Project Final..Pankaj

8/3/2019 Project Final..Pankaj

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EXECUTIVE SUMMARY


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EXECUTIVE SUMMARY

The project report on Customer Satisfication Study Among Shoppers At Big Bazzar

Outlet In Puneis the key task to fulfilment requirement of my MBA program.

In todays scenario apart from attracting new customer it is also important to retain

existing ones. Effort are taken not only simply to satisfy customer but to please him

without having interaction with customer for industry it is different to know what exactly

they want.

This report is concerned with "Customers Satisfaction Survey". The study was

conducted by Research Methodology with specificquestionnaire was prepared and

survey was conducted.This report isprepared by me and suggestions of some very

experienced and intellectual persons.

Location - : The Nielsen Company, Pune

Duration : 2 months

Thus the survey would help company to find out the reasons and factors which are

leading to dissatisfaction among respondent and what the customer perception in turn

affecting on business with them and take corrective action

The Main Objectives were to study about the customer satisfaction at big bazzar

and another is to find out the problems and provide information to the company about

the product and service.

The. Nielsen Company which is pioneer in the field of marketing research undertook this

project to study the customer satisfaction and buying behaviour at big bazzar retail

outlet.

Organized retail is definitely a sunrise sector in India but to say that it is a sunrise

sector for entrepreneurship would be wrong. Entrepreneurship is required in those fields

in which an individual can go in with small capital and his expertise and go on to create

a company which usually yields returns of the order of 10 xs or more. and market share

of organize retail outlet India is near about 4 to 5% out of total retail industry . The

natural barriers to enter into organized retail are so large that it would not be wise for

and an entrepreneur to jump into it and think that he will be able to compete with the


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likes of future group ,Reliance, Bharti, Wal-Mart etc. Also, organized retail is

something which tests your operational and logistics skill rather than entrepreneurship

abilities.

Though organized retail is in practice around the globe for many decades now, its only

now that it is making an entry into India in a big way. The reasons for this are many

.With a booming economy and burgeoning middle class the shopping habits of Indians

are changing fast. Malls and multiplexes and making headway into tier II and tier III

cities also after mushrooming in the metros. Also the fact that organized retail accounts

around 5% of retail sales in India theres a huge untapped potential. So much so that

every conglomerate wants a piece of the pie.

No wonder that every business house from Birlas to Ambanis is busy chalking out their

retail plans. Though it will be too early for them to start counting their chickens as the

government policy is still hazy and huge amount of expertise is required to run a pan-

India retail network. There is scarce managerial talent in retail business and salaries areal

ready skyrocketing.

Sample Respondents: are collected at Sinhgard Road, Satara Road, Kothrud, And

Hadpsar Big Bazaar Outlet in puneThis survey would help the company to know the dissatisfaction level of customer and

how to improve and change this dissatisfaction to satisfaction.

The secondary data collected from office like address of retails outlets(malls) and the

primary data are collected from questionnaire by direct survey of the respondent like

service ambience variety, quality of Products.

In questionnaire most of the question is open and close ended. After seeing all

observation and finding were helpful in preparing conclusion and suggestion for

improvement.

All the relevant chart, graphics and analysis of survey have been put in the project to

make it more understandable and meaningful.


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OBJECTIVE & SCOPE


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OBJECTIVE

Primary:

To study satisfaction level of customer on shopping experience at big bazzar To find out the buying behaviour of the customers coming to big bazaar

Secondary;

To determine the customer preference for shopping at of big bazzar To find out customer response towards service offered at big bazzar To study brand positioning about big bazzar To study about the future prospect of big bazzar To study about product assortment at big bazzar

Scope:

It will extend to the actual field study of pune city

It will give information to prospective consumers. Help us gain independent knowledge about the consumer Perception.

The study can help the companies get additional research information.

It facilitates evaluation of brand name and customer satisfaction. The project was carried out with an sample size of 100


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COMPANY PROFILE


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INDUSTRY OVERVIEW

Organized retail is definitely a sunrise sector in India but to say that it is a sunrise sector

for entrepreneurship would be wrong. Entrepreneurship is required in those fields in

which an individual can go in with small capital and his expertise and go on to create a

company which usually yields returns of the order of 10 xs or more.

The natural barriers to enterinto organized retail are so large that it would not be wise

for and an entrepreneur to jump into it and think that he will be able to compete with the

likes of future group ,Reliance, Bharti, Wal-Mart etc. Also, organized retail is

something which tests your operational and logistics skill rather than entrepreneurship

abilities.

Though organized retail is in practice around the globe for many decades now, its only

now that it is making an entry into India in a big way. The reasons for this are many

.With a booming economy and burgeoning middle class the shopping habits of Indians

are changing fast. Malls and multiplexes and making headway into tier II and tier III

cities also after mushrooming in the metros. Also the fact that organized retail accounts

around 5% of retail sales in India theres a huge untapped potential. So much so that

every conglomerate wants a piece of the pie.

No wonder that every business house from Birlas to Ambanis is busy chalking out their

retail plans. Though it will be too early for them to start counting their chickens as the

government policy is still hazy and huge amount of expertise is required to run a pan-

India retail network. There is scarce managerial talent in retail business and salaries areal

ready skyrocketing.

The government is still in process of studying the effect of organized retail on mom-n-

pop stores and the economy as a whole. There is huge pressure on government from

foreign multinationals to allow FDI in retail. Of course local giants are keen to put their

plans in place before foreign players are allowed to move in. The bleak chances of FDI


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in retail have forced foreign retail giants to look for local partners. Bharti has joined

hands with Wal-Mart after failed talks with UK giant Tesco. Shoppers stop has inked a

deal with UKs Home Retail group to develop Argos retail stores. Bombay Dyeing has

tied up with Frances Aachen . Local retailers who already have a huge presence in

India includeFuture Group (former Pantaloons), Subhiksha, Shoppers Stop, RPG group.

While Reliance retail, Tata, Bharti and Aditya Birla group are soon to start rolling out

their retail plans.

the most bullish of them all is Reliance with plans to invest Rs. 25,000 crore in its

retailventure. With MukeshAmbani in driving seat theres little doubt that reliance

willchange how Indians shop. His plans include selling everything from vegetables to

cars

under one roof and even deploying cargo planes to make sure that you get fruits and

vegetables farm-fresh. Reliance has already opened 50 Reliance Fresh stores with the

every first in Hyderabad. Reliance and Bharti also have plans to set up Micro Finance

Institutions along with their retail chains. While Bharti will also offer telecom services in

its retail stores.

As a result of hyper growth plans and rushed hiring, most retail ventures are strugglingtokeep pace. A massive churn is already taking place in retail space while real estate

pricesin prime locations are going over the roof. Most retail ventures are going in for

mixedstrategy when acquiring retail space. Some are just buying the land and then

buildingtheir stores while others are buying finished commercial space or just renting

it.When there is a huge competition in market its always a win-win for consumers.

Theycan expect better services from mom-n-pop stores and great bargains at their local

mall.After all, its all about the customers. To keep the prices low the retailers are

doingeverything from buying cargo planes to sourcing fruits and vegetables directly

fromfarmers. Also the retail stores promise to give the consumers more choices and a

better shopping experience.


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With the economy growing at 10%, nobody is complaining about the money being put

inbehind these retail ventures. Though, initially there will be a few surprises and a few

newlessons learnt the long term story looks promising

RETAIL IN INDIA

India is one of the largest emerging markets, with a population of over one billion.

India is one of the largest economies in the world in terms of purchasing power

and has a strong middle class base of 300 million.

Around 70 per cent of the total households in India reside in the rural areas, where

mostly traditional retail outlets, commonly called kirana stores exist. Theseare

unorganized, operated by single person and runs on the basis of consumerfamiliarity

with the owner. However, recently organized retailing has becomemore popular in big

cities in India and most of the metropolitan cities and otherbig cities are flooded by

modern organized retail stores. Many semi-urban areasalso witnesses entry of such

organized retail outlets. Till now, entry of foreignretailers was restricted in Indian retail

market because of the ban on ForeignDirect Investment in Indian Retail Sector. But

recently, as government haschanged its policy and the cabinet has allowed 51 per cent

FDI in single-brandretail, the prospects of foreign players entering India became high.

A nation of shop keepers and organized retail which has just made an entry has a very

small share estimated between 2-4% of total retail in the country. The entryof major

retailers in the country has raised passions among the politicians, policymakers and

smaller retailers that the presence of bigger organized retailerswould lead to the

elimination of the smaller shop keepers leading to a large scaleproblem of

unemployment and maybe even social prorogram.


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RETAIL TREND IN INDIA

Globally, retail is the largest private industry. However, in India, it is in its

nascent stages. The total retail market is estimated at Rs 900,000 Crores. Organized

retail at around 5% is estimated at Rs 28,000 Crores. The organized retail share as per

the estimates made by most consultants is estimated to reach a level of 10% by 2010. In

absolute terms this would

Retailing in India is gradually inching its way to becoming the next boom industry. The

whole concept of shopping has altered in terms of format and consumer buying

behavior, ushering in a revolution in shopping. Modern retail has entered India as seen in

sprawling shopping centers,

Graph no: - 1.1 Growth of Indian Retail Market

Multi-storied malls and huge complexes offer shopping, entertainment and food allunder one roof. India represents an economic opportunity on a massive scale, both as a

global base and as a domestic market. Indian Retail sector consists of small family-

owned stores, located in residential areas, with a shop floor of less than 500 square feet.


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Retailing in India is at a nascent stage of is evolution, but within a small period of time

certain trends are clearly emerging which are in line with the global experiences.

Organized retailing is witnessing a wave of players entering the industry. These players

are experimenting with various retail formats. Yet, Indian retailing has still not been able

to come up with many successful formats that can be scaled up and applied across India.

GROWTH OF INDIAN RETAIL

According to the 8th Annual Global Retail Development Index (GRDI) of AT Kearney,

India retail industry is the most promising emerging market for investment. In 2007, the

retail trade in India had a share of 8-10% in the GDP (Gross Domestic Product) of the

country.

Retail growth in the coming five years is expected to be stronger than GDPgrowth,

driven by changing lifestyles and by strong income growth, which in turnwill be

supported by favorable demographic patterns and the extent to which organized retailers

succeed in reaching lower down the income scale to reachpotential consumers towards

the bottom of the consumer pyramid. Growingconsumer credit will also help in boosting

consumer demand.

RETAIL FORMATS IN INDIA

Hypermarts/supermarkets: large self-servicing outlets offering products from a variety of

categories.

Mom-and-pop stores: they are family owned business catering to small sections; theyare individually handled retail outlets and have a personal touch.

Departmental stores: are general retail merchandisers offering quality products andservices.


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Convenience stores: are located in residential areas with slightly higher prices goods dueto the convenience offered.

Shopping malls: the biggest form of retail in India, malls offers customers a mix of alltypes of products and services including entertainment and food under a single roof.

E-trailers: are retailers providing online buying and selling of products and services. Discount stores: these are factory outlets that give discount on the MRP. Vending: it is a relatively new entry, in the retail sector. Here beverages, snacks and

other small items can be bought via vending machine.

Category killers: small specialty stores that offer a variety of categories. They areknown as category killers as they focus on specific categories, such as electronics and

sporting goods. This is also known as Multi Brand Outlets or MBO's.

Specialty stores: are retail chains dealing in specific categories and provide deepassortment. Mumbai's Crossword Book Store and RPG's Music World is a couple of

examples.

FUTURE OF RETAIL IN INDIA

The retail industry in India is currently growing at a great pace and is expected to go up

to US$ 833 billion by the year 2013. It is further expected to reach US$ 1.3 trillion by

the year 2018 at a CAGR of 10%. As the country has got a high growth rates, the

consumer spending has also gone up and is also expected to go up further in the future.

In the last four year, the consumer spending in India climbed up to 75%. As a result, the

India retail industry is expected to grow further in the future days. By the year 2013, the

organized sector is also expected to grow at a CAGR of40%.

The structure of retailing will also develop rapidly. Shopping malls are

becomingincreasingly common in large cities, and announced development plansprojectat least 150 new shopping malls by 2008. The number of department stores

isgrowing much faster than overall retail, at an annual 24%. Supermarkets havebeen

taking an increasing share of general food and grocery trade over the last 2decades.


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However, Distribution continues to improve, but it still remains a major

inefficiency. Poor quality of infrastructure, coupled with poor quality of the

distribution sector, results in logistics costs that are very high as a proportion of

GDP, and inventories, which have to be maintained at an unusually high level.

Distribution and marketing is a huge cost in Indian consumer markets. Its a lot

easier to cut manufacturing costs than it is to cut distribution and marketing

costs.

Also, government has relaxed regulatory controls on foreign direct investment

(FDI) considerably in recent years, while retailing currently remains closed to

FDI. However, the Indian government has indicated in 2005 that liberalization of

direct investment in retailing is under active consideration. It has allowed 51%FDI in single brand retail.

The next cycle of change in Indian consumer markets will be the arrival of

foreignplayers in consumer retailing. Although FDI remains highly restricted in

retailing,most companies believe that will not be for long. Indian companies know

Indianmarkets better, but foreign players will come in and challenge the locals by

sheercash power, the power to drive down prices. That will be the coming struggle.

This report discusses the scenario of organized retail industry in pUNE city of

Maharastra and the opportunities available for companies based on key statistics.

PANTALOON RETAIL (INDIA) LIMITED

Pantaloon Retail (India) Limited, is Indias leading retailer that operates multiple retail

formats in both the value and lifestyle segment of the Indian consumer

market. Headquartered in Mumbai (Bombay), the company operates over 10 millionsquare feet of retail space, has over 1000 stores across 61 cities in India and employs

over 30,000 people.

The companys leading formats include Pantaloons, a chain of fashion outlets, Big

Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends


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the look, touch and feel of Indian bazaars with aspects of modern retail like choice,

convenience and quality and Central, a chain of seamless destination malls. Some of its

other formats include, Depot, Shoe Factory, Brand Factory, Blue Sky, Fashion Station,

aLL, Top 10, mBazaar and Star and Sitara. The company also operates an online portal,

futurebazaar.com. A subsidiary company, Home Solutions Retail (India) Limited,

operates Home Town, a large-format home solutions store, Collection i, selling home

furniture products and E-Zone focused on catering to the consumer electronics segment.

Pantaloon Retail was recently awarded the International Retailer of the Year 2007 by

the US-based National Retail Federation (NRF) and the Emerging Market Retailer of

the Year 2007 at the World Retail Congress held in Barcelona.

Pantaloon Retail is the flagship company of Future Group, a business group catering to

the entire Indian consumption space. Pantaloon is not just an organization - it is an

institution, a centre of learning & development. We believe that knowledge is the only

weapon at our disposal and our quest for it is focused, systematic and unwavering.

At Pantaloon, we take pride in challenging conventions and thinking out of the box, in

travelling on the road less traveled. Our corporate doctrine Rewrite Rules, Retain

Values is derived from this spirit.

Over the years, the company has accelerated growth through its ability to lead change.

A number of its pioneering concepts have now emerged as industry standards. For

instance, the company integrated backwards into garment manufacturing even as it

expanded its retail presence at the front end, well before any other Indian retail

company attempted this. It was the first to introduce the concept of the retail

departmental store for the entire family through Pantaloons in 1997. The company was

the first to launch a hypermarket in India with Big Bazaar, a large discount store that it

commissioned in Kolkata in October 2001. And the company introduced the country to

the Food Bazaar, a unique 'bazaar' within a hypermarket, which was launched in July

2002 in Mumbai. Embracing our leadership value, the company launched all in July


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2005 in Mumbai, making us the first retailer in India to open a fashion store for plus

size men and women.

Today we are the fastest growing retail company in India. The number of stores is going

to increase many folds year on year along with the new formats coming up. The way

we work is distinctly "Pantaloon". Our courage to dream and to turn our dreams into

realitythat change peoples lives, is our biggest advantage. Pantaloon is an invitation

to join a place where there are no boundaries to what you can achieve. It means never

having to stop asking questions; it means never having to stop raising the bar. It is an

opportunity to take risks, and it is this passion that makes our dreams a reality.Come

enter a world where we promise you good days and bad days, but never a dull moment!

PANTALOONS

It was the first Pantaloons store in Kolkata that set off a chain of discoveries that have

led us to where we are today. Ten years later, we have launched our largest Pantaloons

store in Kankurgachi in Kolkata. Spread across 85,000 square feet, the store is the first

among a series of large format stores that will be launched across the nation. After

consolidating its Fresh Fashion positioning, Pantaloons embarked on a major expansion

during the year 2006-07. In 8 cities,11 Pantaloons stores were opened with 7 of them

opening in the single month of March 2007. The total count of Pantaloons stores as on

30th June 2007 stood at 31 with the total area under retail close to 1 million square feet.

In order to maintain the top of the mind association with fashion in India, Pantaloons

continued to be the title sponsor for the Femina Miss India 2007 pageant. In addition,

Bipasha Basu and Zayed Khan were roped in as brand ambassadors in the month of

August 2006. The success of this initiative was evident in the increased sales for the

Haldi Gulal range as well as the Svayam Utsav summer collection that were endorsed

by Bipasha and Zayed. The private label apparel share during the year was in excess of70 percent. The year also witnessed categories like Winter-wear and Ethnic Ladies-wear

strengthening their presence in the stores. The increasing success of the store brand is

evident from the fact that the stores loyalty programme, Green Card, added 200,000

new members.


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Pantaloons will see a significant expansion during the coming year with an increase of

nearly 0.50 million square feet of retail space and an addition of about 15 stores.

Pantaloons will look at dominating cities where it has a first entrant advantage and will

scale up sizeably with larger stores, additional categories and retail formats. The year

2007-08 will witness considerable focus in the North and East regions. Delhi and the

NCR area along with Punjab, Chandigarh and Ludhiana will see the next stage of

expansion. Cities like Ranchi, Guwahati and Siliguri in the East will also discover Fresh

Fashion.

BIG BAZAAR

In 2010-11, more Indians discovered the value of shopping in Big Bazaar. And with the

launch of each store, we discovered more value in terms of operational efficiency. Big

Baazaar launched210 new stores in 80 cities, covering over 1.40 million square feet. As

of June 2007, there were 56 Big Bazaar stores across 43 cities. While Big Bazaar

continued to expand in the large cities, it also tapped consumption potential in smaller

cities like Agra, Allahabad, Coimbatore, Surat, Panipat, Palakkad, Kanpur and

kolhapur.

The year under review also witnessed realigning of business teams with shared

experience in category management, sourcing, front-end operations and businessplanning. In addition, separate teams have been formed to look into all aspects of new

store launches and to manage mature stores. This provides more flexibility and focus in

expansion plans.

The increase in SKUs in existing categories and the introduction of new categories

encouraged the opening of larger stores or Super Centres, measuring 100,000 square feet

or more. There are now 5 Big Bazaar Super Centres. Considering this scale of

expansion, technology plays a significant facilitating role. The introduction of SAP in

2005-06 and its roll out during the year, positively impacted the business.

Big Bazaar has initiated the process of Auto Replenishments Systems, thus improving

operational efficiencies and productivity. The company has also rationalized nearly 250


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vendors through better vendor management in terms of potential to expand, and for

inclusion and upgradation to the online B2B platform. The company plans to open over

60 stores across India in FY 2008, and the opening of the 100th Big Bazaar store will

mark the fastestever expansion by a hypermarket format

FOOD BAZAAR

Based on the companys in-house consumer data and research, and in cognizance with

observations on customer movements and the shopping convenience factor, Food Bazaar

hasinitiated certain refurbishments and layout design across all stores. The intention is to

continuously change with the times and demands of the evolving Indian consumer.

Food Bazaar also witnessed healthy expansion during the year 2006-07, making its

presence felt in nearly 26 cities and adding 40 stores during the year under review.

The total count of Food Bazaars as on 30th June 2007 stood at 86 stores. The year under

review witnessed the companys private label programme gaining significant traction.

The brands have been very competitive vis--vis the established brands in quality and

price terms, and have in fact scored better than national or international players in certain

categories.

The share of private labels as a percentage of total Food Bazaar revenues has increasedsignificantly and comprises nearly 50 merchandise categories.

While Fresh & Pure brand entered categories like cheese slices, frozen peas, honey,

packaged drinking water and packaged tea, the Tasty Treat brand received a very

favorable response in new categories like namkeens and wafers. In the home care

category, Caremate launched aluminum foil and baby diapers while Cleanmate launched

detergent bars and scrubbers.

A new format BB Wholesale Club was launched and 4 such stores have been

opened so far. To be managed by Food Bazaar from the ensuing financial year, this

format sells only multi-packs and bulk packs of a select range of fast moving categories

and caters to price sensitive customers and smaller retailers.

The company has also forged tie-ups with established companies like ITC, Adanis,

DCM Group, USAID and other farm groups in Maharashtra and Madhya Pradesh to


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source directly from them. These alliances are expected to drive efficiencies as well as

bring better products to consumers.

By the end of FY 07-08, the total number of Food Bazaar stores is expected to be

200and more are comeing up in major cities.


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COMPANY PROFILE

For over 80 years, A.C. NIELSEN is serving different business solution to the

Companies across the world. Business solution generally includes about:

What is happening in the Market? Why this is happening? What is likely to happen next? What is the best route to growth?

In todays competitive market, it is quite tough to find out the complex Challenges. Ourservices help to clients by acknowledging them about the Market complexities, so they

can make decision and choose action that will Build the efficiency and the productivity

of their marketing and sales programs. As well as will increase their revenue and

improve their

The Nielsen Company (erstwhile ACNielsen) was established in the United States in

1923 by Arthur C. Nielsen, Sr., one of the founders of the modern marketing research

industry. Among many innovations in consumer-focused marketing and media research,

Mr. Nielsen was responsible for creating a unique retail-measurement technique that

gave clients the first reliable, objective information about competitive performance and

the impact of their marketing and sales programs on revenues and profits. Nielsen

information gave practical meaning to the concept of market share and made it one of

the critical measures of corporate performance. Mr. Nielsen also founded the business

known today as Nielsen Media Research, the global leader in television audience

measurement and other media research Services.

ACNielsen opened its first international office in the UK in 1939 and, after World War

II, progressively expanded its operations in Western Europe, Australia and Japan.


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In India the company is better known as ACNielsen-ORG-MARG Pvt. Ltd. MARG

(Marketing and Advertising Research Group) started in 1983 is primarily into

Customised Research Services (CRS). ORG (Operations and Research group) that was

started by Sarabhai Group in 1962 were into Retail Measurement Services (RMS). In

1994, ORG and MARG decided to merge and it became ORG-MARG Pvt Ltd. It gave

26% stake to the Dutch company VNU. In 2001, ACNielsen became part of VNU, a

world leader in marketing information, media measurement and information and

business media and that is where the name comes ACNielsen-ORG-MARG Pvt Ltd.

In 2003, VNU announced a new organisational structure for VNU Marketing

Information (MI), its largest business group, to address evolving client needs and to

create an enhanced platform for accelerated growth.

In 2005, VNU attempted to expand into healthcare and pharmaceutical information by

acquiring IMS Health. Although the merger was terminated in the face of shareholder

opposition, the two companies agreed to work together to develop new capabilities.

In 2006, VNU was acquired and taken private by a consortium of six private equity

firms. In 2007, VNU changed its name to. This new identity The Nielsen Company

emphasizes its best known

Brand name and underscores its commitment to create an integrated, streamlined global

organization.

Nielsen Research

Nielsen today has its presence over 108 countries with 17 countries in Asia Pacific itself.

Nielsen is divided broadly into 3 main divisions.

Client Solution (CS)

Data Acquisition (DA)

Global operations. (GO)

Data Acquisition and Global Operations comes under Global Structure headed by

Michael Habib who sits in New York.


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Client Solution (CS) team

This team actually interacts with the Client, takes an idea of the Client, briefing is done

and then briefs the Client about what is Our plan of action.

Data Acquisition (DA) team

The structure of DA is

Project Management

Team (PMT)Line Management Team

Global Operations (GO) team

Only the analysis part is done and then the final presentation with findings is given to the

CS team that will finally give that presentation to the Client. The turn around time is 3 to

4 day

This team is alignedwith the CS team

Data collection exercise is done by theLine Management Team that gives report

to CS team

CS team will do the top line presentation to theClient. All the reviews are sent to the LMT thatagain gets the final data which is again sent tothe CS team. The CS team will then give the

final resentation to the client


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SETUP OF GLOBAL BUSINESS STRUTURE

Table no 3 .1 Setup Of Global Bussiness Structure

Michael Habib

Global Head, President, HQ: SingaporeN level

Ravi Janavatula

Head, Asia PacificN1 level

Ranjit Panda, India

India region( India, Srilanka, Bangladeshand Nepal)

N2 level

Zonal Managers

4 Zones( East, West North and South)N3 level

Branch HeadsN4 level

Managers, Sr. executives andExecutives

N5 level

Data VerifiersN6 level

Freelance Data Collector/FieldRepresentative/ Auditors

N7 level


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Business:-

Nielsen tailors research solutions to individual client needs. For common

research needs Nielsen has a suite of internationally recognized proprietary research

products and methodologies providing powerful comparative and normative data.

Other research requirements are idiosyncratic and depend on a particular

organizations prerogative and strategic goals. In this case specific, ad hoc research may

be necessary, designed to address a particular market issue or set of issues. Often a

combination of the two is necessary.

All Nielsen research is conducted and delivered by a team of research and

client service professionals with specialized industry, business issue or methodological

expertise. Aside from providing market data, Nielsen endeavors to add value to clients

business by translating the data into actionable market and business insights.

AC Nielson offers an integrated suite of market information gathered from a wide range

of sources, advanced information management tools, sophisticated analytical systemsand methodologies, and dedicated professional client service to help their clients to find

the best paths to growth.

Clients work with Nielsen services to:

Measure their market performance Analyze market dynamics

Diagnose and solve marketing and sales problems, and Identify and capture growth opportunitiesNielsen people work closely with their clients to help them choose the right

set of information and services and use it to make the best possible decisions.


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Market Measurement:-

Nielsens major market-measurement services provide comprehensive coverage of:

Sales to consumers of fast-moving consumer packaged goods, gathered at the point of

sale in retail stores of all types and sizes. These retail measurement services provide

clients with essential facts on how their products are performing compared with their

competitors, and on trends and changes in market conditions and sales results. They also

provide critical information on the use of promotional activities at the retail level, such

as special displays or pricing, and on distribution and stock conditions in retail stores.

Purchases by consumers of packaged goods and other products, gathered through

participating panels of consumer households and through customized studies. These

consumer panel and consumer research services provide a foundation for understanding

and analyzing consumers motivations, attitudes, behavior, shopp ing patterns and

demographic characteristics.

Analytical Tools and Services Nielsen offer a wide range of software and professional

services that enable clients to receive, select and evaluate our market-measurement

information, integrate it with their own data and third-party information, and apply it to

specific business issues and situations. Clients can view and analyze information from

many perspectives, such as by specific product categories, by geographic area or by

retail channel. Nielsen also organize and present information to suit the specific needs of

many individuals in manufacturing, service and retail organizations, including general

managers, marketing professionals, sales professionals, purchases, merchandisers and

category managers.


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Diagnostic Services:-

Nielsens consumer panel and consumer research services provide clients with many

opportunities and techniques to examine trends and understand the impact of the market

forces that influence consumers purchasing decisions. Consumer panels link purchasing

information to demographics and provide a controlled environment for examining

motivationalfactors.

Nielsens analytical and modeling services provide clients with a range of options to

evaluate and understand why marketing campaigns succeed or fail, and to address

specific future marketing opportunities and issues, such as promotion optimization,

pricing, consumer targetingandmarketingmixoptimization.

In many markets, Nielsen offers a suite of consumer-focused consumer research

techniques and services that address clients unique and specific marketing and sales

issues.

Opportunity Identification:-

While Nielsens major clients all share a common focus on consumers; each individual

client has its own distinct set of business characteristics and marketing and sales

concerns. Our information and services are designed to help each client identify and act

upon unique growth opportunities.

Using a structured and disciplined approach to building and managing long-term

relationships, our people work in close partnership with their clients to understand their

strategies and business objectives. To design the right suite of Nielsen services that fits

their needs.To agree on clear and measurable business objectives and to measure the

results and clients return on their investment.

Global Presence:-

Nielsens operations span more than 100 countries. Headquartered in New York, our

major regional business centers are located in Schaumburg, Illinois; Wavre, Belgium;

Hong Kong; Sydney, Australia; Buenos Aires, Argentina; and Nicosia, Cyprus. (Graph

no 3.2 global presence


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Americas Asia Pacific Europe Middle

East &

Africa

Argentina

Australia

Albania Algeria

Bolivia Azerbaijan Armenia Bahrain

Brazil Bangladesh Austria Cameroon

Canada China Belarus Egypt

Chile Hong Kong Belgium Ethiopia

Colombia India Bosnia Ghana

Costa Rica Indonesia Bulgaria Isral

Dominican

Republic

Japan Croatia

Ivory

Coast

Ecuador Kazakhstan Cyprus Jordan

El Salvador Kyrgyzstan Czech

Republic

Kenya

Guatemala Malaysia Denmark Kuwait

Honduras Mongolia Estonia Lebanon

Mexico

Nepal

Finland

Morocco

Nicaragua New Zealand France Namibia

Panam Philippines Georgia Nigeria

Paraguay Singapore Germany Oman

Peru South Korea Greece Pakistan

Puerto Rico Sri Lanka Hungary Qatar

United

States

Taiwan Ireland Saudi

Arabia

Uruguay Tajikistan Italy South

Africa

Venezuela Thailand Latvia Tanzania

Turkmenistan Lithuania Tunisia
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The Nielsen Code

Arthur C. Nielsen, Sr.

Chairman, A. C. Nielsen Company, 1931

In 1931, Arthur C. Nielsen, Sr., wrote the Nielsen Code, defining the principles that

would guide Nielsen to global leadership in marketing research. The Code remains

relevant today and continues to guide our business.

Impartiality

Be influenced by nothing but your clients' interests. Tell them the truth.

Thoroughness

Accept business only at a price permitting thoroughness. Then do a thorough job,

regardless of cost to us.

Accuracy

Watch every detail that affects the accuracy of your work.

Integrity

Keep the problems of clients and prospects confidential. Divulge information only with

their consent.

Economy

Employ every economy consistent with thoroughness, accuracy and reliability.

Price

Quote prices that will yield a fair profit. Never change your price unless warranted by a

change in specifications.

Delivery

Give your clients the earliest delivery consistent with quality - whatever the

inconvenience to us.
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Service

Leave no stone unturned to help your clients realize maximum profits from their

investment.

Solutions by Nielsen

By Business Issue

Clients work with our services on a daily basis to make fundamental, fact-based

decisions about core business activities.

Brand Dynamics New Product Introductions

Category Dynamics Pricing

Competition/Competitive

AnalysisProduct Opportunities

Consumer LoyaltyPromotion

Efficiency/Effectiveness

Distribution Retail Performance

Market Dynamics Understanding theConsumer

New Brand Launch

1. New product launch- When launching a new product, it is not enough to understandhow the product is performing. It is crucial to know who is buying, where the volume is

being sourced, and whether the product is attracting new or existing category buyers.

Developing new products requires effective ways to minimize risk and maximise gain.New ideas need to be thoroughly tested and evaluated to reduce risks and helps fine-tune

the marketing mix before launch
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2. Understanding the Consumer - Understanding human needs is critical for effectivetargetted marketing. However, these needs are not always easily detectable. People are

not fully aware of their own underlying motivations or of the forces that determine their

own behaviour. In fact, we often mislead ourselves when we attempt to explain our

behaviour in our desire to act as rational human beings. Sometime we do not want to

admit or even realise the real reason for our behaviour because it is, more often than not,

irrational.

3. Promotion Efficiency and Effectiveness - For many companies, promotion costs aretheir biggest single area of expenditure, and understanding the impact and worth of that

spend is of critical importance. The scale of promotional spend often means that even

marginal gains in efficiency will have a significant affect on the bottom line. Nielsen

promotions models use weekly scanning data to evaluate the impact of different

promotional tactics. Other information sources such as Nielsen | Homescan consumer

purchasing information and manufacturer profitability measures can also be

incorporated.

4. Retail PerformanceFormulating effective sales and marketing strategies

A thorough understanding of your retail performance, and how it compares to your

competitors, is vital for formulating an effective sales and marketing strategy. At the

very least, you need to be able to answer the following questions:

What is the size of your category and how is it changing? What are your strengths and weaknesses within individual retail chains? How are your brands performing in relation to your competitors? How does this differ by

retail chain?

What are the key causal factors affecting your performance? What are the overall trends in the marketplace in terms of segments, pack size and

flavours?

How can you use this information to exploit market opportunities and counter threats?


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Industry Expertise

Whatever your business needs, Nielsen professionals have the knowledge and expertise

across a variety of industry sectors, built over more than 80 years addressing clients'

business issues and delivering consumer insights to support our clients' growth.

Advertising Automotive Consumer Package Goods Financial Services Government & Social Media Online Retailing Telecommunications Travel & Tourism

Products & Services of nielson

Nielsen markets a wealth of information products, together with services and tools that hel

clients use information correctly to address specific business issues and decisions.

RetailMeasurement

Our Retail Measurement Services (RMS) provide continuous tracking of product sales to

consumers, based on information gathered at the retail point-of-sale. Clients receive

detailed information on sales, market shares, distribution, pricing and merchandising and

promotional activities. RMS information is available in more than 80 countries.

ConsumerPanel

Consumer Panel research tracks the purchasing behaviour of consumers in over 125,000

households in 24 countries worldwide, primarily through the use of in-home scanners.

Panel information reveals consumers purchasing from all outlets they visit and provides
http://in.nielsen.com/products/rms.shtmlhttp://in.nielsen.com/products/rms.shtmlhttp://in.nielsen.com/products/cps.shtmlhttp://in.nielsen.com/products/cps.shtmlhttp://in.nielsen.com/products/cps.shtmlhttp://in.nielsen.com/products/rms.shtml


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insights into who is buying, methods of payment, use of coupons and participation in

frequent shopper programs.

AssortmentandIn-StoreSpace

Our team of experts work with retailers and manufacturers around the world to deliver

business-driven, easy-to-implement solutions that provide a measurable return on their

investment in managing assortment and in-store space. We help them make key decisions

on issues such as shelf inventories, shelf space, category growth opportunities, product

listings and how best to distribute merchandising information.

ConsumerResearch

Our diverse and powerful suite of Consumer Research services help clients obtain

qualitative and quantitative measures of consumers attitudes and purchasing behaviour,

customer satisfaction, brand awareness and equity, advertising effectiveness and other

marketing issues.

RetailerServices

Our services for retailers are designed to help them understand what attracts consumers to

their stores. Retailers work with us to evaluate competitive performance, increase traffic

and sales, leverage their frequent-shopper data and build consumer loyalty, improveperformance of their private label products and understand their results across all product

classes and categories they carry.

Modeling&Analytics

Our advanced Modeling & Analytical Services help clients address such key business

issues as pricing, promotion, marketing mix, assortment and product rationalization,

category placement, category structure and in-store, in-market auditing and testing.

NielsenOnline

Nielsen's Internet audience measurement services, syndicated and proprietary tools and

custom analytics provide actionable insights to help you measure your audience, evaluate

and differentiate your site, track the competition and develop measurably-effective site
http://in.nielsen.com/products/ms.shtmlhttp://in.nielsen.com/products/ms.shtmlhttp://in.nielsen.com/products/ms.shtmlhttp://in.nielsen.com/products/crs.shtmlhttp://in.nielsen.com/products/crs.shtmlhttp://in.nielsen.com/products/rs.shtmlhttp://in.nielsen.com/products/ma.shtmlhttp://in.nielsen.com/products/ma.shtmlhttp://in.nielsen.com/products/nielsenonline.shtmlhttp://in.nielsen.com/products/nielsenonline.shtmlhttp://in.nielsen.com/products/nielsenonline.shtmlhttp://in.nielsen.com/products/ma.shtmlhttp://in.nielsen.com/products/rs.shtmlhttp://in.nielsen.com/products/crs.shtmlhttp://in.nielsen.com/products/ms.shtml


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NMIncite

NM Incite, a Nielsen McKinsey company, helps businesses harness the full potential of

social media intelligence to drive superior business performance across client organizations.

NM Incite equips companies with the capabilities to better understand, value and take

advantage of rich consumer insights available on social media.

DecisionSupport

We provide clients with a wide range of software tools and delivery methods designed to

put the right information on the desks of decision-makers at the moment they need it. These

tools range from advanced analytical and data-management systems for sophisticated users

to standard reports for end-users that are automatically refreshed when our databases are

updated.

Global Services

Nielsen Global Services coordinates with local Nielsen offices throughout the world to

deliver clear, consistent information across markets. This helps manufacturers effectively

understand emerging marketing opportunities for global brands. Utilizing consistent and

comparable cross-country data, combined with local country information, Nielsen Global

Services provides information-based solutions to worldwide marketers with a broad

international scope.

Business Consulting Services

Nielsen Business Consulting Services address your CEO agenda, bringing decades of data

management, advanced analytics and strategic management expertise to bear on the high-

level issues facing your business. We offer proven, prescriptive roadmaps to success

Retail Measurement Services

Understanding product performance and market dynamics

To make good marketing decisions you must have accurate, timely information about

whats selling at the retail level and how in-store conditions such as pricing,

merchandising and promotions are influencing sales.
http://in.nielsen.com/products/nmincite.shtmlhttp://in.nielsen.com/products/nmincite.shtmlhttp://in.nielsen.com/products/gs.shtmlhttp://in.nielsen.com/products/rc.shtmlhttp://in.nielsen.com/products/rc.shtmlhttp://in.nielsen.com/products/gs.shtmlhttp://in.nielsen.com/products/nmincite.shtml


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Nielsen Retail Measurement Services are the industry standard for quality information on

product movement, market share, distribution, promotional effectiveness, pricing and

other market-sensitive information in more than 80 countries across six continents,

providing our client base with an information network and global reach second to none.

Using in-store scanning of product codes and store visits by professional auditors, Nielsen

offers a complete portfolio of sample and census information across the food, household,

health and beauty, durables, confectionery and beverage products industries.

Whether long-term strategic planning or tactical decision-making, Nielsen measures and

tracks the information you need to win in your market place.

Your global, comprehensive retail coverage solution

Nielsen Retail Measurement Services integrate information from a variety of sources to

provide accurate, decision-ready reporting and coverage of a broad array of retail

channels, including:

Supermarkets Hypermarkets Drug stores & pharmacies Mass merchandisers Convenience stores Small independent grocers Kiosks Open Markets Military commissaries Liquor stores Dollar stores Pet stores Warehouse-clubs


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Nielsens comprehensive coverage permits management to examine key business trends

by product, category, store, chain, or market for one brand or an entire competitive set.

From viewing an executive summary to drilling down through a robust database to the

desired level of detail, executives can make strategic decisions based on accurate, timely

information.

Full client service support

All Nielsen Retail Measurement Information is fully analysed, interpreted and presented

by experienced account managers with knowledge of a wide range of grocery markets and

industry trends. From basic market analysis to complex business issues, Nielsen

Executives are your business partner to help fully exploit your information investment to

gain maximum advantage.

Consumer Panel Solution(CPS) Its all about the consumer. As the recognized leader

in delivering consumer and shopper insights for the fast moving goods industry

(FMCG), consumer Panel solutions(CPS) provide consumer-centric marketing and sale

solutions to help you target the strategic consumers, markets and retailers that will

maximize your return on investment. Nielsens (CPS) provide longitudinal consumer

purchase behavior, demographic profiles, and integrated attitudes $ usage information.

Our solutions provide world-class segmentation and targeting services that help you

identify high value consumer uncover new opportunities, and executives marketing a d

sales efforts at the store level. The result precise targeting for increase ROI only

Nielsens consumer panel can create complete consumer view Nielsen offers the

industrys best longitudinal panel with the broadest sample size to deliver deep and

granular insight into consumer purchasing behavior. Now providing key consumer

insights into 27 countries based on consumer purchase information from over 260,000

households globally, our consumer panel represents all type of consumers and their

buying behavior from ware house clubs to convenience stores, from supermarket to drug

stores, from computer stores to mass merchandise to mail order and the internet. Our

ability to integrate best- in breed data sources across all Nielsen companies provide the


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most complete consumer view of media influences, retail conditions, attitudes &

preferences, and entertainment habits.

Assortment and In-store Space

The essentials link between retailers, manufactures and consumers in, managing

assortment and in-store space. We work with clients trade managers, category

managers, brand managers,, channel/account managers, as well as store planners and

space planners to address key issues in areas that include visual merchandising, space

management assort management and store planning. Just some of the issues we work

with our clients to address include:

Getting the shelf space products deserve maximizing shelf space against market share byworking from assortment plans that are practical concrete, actionable and measurable

Ensuring shelf inventories are correct by combining business knowledge and insightsinto analytical capabilities and tools to develop practical solutions that help retailers

measure and manage retail inventories.

Making the most of opportunities fro category growth by tapping into the wealth andrichness of A C Nielsen marketing data and information.

Getting products listed more easily by presenting a total view from expected productperformance to position on the shelf for maximum impact.

Distributing merchandising information more efficiently by making more use of web-based technology capabilities for self-service and/or targeted electronic distribution

We are committed do delivering business-driven practical solution that meet the needs of

individual clients, locally, regionally or globally, and that deliver a measurable return on

their investment. Our capabilities include:

Proven software solutions

Live imagine services Specialist business and technical consulting in assortment and space management

Understanding your information needs effective marketing requires a through

appreciation of your markets. As markets, As market competition continues to

accelerate, research solutions must be delivered faster and more cost effectively than


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ever before. At A C Nielse,top marketers and researchers work together to understand

your business environment and marketing requirements. Seeking solutions to meet the

imperative of both local markets and head offices.

A C Nielsen works to understand and priorities and challenges that confront you in your

specific marketing environment and works with you to develop optimal research service

within the framework of your organization.

Minimizing risk. Optimizing opportunities

In global, intensely competitive markets, companies are required to respond incessantly

to market change. Business must continuously innovate and introduce new products in

an environment where the cost of launch is high and markets are already cluttered. And

all for a more discerning and savv customer.

Both the risk and cost of failure can increase greatly as new product development

progress from generation to market launch. With the unique integration of customized

research services with retail, consumer panel and media measurement information


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MERGERS AND ACQUISITIONS

The company was acquired by the Dun & Bradstreet Company in 1984. D&B, as it is

known today, broke Nielsen into two separate companies in 1996. These were Nielsen

Media Research, which was responsible for TV ratings, and AC Nielsen, which was

responsible for consumer shopping trends and box-office data. The Dutch publishing

company VNU (Verenigde Nederlandse Uitgeverijen) acquired Nielsen Media Research

in 1999.[12] It later recombined the two halves of the business when it acquired AC

Nielsen in 2001. In between, it sold its newspaper properties to Wegener and its

consumer magazines to Sanoma.

In 2004, Nielsen began a joint venture called AGB Nielsen Media Research with WPP

Group's AGB Group, a European competitor which provides similar services.

VNU combined the Nielsen properties with other research and data collection units

including BASES, Claritas, HCI and Spectra. The company's publishing arm also owned

several publications including The Hollywood Reporter and Billboardmagazine. VNU

began acquiring companies that added to its measurement capabilities. In 2006, it

acquired a majority stake in Buzzmetrics, a company which measures consumer-

generated media online. Under the new ownership, Nielsen bought the remaining sharesof the company in 2007 In the same year, Nielsen acquired Telephia, which measures

mobile media, and Bilesim Medya, a Turkish advertising intelligence firm.

In 2006, VNU was acquired by a group of six private equity firms: the American

Kohlberg Kravis Roberts & Co., Thomas H. Lee Partners, Blackstone Group, Carlyle

Group and Hellman & Friedman, and Dutch equity firm AlpInvest Partners for 5bn. In

the same year, the group hired David L. Calhoun, formerly ofGeneral Electric, as CEO

He renamed VNU as The Nielsen Company in 2007.

VNU sold its business publications division in 2006 for 320m (210m) to venture

capital group 3i, which then sold the UK division (VNU Business Publications Ltd) to

Incisive Media. In 2008, the company acquired IAG Research which measures viewer

engagement with TV commercials. The same year Nielsen made a strategic investment
http://en.wikipedia.org/wiki/Dun_%26_Bradstreethttp://en.wikipedia.org/wiki/Nielsen_Company#cite_note-11http://en.wikipedia.org/wiki/Nielsen_Company#cite_note-11http://en.wikipedia.org/wiki/Nielsen_Company#cite_note-11http://en.wikipedia.org/wiki/Wegener_%28company%29http://en.wikipedia.org/wiki/Sanomahttp://en.wikipedia.org/wiki/WPP_Grouphttp://en.wikipedia.org/wiki/WPP_Grouphttp://en.wikipedia.org/wiki/The_Hollywood_Reporterhttp://en.wikipedia.org/wiki/The_Hollywood_Reporterhttp://en.wikipedia.org/wiki/Billboard_%28magazine%29http://en.wikipedia.org/wiki/Billboard_%28magazine%29http://en.wikipedia.org/w/index.php?title=Buzzmetrics&action=edit&redlink=1http://en.wikipedia.org/wiki/Kohlberg_Kravis_Roberts_%26_Co.http://en.wikipedia.org/wiki/Thomas_H._Lee_Partnershttp://en.wikipedia.org/wiki/Blackstone_Grouphttp://en.wikipedia.org/wiki/Carlyle_Grouphttp://en.wikipedia.org/wiki/Carlyle_Grouphttp://en.wikipedia.org/wiki/Hellman_%26_Friedmanhttp://en.wikipedia.org/wiki/AlpInvest_Partnershttp://en.wikipedia.org/wiki/General_Electrichttp://en.wikipedia.org/wiki/3ihttp://en.wikipedia.org/wiki/Incisive_Mediahttp://en.wikipedia.org/wiki/Incisive_Mediahttp://en.wikipedia.org/wiki/3ihttp://en.wikipedia.org/wiki/General_Electrichttp://en.wikipedia.org/wiki/AlpInvest_Partnershttp://en.wikipedia.org/wiki/Hellman_%26_Friedmanhttp://en.wikipedia.org/wiki/Carlyle_Grouphttp://en.wikipedia.org/wiki/Carlyle_Grouphttp://en.wikipedia.org/wiki/Blackstone_Grouphttp://en.wikipedia.org/wiki/Thomas_H._Lee_Partnershttp://en.wikipedia.org/wiki/Kohlberg_Kravis_Roberts_%26_Co.http://en.wikipedia.org/w/index.php?title=Buzzmetrics&action=edit&redlink=1http://en.wikipedia.org/wiki/Billboard_%28magazine%29http://en.wikipedia.org/wiki/The_Hollywood_Reporterhttp://en.wikipedia.org/wiki/WPP_Grouphttp://en.wikipedia.org/wiki/WPP_Grouphttp://en.wikipedia.org/wiki/Sanomahttp://en.wikipedia.org/wiki/Wegener_%28company%29http://en.wikipedia.org/wiki/Nielsen_Company#cite_note-11http://en.wikipedia.org/wiki/Dun_%26_Bradstreet


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in NeuroFocus, a California firm applying neuroscience brainwave techniques for

consumer research. In 2009 and 2010, Nielsen sold its business magazines; its well-

known entertainment properties went to the new company e5 Global Media. On June 3,

2010 Nielsen Holdings filed with the SEC to raise up to $1.75 billion in an initial public

offering.

In June 2010 Nielsen paired with Mckinsey to create the social media consulting

company NM Incite. Through "NM Incite," Nielsen combines its Buzzmetrics listening

platform technology with McKinsey's management consultants, to offer a broad range of

social consulting influenced by social media data and analytics.[24] NM Incite has

operations in 13 global markets, including: US, UK, Germany, Spain, Italy, Australia,

New Zealand, China, Japan, India, Brazil, Canada and Korea.

In Aug 2011 Nielsen acquired Marketing Analytics, Inc., one of the pioneers of

marketing mix modeling and a recognized leader in analytics and advanced planning

software. Headquartered in Evanston, Ill. and founded in 1991, Marketing Analytics,

Inc. helps companies measure the impact of their marketing plans on sales by combining

deep modeling expertise with robust software applications. Link, a long-time innovator

in marketing modeling, will continue to lead the group and work to integrate these

capabilities into Nielsen offerings. The acquisition enables Nielsen to provide marketers

of fast moving consumer goods with the most complete and timely view of the impact of

media and marketing - a distinct advantage when developing marketing plans across

multiple channels, such as online and offline advertising, in-store promotions and

consumer promotions.
http://en.wikipedia.org/wiki/NeuroFocushttp://en.wikipedia.org/wiki/E5_Global_Mediahttp://en.wikipedia.org/wiki/Mckinseyhttp://en.wikipedia.org/w/index.php?title=NM_Incite&action=edit&redlink=1http://en.wikipedia.org/wiki/Nielsen_Company#cite_note-23http://en.wikipedia.org/wiki/Nielsen_Company#cite_note-23http://en.wikipedia.org/wiki/Nielsen_Company#cite_note-23http://en.wikipedia.org/wiki/Nielsen_Company#cite_note-23http://en.wikipedia.org/w/index.php?title=NM_Incite&action=edit&redlink=1http://en.wikipedia.org/wiki/Mckinseyhttp://en.wikipedia.org/wiki/E5_Global_Mediahttp://en.wikipedia.org/wiki/NeuroFocus


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COMPETITORS

Top 9 of the Market Research Sector 2009

Rank Company

Sales in2009

(million

USD)

Growthin %

1Nielsen

Company

5,000.0 2.6

2KantarGroup

2,000 2.5

3IMSHealthInc.

1,958.6 8.9

4 GfK AG 1,397.3 5.45 Ipsos 1,077.0 6.5

6 Synovate 739.6 9.5

7 IRI 665.0 6.6

8 Westat 425.8 0.8

9 Arbitron 400.0 5.9Source: wikipedia

Table No: 3.3 Competitiors Of The Neilson Company
http://en.wikipedia.org/wiki/USDhttp://en.wikipedia.org/wiki/Kantar_Grouphttp://en.wikipedia.org/wiki/Kantar_Grouphttp://en.wikipedia.org/wiki/IMS_Health_Inc.http://en.wikipedia.org/wiki/IMS_Health_Inc.http://en.wikipedia.org/wiki/IMS_Health_Inc.http://en.wikipedia.org/wiki/IMS_Health_Inc.http://en.wikipedia.org/wiki/GfK_AGhttp://en.wikipedia.org/wiki/GfK_AGhttp://en.wikipedia.org/wiki/Ipsoshttp://en.wikipedia.org/wiki/Ipsoshttp://en.wikipedia.org/wiki/Synovatehttp://en.wikipedia.org/wiki/SymphonyIRI_Grouphttp://en.wikipedia.org/wiki/SymphonyIRI_Grouphttp://en.wikipedia.org/wiki/Westathttp://en.wikipedia.org/wiki/Westathttp://en.wikipedia.org/wiki/Arbitronhttp://en.wikipedia.org/wiki/Arbitronhttp://en.wikipedia.org/wiki/Westathttp://en.wikipedia.org/wiki/SymphonyIRI_Grouphttp://en.wikipedia.org/wiki/Synovatehttp://en.wikipedia.org/wiki/Ipsoshttp://en.wikipedia.org/wiki/GfK_AGhttp://en.wikipedia.org/wiki/IMS_Health_Inc.http://en.wikipedia.org/wiki/IMS_Health_Inc.http://en.wikipedia.org/wiki/IMS_Health_Inc.http://en.wikipedia.org/wiki/Kantar_Grouphttp://en.wikipedia.org/wiki/Kantar_Grouphttp://en.wikipedia.org/wiki/USD


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SWOT ANALYSIS OF NEILSON COMPANY

A swot analysis is done to know the strengths, weaknesses, opportunities and threats of

any company. This analysis will explain about the strengths, weaknesses, opportunities

and threats of big bazaar.

1. Strength: - Number one market research company in the world Joint venture with MNC 70% Market share in market research Commitment to security Friendly relationship with Client Mostly clients are the large companies of India Gained experience because of market leader Client trust on the secrecy of data Occupied important location and building Trend setter of marketing research

2. Weakness: Higher prices for the clients Extra burden of work Bureaucratic style of management Shortage of place


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3. Opportunities: More fields for specialization Increasing awareness for marketing research in every field Better methods for market research Cost effective methods from merger with national organization Demand will greater than supply More clients participation Growing competition in the market Media rating television index great market for growth

4. Threats:

Employee turnover

Research department in advertising agencies

Government regulations Increased competition in marketing research Establishment on in-house research departments Privacy of data


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THEORETICAL

BACKGROUND


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CONSUMERS BUYING BEHAVIOR

A consumers buying behavior refer to the response and reaction of the ultimate

consumer to various situation involved in purchasing and using goods and services. A

retailer has to understood consumers buying behavior as consumer response to various

marketing strategies would determine the retailer success. For understanding the retails

customers buying behavior, a retailer should collect information relating to

what a customer like to buy and in what quality, who buys, from where (location) he

wants to buy, who are the ones who influence a customer etc.

The first step towards understanding the consumer purchasing behavior is to find out

what costumer purchases and their motives behind buying them. generally consumer

purchases the products, which are capable of satisfying their needs. So from the buyers

perspective the products bases are:-

1. Tangibility2. Durability3. Availability

A products tangibility is based on its physical and materials properties that enable to

consumer to touch or feel it. Generally, consumer consider a sense or feel of touch as the

tangibility of a product. Because of this the purchasing behavior of consumer may by

changed towards the product.

The Durability of the product is the capability to endure or to last. Based on the useful

life span of a product, some product are durable and other are non-durable. Durable are

product that the capable of servicing the customer foe a long period of time.

Depending on the level of availability expected by the customers, products can be put in

three categories:-

Convenience products Shopping products Specially products


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THEORY OF RETAIL DEVELOPMENT

Retail development can also be looked at from theoretical prespective. No single theory

can be universally applicable or accepable .the application of each theory varries from

market to market. Depending on the level of maturity and socio economic condiations in

that market.

The theories developed to explain the process of retail development resolve

arround the importance of competitive pressure ,the investments in organisation

capabilites and the creation of a sustainable competitive advantage .this requires the

impelementation of strategic planning retail organisation .growth in retail is a result of

undestanding market signals and respondings to the opportunites that arise in a dynamic

manner .theories of retail development cabn broadly be classifed as:

1. Enviromental-where a change in retail attributed to the change in the enviroment inwhich the retailer operate

2. Cyclical-where change f ollows apattens and phase can have definites identifaableattributes associated with them

3. Conflictthe competition or conflit between two opposit types of retailers lead to a newfornmat being developed.

ENVIROMENTAL THEORY

Darwinss theory of natural selection has been popularised by the phrase survival of

fittest .retail in instutions are economic entities and retailers confront an envioromental

,which is made up of customers ,competiors and changing technology.this enviroment

can alter the profitablity of a single retail storeas well as of clusters and centers .the

environment that aretailers compets in is sufficiently ,robust to squash any retail from

that does not adjust.cos

Thus the birth sucess or decline of different frms of retail enterprise

in many a times attributd to the bussiness environment .for example , the decline of

department stores in the wetern market is attrbuted to the general inablty of those retailer

to react qucikly and positively to enviromental changes .those retail institutions which

are keenly aware of their operating environment and which react without delay ,gain

from the changes.


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Thus, the darwinian approach of survial of the fittest .those retailers that successfully

adapt technological .economic ,demographic and legal changes are the ones that are

most likely to grow and prosper .the ablity to adapt to change ,successfully ,is at the core

of this theory .

CYCLICAL THEORY-

The most well known of retail evolution is the wheel of retailing theory.the theory

decri

Project Final..Pankaj

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