Company Hershey’s

The Chocolate LoversFebruary, 2015

The Chocolate Lovers

Background• A group that loves eating

chocolate.• A group of people that love all

varieties of of candy and chocolate that the company represents.

Demographics• No discrimination on age.• No discrimination on ethnicity. • No discrimination on income.

Identifiers• Calm Demeanor• Chocolate lovers

The Chocolate Lovers

Goals:• Discover new

chocolates that satisfy us.

• Help maintain a strong respect for the Hershey’s Company.

Challenges:• Ignoring other

companies that have different chocolate.

• Being able to eat the chocolate but still have a healthy lifestyle.

How we help:• Consuming the

chocolate in a well-balanced manner.

The Chocolate Lovers

REAL QUOTES:• “There is nothing better

than a friend, unless it’s a friend with chocolate.”

• “We believe candy is a treat to be enjoyed in moderation and as part of a balanced lifestyle.”

• “Chocolate says “I’m sorry” so much better than words.”

Common Objections:• Eating chocolate and candy

will make us overweight. • All chocolate contains to

much sugar.

The Chocolate Lovers

Marketing Messaging: To give everyone a taste of the chocolate that we love.

Elevator Pitch: Supplying chocolate to everyone that

has the taste for it just like Milton Hershey.Hershey’s can help by helping people maintaina healthy life style. It uses all forms of social media to connect with its chocolate lovers.