account will not be able to call

Philippine Bayan subscribero CSR to create SSS fault ticket to point

DID to the new Bayan #

Thank you!

PROJECT HALFWAY

Business

Transcript of PROJECT HALFWAY