Pankaj Final Project Reprot..........

8/3/2019 Pankaj Final Project Reprot..........

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AN PROJECT REPORT

ON

A D V E R T I S I N G & P R O M O T I O N S I N P U N E & I T S M A R K E TP O T E N T I A L

BY

P a n k a j M a n s h a n i( IB S P U N E )

FOR

A9 ADVERTISING & MARKETING PVT.LTD


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Interim Report: 2012

Distribution List:INDUSTRY GUIDE: MR.SACHIN JAISWAL

Date of Submission: 26 th April, 2011

ACKNOWLEDGEMENTI owe a great deal to A9 ADVERTISING & MARKETING PVT.LTD for laying the

building blocks of knowledge in my life which has helped me today to mold it

into a dynamic format and in lucid language. I am lucky to get inspiration,

motivation, guidance of admirable people and friends.

I would like to express my profound thanks to my INDUSTRY Guide,

Mr.SACHIN JAISWAL, (EXECUTIVE DIRECTOR) for guiding and extendinghelp throughout my project period, by constantly discussing the project

matter and helping me in clarifying my doubts and providing a meaning full

insight into the subject.

I also wish to place Mr ,ANTHONY PILLAI (CEO , MD) deep sense of

gratitude for providing me an opportunity to take up this project and giving

me a platform which has formed the first step of my professional career.

Their beneficiary and imperative recommendation was dynamic in making

this project feasible.

ICFAI Business School, Pune Page2


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At last I am also thankful to my friends, to all known and unknown individuals

who have given me their constructive advise, educative suggestion,

encouragement, co-operation and motivation to prepare this report.

ABSTRACT

The Project undertaken at A9 ADVERTISING AND MARKETING PVT LTD is an

endeavor to A D V E R T IS I N G & P R O M O T I O N S I N PU N E & IT S M A R K E TP O T E N T I A L and in particular to study the analysis of Indian advertisingagencies.

I joined A9 ADVERTISING AND MARKETING PVT LTD for an project program

and had limited theoretical knowledge of the related subject. I thank my my

Company Mentor for giving me an opportunity to learn the subject and gain

detailed knowledge of it. I am highly thankful for giving me an opportunity to

learn the company environment, i ts working and the in-depthknowledge of diff subs such as marketing and operations.I started my project with understanding the basic concepts of advertising

and marketing covering all sectors.



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Table of content

I n t ro d u c t io n a b o u tc o m p a n y Re se a rc hm e t h o d o l o g y Pro d u c t a n ds e r v i c e s M a r k et r e se a rc h S w o t a na ly s is . .P a c k a g i n g . .A 9 e v en ts . .Bu s in e ss d e ve lo p m e n t a n d m a rk e t in gs t r a t e g i e s .C o n c l u s i o n .



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Me t h o d o l o g y

Pr imary i n fo rmat ion : -C o m p a n y we b s i teC o m p a n y d a t a (wo r l d f i le p p t s )I n te r n a l e m p l o y e e s o f c o m p a n y

Seco ndary i n fo rm at ion and b ib l i og raphy



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www. wi k i p i d i a . c o mwww. g o o g l e . c o mwww. b i n g . c o mw w w . n i e m d . c o m

INTRODUCTION

About the CompanyA9 advertising and marketing pvt ltd is Indias growing integrated marketing

communication group has a fierce and young team which consist of many

creative and hardworking minds.

A9 capture a good share of market in short period of time and is already

looking for plans in expansion in Mumbai , Nagpur ,Aurangabad etc.

A9 believes in CODE

Customer delight

Original ideas and creativity maximus

Exclusively involving customer in the process. :

http://www.wikipidia.com/http://www.google.com/http://www.bing.com/http://www.niemd.com/http://www.wikipidia.com/http://www.google.com/http://www.bing.com/http://www.niemd.com/


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Full Service Advertising, Designing & Marketing Company

Wide Range Services Provider

National & Local Clientele Coverage

Young, Dynamic & Experienced Staff

Heavy Media Tie-ups..

Structure Managing Director , CEO - .Mr. ANTHONY PILLAI

Executive Director:- Mr .SACHIN JAISWAL

Strategic Manager :Ms Dimple Kumari

The office of the company is located at DHOLE PATIL ROAD SHANKAR

PARVATI CHAMBERS



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ADVERTISING

Advertising is a form of communication used to persuade anaudience (viewers, readers or listeners) to take some action withrespect to products, ideas, or services. Most commonly, thedesired result is drive consumer behavior with respect to acommercial offering, although political and ideological advertisingis also common. Advertising messages are usually paid forbysponsors and viewed via various media; including traditionalmedia such as newspapers, magazines, television, radio, outdoor ordirect mail; or new media such as websites and text messages.Commercial advertisers often seek to generateincreased consumption of their products or services through"branding," which involves the repetition of an image or productname in an effort to associate certain qualities with the brand inthe minds of consumers. Non-commercial advertisers who spendmoney to advertise items other than a consumer product or serviceinclude political parties, interest groups, religious organizationsand governmental agencies.Nonprofit organizations may rely onfree modes of persuasion, such as a public service announcement.Modern advertising developed with the rise of mass production inthe late 19th and early 20th centuries. In 2010, spending on

http://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Persuadehttp://en.wikipedia.org/wiki/Traditional_mediahttp://en.wikipedia.org/wiki/Traditional_mediahttp://en.wikipedia.org/wiki/New_mediahttp://en.wikipedia.org/wiki/Consumption_(economics)http://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Service_(economics)http://en.wikipedia.org/wiki/Consumershttp://en.wikipedia.org/wiki/Nonprofit_organizationshttp://en.wikipedia.org/wiki/Public_service_announcementhttp://en.wikipedia.org/wiki/Mass_productionhttp://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Persuadehttp://en.wikipedia.org/wiki/Traditional_mediahttp://en.wikipedia.org/wiki/Traditional_mediahttp://en.wikipedia.org/wiki/New_mediahttp://en.wikipedia.org/wiki/Consumption_(economics)http://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Service_(economics)http://en.wikipedia.org/wiki/Consumershttp://en.wikipedia.org/wiki/Nonprofit_organizationshttp://en.wikipedia.org/wiki/Public_service_announcementhttp://en.wikipedia.org/wiki/Mass_production


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advertising was estimated at more than $300 billion in the UnitedStates[1] and $500 billion worldwide [.

Outdoor Advertisings Media Planning & Buying Print & Design Hoardings Buses Auto Rickshaws TV Channels Internet Newspapers Media Publicity Radio Graphic Design Creative Writing Cover Design Magazines Layout Logo Design & Identity Insertions Banners Catalogs

http://en.wikipedia.org/wiki/Advertising#cite_note-0http://en.wikipedia.org/wiki/Advertising#cite_note-0


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Brochures Sales Flyers Product Design Business Cards

MARKET RESEARCH

M a rk e t r es e ar ch i s a n y o rg a ni ze d e ff or t t o g a th e r i nf or m at io na b o u t m a r k e t s o r c us to m er s. I t is a v er y im p ort an t c om p on en to f bus iness s t ra tegy . The te rm i sc o m m o n l y i n te r c h a n g e d w i t h m a r k e t in g r e s e a rc h ; h o w e v e r , e x p e r tp rac t i t io n e rs m ay w ish to d raw a d is t inc t io n , intha t market ing research i s concerne d spec i f i ca l l y about m arket ingp r oc e s s es , w h i le m a r k et r e se a r ch i s c o n c er n ed s p e ci fi c al ly w i thmarkets .M ark et R ese arc h is the ke y fa cto r to g et a dvan ta ge ove rc o m p e ti to r s. M a r k et r e se a rc h p r ov id e s i m p or ta n t i nf o rm a t io n t oident i fy and ana l yze the m arket need , market s i ze and com pet i t i on .M a r k e t r e s e a r c h ,a s d e f i n e d b y t h e I C C / E S O M A R In te rna t iona l Codeo n M a rk et a nd S oc ia l R es ea rc h, in clu de s s oc ia l a nd o pin io nr e s e a rc h , [ a n d ] i s t h e s y s t em a t i c g a t h e ri n g a n d i n te r p re t a t io n o fi n fo rmat ion about i nd i v idua l s o r o rgan i za t i ons us ing s ta t i s t i ca l anda n a l yt i c al m e t h o d s a n d t e c h n iq u e s o f t h e a p p l ie d s o c i al s c i e n c e sto ga in i ns igh t o r suppor t dec i s ion mak ing .

Pu rpose o f Market Research

Dete rmine the p ro f i tab i l it y o f t he ma rket D e t e r m i n e w h a t c u s t o m e r s w a n t a n d n e e d i n t h e m a r k e t

http://en.wikipedia.org/wiki/Marketshttp://en.wikipedia.org/wiki/Business_strategyhttp://en.wikipedia.org/wiki/Marketing_researchhttp://en.wikipedia.org/wiki/ESOMARhttp://en.wikipedia.org/wiki/Marketshttp://en.wikipedia.org/wiki/Business_strategyhttp://en.wikipedia.org/wiki/Marketing_researchhttp://en.wikipedia.org/wiki/ESOMAR


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Dete rmine i f t he re a re a l ready p rodu cts ava i l ab le tha t a repopu la r i n the market

Dete rmine how the top ra ted webs i tes i n the market a rese l l ing the ho t p rod ucts tha t you f i nd .

Back en g ineer the se l l i ng s t ra teg ies o f t he most p ro f i tab lewebs i tes i n the market D e t e r m i n e w h i c h w e b s i t e s d o m i n a t e y o u r m a r k e t a n d w h y D e t e r m i n e h o w t h e m o s t p o p u la r w e b s i t e s i n t h e m a r k e t m a k e

m o n e y Dete rmine p ro f i t po ten ti a l i n the market

Sectors To Target

REAL ESTATE

With around 1.1 billion people, India is the second most populous countryafter China

and it is expected to overtake it by 2030. Its economic transformation over

the past

decade has pushed up real GDP growth to an average of 6 per cent per

annum since

1992.

India is emerging as an important business location, particularly in the

services sector. Its

favourable demographics and strong economic growth make the country an

attractive

place for property investors, given that demand for property is determined

chiefly by

business development and demographic trends.



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EDUCATIONAL SECTOR

Over-regulated and under-governed best describes the largest sector in

India

Education (IES). In a failed public education system, aspirations are meetingaffluence

and taking private IES through a phase of Price Discovery. Ironically, the

gargantuan

potential (estimated private spend of US$50bn; $80bn by 2012) is trapped!

JEWELLERY SECTOR

The countrys organised retail jewellery sector is growing by 30-40 per cent

annually, thanks to the rising brand consciousness among the masses.

However, it still accounts for a measly three per cent of the consolidated

jewellery retail space, which is estimated at Rs 70,000 crore.

RESTAURANT AND CAFES

FTAs inInd ia during2 0 1 0 were 5.58 million with a growth rate of 9.3 percent as...The terms hotel includesres tau ran ts , beach resorts and othertourism

IT SECTOR

The economic effect of the technologically inclined servicessecto r i nInd iaaccounting for 40% of the country's GDP and 30% of export earnings

RETAIL SECTOR

The Indian retail industry is divided into organised and unorganised sectors.

Organised



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retailing refers to trading activities undertaken by licensed retailers, that is,

those who are

registered for sales tax, income tax, etc. These include the corporate-backed

hypermarkets and retail chains, and also the privately owned large retail

businesses.Unorganised retailing, on the other hand, refers to the traditional formats of

low-cost

retailing, for example, the local kirana shops, owner manned general stores,

paan/beedi etc

QUESTIONAIRE :

What i s the p r ime p roduct o f t he o rgan i za t i on?

What a re the fea tu res and use s o f the p roduct ?

What a re the usp s (un ique se l l i ng po in t ) o f t he p roduct andhow i t i s d i f fe ren t f rom co mp i t i to rs?

What i s the p r i ce range o f the p roduct ? w hat k ind o fpackag ing i s used ?



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Who a re the po ten t ia l cus tomers o f you r o rgan i za t i on?

Have your o rgan i za t i on w ent f o r any adver t i sement i n therecent pas t? I f ans i s no to above ques t i on then wh at t ype o fadver t i s i ng you w ish to go fo r the adver t i sement?

I ndooroutdoor

Rad iohoard ings

T vbi l l boards

N e w s p a p e rbuses , au to r i ckshaws

Brouchers , l ea fl e ts e tc

What bud get you r o rgan i za t i on w ish to a l l oca te fo r theadver t i s i ng ?

1 0 0 0 0 - 5 0 0 0 0 5 0 0 0 0 -1 0 0 0 0 0

1 0 0 0 0 0 - 5 0 0 0 0 0 5 0 0 0 0 0 -1 0 0 0 0 0 0

1 0 0 0 0 0 a n d a b o v e



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What k ind o f o the r p rom ot ions does the o rgan i za t i on doesdur ing spec ia l even ts , f es t i va ls?

Do you w ish to go fo r a A9 adver t i s i ng Pv t L td ( an adver t i s ingagency ) to p rom ote and i nc rease foo t f a l ls (wa lk i ns )?

I f ans i s yes then what a re you r expecta t i ons?

W o u l d u li k e t o g o f o r Q U A T E R L Y P A C K A G E t h a t A 9adver t i s i ng pv t l t d i s o f fe r i ng ?

( F O R T H I S Q U E S T I O N G O T O P R O J E C T O F P A C K A G I N G F O RA9)panks

IMP POINTS FOR MARKET RESEARCH

1. All interns must collect the visiting cards from the different

organizations.

2. All interns must have their visiting cards and kit .

3. All interns must be through the products and services of a9.



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4. All interns must wear decent clothes and properly groomed.

5. Should try to generate leads and take some requirements.

6. While doing analysis all must see the common factors for the

organizations.

7. After the research must draw the pictorial graphic presentation and

analyze accordingly (depends what kind of research motto is there)..

QUESTIONS FOR CUSTOMER LOYALTY PROGRAM1. How does your organization maintains database forcustomers/sales /purchases?2. Which method does ur organization uses for maintain database?3. How does your organization track the details of the customer ifhe/she visits the shop again?4. Have your organization planned any reward/loyalty program ?5. What special discounts / promotions the organization doesduring festive season?6. Walk in customer / day7. Expectations if you go for any advertising agency?



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SWOT ANALYSIS

The SWOT analysis is an extremely useful tool for understanding and

decision-making for all

sorts of situations in business and organizations. SWOT is an acronym for

Strengths,

Weaknesses, Opportunities, Threats. Information about the origins and

inventors of SWOT

analysis is below. The SWOT analysis headings provide a good framework for

reviewing

strategy, position and direction of a company or business proposition, or any

other idea.Completing a SWOT analysis is very simple, and is a good subject for

workshop sessions.

SWOT analysis also works well in brainstorming meetings. Use SWOT

analysis for business

planning, strategic planning, competitor evaluation, marketing, business and

product

development and research reports. You can also use SWOT analysis

exercises for team

building games. See also PEST analysis, which measures a business's

market and potentialaccording to external factors; Political, Economic, Social and Technological.

It is often helpful

to complete a PEST analysis prior to a SWOT analysis. See also Porter's Five

Forces model ,

which is used to analyse competitive position.

Here is a free SWOT analysis template worksheet (in MSWord). And the same

free SWOT

analysis tool in pdf format.

A SWOT analysis measures a business unit, a proposition or idea; a PEST

analysis measures a market.



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MEANING :

Strengths

A strength is a resource or capacity the organisation can use effectively to

achieve its objectives.

WeaknessesA weakness is a limitation, fault, or defect in the organisation that will keep

it from achieving its objectives

Opportunities

An opportunity is any favourable situation in the organisation's environment.

It is usually a trend or change of some kind or an overlooked need that

increases demand for a product or service and permits the firm to enhance

its position by supplying it.

Threats



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A threat is any unfavourable situation in the organisation's environment that

is potentially damaging to its strategy. The threat may be a barrier, a

constraint, or anything external that might cause problems, damage or injury.



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Strengths (internal) Weaknesses (internal)

1. The agency has an experienced anddedicated workforce

2. Senior management is committed to

workforce planning

3. Human resource staff are easy to

work with and willing to try new

recruitment ideas

4. 50% of the staff hold a professional

certification

5. Friendly and cordial work

environment.

6. Ideas supported and creativity on

heights.

1. The agency does not offer a

mentoring program

2. The agency lacks the technology

tools to be more efficient

3. Procedural manuals need to be

updated

4. The current workforce is not very

racial/ethnic diverse

5. Salary issues

6. No refreshments from company

side like tea n coffee

7. No petrol and travelling

allowance to the executives

8. No newspapers and knowledge

journals in the organization

9. Lack of leadership skills in

management team.

O p portu n it ies (e x te rna l ) T h rea ts (e x te rna l )1. New information technology tools

can provide quicker data sharing

between agencies and client

information retrieval

2. There are job sharing opportunities

with other agencies

3. A large number of retired baby

boomers are considering returning

to the workforce on a part-time

basis

4. Universities are looking for

internship opportunities for their

students

5. Crack the clientele of competitors

by providing them max benefits.

6. Events expo, films jingles, outdoor

activities..

1. The demand for workers in the

field exceeds the supply of

potential workers

2. There is less federal money

available for training grants

3. Budget and full-time positions

have been limited by the

organization

4. Educational institutions are

reducing the number of courses

offered in this field

5. The number of ad agencies has

been declining steadily .

6. Job security not there , employees

may leave any time.



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Suggestions:

1: lacking of funds otherwise we would have done much better.

2: no creditability is given to clients so its very difficult to hold big clients.

3: content auditing dept should be there to be perfect.

4: perfect training program and new methods should be introduced.

5: induction program for new employees.

6: a9 diaries and pens (sales kit) proper and on time.

7: employee grooming and discipline

8: tie ups with the vendors.

9: proper vendor manager should be there and who must know everything

about media

10: motivation should not be converted to over confidence..Each one should

think down to earth.

11: monetary rewards should be there to motivate the employees andtrainees.

12: lack of positive attitude in employees and should not be based on new

entrant in market.

13: advertisement for a9 and future solutions

14: fun activity every weekend

15: own work station for every one

16: set target everyday in morning

Packaging



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Packaging is the science, art, and technology of enclosing or protecting

products for distribution, storage, sale, and use. Packaging also refers to the

process of design, evaluation, and production of packages. Packaging can be

described as a coordinated system of preparing goods for transport,

warehousing, logistics, sale, and end use. Packaging contains, protects,

preserves, transports, informs, and sells. In many countries it is fully

integrated into government, business, and institutional, industrial, and

personal use.

One major reason as to why packaging is done by most manufacturers is to

attract consumers to purchase the product. The appearance of a product is

used by manufacturers and marketers to influence a consumer to buying it.

Companies usually invest a lot in packaging as this brings in higher returns

when compared to other modes of advertising. The size, colors used, the

brand, shapes and other illustrations used all help create an attractive

product that is able to market itself.

Packaging has become an influencing factor for most consumers when they

are deciding on what product they want to buy. A product may have great

features but it may not necessarily yield better returns when compared to a

similar product with the same features but which is better packaged.

It also makes it convenient to handle some products especially when they

are put together in stacks, enclosed or put in cartons. Distributors find it

easier to handle products that are properly packaged rather than those that

are dispersed and scattered everywhere. It helps save time and energy for

them while they are distributing them to retailers.

Increase profits with packaging



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Most of the time, business owners focus their efforts on improving their

profitability on advertising and sales promotion. Packaging is sometimes

overlooked as tactic in increasing profitability. Some business owners never

thought of packaging as could be their means of increasing their profit aside

from a material and just a protection to their product. But packaging has the

capability to reduce costs and increase profits through the entire product

supply chain.

ADVANTAGES :

Protection

The basic benefit of packaging is the protection of goods to be sold. It

prevents damage during transport and storage from the elements,

vibration and compression through a physical layer of protection.

Information

Packaging can provide information to a consumer regarding the

product contents. This information may be promotional, factual or

mandated by consumerlaw.

Containment

Products that contain multiple items use packaging to keep all items

contained prior to purchase. Product containment also allows a

product to be sold in larger quantities.

Size and Quantity

Packaging can control the size and quantity of a product. Portion

control helps control inventory, create product consistency and can

help regulate prices.

Marketing

Packaging is the front line of marketing. Through design and marketing

communications, packages can help sell a product and differentiate it

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from similar products. The packaging can also help promote product

branding.

Security

Product security can be provided through packaging. Packing can

make items tamper-resistant, can help reduce theft and can help

prevent harm from dangerous products.

What Is Packaging & Advertising in Business Promotion?

Packaging is an integral part ofbusinessadvertising, and most advertising

campaigns involve packaging plans and designs, as long as the company

deals with products. Other key features of advertising revolve around the

product itself and use its packaging to the best advantage; the two are

usually inseparable. One of the most important goals for proper packaging

and advertising is to promote the business in positive and favorable ways.

Materials

o Materials are very important for packaging and advertising. First,

packaging gives a clear idea of what kind of business is in

charge of the product. Clear plastic or shrink-wrapped products

give an idea of a larger company that mass produces items,

while product packaging that uses paper tends to give a more

homemade, local feeling. Materials also dictate what kind of

labels can be printed on the packaging because printers treat

different materials differently.

Branding

o Packaging is almost always used for branding. The business

"brand" is the logo and key colors or designs of the business that

the company wants to associate with itself and its positive

qualities. Most advertising revolves around the company brand,

and packaging is designed to include the logo, or at least colors

and lines that remind the customer of the business brand.

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Specific Qualities

o Packaging and the labels that are printed on the packaging are

an excellent way to advertise specific features of the product.

This is especially useful if the company tries to appeal to a

certain market segment. A business that wants to target the eco-conscious consumer might create packaging that underlines the

recycled ingredients in the product or its naturally green

features.

Ingredients

o Packaging is also used to inform. While many people consider

this a simple requirement of the packaging, and many types of

information are required, businessessee this information as

another way to attract customers. Packaging that includes

useful information and ingredients gives the idea of an honestcompany that wants its customers to know everything they can

about the product before they buy it.

Discounts

o Packaging and nearby advertising, such as fliers, billboards or

the tables and product displays in a store, are often used to

advertise various types of discounts. While discounts must be

used carefully, when chosen properly they show consumers that

a high-quality item can be bought at an attractively low price.

A9 QUATERLY ADVERTISING PACKAGES: (April- June)

1. FOR JEWELLERY

dates

event

rad io

to i lok mat

p u d h ar i

saaka l

icc

hoard ing

Des ign ing

april sum

mers

50

ads

15

da

21da 16days 12 w

ee

Broucher

s,leaflets

http://www.ehow.com/business/http://www.ehow.com/business/


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10

sec

ys ys ke

nd

,insertion

s

may wedd ings

50ads

10

sec

20da

ys

21days

16days 12-15 w ee

ke

nd

yes

June wedd

ings

75

ads

10

sec

20

da

ys

21da

ys

16days w

ee

ke

nd

insertion

s

July Guru

purni

ma

25

ads

10

sec

15

da

ys

14da

ys

16days w

ee

ke

nd

2. FOR REAL ESTATE

d ate s

eve nt rad io

T o i lo km at

p u d ha r i

sa aka l

ic c h oa rdin g

Des ign in g

apri

l

summe

rs

60\a

ds

10

sec

15

days

21da

ys

16da

ys

12 weeke

nd

broucherleaflets,insertions

ma

y

weddin

gs

120

ads

10

20

days

21da

ys

16da

ys

12-

15

weeke

nd

yes insertion 2times



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sec inmonth

jun

e

weddin

gs

60

ads

10

sec

20da

ys

21da

ys

16da

ys

weeke

nd

YES insertions(leaflets) 1time

Jul

y

Guru

purnim

a

120

ads10

sec

15da

ys

14da

ys

16da

ys

weeke

nd

INSERTI

ON

3.EDUCATIONAL INSTITUTES, CLASSES ETC.



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4.Restaurants and cafes

D a t es

e ve nt ra d io

to i lok m at

p u d h ar i

saaka l

ic c hoa rd ing

April summers 60ad

s 10

sec

12day

s

21day

s

16days 12 weeken

d

May wedding

s

60

ads

10

16

days

21day

s

16days 12-15 weeken

d

yes


ri summers 50ad

s 10

sec

15

days

21day

s

16day

s

12 weeken

d

Brouchers,leaflets,ins

n (FB)

ay wedding

s

50

ads

10

sec

20

days

21day

s

16day

s

12

-

15

weeken

d

ye

s

FB

n wedding

s

75

ads

10

sec

20day

s

21day

s

16day

s

weeken

d

Insertions

FB

ly Guru

purnima

25

ads

10

sec

15day

s

14day

s

16day

s

weeken

d

FB


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sec

June wedding

s

60

ads

10

sec

20day

s

21day

s

16days weeken

d

yes

July Guru

purnima

60

ads

10

sec

12day

s

14day

s

16days weeken

d

Note: rates are subjected to change according to the changes in market

Some important points: (usp- unique selling points):

1. A 9 can offer discounts up to .. Percent.

2. One can provide early bird discounts.

3. One can give gifts or some additional benefits.

4. cup prints, T-shirts prints, key chains etc

5. Promotional events (annual) free for the long term clients.

6. Balloon promotion, national TV ads,3d ads etc at great discount.

7. Additional discounts and benefits.



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A9 EventsEvent management is the application ofproject management to thecreation and development offestivals, events and conferences.

Event management involves studying the intricacies of the brand, identifyingthe target audience, devising the event concept, planning the logistics and

coordinating the technical aspects before actually executing the modalities

of the proposed event. Post-event analysis and ensuring a return on

investment have become significant drivers for the event industry. [1]

The recent growth of festivals and events as an industry around the world

means that the management can no longer be ad hoc. Events and festivals,

such as the Asian Games, have a large impact on their communities and, in

some cases, the whole country.

The industry now includes events of all sizes from the Olympics down to a

breakfast meeting for ten business people. Many industries, charitable

organizations, and interest groups will hold events of some size in order to

market themselves, build business relationships, raise money or celebrate.

http://en.wikipedia.org/wiki/Project_managementhttp://en.wikipedia.org/wiki/Festivalhttp://en.wikipedia.org/wiki/Target_audiencehttp://en.wikipedia.org/wiki/Event_management#cite_note-0http://en.wikipedia.org/wiki/Asian_Gameshttp://en.wikipedia.org/wiki/Olympicshttp://en.wikipedia.org/wiki/Charitable_organizationhttp://en.wikipedia.org/wiki/Charitable_organizationhttp://en.wikipedia.org/wiki/Project_managementhttp://en.wikipedia.org/wiki/Festivalhttp://en.wikipedia.org/wiki/Target_audiencehttp://en.wikipedia.org/wiki/Event_management#cite_note-0http://en.wikipedia.org/wiki/Asian_Gameshttp://en.wikipedia.org/wiki/Olympicshttp://en.wikipedia.org/wiki/Charitable_organizationhttp://en.wikipedia.org/wiki/Charitable_organization


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Services

Event management companies and organizations service a variety of areas

including corporate events (product launches, press conferences, corporate

meetings and conferences), marketing programs (road shows, grand opening

events), and special corporate hospitality events like concerts, award

ceremonies, film premieres, launch/release parties, fashion shows,

commercial events, private (personal) events such as weddings and bar

mitzvahs.

Clients hire event management companies to handle a specific scope of

services for the given event, which at its maximum may include all creative,

technical and logistical elements of the event. (Or just a subset of these,

depending on the client's needs, expertise and budget).

Event manager

The event manager is the person who plans and executes the event. Event

managers and their teams are often behind-the-scenes running the event.

Event managers may also be involved in more than just the planning and

execution of the event, but also brand building, marketing and

communication strategy. The event manager is an expert at the creative,

technical and logistical elements that help an event succeed. This includes

event design, audio-visual production, scriptwriting, logistics, budgeting,

negotiation and, of course, client service. It is a multi-dimensional

profession.

The event manager may become involved at the early initiation stages of the

event. If the event manager has budget responsibilities at this early stage

they may be termed an event or production executive. The early stages

include:

Site surveying

http://en.wikipedia.org/w/index.php?title=Corporate_hospitality&action=edit&redlink=1http://en.wikipedia.org/wiki/Bar_mitzvahshttp://en.wikipedia.org/wiki/Bar_mitzvahshttp://en.wikipedia.org/wiki/Audio-visualhttp://en.wikipedia.org/w/index.php?title=Corporate_hospitality&action=edit&redlink=1http://en.wikipedia.org/wiki/Bar_mitzvahshttp://en.wikipedia.org/wiki/Bar_mitzvahshttp://en.wikipedia.org/wiki/Audio-visual


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Client Service

Brief clarification

Budget drafting

Cash flow management Supply chain identification

Procurement

Scheduling

Site design

Technical design

Health & Safety

An event manager who becomes involved closer to the event will often have

a more limited brief. The key disciplines closer to the event are:

Health & Safety including crowd management,

Logistics

Rigging

Sound

Light

Video

Detailed scheduling

Security

As an industry

Event Management is a multi-million dollar industry, growing rapidly, with

mega shows and events hosted regularly. Surprisingly, there is no formalized

research conducted to assess the growth of this industry. The industry

includes fields such as the MICE (Meetings, Incentives, Conventions and

Exhibitions), conferences and seminars as well as live music and sporting

events.



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The logistics side of the industry is paid less than the sales/sponsorship side,

though some may say that these are two different industries.

Technology

Event management software companies provide event planners with

software tools to handle many common activities such as delegate

registration, hotel booking, travel booking or allocation of exhibition

floorspace.

Education

There are an increasing number ofuniversities which offer courses in event

management, including diplomas and graduate degrees. In addition to these

academic courses, there are many associations and societies that provide

courses on the various aspects of the industry. Study includes organizational

skills, technical knowledge, P.R., marketing, advertising, catering, logistics,

decor, glamor identity, human relations, study of law and licenses, risk

management, budgeting, study of allied industries like television, other media

and several other areas. Certification can be acquired from various sources

to obtain designations such as Certified Trade Show Marketer (CTSM),

Certified Manager of Exhibits (CME), Certified in Exhibition Management

(CEM), Global Certification in Meeting Management (CMM), Certified Meeting

Professional (CMP) and the Certified Special Event Professional (CSEP).

Career opportunities are in the following Industries :

1. Event Management

2. Event Management Consultancy

3. Hotel, travel and hospitality Industries

4. Advertising Agencies

5. Public Relations Firms

6. Corporations

http://en.wikipedia.org/wiki/Event_management_softwarehttp://en.wikipedia.org/wiki/Event_planninghttp://en.wikipedia.org/wiki/Universitieshttp://en.wikipedia.org/wiki/Industryhttp://en.wikipedia.org/wiki/Event_management_softwarehttp://en.wikipedia.org/wiki/Event_planninghttp://en.wikipedia.org/wiki/Universitieshttp://en.wikipedia.org/wiki/Industry


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7. News Media

8. Non-profit organization

9. Integrated Marketing & Communications

10. Event Budgeting and Accounting

Categories of Events

Events can be classified into four broad categories based on their purpose

and objective:

1. Leisure events e.g. leisure sport, music, recreation.

2. Cultural events e.g. ceremonial, religious, art, heritage, and

folklore.

3. Personal events e.g. weddings, birthdays,

anniversaries.Organizational events e.g. commercial, political,

charitable, sales, product launch, expo.

Volunteer registration form

Name:

Age:

Highest qualification:

Pursuing qualification (which college):

http://en.wikipedia.org/wiki/Non-profit_organizationhttp://en.wikipedia.org/wiki/Non-profit_organization


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What do you know about events?

Any experience in events (if yes then what kind of events):

Ph no:

Email id:

B U S I N E S S D E V E L O P M E N T A N D M A R K E T I N G ST R A T E R G I E S

Executive Summary

A9 advertising and marketing pvt ltd is Indias growing integrated marketing

communication group has a fierce and young team which consist of many

creative and hardworking minds.

A9 capture a good share of market in short period of time and is already

looking for plans in expansion in Mumbai , Nagpur ,Aurangabad etc.

A9 believes in CODE

Customer delight

Original ideas and creativity maximus



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Delivering results oriented solutions.

Exclusively involving customer in the process.

About the company

Full Service Advertising, Designing & Marketing Company

Wide Range Services Provider

National & Local Clientele Coverage

Young, Dynamic & Experienced Staff

Heavy Media Tie-ups..

Products & Services

Outdoor Advertisings

Media Planning & Buying

Print & Design

Hoardings

Buses

Auto Rickshaws

TV Channels

Internet

Newspapers

Media Publicity

Radio



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Graphic Design

Creative Writing

Cover Design

Magazines

Layout

Logo Design & Identity

Insertions

Banners

Catalogs

Brochures

Sales Flyers

Product Design

Business Cards

Printings

Web Designing

And Much More

A9 tie ups

Sakal

Times Of India

IBN Lokmat

Star TV

Zee Marathi



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Saam TV

ICC Cable

Radio City

And Many More..

A9 coverage

Sakal

Times Of India

IBN Lokmat

Star TV

Zee Marathi

Saam TV

ICC Cable

Radio City

And Many More..

Business strategy

strategy is management's game plan for strengthening the performance of

the enterprise.It states how business should be conduct to achieve thedesired goals. Without a strategy management has no roadmap to guide

them.

Creating a business strategy is a core management function.It must be said

that having a good strategy and executing the strategy well, does not

http://www.rapid-business-intelligence-success.com/creating-a-business-strategy.htmlhttp://www.rapid-business-intelligence-success.com/creating-a-business-strategy.html


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guarantee success. Organisations can face unforeseen circumstances and

adverse conditions through no fault of their own.

SOME STRATERGIES FOR A9 ADVERTISING AND MARKETING PVTLTD.

1. TIE UPS WITH ALL THE NEWS PAPERS TO ENSURE SMOOTHRESPONSE FROM CUSTOMERS AND SUPPLIERS

2. CREDIT PERIOD FACILTY SHOLD BE GIVEN IF FINANCIALPOSITION GETS STRONG IN THE COMING QUARTERS

3. EMPLOYYES SHOULD FOLLOW PROPER DRESS CODE AND BEOBIDIENT AND DISIPLINED

4. FOR THE EMPLOYEE HOLD COMPANY MUST MAKEEMPLOYEES TO SIGN A BOND ,IF SOMEONE TRIES TO BREAKTHE BOND MUST HAVE TO PAY THE FINE UNDER LEGALRESTRICTIONS(GENIUNE CASES MUST BE CONSIDERED)



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MARKETING PLANS

1. PROPER RESEARCH SHOULD BE DONE BY IDENTIFYING THE SECTORS

2. AFTER RESEARCH ONE MUST ANALYSE THE DATA AND TRY TO

UNDERSTAND THE MARKET AND

THEN GO FOR SALES.

3. THE STAFF SHOULD BE YOUNG AND DYNAMIC FULL OF ENTHUSIASM

4. PROPER GUIDANCE SHOULD BE GIVEN TO THE RESEARCHERS

5. COMPANY MUST GO FOR ITS ADVERTISING IN NEWS PAPERS AND

LOCAL TV I.E ICC ETC

6. A9 IDEAS .COM SHOULD CREATE A SIGNIFICANT IMPACT IN THE

MINDS OF YOUTH WHICH WILL CREATE THE SENSE OF AWARENESS

INTO PEOPLE ABOUT THE COMPANY

MARKET POTENTIAL AND INCREASING SALES APPROACH

STEPS TO BE TAKEN:



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1. ANALYSIS OF RESEARCH

2. VISTING ON COLD CALLS AND WARM CALS

3. EVENT PROMOTIONS, SOCIAL GATHERING FOR CLIENTS

4. GIVING GOOD DEALS TO CLIENTS

5. PRODUCT INFORMATION

6. TRAINING AND DEVELOPMENT (new marketing executives)

Conclusion:

Adver t i s i ng and p romot ions a re an i n teg ra l and ve ry impor tan tpa r t o f any o rgan i za t i on . Adver t i s i ng w i th a lmost a l l k i nd o f med iasa r e d o n e i n A 9 A D V E R T I S I N G P V T L T D . A 9 d e a l s w i t h v a st r a n g e o fp roducts i . e med ia and be l i eves i n de l i ve ri ng the se rv ices to the

bes t .Market research i s sys temat ic and o rgan i zed way o f convey ing anyin fo rmat ion to the co re w i th p roper f ac ts



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Swot ana l ys i s shou ld be con ducted t ime to t ime i n o rde r todete rmine the exact pos i t i on o f the comp any

Event manag ement i s someth ing where m anag ing ab i l i ti es a recha l l enged

Package s a re new in market and shou ld be p i tched as the p r imeproducts o f t he comp any .

Market po ten t ia l o f an adver t i s i ng agency i s rea l ly huge i n the c i t yo f PUNE .As the re a re many ad ver t i s ing agenc ies i n the market bu tth rough th i s p ro jec t I have l ea rn t about how actua l l y med iap lann ing i s done and how budget ing pa r t i s done i n o rde r togenera te huge amou nt o f bus iness

Proper coord ina t i on and em p loyee ded ica t i on i n any o rgan i za t i on i sthe c ruc ia l pa r t . So A9 has j o i ned hands w i th i t s emp loyees tofocus on g row th , co -o rd ina t ion and be t te r p rospects o f t hec o m p a n y .

A9 i s work ing ve ry ha rd and g rowing i t s market i n the c i t y o f Puneand w i th th i s p rog ress they have reached a benchm ark i n a sho r tpe r i od o f t ime .A9 i s a l so p lann ing to open a new b ranches i nMU MBA I and o the r reg ions o f Maharash t ra .

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