So Sharp Enterprise Anthony Williams 09/27/2016

Table of contents 1. Executive Summary, September 2016 2. Social Media Audit a. Social Media Assessment, October 2016 b. Traffic

Sources Assessment, February 2016 - October 2016 c. Customer Demographics Assessment d. Competitor Assessment

3. Social Media Objectives 4. Online Brand Persona and Voice 5. Strategies and Tools 6. Timing and Key Dates 7. Social Media Roles and Responsibilities 8. Social Media Policy 9. Critical Response Plan 1 10. Measurement and Rep

Social media audit Our major social media priorities for 2016 will be growing our online

following and community. Storytelling is more powerful than selling. Our brand must resonate beyond what the company does. People much prefer to talk about entertainment than anything else

Two social strategies will support this objective: 1. A plan to increase the volume of content we publish to our social profiles. 2. Encourage conversations and discoverability of content.

Audit

Social media URL Follower count Avg weekly Avg engagement

activity rate

Twitter Twitter.com/ant0616 1310 24 posts 3.6%

Instagram Instagram.com/007,ant 2472 12 posts

5.5%

Facebook Facebook.com/novacane2000 10k 3 posts AIPC = 380

LinkedIn LinkedIn.com/ant0616100 1 post/ mo 0%

Website Traffic Sources Assessment Timeframe: Monthly average, February 2016 to October 2016

Source Volume Percentage of overall trafficConversion

Twitter 850 UV 8%2.3%

Instagram No data No dataNo data

Facebook 3050 UV 27 %2.9%

LinkedIn 190 UV 1.5% 1%

Audience Demographics Assessment

Competitor Assessment

Kidd @Famous_kidd Strengths: "Appealing clothes, media Personality.Weakness : Slow response rate

Isiah Smith @6.Ike Strengths: Leadership roles on campus, promoter

Weakness: Doesn’t engage with audience

Henry Lamar @Kidster11 Strength: Active with audience

Weakness: Post too much in a short span

Name Social media Profile (Instagram)Strengths/Weakness

SOCIAL MEDIA OBJECTIVES In 2016, the primary focus for my social media strategy is to support

revenue goals by driving more traffic to our website from my social channels. In order to do so, our social media priorities will be growing online following community by sharing more engaging, relevant content and building deeper relationships with my audience.

Some specific objectives include: 1. Increase unique visitors from social properties to website by 45% in 8 months via: a. Increased brand awareness through increased mentions on Twitter b. Increased use of brand hashtags across all social platforms 2. Increase Instagram followers by 2000 in 3 months. 3. Increase volume of visual content published on Facebook and Instagram channels by 25% in 6 months.

ONLINE BRAND PERSONA AND VOICE

Adjectives that describe our brand:Competitive, Generic, Tangible but Fun!

When interacting with customers we are:

Kind, Approachable, Knowledgeable and Tolerant

Strategies and Tools

Paid: Every Monday boost most popular organic Facebook posts for the beginning of the week. The post must have a minimum organic reach of 105, as well as a minimum of 25 likes or 10 comments. Owned: Introduce the use of #Sharp2Impress to company Instagram posts. A minimum of 3 piece of user-generated content per week to share. Promote hashtag across all social properties, email newsletters as well as printed promotional material. When customers arrive for registration mention the hashtag and encourage them to use it if they plan on taking photos of their visit. Earned: Monitor Twitter for keywords : Sharp, Beautiful, Fashion Extend 50 discount codes to warm leads/prospects over the course of 3 months = unexpected delight. Partner with 5 extreme athletes and develop an influencer/advocate relationship.TOOLS: Medium, Klout, Canva and Buffer Pending: Hootsuite

TIMING AND KEY DATES and Social Media Roles

Reporting Dates Reporting will occur once a quarter �in February, May, August and November. Precise dates TBA.

Martin Luther King

Presidents' Day Roles:

Memorial Day

Independence Day

Labor Day

Thanksgiving

Christmas

Marketing Director – Anthony Williams

Media Manager –Donovan Robinson Media Coordinator – Taesha Dastine Supporting Social Media Team Members William Blue (social ads support) Ebony Love (customer support - social media)

SOCIAL MEDIA POLICY Social media is a deeply ingrained in our day to day lives. We use it to spread company messages, interact with customers and partners, and to share our personal activities, thoughts, ideas, plans and more. As an employee and representative of So Sharp Enterprise you are expected to demonstrate best practices and a sense of etiquette in your use of social by following some simple guidelines:

Disciplinary actions will occur if: Deliberate misuse or unauthorized use of company supplies, materials and

machines. Using excessively abusive, threatening or obscene language Failing to properly complete required reports.

Safety rules: Waste and trash containers must be used to keep work areas clean and orderly. Employees must be aware of the location of safety showers and eye wash

stations. Such areas should be free of any obstructions. No smoking is allowed in any facility, except in specifically posted smoking areas.

Critical response plan

- Inappropriate posts Sent from @SoSharpEnterprise Action Plan 1. When Tweet is detected: Take screenshot Delete post Contact Donovan Robinson (Social Media Manager). If Rob unavailable, alert Anthony Williams (Marketing Director.) 2. Donovan to sync with Anthony to discuss impact and reach, and evaluate further action. Disciplinary action is required. Pre-approved messaging: NO PRE-APPROVED MESSAGING IN THIS SCENARIO Messaging will be dependent on the nature of the tweet - to be developed by Rob and Kim

Measurement and reporting

Quantitative KPIs Reporting Period: 3 months Data as of September 15, 2016

Website Traffic Sources Assessment Timeframe: Monthly average, November 2015 to August 2016

Twitter

Instagram

Facebook

LinkedIn

2150

+17% growth

Twitter.com/ant0616

Instagram.com/00.ant

Facebok.com/novacane2000

LinkedIn.com/Ant0616

+200%

1.2%

Social URL Follower count Weekly activity Engagment

3107+35% growth

11.2K

+13%

210+14% growth

24

21%

12

+200%

3

1/moNo change

627 inteaction

8%

9%