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Jonathan Franklin November 17, 2015English 380Dr. Hall

ro!e"t Design rin"i#les• $%&ien"e' %bli"o (ho &o )o% *ant to a""ess an& engage *ith this #ro!e"t an& *h)+

I would like for everybody, regardless of race and ethnicity, toaccess and engage with my project because of the fact that thetopic of racism and discrimination is an important, butsensitive topic to address and by incorporating a media focuswith this, it will hopefully inspire and allow others to be morevocal in expressing their thoughts and opinions in regards otthis topic.

• %r#oseo (hat is it that )o%r #ro!e"t aims to &o+

My project will aim to alleviate any racial discrepancies ornegative/inaccurate opinions or stereotypes given towards theBlack race by mass media. By displaying these statementsgiven by students, it will address the claim given towards Black people by the media and will hopefully create some sort ofinclusion within our campus community.

• onte-to (hat other similar #ro!e"ts or me&ia "%rrentl) e-ist+ Ho* *ill )o% engage

*ith them, i at all+ther projects that exist that are similar to my project are the

I, !oo, "m #arvard !umblr page, I, "m, !oo $of$ %$ollege of$harleston&, and several other predominately 'hiteinstitutions with a similar focus. I will engage with them,particularly focusing on $ollege of $harleston and #arvard(niversity by recreating this idea, but tailoring it to 'offord$ollege and how students of color believe that 'hite studentsview them as based off of the media)s perception that it givesoff.

• /e&i%mo (hat is the #lat orm )o% have "hosen or )o%r #ro!e"t ilm, #hotogra#h),

athbrite, et". an& *h)+I have chosen to go with photography and displaying them onthe popular website !umblr, as I have already made an accountand are hopefully going to design the webpage soon. !umblr%or even 'ord*ress& would be good outlets to use due to theinteractivity as well as the flexibility to be creative withwhatever you decide to post.

• rgani ation

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o Ho* *ill )o%r #ro!e"t be lai& o%t+ (ill )o% em#hasi e a verti"al,hori ontal, or h)#erlinke& environment+

I am hoping to have a hyperlinked environment, alongside avertical movement on the page to display photographs andother prominent information.

• Navigationo Ho* *ill %sers be able to navigate thro%gh )o%r #ro!e"t an& ho* *ill this

a e"t their %n&erstan&ing o the #ro!e"t as a *hole+(sers will be able to navigate through my project byinteracting with photographs, listening or reading thestatements given by the students, and additionally readingmore about each particular incident and how the studentreacted.

• 4is%al a)o%to (ill )o% be %sing ilm "li#s, #hotogra#hs, abstra"t &esigns, bright "olors,

m%te& "olors, bla"k an& *hite, lots o *hite s#a"e, bla"k ba"kgro%n&, et".Ho* &o these "hoi"es "ontrib%te to the meaning o )o%r #ro!e"t+

*hotographs, along with bright colors and a black backgroundwill be used during this project that will convey the message ofsolidarity that I am presenting with this project. "s Black isoften times worn for mourning, it can also be used as a way ofshowing solidarity for whatever purpose it may be. Black inthis case will show solidarity for the students of color and theirnegative experiences that they have encountered due to theracial bias shown by 'hite students.

• ontent Distrib%tiono Ho* *ill )o% in"l%&e the resear"h "om#onent o )o%r essa)+ (ill it orm

the "ontent o the #ro!e"t, or *ill it be a""essible in another *a)+It will form the content of the project, and will hopefully beaccessible somewhere on the !umblr page.

• $ or&an"eso (hat *ill #eo#le be able to &o *ithin )o%r #ro!e"t+ (ill the be able to

make "omments, a&& vi&eos or #hotos, &onate mone), e&it the &o"%ment,a&& ma# #oints, link to other so%r"es, or none o these+

*eople will be able to make comments, add responses/replies tothe photos, and most importantly share the messages from theproject to others.

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