Projct Onlyn Shoping

7/29/2019 Projct Onlyn Shoping

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INTRODUCTION

The report gives an overview of the online grocery industry, the company

profile; It also includes Top players of online grocery industry, and product

profile, Revenue of online Grocery 2009 -10, Future of Online grocery,

Economic growth of online grocery shopping Industry trends. It gives an

insight into Internet, e-commerce, virtual shopping.

This project aims to study The customer perception towards the online

grocery shopping.

The methodology adopted for the study was through a structured

questionnaire, which is targeted to the general public of Bangalore, and

the sample size was 50. Convenient Sampling technique was used for

this survey. The data collected from the respondents were analyzed

thoroughly and presented in the form of charts and tables.

The study helps to find out various things, which the customers perceive

from their grocery stores serving their needs is very challenging and by

improving the standards the store have to be very convenient and should try

to understand, analyze and fulfill the needs and wants from the customers


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OBJECTIVES OF RESEARCH

To find out the customer perception towards online grocery

shopping.

To find the level of customer satisfaction on online groceryshopping?

Is the online grocery store preferred to other methods of

shopping?

Are the customers satisfied by the services rendered to them?

Is the consumer perception favorable towards marketing of

grocery items online?


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RESEARCH METHODOLOGY

TYPE OF RESEARCH

The study is a descriptive research; the main purpose of the study is

description on what the customers feel about and what they perceive online

grocery shopping. This descriptive research includes surveys and fact-

findings

DESIGN STRATEGY

AREA OF SURVEY

The Survey was conducted within the city limits of Jalandhar,

The area and Respondents includes

Shopping Malls

General stores

NATURE OF DATA

Primary data


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Secondary data

SOURCES OF DATA

Data was collected with the help of interview schedule with open and closed

end questions.

Primary data was collected from with the help of questionnaire

and unstructured interview

Secondary data was collected by referencing companies websites,

journals, magazines.

TOOLS OF DATA COLLECTION

Questionnaire It consists of both open ended and close ended

questions.

Secondary data from various

Magazines

Newspapers

Internet

SAMPLING


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SAMPLING METHOD:

Convenience sampling

SAMPLING PLAN

POPULATION:

Sample was drawn from five main segments that represented the website

market. They are:

House wives.

Retired citizens.

Employed people

Business men.

Sample size:

Total samples of 100 respondents were contacted who responded to the

questionnaires.


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RESEARCH ASSUMPTIONS AND LIMITATIONS

Questionnaires were the only instrument used to conduct the survey.

The questionnaire was prepared by keeping in mind the following

factors:

Data is collected by circulating questionnaires.

All primary data collected is true and reflects the actual intentions of

respondents.

The data collected has been coded, tabulated and analyzed into

logical statements using simple statistical tools.

Most of analyzed data is converted into percentage to facilitate easier

interpretation of data so obtained.

All the information is through respondents, hence the result is mainly

dependent on primary data.

The study was restricted to Jalandhar City only so the findings are

applicable only to Jalandhar City.


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DATA PROCESSING AND ANALYSIS

The information collected from the questionnaire is analyzed in

the following way:

The data collected from the questionnaire are put together in the

form of tables and analyzed.

Data are shown in the form of charts wherever required for better

understanding.

Data analysis and interpretation are done on the basis of primary

data.

Inferences are drawn based on the objectives of the study.

The summaries of the findings are presented.


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OPERATIONAL DEFINITIONS

MARKET: The term market is derived from Latin word Mercatus

meaning be trade. In common market means a place or loyalty

where goods are brought and sold and where buyers and sellers

personally meet the affect of purchases and sales.

VIRTUAL MARKET: its an electronic platform where seller sells

his goods; unlike the traditional market it doesnt have a definedplace where the buyers and sellers meet to transact. A virtual market

can even be buyers desktop computer.

MARKETING: Marketing is human activity directed at satisfying

needs and wants through exchange process. Philip Kotler

ONLINE MARKETING: its the marketing of goods and services

through an electronic medium. The Marketer can use this electronic

medium to conduct research, promotional campaigns, advertising or

may be even for distribution and maintaining the supply chain of the

company.

ONLINE SHOPING

The process whereby consumers purchase products or services over the

internet, also called as Interactive Shopping and Internet Shopping.


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ONLINE PAYMENTS

An electronic payment made via a web browser for goods and services using

credit or debit cards

E-TAILING

Electronic selling of goods and products by using electronic media and

Internet technologies, also called as e-Tail, e-Retail,, Online Retail, and

Electronic Retail.

ONLINE GROCERY STORES

The sale of groceries online, delivered through traditional parcel delivery

services, in-house custom delivery, and other means. Such stores include

general traditional-style grocery stores and specialty-stores selling only

specific products, brands, or product lines

E-BUSINESS

E-business/Electronic-business technology describes a market place where

businesses are using Internet technologies and network computing to

securely transform their Internet business process, their business

relationships, and the buying and selling of goods and services and

information


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AN ONLINE SHOPPING MODEL (consumer):

Shopping groceries online basically entails five steps:

Consumers log on to the online grocers web page

They shop for various goods and place them in a virtual

shopping cart

They check out by designating the method of payment

They select a delivery location

They select a delivery time

Pros for shopping online: (companies)

Consumer convenience

Less expensive land

More economical structure (warehouse vs. supermarket)

One warehouse covering multiple trading areas

Open 24/7

Negatives of online sales: (companies)

Fights convention

Slim margins

Labor intensive

Delivery problems

Star up costs

Limited repeat sales


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Pros for shopping online: (consumers)

Time saver

A new approach to shopping

Choice of delivery times and format

Negatives related to shopping online: (consumers)

Orders filled improperly

Time to place an order

Delivery as expected

Payment options

Return procedure, policy

Delivery cost

With the advent of internet conventional way of marketing is shifting

towards the modern way. The contact with customer has improved a lot;

catering to the problems of customers has become easy, it has been able to

design user friendly store fronts, it has made the shopping easier than

before.


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STORE FRONTS

There are various store fronts available to the users on online shopping

websites some of them are:

Book store

Music store

Artificial Jewellery store

Grocery store

Toy store

Apparel

Electronics

Handicrafts

Movies and flowers


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MODES OF PAYMENT AVAILABLE FOR ONLINE SHOPPERS

Digital Wallet: Software that stores credit card, electronic cash, owner

identification, and address information, and provides these information

automatically during E-Commerce transactions.

Smart Card: A plastic credit card-size card that stores digital information,

and can be used for electronic payments in place of cash.

Electronic Cash: Currency represented in electronic form that can be

used with another E-Cash user over the Internet.

Electronic Checks: A check with a secure digital signature.

VIRTUAL SHOPPING SYSTEM

Virtual shopping system is shopping in the 21century. It combines the best of

catalog shopping with television shopping. Users can access the product

they are interested in without having to wade through pages of catalogues

and without having to listen to idiotic TV spiels while they wait for a

product they want to finally be featured.

Virtual shopping system often appears connected to virtual malls, where one

large shopping system allows many stores to exist side by side. The user can

effortlessly shop in any or all of the sources, and purchase once on the way

out, making for extremely convenient shopping.


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COMPANY PROFILE

INTRODUCTION

ONLINE GROCERY STORES

The sale of groceries online, delivered through traditional parcel delivery

services, in-house custom delivery, and other means. Such stores include

general traditional-style grocery stores and specialty-stores selling only

specific products, brands, or product lines.

These are the stores that can be accessed by anyone from any part of the

world and the customers can by anything ranging from a Lora to a pin. The

financial transactions are also done on the net by using means like credit

cards, online banking or any other prepaid modes of payments such as (FAB

money).

A very systematic method is followed by the online grocery stores to make

feel the customers the experience of real shopping by just sitting on their

seats and clicking their mouse. Online stores have come to stay and are no

doubt the future of business.


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ONLINE GROCERY KEY PLAYERS

EBAY.COM

Founded in September 1995, EBAY is a global online marketplace where

practically anyone can trade practically anything. eBay is a platform for the

sale of goods and services by a diverse community of individuals and

businesses. Today, the eBay community includes more than 90 million active

users from all around the world. eBay users trade in more than 50,000

categories including collectibles, antiques, sports memorabilia, computers,

IT and office, art, antiques, toys, dolls, stamps, comics, magazines, music,

pottery, glass, photography, electronics, jewellery and gemstones.

EBay India (formerly Baazee.com) was launched in India in 2000 & has

become one of India's leading online shopping destinations. Approximately

12,800 sellers use eBay India as a primary or secondary source of income.Although eBay is a global company, eBay India (www.ebay.in) offers a

trading platform tailored to the unique needs of Indians


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HOMESHOP18.COM

HomeShop18 is the online & on-air retail marketing and distribution

venture of Network18 Group that was launched as Indias first 24 hour

Home Shopping TV channel on April 9, 2008. HomeShop18 offers

innovative, differentiated and demonstrative retail experiences on TV and

internet and has emerged as the largest multimedia retailer in India with a

user base of 2.5 million users and some prestigious awards to our credit

HomeShop18 is a venture of the Network18 Group, India's fastest growing

media and entertainment group that operates Indias leading business newstelevision channels like CNN-IBN, CNBC TV18, and CNBC Awaaz.

HomeShop18 has partnered with the best brand owners in India like Apple,

Motorola, Philips, Reebok, Dell, Whirlpool, Nokia, VLCC, and many more

to provide superlative quality and exceptional value for any customer from

the stage of product selection, to placing the order & all the way to the final

delivery at your doorstep. HomeShop18 is committed to providing a

delightful customer experience, through entertaining and outstanding

content on TV & the Web and its high quality captive 24X7 customer

service. HomeShop18 is on a mission to drive Indias most comprehensive

virtual business that helps customers make informed choices and extract the

best value for their money.


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INDIAPLAZA.COM

Indiaplaza.in (earlier Fabmall.com) pioneered the concept of online

shopping in India. Since 1999, Indiaplaza.in has served millions of

customers online with a selection of over 7 million items backed by low

prices and reliable operations.

Today, Indiaplaza.in has online stores for books, music, videos, CD-ROMs,

electronics, cameras, mobile phones, appliances, apparel, flowers,chocolates, cakes, sweets, toys, handicrafts, watches, food items and many

more.

It also manages the loyalty programs for leading brands in the financial

services, FMCG, hospitality, IT and airline industries apart from powering

online shopping sites for leading media companies. Indiaplaza is managed

by a professional management team.


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THE INTERNET

OVERVIEW OF THE INTERNET

The Internet is a world-wide network of networks. In essence, it is a common

technology platform that allows computing devices to communicate with

each other. In doing so, it offers a number of alternative channels that

enable businesses and people to communicate. The three core channels

include e-mail (the most common), news groups and mailing lists, and the

world wide web (www).

The World Wide Web (www) is a large network of documents, which

contain hypertext and pictures, and provides the opportunity for dynamic

interaction. Hypertext allows information to be organised in a user-friendly

way that is easily accessible. Information is becoming a major part of the

products and services that people buy, and a critical source of added value.

THE DEFINING CHARACTERISTICS OF THE INTERNET

The distinctive characteristics of the Internet can be summarised in three

key points:

It dramatically Reduces Information Costs - the cost of searching for

information and the cost of the information itself is significantly

reduced (and in many cases is free).

It Allows for Two-way Communication and Interactivity - this

radically alters the process of interaction between communicating

parties, allowing both parties to identify each other and build one-to-


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one relationships - not previously available with mass medium forms

of communication.

It Overcomes the Barriers of Time and Space - The Internet is a

global network and can be reached from everywhere, regardless of

where the computer or Internet access device is physically located.


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DATA ANALYSIS AND INTERPRETATION

TABLE 1: WHAT IS YOUR AGE ?

AGE NO. OF

RESPONDENTS

PERCENTAGE

18-25 30 30.00%

26-35 25 25.00%

36-45 15 15.00%

46-55 20 20.00%

55+ 10 10.00%

TOTAL 100 100.00%

GRAPH 1

0

5

10

15

20

25

30

18-25 26-35 36-45 46-55 55+

percentage

INFERENCE:Majority of the respondents i.e., 30% of the respondents are

in the age group 18-25.25% of the respondents are in the age group of 26-

35.


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TABLE 2: WHAT IS YOUR GENDEER?

GENDER NO OF

RESPONDEN

TS

PERCENTAG

E

MALE 56 56.00%

FEMALE 44 44.00%

TOTAL 100 100%

GRAPH 2

0

10

20

30

40

50

60

males females

%age

INFERENCE:

A major chunk of the respondents ie, 56.00% are men and 44.00% of them

are women.


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TABLE 3: WHAT IS THE CURRENT STATUS OF THE

RESPONDENTS?

STATUS NO. OF

RESPONDENT

S

PERCENTAGE

STUDENT 30 30.00%

EMPLOYED 37 37.00%

SELF EMPLOYED 13 13.00%

OTHERS 20 20.00%

TOTAL 100 100.00%

GRAPH 3

0

10

20

30

40

students employed self employed others

%age

INFERENCE:30.00% of the respondents are students, 37.00% of them are

employed, and 13.00% of them are self-employed.


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TABLE 4: WHAT IS THE PERCENTAGE OF INTERNET USAGE

BY RESPONDENTS?

USAGE NO. OF

RESPONDENTS

PERCENTAGE

EVERY DAY 48 48.00%

ONCE A WEEK 12 12.00%

ONCE A FORTNIGHT 10 10.00%

ONCE A MONTH 5 5.00%

RARELY 15 15.00%

NEVER

10 10.00%TOTAL 100 100.00%

GRAPH 4

0

10

20

30

40

50

everyday once a

week

once a

fortnight

once a

month

rarely never

%age

INFERENCE:

Here the graph clearly shows that 48% of the respondents use internet every

day, 12.00% of them use internet once in a week. A very small chunk of the

respondents say that they never use internet. This shows there is a lot of

scope for online marketing.


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TABLE 5: FOR WHICH PURPOSE THE RESPONDENTS USE THE

INTERNET?

PURPOSE NO.OF

RESPONDEN

TS

PERCENTAG

E

CHECKING MAIL 57 57.00%

BROWSING 13 13.00%

INFORMATION SEARCH 10 10.00%

SHOPPING 12 12.00%

OTHERS 8 8.00%

TOTAL 100 100.0%.

GRAPH 5

0

10

20

30

40

50

60

checking

mail

browsing information

search

shopping others

%age

INFERENCE:

Majority of the respondents57% use the internet mainly to check mail and

13% of them use internet for information search and 10% of the respondents

use internet for shopping. There is a magnificent potential for online

marketers.


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TABLE 6:FROM WHICH PLACE THE PLACE RESPONDENTS

PURCHASE THE GROCERY?

PLACE NO OF

RESPONDENTS

PERCENTAGE

TRADITIONAL STORES 45 45.00%

MARKET PLACE 22 22.00%

ONLINE STORES 23 23.00%

PUSH / CYCLE CARTS 10 10.00%

TOTAL 100 100%

GRAPH 6

0

10

20

30

40

50

traditional stores market place online stores push/cycle charts

%age

INFERENCE:

45% of the respondents still buy groceries from conventional grocery stores,

22% of them go to the markets to buy groceries, and just a mere 23% of the

respondents buy groceries online.


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TABLE 7: WHAT IS THE FREQUENCY OF ONLINE PURCHASING

BY THE RESPONDENTS?

DURATION NO OF

RESPONDENTS

PERCENTAGE

ONCE A WEEK 12 12.00%

ONCE A FORTNIGHT 25 25.00%

ONCE A MONTH 9 9.00%

RARELY 7 7.00%

NEVER 58 58.00%

TOTAL 100 100%

GRAPH 7

0

10

20

30

40

50

60

once a week once a fornight once a month rarely never

%age

INFERENCE:

Most of the respondents ie, 58% never purchase online.7% of them purchase

online rarely, 9% of them purchase online once in a month and 25% of the

respondents purchase online once in fortnight. Most of them dont shop

online because of the tangibility factor, not familiar with the online

purchase process .Few of the respondents feel its convenient to shop online.


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TABLE 8:WHAT IS THE WEEKLY EXPENDITURE OF

RESPONDENTS ON GROCERIES?

EXPENDITURE NO.OF

RESPONDENTS

PERCENTAGE

0-250 RS 36 36.00%

250-500 RS 24 24.00%

500-750 RS 15 15.00%

> 750 RS 25 25.00%

TOTAL 100 100.00%

GRAPH 8

0

5

10

15

20

25

30

35

40

0-250 250-500 500-750 >750

%age

INFERENCE:

The above graph depicts that 36% of the respondents spend between 0-

250Rs on grocery purchases,24% of them spend 250-500Rs on grocery

shopping,15% of them purchase the groceries between 500-750Rs and a

mere chunk i.e., 25% of the respondents spend more than 750Rs for their

grocery purchases.

TABLE 9: I WOULD USE SELF-CHECK OUT FACILITIES AT THE

SUPERMARKET IF THEY WERE AVAILABLE TO ME.


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OPINION NO.OF

RESPONDENTS

PERCENTAGE

STRONGLY AGREE 35 35.00%

AGREE 20 20.00%NEITHER AGREE NOR DISAGREE 25 25.00%

DISAGREE 10 10.00%

STRONGLY DISAGREE 10 10.00%

TOTAL 75 100.00%

GRAPH 9

0

5

10

15

20

2530

35

strongly

agree

agree neither agree

nor disagree

disagree strongly

disagree

%age

INFERENCE:

35% of the respondents strongly agree that they would use self-checkout

facilities.20% of the respondents agree that they would use self- checkout

facilities. This shows that most of the respondents are ready to use the self-

checkout technology.


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TABLE 10: IMPORTANCE FOR TIME WHILE SHOPPING

OPINION NO. OF

RESPONDENT

S

PERCENTAGE


AGREE 18 18.00%

NEITHER AGREE NOR DISAGREE 31 31.00%

DISAGREE 11 11.00%


TOTAL 100 100.00%

GRAPH 10

0

5

10

15

20

25

30

35

strongly

agree

agree neither

agree nor

disagree

disagree strongly

disagree

%age

INFERENCE:

26.00% of the respondents strongly agree that time is very important for

them while shopping. A mere 14% of them feel that time is not the constraintwhile shopping.


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TABLE 11: EXTRA SURCHARGE FOR CONVINIENCE

OPINION NO. OF

RESPONDENT

S

PERCENTAGE


AGREE 18 18.00%


DISAGREE 11 11.00%


TOTAL 100 100.00%

GRAPH 11

0

10

20

30

40

50

strongly agree agree neither agree

nor diagree

disagree strongly

disagree

%age

INFERENCE: 28% of the respondents are strongly disagree that they

wouldnt pay surcharge for convenience of online grocery shopping.13% of

them agree to pay surcharge for convenience of online grocery shopping.


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TABLE 12: IF I WAS HAPPY BUYING MY GROCERIES ONLINE, I

WOULD TELL OTHERS ABOUT IT.

OPINION NO. OF

RESPONDENTS

PERCENTAGE


AGREE 37 37.00%


DISAGREE 10 10.00%


TOTAL 100 100.00%

GRAPH 12

0

5

10

15

20

25

30

35

40

stongly

agree

agree neither agree

nor disagree

disagree strongly

disagree

%age

INFERENCE:

33% of the respondents agreed that they would tell others to shop online if

they were happy. 1% of them told that they would strongly disagree that

they would tell others even when they were happy.


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TABLE 13: ONLINE FRESH PRODUCE SHOPPING IS LESS

APPEALING BECAUSE I CANNOT SEE AND FEEL THE GOODS

OPINION NO. OF

RESPONDENTS

PERCENTAGE


AGREE 28 28.00%


DISAGREE 15 15.00%


TOTAL 100 100.00%

GRAPH 13

0

5

10

15

20

25

30

35

strongly

agree

agree neither

agree nor

disagree

disagree strongly

disagree

%age

INFERENCE:

34% of the respondents strongly agree & 28% of them agree to the point

that tangibility of fresh produce is important while shopping online.


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TABLE 14: I BELIEVE SHOPPING - ONLINE OFFERS SUPERIOR

CUSTOMER SERVICE TO A TRADITIONAL GROCERY STORE

OPINION NO. OF RESPONDENT

S

PERCENTAGE


AGREE 12 12.00%


DISAGREE 13 13.00%


TOTAL 100 100.00%

GRAPH 15

0

10

20

30

40

50

strongly

agree

agree neither

agree nor

disagree

disagree strongly

disagree

%age

INFERENCE:

45.00% of the respondents neither agree nor disagree about online

shopping giving superior customer service. Just 2.00% of them strongly

agree that online shopping gives superior customer service.


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TABLE 16: INTENTION TO PURCHASE ONLINE

OPINION NO. OF

RESPONDENTS

PERCENTAG

E

DEFINITELY WILL 10 10.00%

WILL SURELY 14 14.00%

DONT KNOW CANT SAY 31 31.00%

WONT 3 3.00%

DEFINITELY WONT 15 15.00%

TOTAL 100 100.00%

GRAPH 16

0

5

10

15

20

25

30

35

definitely

will

will surely don't know

can't say

won't definitely

not

%age

INFERENCE:

10.00%of the respondents say that they have strong intention to shop online,

and 14.00% of them intend to shop online. A major chunk of the respondents

i.e. 31.00% of them are not sure of shopping online.


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FINDINGS

57% of the respondents use internet every day. This shows

there is a lot of scope for online marketing. Marketers should

target these people and turn them into prospective customers.

Many of the respondents use internet for information search.

Hence marketers can target these people and they can

capitalize on it by providing information.

45% of the respondents still purchase groceries in the

conventional stores. So the online marketers should make a

major awareness plan in order to survive in the market.

58% of the people never shop online, so the online marketers

should provide more information about security to the users in

order to increase online sales.

Nearly 25% of the respondents purchase groceries for about

500Rs every week.

Nearly 26% of the people give more importance to the time

while shopping so there is a lot of scope for online marketers.

Nearly 45% of the people are ready to pay surcharge for online

convenience this means that people are ready to purchase

groceries online.

Most of the people gave importance to tangibility of the fresh

produce, so its important for online marketers to deliver good

quality produce.

Nearly 45% of the population still dont believe that online

grocery shopping provides superior satisfaction ,so online


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marketors should tell the benefits & advantages of shopping

grocery online to the users


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SUGGESTIONS

Internet will be the key media in times to come. Flexible of one-to-one

marketing and speed of interaction will certainly give a boost to its

usage.

The global acceptance of credit card could prove a catalyst in the virtual

shopping system.

Advertising has to be more appealing and specific on its target.

The cost involved for installation and maintenance of an Internet account

is considerably high. A reduction of which could expand the horizon of

Internet users

Continuous improvement and innovation is the new marketing field of

on-line marketing will be a boon to the customers and a gold mine to the

marketers.


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CONCLUSION

This project was conducted with the zeal of finding out the customer

perception towards the online grocery shopping. Based on this information

obtained in the course of the project there is a sincere effort to draw a

meaningful conclusion.

Internet today is viewed as user-friendly communication medium and its

awareness and usage level is progressively increasing in all segments of the

society, may it be students, employees, businessmen or professionals.Thus

making Internet a part of the normal life. Internet has promising note for

both the marketers and the consumers at large.

. There is a disadvantage on the part of the Internet purchasing as the

Internet lacks in consumerism which has brought an unfavorable attitude in

the general public, who doubt the safety assurance of the product

purchased.

Many global companies firms have tried to advertise on Internet. It could be

stated that advertisements on the Internet do not correlate themselves with

Indian consumer psychology. A better guarantee and visual impact could

bring a revolutionary effect in the advertisement on the Internet.

It is going to take some time for this whole system of online shopping for

grocery items to come into regular practice. In India most of the people use

traditional means to buy their grocery items and for them to change is going

to take a few years. But a category of people especially the elite group are

using this system.


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If companies can work efficiently towards increasing the awareness about

online grocery shopping then there is going to be a bright future to the

online grocery industry.


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BIBILOGRAPHY

BOOKS:

Business Research Methods by Cooper and Schindler Tata

Mc Graw Hill Publication, 7th edition.

Marketing Research by Tull Hawkins Prentice Hall of India,

6th edition

Services Marketing by Valerie. A. Zeithmal and Mary Jo Bitner Tata McGraw Hill Publication, 3rd edition

Marketing Management by Philip Kotler Prentice Hall India,

11th edition

WEBSITES:

www.forrester.com

www.google.com

www.amazon.com

www.netgrocer.com

www.fabmall.com

www.peapod.com

www.indianfoodsco.com
http://www.forrester.com/http://www.google.com/http://www.amazon.com/http://www.netgrocer.com/http://www.fabmall.com/http://www.peapod.com/http://www.forrester.com/http://www.google.com/http://www.amazon.com/http://www.netgrocer.com/http://www.fabmall.com/http://www.peapod.com/


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ANNEXURES

ONLINE SHOPPING QUESTIONNAIRE

Please tick the appropriate response:-

Q.1 What is your age?

[ ] 18-25 [ ] 26-35 [ ] 36-45 [ ] 46-55 [ ]

55+

Q.2 WHAT IS YOUR GENDER?

[ ] Male [ ] Female

Q.3 what is your occupation?

[ ] student [ ] employed [ ] self-employed [ ]

others

1. I USE THE INTERNET:

[ ] Every day [ ] Once a month[ ] rarely [ ] Once a week

[ ] Once a fortnight [ ] Never (please proceed to item3)


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2. I USE THE INTERNET FOR THE PURPOSE OF:

[ ] checking mail [ ] others

specify--------------------------

[ ] browsing [ ] information search [ ]

shopping


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3. HOW DO YOU USUALLY BUY GROCERIES?

[ ] stores [ ] market [ ] Online [ ] others

__________

4. I purchase online:

[ ] Once a week

[ ] Once a fortnight

[ ] Once a month

[ ] Rarely

[ ] Never

I shop/ dont shop online because

--------------------------------------------------------------------------------

--------------------------------------------------------------------------------

-----------------------

5. Each week the amount I spend on groceries is about:

[ ] 0-250 Rs [ ] 250-500 Rs [ ] 500-750 Rs

[ ] 750 Rs >

Part II

Please select a number from 1 to 5 to rate your agreement with

the following statements.

6. I would use self-checkout facilities at the supermarket if they

were available to me.

Strongly agree 1 2 3 4 5 strongly disagree


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8. I usually find myself pressed for time while shopping .


9. I would be willing to pay a surcharge for the convenience of

online grocery shopping.


10. If I was happy buying my groceries online, I would tell others

about it.


11. Online fresh produce shopping is less appealing because I

cannot see and feel the goods.


12. I believe shopping online offers superior customer service to a

traditional grocery store.


13. Please indicate, on the response scale, your intention to

purchase groceries online in the future.

Definitely will 1 2 3 4 5 definitely not.


45/45

Projct Onlyn Shoping

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Transcript of Projct Onlyn Shoping